MUMBAI: ABP News Network had launched its Gujarati News Channel “ABP ASMITA” in February this year. It has traversed a long journey of success in a short span of time. With a tag line that shows strong determination of “Khabar Amari, Pragati Tamari”, the channel aims to keeps its viewers ahead and be instrumental in their progress. It is also available on the digital platform at ‘abpasmita.in’.
The Group Editor of ABP News Network Shazi Zaman said, “For our Gujarati viewers in the state and anywhere in the world, ABP Asmita fulfils the need of fair, balanced and objective news with the dedication that is evident in our Hindi, Bangla and Marathi channels.”
Ashok Venkatramani, CEO of ABP News Network further said, “We are committed to making ABP Asmita a strong conveyor of pride for which the Gujaratis are known globally and at the same time to contribute in their progress. We are using the best and latest technology to broadcast “ABP Asmita” channel, this will serve the Gujaratis in India and every corner of the world with quality news at a lightning speed.”
Since inception, ABP Asmita has seen phenomenal growth in ratings. It has been widely accepted in a very short span of time. The weekly coverage has expanded to three folds of what it was during its launch. The channel has garnered a reach of 8.2 million viewers and is listed amongst the top 3 news channels in Gujarat. During special news coverage, ABP Asmita has been the clear choice with 34% market share during ‘Jagannath Rath Yatra’ a renowned religious procession attended by over 2 lakh people in Ahmedabad and 44% market share during ‘Pramukh Swami Maharaj Story’ a special coverage on Pramukh Swami Maharaj – the head of BAPS Swaminarayan Sansthan, an international Hindu socio-spiritual organization, who built more than 1100 temples in India including the Akshardham temples in Delhi and Gandhinagar.
News is updated expeditiously on our website www.abpasmita.in and ABP Asmita app. News bulletins and various other programs of ABP Asmita Channel are also uploaded. The website and app combined have 10 million page views and 1 million unique visitors monthly.
To keep our viewers updated, Live News bulletins are continuously aired on ABP Asmita from early morning till midnight along with quality daily programs like ‘Fatafat’ and ‘Top 20’,”Aapni Khabar, Aapna Reporter”, “Mahacharcha” and “Mahanagar”. “Asmita Vishesh” and “Asmita Sanvaad” cover the analysis of special events and interviews of known personalities.
Celebrating this success, ABP Asmita recently rolled out a high decibel campaign in trade along with an activation in top 21 advertising agencies across the country distributing ‘Monthar’ a traditional Gujarati sweet dish to mark the beginning of a sweet journey .
