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Tag: ACC

  • ICC enlists Prabhakaran Thanraj as VP-commercial & operations

    ICC enlists Prabhakaran Thanraj as VP-commercial & operations

    MUMBAI: Prabhakaran Thanraj has reasons to be pleased. He’s just been appointed as the  vice-president – commercial & operations at the apex global cricket administrative  body – The International Cricket Council based in Dubai. For three years he was at the Asian Cricket Council (ACC), first as head of events & commercial, then being promoted as general manager – events and commercial in 2024..

    At the ACC, along with the team, he helped monetise the Women’s Asia Cup, a 70 per cent higher value from Sony Pictures Networks India for the ACC  media rights for the 2024-2031 cycle.

    Prabha, as he is called by colleagues, began his career as a signage and branding coordinator at IMG Reliance for the Aircel Chennai Open from 2009-2012. It was onto the desk as a graphic designer for around two years with Cognizant Technology and hew switched to IMG Reliance as a graphic designer for a year. It was here that the Board of Control for Cricket in India (BCCI) spotted him and hired him as sponsorship manager for the Champions League 2013 and 2014. IMG  Reliance once again lured him away as assistant sponsorship manager and he stayed put there for almost four years.

    And then came the shift to the ACC which was a huge leap for Prabha. But he has proved himself. Today, he has a track record driving revenue through strategic partnerships, managing high-impact events, and leading successful marketing campaigns. And he is known for guiding teams, maximising brand impact, and advancing the sport’s reach on an international scale.

    The ICC congratulated him and wishes him all the best for his innings with them. We, at indiantelevision.com,  are sure Prabha will negotiate the googlies  as well as the short-pitched deliveries well. And even pull some of them over mid-wicket for a six.

  • Asian Cricket Council partners with Sony for 2024-2031 media rights cycle

    Asian Cricket Council partners with Sony for 2024-2031 media rights cycle

    MUMBAI:  This is one player who is not going to be kept out of the game. Sony Pictures Networks India (SPNI – Culver Max Entertainment Pvt Ltd) has pocketed the exclusive media rights for Asian Cricket Council’s (ACC’s) tournaments for the period 2024-2031. The amount is a 70 per cent jump over the previous rights deal, clearly highlighting the growing global stature and appetite for ACC Asia Cup tournaments.

    According to reports, the tender released in September by the ACC, had set a base price at $170 million for the rights, almost double of what Star India had paid in the previous rights cycle. 

    The deal encompasses all editions of the men’s and women’s Asia Cups, men’s and women’s Under-19 Asia Cups, and the men’s and women’s Emerging Teams Asia Cups. The partnership ensures comprehensive and innovative coverage of Asian cricket’s marquee tournaments across television, digital, and audio platforms. 

    A press release issued by SPNI and ACC says that the latter’s vision for Asian cricket is inclusive and forward-thinking. The partnership with SPNI not only secures high-quality coverage for the ACC’s flagship tournaments but also provides the financial resources necessary to drive development programs across all member nations. 

    With SPNI’s extensive broadcasting expertise and the ACC’s commitment to growing the game, this partnership is poised to set new benchmarks for cricket in Asia and beyond. 
    Sri Lanka's winning team of the Women's Asia Cup
    “This media rights deal is a significant milestone for the ACC Asian and cricket across the region. The Asia Cup continues to be a cornerstone of cricketing excellence, bringing together the best of the region’s talent,” said ACC president Jay Shah. “With SPNI as our new media partner, we are confident in their ability to deliver world-class coverage and an immersive viewing experience for fans worldwide. 

    With Sony’s extensive expertise in the broadcasting industry, we are excited to embark on this new partnership. Sony’s expertise and innovative approach promise to bring a fresh perspective to the coverage of Asian cricket, reaching new audiences and setting new benchmarks. 

    The substantial increase in rights value will enable the ACC to channel significant resources into grassroots programs, infrastructure development, and talent pathways, especially for associate nations. This collaboration will drive the continued growth of cricket across Asia and ensure its vibrant future.” 

    “Congratulations to the ACC for conducting a fair and transparent bidding process for the rights to the ACC tournaments!” said SPNI’s MD & CEO Gaurav Banerjee.  “We are delighted to bring these action-packed tournaments, which will also include India and Pakistan matches, to our viewers for the next 8 years. ACC tournaments have created unforgettable moments and set the stage for the most intense Asian Cricket rivalries. We eagerly look forward to sharing the thrill and spirit of these matches with cricket fans.”

    ACC,  had in the last fortnight awarded the exclusive commercial sponsorship rights for all ACC Asia Cup tournaments to TCM Sports Management (TCM), deepening its decade long relationship with the ACC. It gave the marketing agency sole rights over on-ground advertising and sponsorships for men’s and women’s Asia Cup tournaments until 2031. The sponsorship package would grant TCM title and official sponsorship rights, positioning TCM to shape the branding landscape for ACC events. 

  • Indian Women’s T20 cricket viewership soars as major events captivate the nation

    Indian Women’s T20 cricket viewership soars as major events captivate the nation

    Mumbai: Women’s T20 cricket in India is witnessing an extraordinary surge in popularity, with Disney Star, the official broadcaster of ICC and ACC women’s cricket events, recording a remarkable increase in viewership numbers. According to BARC, the recently concluded Women’s Asia Cup 2024 garnered an impressive 52 million viewers, marking a 126 per cent increase in reach compared to the 2022 edition.

    The surge in viewership was further highlighted by extraordinary total watch times. The Women’s Asia Cup 2024 recorded a staggering 3.95 billion minutes of watch time, a 206 per cent rise from the 2022 edition, while the 2023 ICC Women’s Cricket World Cup amassed an unprecedented 6.7 billion minutes, a 18 per cent increase since the 2020 edition. These figures set a new standard for how women’s cricket is consumed in India, and nation’s growing passion and excitement for women’s cricket.

    Speaking on growth of viewership in women’s cricket, a Star Sports spokesperson said, “Women’s cricket has witnessed a tremendous surge in viewership and interest over the past few years, and these latest results are a testament to our relentless efforts in capturing and amplifying the audiences’ passion for the game. Star Sports has been an integral part of this journey from the very beginning, ensuring that our Women in Blue receive the spotlight they deserve. Through our extensive coverage of marquee tournaments and the remarkable engagement on our digital platforms, we have created a platform for our talented women cricketers to truly shine. The future of women’s cricket in India has never looked brighter, and we are excited to continue championing this incredible journey.”

    This growth is a continuation of Disney Star’s long-standing commitment to popularising women’s cricket in India. Beginning with the live broadcast of the Women’s World Cup in 2013, Disney Star has consistently led efforts to draw attention to and create deeper connections with the women’s game. Through innovative production and programming initiatives, award-winning marketing campaigns, and dynamic digital activations, the network has made women’s cricket a household sport across India.

    Viewers and fans can be guaranteed the same intensity with the upcoming broadcast of ICC Women’s T20 World Cup from 3 October 2024. The broadcaster will showcase the marquee tournament in multi-language feeds of Hindi, Tamil, Telugu, and Kannada for India matches, making the tournament more accessible and engaging for diverse audiences.

    Harmanpreet Kaur and Co are grouped with Australia, New Zealand, Pakistan, and Sri Lanka. India will get their campaign underway on 4 October against New Zealand from 7:30 pm IST. The much-anticipated India vs Pakistan match is scheduled for 6 October 2024 from 3:30 pm IST. Each team will play four group-stage matches, with the top two teams from each group advancing to the semi-finals on 17 and 18 October leading up to the final on 20 October.

  • Ambuja Cements, ACC to power eighth edition of the Adani Ahmedabad Marathon

    Ambuja Cements, ACC to power eighth edition of the Adani Ahmedabad Marathon

    Mumbai: Adani Sportsline has announced that the highly anticipated eighth edition of the Adani Ahmedabad Marathon is going to be powered by Ambuja Cements and ACC, the cement and building material companies of the Adani portfolio. This partnership highlights a fusion of strength, reliability, legacy, and trust aligning seamlessly with the values and spirit of the marathon.

    The Adani Ahmedabad Marathon, to take place on 24 November 2024, aims to inspire thousands of participants to push their limits and achieve personal milestones. With Ambuja Cements and ACC joining as principal sponsors, the event will ensure an unparalleled experience, reinforcing the marathon’s stature as one of India’s premier athletic runs.

    This year’s marathon will begin and end at the picturesque Sabarmati Riverfront and the Bib Expo for the participants will be held at the Sabarmati Riverfront Sports Park, which boasts of state-of-the-art sporting facilities. Participants can choose from four categories: the full marathon (42.195 km), the half marathon (21.097 km), the 10 km run, and the 5 km run.

    The Adani Ahmedabad Marathon is certified by the Association of International Marathons and Distance Races. In 2023, the marathon introduced a new course, and this will be the second time it takes place on this scenic route. The track, which spans the city, includes iconic locations such as the Atal Bridge, Gandhi Ashram, and Ellis Bridge. The seventh edition of the Adani Ahmedabad Marathon saw over 22,000 participants. The marathon kicked off the journey in 2017 in Shantigram, and is currently going strong in its eighth edition.

    The partnership between Adani Sportsline, Ambuja Cements, and ACC goes beyond this sponsorship; it represents a celebration of mutual values and a dedication to promoting health and community. By joining forces with two of India’s most esteemed cement brands, the marathon highlights the significance of a strong foundation — both in construction and in personal development.

    Adani Group CEO – cement business, Ajay Kapur said, “We are pleased to announce our association with the Adani Ahmedabad Marathon. This collaboration reflects our shared values of resilience, sustainability, and community empowerment. Just as our innovative construction solutions aim to build a stronger, more sustainable India, the Adani Ahmedabad Marathon inspires individuals to push their limits and cultivate a healthier, more united nation. Sports play a pivotal role in nation-building by promoting teamwork, dedication, and a spirit of perseverance. Together, we are going beyond constructing buildings and contributing to the foundation of a robust and vibrant society.”

  • ACC wins the prestigious Golden Peacock Environment Management Award for the sixth time

    ACC wins the prestigious Golden Peacock Environment Management Award for the sixth time

    Mumbai: ACC, the cement and building material company of the diversified Adani Portfolio, is proud to win the Golden Peacock Environment Management Award for the sixth time from the Institute of Directors, a global authority on corporate excellence. It highlights the benchmarks set by the company with its comprehensive and steadfast adherence towards sustainable practices.

    Adani group CEO of cement business Ajay Kapur said, “This recognition is a testament to our constant commitment towards sustainability. By embracing a robust governance structure towards each of our Environment, Social, and Governance (ESG) pillars, we have been successful in embedding a culture of sustainability into our people and across our organisation. This approach ensures our performance exceeds beyond compliance and sets new benchmarks.”

    ACC has been recognised with this Golden Peacock Award, for its robust governance system towards environment management, adoption of ISO 14001 (EMS) certification for its plants, regular internal and external audits, strong environment compliance system, and the utilisation of innovative technologies for environment protection.

    ACC remains committed to climate change mitigation being the first cement company to sign the Net Zero 2050 pledge and has its short-term (2030) goals validated by the Science Based Targets initiative (SBTi).

  • ACC launches its new campaign ‘Bharosa Atoot’

    ACC launches its new campaign ‘Bharosa Atoot’

    Mumbai: ACC, the cement and building material company of the diversified Adani Group, launches its latest campaign that embodies its legacy of trust & durability. The film ‘ACC Bharosa Atoot’, takes viewers on an enchanting journey that beautifully captures a range of emotions and experiences, with trust as the cornerstone.

    ACC’s latest campaign honors and acknowledges the dedication and sacrifices made by our armed forces. The storyline, rich in symbolism, begins with an evocative scene of an airplane’s shadow touching down gracefully on an airstrip. It’s a metaphorical homecoming, a return to trust. Following this, we see an army, the embodiment of resilience and dedication, marching forward. Their unity is captured in a simple yet profound moment when two hands meet in a handshake – a silent declaration of the trust soldiers place in each other, which is emphasised by the words ‘Bharosa Lagta Hai’.

    The narrative takes a tender turn as we see an army man returning to his family. The air is thick with anticipation until joy shines from a young girl’s eyes, seeing her father. As she rushes to envelop him in a hug, the scene encapsulates the pure, unadulterated bond between a father and daughter. A mother looks on, her eyes reflecting a mix of pride and emotion, her smile capturing the essence of family and the ties that bind.

    Navigating through the picturesque hill road on a serene drive, the narrative captures a mother’s gentle guidance steering her family home, while a reassuring touch from the father underlines their shared journey and bond symbolizing the trust of ACC. Adding another dimension to the tale, the vast expanse of a concrete bridge and dam emerges as a testament to the quality and durability synonymous with ACC. The ending is on an emotional note, culminating with the entire family coming together and leaving the simple yet powerful message – ‘Ghar bhi bharose se banta hae’.

    Cement business CEO Ajay Kapur said, “From urban megastructures to every home, ACC has played an instrumental role both in India’s growing infrastructures and in the lives of common people. Through this film – Bharosa Atoot’, we would like to take people on a journey of why we build what we build. A journey to show the positive impact of our company on the lives of millions of Indians and the nation. A journey of winning the unbreakable trust of India.”

     

  • ACC launches ‘Leave Behind No Waste’ campaign with BCCI for Ind-NZ series

    ACC launches ‘Leave Behind No Waste’ campaign with BCCI for Ind-NZ series

    Mumbai: ACC Ltd has partnered with the Board of Control for Cricket in India (BCCI) to take on the onus of collecting and managing waste, during the first India vs New Zealand test series match which was held on 25 November at Kanpur’s Green Park Stadium.

    ACC has encapsulated the entire idea led by a digital film titled ‘Leave behind No Waste’ depicting the brand teaming up with its waste management arm – Geocycle to collect and co-process all the plastic waste which is left behind in the cricket stadium. The voice in the film has been lent by the renowned veteran actor and voice-over artist – Piyush Mishra.

    In the film, the cricket term of getting ‘Out’ is used in juxtaposition with the plastic waste that does not get ‘Out’ easily from the environment. The brand then takes charge to throw out the single-use plastic from the stadium to be re-purposed and safely managed in its cement kiln.

    Through the co-processing technology, ACC provides a ‘Zero Landfill’ solution that doesn’t create any additional emissions and in addition avoids soil contamination, water, and air pollution coming from landfill sites, recovery of energy and minerals from the waste materials, said the company in a statement.

    The match is expected to create approximately two tonnes of single-use plastic waste. Enabling a circular economy model, the collected waste will be co-processed to generate fuel through Geocycle’s safe waste management solutions, it further said.

    “Cricketing events create massive amounts of waste and have a large carbon footprint. Through this film, we want to give out a message about how we can make sports more sustainable,” stated ACC Ltd MD and CEO  Sridhar Balakrishnan. “Aligned to our net zero vision, we will continue our efforts to provide safe waste management solutions to industries and municipalities while meeting the highest standards of health, safety, and sustainability.”

  • ACC asks “Drama kyon?” in new Gold Water Shield campaign

    ACC asks “Drama kyon?” in new Gold Water Shield campaign

    NEW DLHI:  As construction gradually resumes across the country, ACC Limited, one of India’s leading building material manufacturers, has rolled out a new digital-first campaign for its innovative product – Gold Water Shield, a water-repellent cement. 

    Conceived by 82.5 Communications, the campaign includes a video asset as well as other creative elements for various online and offline touch-points. 

    Riding on the company’s long history, trust in its products and the distinct streak of innovation present in most ACC products, the Gold Water Shield ad satirises typical ads that resort to ‘drama’ to sell products. In this ad, a smart ACC presenter signs off ‘ACC hai toh drama kyon?’ as his audience, a group of homebuilders, shoos away an entertainer who made an appearance only to convince them that using Gold Water Shield means ‘Paani se no haani’ for their homes. The conviction in the cutting-edge product and the name ACC is enough for the homebuilders.   

    ACC Limited CMO and strategic initiatives Ashish Prasad said, “ACC has always been an innovator at heart. Gold Water Shield is our testament to that. With such a compelling USP, we decided to talk about it straight up, without frills and drama.” 

    82.5 Communications chairman and CCO Sumanto Chattopadhyay added, “When you have a product as good as gold and a reputation to match, you can afford to say it like it is. Surprisingly few brands have the stature to carry off this straight-shooting approach, making our communication unique.”   

    82.5 Communications co-chairman and CEO Kapil Arora said, “ACC is a pioneer in cement manufacturers in the country. And with Gold Water Shield, they’ve introduced yet another extremely relevant offering for Indian consumers looking to avoid leakage problems, right from the time of construction. We’ve seen the product in action ourselves and also spoke to consumers who had used it and now swear by it. That’s where the inspiration of the un-ad came from. No drama. Only delivery. With ACC Gold Water Shield.” 

    82.5 Communications ECD and creative head Mumbai & Kolkata Mayur Varma said, “Usually, we dramatise the product benefit in advertising. In this case we didn’t have to dramatise it, because the product benefit itself was so dramatic.” 

  • Happy Eco-Friendly Holi from ACC

    Happy Eco-Friendly Holi from ACC

    MUMBAI: As a responsible corporate brand with a long legacy, ACC has always endeavoured to promote sustainable building materials and practices. This eco-friendly brand DNA has permeated into ACC’s latest digital film, promoting eco-friendly Holi celebrations.

    Conceived by 82.5 Communications and produced by Brooomsticks, the film features a contractor Dhaniram and his daughter, as the key protagonists.

    In this particular film for Holi, inspired by her dad’s ‘modern’ choices of eco-friendly building materials from ACC, the daughter and her friends hatch a plan to play an eco-friendly Holi – with natural colours and no water.

    82.5 Communications chairman and chief creative officer Sumanto Chattopadhyay said, “One eco-friendly act can inspire many more. Just as Dhaniram inspires his daughter to find an ingenious way to play an organic Holi, I hope ACC’s range of eco-friendly products inspire thousands of home-builders across India to create eco-friendly homes.”

    ACC Limited chief marketing officer Ashish Prasad added, “ACC is among the first of Indian companies to include a commitment to environmental protection as one of its corporate objectives. ACC has always been committed towards sustainability and towards practices that progressively draw lesser natural resources. Our concrete bricks and blocks, no curing plaster and one of our premium cements are a testament to our ‘Karein Kuch Kamaal’ philosophy. With this film, we hope to have raised awareness about the need to play a safe and eco-friendly Holi.”

  • On Independence Day, ACC celebrates “Kamaal” done by unsung heroes to build India

    On Independence Day, ACC celebrates “Kamaal” done by unsung heroes to build India

    MUMBAI: To make a positive change in society, one needs to fight against all odds. One needs to move out of their comfort zone and stretch to the limits, just for the betterment of society at large. Very few people are able to take this bold step, but when they do this they always create “Kamaal” for the society and help build the nation. ACC, which has helped build India since 1936, believes in philosophy of “Karein Kuch Kamaal” and hence on this Independence Day, ACC salutes and celebrates individuals who have done extraordinary work for the country.

    In the Independence Day video series, change-makers Ritu Jaiswal, Atul Bhide, Pratap Gaikwad, Ajit Ghokale and team of Rajiv Rathod & Merwyn Coutinho share the challenges they faced, the tough decisions they made, and the impact created on the society.

    Ashish Prasad, Chief Marketing Officer, ACC Limited, said “We at ACC believe in brand philosophy of inspiring people to do extraordinary things and “Celebrate Excellence”.  These people have done “Kamaal” for the society. With this video series, we want to highlight their work to motivate more people to do good for the country, because we believe Jab Log karenge Kamaal, Tab India Karega Kamaal.”