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Tag: ABP Sanjha

  • ABP Sanjha launches in US on Dish & Sling platforms

    ABP Sanjha launches in US on Dish & Sling platforms

    Mumbai: 24-hour Punjabi news channel ABP Sanjha has launched on American television provider Dish and American streaming service Sling in US.

    Until now, only ABP News was available on several US-based platforms, barring Dish and Sling. ABP Network has partnered with leading South Asian content provider and distributor in North America FYI Media Group for its launch on Dish & Sling platforms in the US.

    With this launch, ABP Sanjha is all set to keep its Punjabi international viewers apprised about every development taking place in Punjab and at large India.

    “The launch will be a monumental booster for the Punjabi communities living in the US to obtain nuanced reports about the current events of Punjab and India in their regional language. ABP Network is fully committed to helping the Indian communities stay connected to their roots by providing detailed information on relevant stories of their hometown making them accessible in the areas where they live,” said a spokesperson from ABP Network.

    Based on estimates, Dish has approximately 13 million subscribers while Sling Television is estimated to have about two million subscribers in the US.

  • ABP’s Punjabi channel, Sanjha, finally gets its licence

    ABP’s Punjabi channel, Sanjha, finally gets its licence

    MUMBAI: It has been a painful and long wait for Media Content and Communications Service’s news company ABP. It has been eagerly waiting for the licence for its Punjabi news channel, ABP Sanjha, which has finally been approved by the Ministry of Information and Broadcasting (MIB) bringing much needed relief.

     

    MCCS had applied for the licence in early 2013 and since then has been showcasing content on its YouTube channel. Now that the licence has been approved, ABP Sanjha will be beamed off Insat 4A. The official date of launch and the names of the department heads will be announced soon, says an executive from MCCS.

     

    ABP currently has channels in Hindi (ABP News), Marathi (ABP Majha) and Bengali (ABP Ananda). Sanjha will be the third feather to its regional spread.

     

    Setting up of a regional news channel usually requires investment of approximately Rs 15 to Rs 20 crore with much of it going into distribution.  The state’s cable distribution is dominated by MSOs Fastway and Hathway and Siti Cable to a smaller extent, and hence will be the new channel’s first option.

     

    The channel will compete with Punjabi news channels PTC News, Zee Punjab/Haryana/Himachal and MH1 News.