Tag: Academy Awards

  • Academy issues new rules for docs’ eligibility

    Academy issues new rules for docs’ eligibility

    MUMBAI: Respond to long-standing criticisms of its feature documentary selection process, the Academy of Motion Picture Arts and Sciences has issued a new set of rules affecting the eligibility of documentaries that will compete for the 85th Academy Awards next year.

    The new documentary rules will open up the first round of voting in the documentary category to the full 157 members of the documentary branch. Under the current system, a shortlist of eligible films had first been determined by a vote of smaller committees drawn from the documentary branch.

    Another major change in the category are: Features that hope to qualify must play seven-day qualifying runs in both New York and Los Angeles akin to the current rules but they must also be reviewed by either The New York Times or The Los Angeles Times.

    To facilitate the change in the first round of voting, filmmakers will be required to submit 200 DVDs, an increase over the 30 DVDs that currently are required. In the final round of voting, Academy members must see all the nominated films, but under the new rules they will be allowed to view them digitally or on DVD, which should make it easier for more members to participate, since previously the films had to be seen either in commercial theaters or at Academy screenings.
     
    Under the current system, some documentaries have been screened below the radar in locations such as Encino or Long Island in hopes of qualifying without attracting media attention, either because they were headed to a broadcast setting like HBO or because their actual theatrical release was scheduled for a later date to take advantage of the publicity that comes with nominations.
     
    The review requirement is designed to limit the number of qualifying documentaries to films with real theatrical life as opposed to the much larger number of films that are primarily designed to play online or on TV and might make only token appearances in theaters.

    The documentary branch’s selection practices drew new criticism this year when high-profile documentaries like Steve James’ The Interrupters, Werner Herzog’s Into the Abyss, Errol Morris’ Tabloid and Asif Kapadia’s Senna failed to make the shortlist of 15 documentaries from which five best-picture nominees will be drawn.

    The new rules, however, will allow more Academy members to take part in the initial voting, which could result in movies with broader appeal making the cut.

  • International visitors boost traffic at Oscar.com during Academy Awards

    International visitors boost traffic at Oscar.com during Academy Awards

    MUMBAI: US measurement service comScore Networks has reported the results of a study conducted on visitation to popular film-related Internet sites in conjunction with last weeek’s 79th Annual Academy Awards.

     
    On Sunday 25 February, 2007 139,000 US Internet users visited Oscar.com, a one-day increase of 219-per cent versus the 44,000 visitors that visited the site on 24 February, 2007.

    comScore Media Metrix executive VP Jack Flanagan says, “For the audience watching the Academy Awards at home, the Internet has become an important part of enjoying the festivities. Whether they follow the action on the red carpet or view clips and trailers of nominated movies, consumers are supplementing their television viewing experience with web content.”

     
    Tinternational visitor traffic to Oscar.com also spiked. Of the 422,000 total worldwide visitors to Oscar.com on Oscar Sunday, just one out of every three site visitors came from the U.S. while the remaining two-thirds came from international locations. Canada and Mexico, both of which were well represented among the various award nominees, combined to account for nearly 10 per cent of the worldwide audience.

    European countries such as the UK and France also factored in prominently with 10,000 and 8,000 visitors, respectively. Nielsen Media Research meanwhile says that the Academy Awards which aired on US broadcaster ABC had 24 minutes of commercial time during the 3 hour and 10 minute broadcast (not including the Oscar pre-show). This was down slightly from 24 and a half minutes last year.

    27 unique brands aired commercials that competed for viewers’ attention for a total of 38 national advertisements in this year’s broadcast. In addition, ABC aired three minutes and 50 seconds of promotional announcements.

    General Motors was the top advertiser again this year, with 3? minutes of commercial time, 30 seconds less than last year. Coca-Cola and L’Oreal tied for second place with three minutes each. J.C. Penney was the fourth largest advertiser with 2? minutes. These four companies have maintained the top slots for the last two Oscar telecasts.

  • Oscar.com to unleash content ahead of the Academy awards

    Oscar.com to unleash content ahead of the Academy awards

    MUMBAI: With the prestigious Oscar Awards a few weeks away, Oscar.com, the official site for the 79th Academy Awards, will provide movie fans with a lot of video.

    This includes behind-the-scenes content, a sneak peek into Oscar preparations, as well as online sweepstakes and interactive games. In india the oscars will air on Star movies on 26 February.

    During Oscar Week, 19-24 February 2007 Oscar.com will feature behind-the-scenes video diaries from the host Ellen DeGeneres as she prepares to host the telecast.

    Hosted by Allyson Waterman and Greg Vaughan (star of US broadcaster ABC’s General Hospital), Road to the Oscars will cover the events that take place during the weeks leading up to the Academy Awards, including footage from pre-Oscar events, interviews and post-show coverage. Road to the Oscars will feature four weekly shows and a daily show from 19 -26 February 2007.

    New to Oscar.com this year is a Q&A section with the nominees in which they answer questions. Fans can get to know the stars better. Also new is the Thank You Cam, where fans can see the first exclusive comments from the winners as they leave the stage with their Oscar statuette.

    Tom Julian, Oscar.coms official fashion trend analyst, will give fans a look into red carpet style with exclusive one-on-one visits with fashion designers. Julian will also take fans back in time with the Evolution of Style page.

    In addition Oscar.com will launch two exclusive promotions, Find the 79s and Predict the Winners. A watch-and-win contest, viewers can tune in during the live show to look for hidden 79s placed throughout the telecast. At the end of the telecast, viewers may log on to Oscar.com and submit a list of where the symbols appeared for a chance to win great prizes. Predict the Winners offers fans a chance to test their skills on their Oscar predictions. On Oscar.com fans may follow along with printable ballots.

    Users can also log on on 26 February 2007 to watch backstage interview footage with the winners of the 79th Academy Awards.

    Furthermore Oscar.com also has interactive games, including Your Perfect Oscar Date. This allows players to determine which celebrities would make their perfect Oscar night date. Which Character Are You? aims to keep players guessing about which memorable movie character they are most similar to.

    The challenge for the Academy though will be viewership. Apart from The Departed which made over $100 million the other four films nominated for best picture have not made much money at the box office. Their combined box office take is only slightly more than what last year’s nominees had made which was the lowest ever.

    In fact Clint Eastwood’s Letters From Iwo Jima a second world war film told from Japan’s perspective has made only a little over two million dollars. The Queen which stars Oscar favourite Helen Mirren as Queen Elizabeth II made a modest $35 million. Babel made a little over $ 23 million.

  • Netflix launches marketing campaign for Academy Awards

    Netflix launches marketing campaign for Academy Awards

    MUMBAI: Online movie rental service Netflix has launched a promotional campaign, in cooperation with the Academy of Motion Picture Arts and Sciences (Amapas).

    The aim is to promote tune-in to the 79th Academy Awards telecast while entertaining movie fans at Netflix’s site. In India the Oscars will air on Star Movies on 26 February.

    Rooted in this year’s Academy Award’s promotional theme, which highlights some of cinema’s most unforgettable movie lines, the multi-platform effort will utilise online, broadcast, viral and print vehicles to give consumers a chance to learn more about the great movies behind the memorable Oscar quotes.

    The promotion will feature a series of efforts, including specially created editorial content at netflix.com and oscar.com. The program will also gain momentum through a national movie quotes survey, communication on Netflix’s iconic red mailers, a national radio promotion and a viral video programme.

    The Oscar-themed messaging on Netflix’s home and awards pages includes tune-in information featuring this year’s Academy Awards key artwork. The site will showcase Netflix’s library of Academy Award-winning films, and is designed to be a fun and interactive way for consumers to learn more about the movies they love. Oscar.com will in turn feature Netflix in relation to the quotes campaign. Visitors to the Oscar site will be given the opportunity to link to netflix.com to learn more about their movies of interest.

    Netflix will also conduct a survey of its members to find out the most memorable and quotable movie lines from 2006. The Netflix viral video programme will capture recognizable personalities, and everyday people, performing their version of memorable movie lines from Gone with the Wind, The Wizard of Oz, The Godfather, A Few Good Men and Jerry Maguire.

    The footage will be posted on a video wall which can be accessed at www.netflix.com/oscars beginning on 12 February 2007. Consumers can also post their own video, showcasing quotes from the above mentioned movies, on the site. The first 500 participants will be rewarded with a one-month membership to Netflix. Netflix will also link from this dedicated page to oscar.com where pertinent information about this year’s telecast will be featured.

    Netflix chief marketing officer Leslie Kilgore says, “The Academy Awards are the Super Bowl of the movie business, and we’re extremely pleased to collaborate with the Academy to promote the Oscars and to highlight many of the best loved and best remembered moments in film history.

    “The multi-dimensional nature of the campaign will allow us to reach a wide audience and really engage people in an entertaining way.”

  • This February, Star Movies brings back the Oscar Mania

    MUMBAI: It’s that time of the year again! The countdown to the Oscars has begun and Star Movies will feature movies that have been honored by the Academy of Motion Picture Arts and Sciences in the past, exclusively on Oscar Fever!!! Star Movies also brings to you the live telecast of the 79th Annual Academy Awards on your television sets.

    In addition to this, the channel will showcase the exclusive premiere of some of the biggest blockbusters to hit the silver screen!!! So tune in to an action packed month all of February, as Star Movies promises non-stop excitement and entertainment! The Oscar®-mania is about to begin… Every night at 11 p.m., catch powerhouse performances by the biggest stars in critically acclaimed movies that were appreciated worldwide on Oscar Fever. Tune in to some Academy award winning films like Braveheart, Speed, Babe, Con air, Cape Fear, Cinderella Man, Sideways, Million Dollar Baby, Crimson Tide, Shakespeare in Love and many more.

    The Oscar Fever on Star Movies culminates with the LIVE telecast of the 79th Annual Academy Awards on Monday, February 26th. The biggest celebrity event in showbiz, it’s the most important night of the year for the stars, as the prestigious Academy Awards® are presented for the year’s best achievements in film. The event kicks off with a red carpet pre-show offering a first glimpse at what the stars are wearing as they arrive in their limousines and parade down the red carpet.

    Look for interviews with the stars and starlets, and answers to the famous “who are you wearing” question, which will provide keen insight into the fashion trends for the year. The 79th Annual Academy Awards® ceremony takes place in Los Angeles, at the Kodak Theatre on Hollywood & Highland.

    This year’s host is comedienne-turned-US talk show host Ellen DeGeneres, voted one of the funniest people in America by Entertainment Weekly, and she’ll be joined by Hollywood’s finest presenters on this night to be remembered! Every Friday night at 9 p.m., tune in to the exclusive premieres of some of the best, award-winning, box-office behemoths on your television sets for the first time. Star Movies premieres the latest Hollywood blockbusters like Red Eye, Flight plan, Hotel Rwanda and Walk the Line with superstars Jodie Foster, Joaquin Phoenix, Reese Witherspoon and Robert Patrick to name a few.

    Don’t forget to tune in to Valentine’s Day Special on February 14th. This Star Movies Valentine’s Day, pays homage to the trials and tribulations of romance with a full-day marathon of romantic films like Maid in Manhattan, Win a Date with Tad Hamilton, Shallow Hal, A Guy Thing and The Perfect Catch.

    On Sunday, February 18th at 8 30 p.m., host Terence Yin presents “Opening Night” with exclusive scenes from this year’s highest Academy Award nominated film, Dreamgirls, a compelling story of loyalty, fame and betrayal that tracks the struggle of a group of outsiders carrying their landmark sound into mainstream America.

    The groundbreaking Broadway phenomenon comes to life as an all-new motion picture adaptation written and directed by Academy Award® winner Bill Condon and starring Eddie Murphy, Beyoncé Knowles and Oscar® winner Jamie Foxx.

    So tune in to Star Movies this February, for the most exciting celebrity event, the best award-winning movies and the biggest premieres to hit your television sets.