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Tag: ABP Group

  • Fintech upstart Pay10 recruits GoKwik marketing chief

    Fintech upstart Pay10 recruits GoKwik marketing chief

    MUMBAI: Pay10 India has roped in Joyeeta Ghosal from e-commerce enabler GoKwik to lead its marketing charge as the fintech outfit seeks to muscle into India’s crowded payments landscape. Ghosal, who spent over three years as head of marketing at GoKwik, has been appointed senior vice-president and head of marketing and communications at the alternative payments specialist.

    The hire marks a homecoming of sorts for Ghosal, who previously cut her teeth in financial services during a near four-year stint at Home Credit India, where she rose from senior manager to head of marketing communications. Her track record spans traditional media, telecommunications, and consumer finance—experience that could prove crucial as Pay10 attempts to differentiate itself in a market dominated by heavyweight rivals.

    Before her GoKwik tenure, Ghosal honed her brand-building credentials across diverse sectors. She managed marketing communications for Czech lender Home Credit during its aggressive Indian expansion, crafted customer insights at telecom giant Vodafone, and helped launch Bengali daily Ebela at media house ABP Group—a project later showcased at the World Newspaper Congress in Bangkok.

    Her appointment comes as India’s payments sector faces increasing fragmentation, with niche players attempting to carve out specialised niches amid the dominance of established giants. Pay10’s focus on “open finance solutions and alternate payment methods” suggests an attempt to exploit gaps left by mainstream providers.

    The move also highlights the ongoing talent shuffle in India’s fintech ecosystem, where experienced marketing professionals command premium valuations as companies vie for consumer mindshare. For Pay10, landing a veteran who has navigated both traditional financial services and cutting-edge e-commerce represents a strategic coup.

    Whether Ghosal can translate her diverse experience into market traction for Pay10 remains the acid test. In a sector where regulatory headwinds and competitive pressures have claimed numerous casualties, her cross-industry expertise may prove the difference between breakthrough and bust.

  • Rituraj Dasgupta rises to GM & head of brand solutions at ABP Network

    Rituraj Dasgupta rises to GM & head of brand solutions at ABP Network

    MUMBAI: Rituraj Dasgupta has stepped into a new role as general manager and head – brand solutions at ABP Network, where he will helm the company’s freshly-minted Created Business vertical. 

    The mandate? 

    A sharp blend of content, creativity and brand strategy to deliver impact-driven partnerships.

    With over two decades of experience across advertising, media sales, and integrated marketing, Dasgupta now leads marketing strategy, client success, and partnerships at one of India’s leading media houses. Prior to this, he served as deputy general manager at ABP Group, where he steered content-led marketing solutions for national clients in West Bengal, aligning editorial insights with business outcomes.

    From stints at Mid Day, 9X Media, DNA, and The Times of India, Dasgupta brings a deep understanding of stakeholder engagement and revenue-focused brand narratives. His career has been marked by an instinct for building tailored solutions and measurable results — a trait likely to define the next phase at ABP Network.
    Now based in Mumbai and operating on-site, Dasgupta is expected to spearhead the network’s ambition to turn storytelling into a business engine.

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  • Wavemaker India and ABP Group shine bright at Goafest ’24

    Wavemaker India and ABP Group shine bright at Goafest ’24

    Mumbai: The vibrant city of Mumbai played host to the day 1 of Goafest 2024, where the atmosphere crackled with anticipation as the winners of the prestigious Media ABBYs and Publisher ABBYs were unveiled. This year’s Abby Awards 2024 powered by One Show, once again raised the bar, attracting an astounding 3,506 entries from 273 companies.

    In the realm of Media ABBYs, 65 illustrious metals were bestowed upon deserving recipients, setting the stage for a night of celebration and recognition. Leading the charge was Wavemaker India, capturing hearts and minds with a remarkable tally of 98 points and 16 metals, earning the coveted title of Media Agency Specialist of the Year. Among their impressive wins were four Golds, notably for their outstanding campaigns for Cadbury, including the captivating ‘#erasevday’ and the innovative ‘#NothingUniversity’.

    Not to be outdone, Initiative Media secured a commendable second place with 48 points and 8 metals, showcasing their prowess with campaigns such as ‘Yippee! Create Magic – Plastic to Parks’ for Sunfeast Yippee! and the thought-provoking ‘Missing Elephants: Provocative Creativity shaking Humanity’ for Amazon Prime Video.

    However, stealing the spotlight and clinching the Grand Prix was Essence Mediacom, a triumph fueled by their groundbreaking campaign for Airtel 5G Plus titled ‘Ultimate Fans: Look Maa! I am on TV’. Their stellar performance, garnering 42 points and 6 metals, underscored their commitment to innovation and creativity in the digital age.

    Rounding out the top ranks were stalwarts Mindshare and Publicis Media, each claiming their share of the limelight with impressive campaigns and a collective total of 12 metals.

    Day one of Goafest and the Abby Awards 2024 powered by One Show also saw ABP Pvt Ltd emerge as the Publisher of the Year – its second successive victory – with five metals that included gold, two silver, and two bronze.

    The Hindu Group stood second with a gold, a silver, and three merits. Jagran Prakashan Ltd – the runner-up to the Publisher of the Year 2022 – came third with two bronze metals and two merits to its name.

    As the curtains draw on Day 1 of Goafest 2024, the stage is set for yet another exhilarating day of festivities, as the industry comes together to celebrate creativity, innovation, and the relentless pursuit of excellence.

  • IAA India Chapter announces stellar line-up in mancom for FY 23-24

    IAA India Chapter announces stellar line-up in mancom for FY 23-24

    Mumbai: The members co-opted and invited to the managing committee of the India Chapter of IAA for the financial year 2023-24, were announced at the first meeting of the managing committee chaired by the re-elected president, ABP Network chief executive officer Avinash Pandey.

    Pandey said, “IAA India Chapter is uniquely positioned with such diverse group of industry leaders from ad-agencies, media, mediatech and advertisers. I am lucky that I enjoy support of such accomplished individuals in fulfilling the motto of IAA that advertising is a force for good. IAA India would be coming out with fresh new initiatives enabling social changes for good.”

    IAA India Chapter VP Abhishek Karnani said, “I am very glad to be a part of a well-diversified team of Marcom leaders who will be leading the India Chapter in the year ahead. We are committed to promoting an ecosystem of excellence in every area we are involved in. Sustainability, Tech, Marketing, Creative Excellence and more. Look out for new initiatives and a drive to showcase communication as a force for good”

    The Mancom members are:

    ●    Zee Entertainment Enterprises Ltd – president, Business South Asia – Rahul Johri

    ●    Hungama Digital Media Entertainment Pvt Ltd – founder – Neeraj Roy

    ●    EROS Media World PLC – Group CEO – Pradeep Dwivedi

    ●    neOwn – founder – Kranti Gada

    ●    Viacom18 Media Pvt Ltd – head, Hindi mass entertainment & kids TV Network – Nina Elavia Jaipuria

    ●    EENADU – director – I Venkat

    ●    Canco Advertising Pvt Ltd – founder – Ramesh Narayan

    ●    The Salt Inc Consulting & Aidem Ventures – CEO & founder – Neena Dasgupta

    ●    Havas Group India – chief executive officer – Rana Barua

    ●    The Times of India Group – president – Partha Sinha

    ●    IdeateLabs – chairperson – Dr. Bhaskar Das

    ●    The Horologists – founder & president – Mitrajit Bhattacharya

    ●    Madison Communications Pvt. Ltd. – chairman & managing director – Sam Balsara

    ●    Laqshya Media Group – managing director – Alok Jalan

    ●    HT Media Ltd – executive director – Rajeev Beotra

    ●    Indira Television Ltd. – director – Rani Reddy

    ●    Sambad Group – MD – Monica Nayyar Patnaik

    ●    Google India – marketing director for platforms and devices – Neha Barjatya

    ●    Netcon Technologies – corporate advisor – P N Mahadevan

    ●    Meta India – head – ads business – Arun Srinivas

    ●    Meta India – head – agency business – Gauravjeet Singh

    ●    Intelligent Insights Pvt Ltd – founder – Ashok Venkatramani

    ●    Dabur India – head of media – Rajiv Dubey

    ●    Samsonite – CEO – Jai Krishnan

    ●    Crayons Advertising Ltd. – MD – Kunal Lalani

    At the AGM held on 27 September 2023, the following office bearers were elected:

    ●    Abhishek Karnani (president, Free Press Journal Group)- VP

    ●    Nandini Dias (Independent Advisor)- Hon. Secretary

    ●    Jaideep Gandhi (Founder, Another Idea) – Hon. Treasurer

    Cosmos-Maya CEO Megha Tata will continue as an ex-officio office bearer as immediate past president.

    The other elected members of the managing committee were:

    ●    R K Swamy Ltd – chairman & MD – Srinivasan K Swamy

    ●    Mathrubhumi Printing & Publishing Co Ltd – MD – M.V. Shreyams Kumar

    ●    GroupM – CEO-South Asia – Prasanth Kumar

    ●    The Indian Express Pvt Ltd – executive director – Anant Goenka

    ●    Blue Logic Systems – director – Janak Sarda

     

  • ABP Group appoints Yash Mehta as CEO of Ananda Publishers’ education arm

    ABP Group appoints Yash Mehta as CEO of Ananda Publishers’ education arm

    Mumbai: ABP Group, a prominent media conglomerate, has officially named Yash Mehta as the chief executive officer (CEO) of the education division of Ananda Publishers, the esteemed publishing arm of the group. Yash, a highly experienced professional, brings with him a remarkable track record, unique expertise, and robust skills poised to guide the organisation in establishing a significant presence on the educational landscape of the country. Operating from Delhi, Yash will assume responsibility for overseeing all educational entities within the ABP Group.

    Yash’s professional journey is distinguished by a diverse and rich background in the education sector. Prior to joining the ABP Group, he served as the executive director at Oxford University Press (OUP), where he held the position for an impressive five years, playing a pivotal role in driving substantial growth for the University Press. Before that, Yash served as the country lead at Macmillan Education India, where he spearheaded Macmillan’s education business in India and neighbouring markets such as Sri Lanka, Bhutan, the Middle East, Nepal, and Bangladesh. Yash’s career exemplifies extensive experience and leadership in the education industry.

    On the appointment of Yash Mehta, Ananda Publishers director Dhruba Mukherjee expressed, “We were looking for an individual with a rich and diverse industry experience, having a vision for the future and a passion to win. Yash brings on the table all this and more. He leads from the front and under his leadership we expect our education businesses to grow in scale, size and impact.”

    Yash Mehta, displaying great enthusiasm about his new role, stated, “I am greatly looking forward to this important next chapter. This is a critical time for the publishing industry, where the needs are changing at an unprecedented pace. The release of the NEP 2020 and the NCF 2023 coupled with emerging technologies and changing demands in education present new challenges and opportunities that require us to adapt and evolve. Keeping up with the increasingly dynamic needs of education will require decisiveness in planning and implementing strategic initiatives. This platform will provide me an opportunity to realise my potential in delivering educational solutions for an enduring positive impact on society. I will work towards the growth and success of the group and the satisfaction of all the stakeholders.”

    Yash, a management graduate with over two and a half decades of professional experience spanning the banking, telecom, real estate, financial services, and education sectors, has also served as the joint secretary at the Association of Publishers in India (API) for two consecutive terms.

  • ABP Group completes 100 years in Indian media, launches campaign

    ABP Group completes 100 years in Indian media, launches campaign

    Mumbai: The ABP Group has launched a campaign celebrating its 100-year journey in the Indian media space on Thursday. The network unveiled its centenary logo designed by renowned creative director and writer Agnello Dias and as well as a film. “Both the logo and the film are a reiteration of the foundational ideas of ABP, its core beliefs that have stood the test of time for a century now,” said the statement.

    “ABP Group’s centenary logo represented by the question mark emanates from the fact that curiosity makes everything in life interesting,” said ABP network pvt ltd’s ceo Dhruba Mukherjee.

    “While many forces illuminate ABP’s influence, an unflinching sense of curiosity permeates all the rest. As a result, more than being the sixth sense, this is probably the first for us – an inquisitive gene that drives the primal human need to know more. We believe this iconic logo will best represent our brand identity across media, across different decades, and geographies. With that trust, we chose our centenary year for this excellent occasion to express and capture it once and for all,” he added.

    ABP Network’s ceo Avinash Pandey said, “100 years of curiosity is what built the ABP Group and through the course of that century we have always aspired to help shape thinking through insightful and credible content.”

    “Since inception the name ABP has stood for content that is relevant and unbiased. As we step into the 2nd century of our existence, we look forward to keeping our legacy alive and are committed to work tirelessly to strengthen an informed and open society. Through the Centennial Celebration Campaign, the ABP Group intends to resonate these core objectives with our readers, viewers, stakeholders, and every Indian of today and tomorrow,” he added.

    Agnello Dias said, “Visualizing the journey of the brand ABP Group, we made a film that is a cinematic parable told through the eyes of a little one whose drive sets off the search for a certain geographical destination.”

    “We intended for it to have that surreal yet uncooked emotion that is both innocent and ethereal. The whole campaign around the brand logo captures the most succinct depiction of what the brand stands for as the human face of all questions,” Dias added.

  • ABP Group ropes in 82.5 Communications for launch of ABP Desam

    ABP Group ropes in 82.5 Communications for launch of ABP Desam

    Mumbai: ABP Group has partnered with 82.5 Communications for the launch of its regional news platform ABP Desam in two Indian states – Telangana and Andhra Pradesh. The agency’s Bengaluru office will handle the business.

    The launch campaign of ABP Desam is based on the central insight that regardless of borders, the people of these two states share the same interests. It highlights and celebrates the pride every Teluguites carry within themselves when it comes to their culture and especially their language, the agency said in a statement.

    “It has been incredible working with 82.5 Communications on the launch of our new Telugu digital platform, ABP Desam,” said ABP Network CEO, Avinash Pandey. “They understood the Telugu market, and coalesced their creative concepts with regional elements, which made the campaign well-suited to our vision for ABP Desam.”

    “Telegu is more than a language. It’s a sense of belonging, it’s a matter of pride, it’s a way of building community. That’s how passionate the people of Andhra Pradesh and Telangana are towards their language,” said 82.5 Communications – South, SVP and branch head, Naveen Raman. “We worked on that insight to celebrate their love towards the language through ABP Desam. This thinking is yet another example of what we as an agency do best – be a truly Indian agency by having an insider point of view and approach every time. We did it super successfully for ABP Nadu in Tamil Nadu. And now we are proud to do it again for ABP Desam.”

    82.5 Communications – South, group creative directors Sangeetha Sampath and Ravi Cherussola added, “The unique history of Andhra Pradesh and Telangana requires an adept understanding of the people, their interests, and passions. A hyper-local approach is of the absolute essence because when it comes to something as serious as news, the regional truth becomes important. The launch digital film celebrates and highlights this via the digital film, social media work, and more.” 

  • India Today Group is India’s No.1 video news publisher as per latest Comscore reports

    India Today Group is India’s No.1 video news publisher as per latest Comscore reports

    KOLKATA: In the latest Comscore video metrix report, the India Today Group has consolidated its position and emerged as India’s No. 1 digital news media group, restating the profound trust of viewers in the brand. The group has now become No. 1 on Comscore Video Metrix score with over 883 million video views. The nearest competitor stands at 483 million video views.

    India Today is now the undisputed leader in all the three important metrics of reach, video views and total minutes watched. The month of March saw Covid wave 2 gripping the country and election campaigns kickstarting across West Bengal, Tamil Nadu, Assam, Kerala and Puducherry. At this critical phase of the country, the India Today Group has emerged as the digital destination of trust for the citizens.

    With over 92 Million Unique video viewers, the group leads with a margin of around 25 Million Unique video viewers over the next news network. The group is double the video views of ABP Group and leaves behind many groups like Network 18, Times Internet, Zee Digital and NDTV.

    The group has also reported a growth of close to 70 Million video views over the previous month, highlighting the fact that when it comes to ‘News That Matters’, the choice of the Digital Consumer is clearly the India Today Group.   

  • Most-watched regional news channels

    Most-watched regional news channels

    BENGALURU: Regional news is has more per capita consumption in respective languages than Hindi or English news . Further, the consumption of all regional news channels is larger than Hindi news.

    Data across three separate periods has been considered in this paper – For the current period, data for a 26-week period, starting week 13 of 2019 until week 39 of 2019, has been used. For the pre-NTO period, data across 23 weeks between week 35 of 2018 and week 5 of 2019 has been considered. For the post-NTO period, due to BARC’s adoption of an earlier method of treatment of landed pages and outliers, data across 17 weeks between week 23 and 39 of 2019 has been considered.To arrive at the per capita viewership or consumption, the author has considered the 17 weeks average (post NTO) and the 23 weeks average (pre NTO) number divided by the respective population of the respective market as per BARC India, Households and Individuals Universe Estimate – 2018 (BARC Population Estimates 2018).

    Why these specific periods?

    BARC started publication of viewership data in the public domain of news channels in the four South Indian languages in week 1 of 2019. Four additional regional news channels besides the four South Indian languages in the public domain were added in week 35 of 2018. Later, BARC had stopped publishing data in the public domain between weeks 6 and 12 of 2019 to enable viewership to stabilise. Hence the only stable data available in the public domain before the implementation of NTO was between weeks 35 of 2018 and week 5 of 2019, or for a 23-week period. After recommencement of publishing data in week 13 of 2019, BARC reverted to an older method of treating landed changes and outliers in week 23 of 2019.The latest data available at the commencement of writing of this article was week 39 of 2019, hence average viewership for this period of 17 weeks has been considered. For overall viewership trends in the current period, data between weeks 13 and 39 or for 26 weeks (roughly half a year) has been considered.

    Markets and Demography

    BARC has specified the following demographics of the news channels for the data that it releases in the public domain:

    Hindi news: Hindi Speaking Markets, both urban and rural or HSM (U+R): NCCS All: 15+ Individuals.

    Telugu news: Andhra Pradesh or AP/Telangana (U+R): NCCS All: 2+ Individuals

    Kannada news: Karnataka (U+R): NCCS All: 2+ Individuals

    Tamil news: Tamil Nadu/Puducherry (U+R): NCCS All: 2+ Individuals

    Malayalam news: Kerala (U+R): NCCS All: 2+ Individuals

    Oriya news: Odisha (U+R) : NCCS All : 2+ Individuals.

    Assamese news: Assam / North East / Sikkim(U+R): NCCS All: 2+ Individuals.

    Bangla news: West Bengal or WB  (U+R): NCCS All : 2+ Individuals,

    Marathi news: Mah/ Goa (U+R) : NCCS All : 2+ Individuals.

    English news: All India (U+R): NCCS AB: Males 22+ Individuals.

    BARC considers HSM or Hindi Speaking Market as All India without the four South Indian markets. Hence, the author has subtracted the NCCS 15+ population of the four South Indian markets from the All India NCCS 15+ population to arrive at the HSM 15+ population numbers. In the case of per capita consumption for South India, the author has taken the sum of average weekly impressions of the top 5 channels for each language and then added the four sums to arrive at the total average weekly impressions for South India, this total average has then been divided by the 2+ population figures for each of the four languages/six states as per BARC Population Estimates 2018. In the case of English news, the author has calculated the NCCS 22+ Males population by extrapolating the overall male and female ratio and the ratio of the 22+ individuals with the all India population with the sum of BARC numbers for NCCS A 22+ and NCCS B 22+. To arrive at the per capita consumption of news on the top 5 channels for the country, the 23 week average of the 10 languages has been divided by the 2+ population of India as per the above mentioned BARC Universe estimates. Individual HSM (R) and HSM (U) viewership numbers have not been considered to arrive at the per capita consumption of news on the top 5 channels for the country.

    Per Capita news Consumption post and pre implementation of NTO

    Please refer to the chart below for per capita news consumption of the top 5 channels of each language.

    Current Status

    The charts below covers data between weeks 13 and 39 of 2019, the last week for which BARC data was available at the time of writing of this report. This report covers approximately six months of calendar year 2019. BARC had stopped publication of data in the public domain after week 5 of 2019 to enable ratings to stabilise after the implementation of TRAI’s new tariff order and recommenced publication of the same in week 13 of 2019. Hence, here onward this paper looks at news-watching trends of top 5 news channels across 10 languages.

    The unit of viewership measure in all cases in the charts below is thousand weekly impressions. Please refer to the figure below:

    As is obvious from the chart above, viewership of the top 5 regional news channels of 8 languages is far higher, by an average of about 46.33 percent,than the viewership of Hindi news channels in HSM (U+R) during the 26 weeks under review).

    Most-watched regional news channels

    Here below is a chart showing the viewership data for news channels in the eight languages mentioned above in their respective markets. As is obvious, Kannada news has a much bigger viewership even in absolute numbers than other languages.

    Most-watched Assamese news channels

    Five channels were present in BARC’s weekly list of Top 5 Assamese news channels during all the weeks between weeks 13 and 39 of 2019. News Live was the most-watched Assamese news channel by far.

    Most-watched Bangla news channels

    There were five channels that have consistently appeared in BARC’s weekly lists of Top 5 Bangla news channels during all the 26 weeks under review in this paper. As is obvious, ABP Ananda was the most-watched Bengali news channel, followed by Zee 24 Ghanta. Please refer to the figure below:

    Most-watched Kannada news channels

    BARCs weekly lists of Top 5 Kannada news channels between weeks 13 and 39 also had five channels that were consistently present during the entire period. TV9 Kannada was by far the most-watched Kannada news channel followed by Public TV during the period under consideration in this paper. Please refer to the figure below

    Most-watched Malayalam news channels

    Seven channels, each of them at least once, appeared in BARC’s weekly lists of Top 5 Malayalam news channels during the period under consideration. Of these 7, three have consistently appeared in the Malayalam news channels lists during all the 26 weeks under review. These three channels were – Asianet News, which is by far the most-watched  Malayalam news channel, followed by Manorama News and Mathrubhumi News. Please refer to the chart below:

    Most-watched Marathi news channels

    In the case of Marathi news also, five channels consistently appeared in BARC’s weekly lists of Top 5 Marathi news channels. ABP Majha was the most-watched Marathi news Channel. During 15 of the 23 weeks under consideration, TV9 was the second most-watched Marathi news channel. However, since week 32 of 2019, Saam TV has been ranked second in BARC’s weekly lists of Top 5 Marathi news channels. Please refer to the chart below.

    Most-watched Oriya news channels

    Seven channels, each of them at least once, appeared in BARC’s weekly lists of Top 5 Oriya news channels during the period under consideration. Of these 7, three have consistently appeared in BARC’s weekly Oriya news channels lists during all the 26 weeks under review. They are OTV, which was the most-watched Oriya news channel, followed News7 and Kanak News at second and third place respectively. Please refer to the figure below:

    Most-watched Tamil news channels

    Six channels appeared in BARC’s weekly lists of Top 5 Tamil news channels at least once. Three of these channels have consistently appeared during all the 26 weeks under consideration in BARC’s Top Tamil news channels list. Polimer News was the most-watched Tamil news channel by far and was followed by Thanthi TV and Puthiya Thalaimurai at second and third place respectively. Please refer to the figure below:

    Most-watched Telugu news channels

    Six channels appeared in BARC’s weekly lists of Top 5 Telugu news channels at least once between weeks 13 and 39 of 2019. Three of these channels have consistently appeared during all the 26 weeks under consideration in BARC’s Top Telugu news channels list. TV9 Telugu was the most-watched Telugu news channel during the 26 weeks under consideration in this paper. NTV news was at second place followed by V6 news at third place. Please refer to the chart below:

    Closing Remarks

    Media groups and news networks such as the ABP Group and Associated Broadcasting Company Private Limited (TV9) have channels in more than one language that are among the Top 5 channels in that market or language.  Many of them have news channels in other languages/markets also.

    Television news is an important genre. India has multiple languages and small and big networks, independent channels – television broadcasters to be more precise – cater to viewers’ tastes by beaming in content that they prefer. News is an important genre, and there are news channels galore across languages – some of them have even been crowned as ‘views’ channels. The FICCI M&E 2019 report says that 43 percent of the 885 private TV channels in India were ‘news channels’. The FICCI report says that news, which commands a 7 percent share of viewership garnered a disproportionately high share of advertising volumes. The lion’s share totaling 77 percent of the viewership was taken by escapism – or movies and GECs. Yet, Hindi regional news was amongst the top 10 genres and had 5 percent of the advertisement share in terms of volumes of advertisements or insertions.The report also says that contrary to popular perception, TV viewership is high amongst youth (15-30 years) even in the digital age. Youth contribute 32 percent to total viewership with a 30 percent and 32 percent split between urban and rural India.

    An earlier BARC report says that news events cannot escape the lure of drama. And drama includes elections and election results, deaths of celebrities, high court and supreme court verdicts on celebrities and sensitive issues, major changes such as demonetisation announced by the central government, major public holidays such as Independence and Republic days, important events such as the Uri surgical strikes that pertain to terrorist attacks and counter-attacks, etc. Data for election results week – week 21 of 2019, could not be considered in this paper for analysis of per capita consumption because of the change in BARC’s methodology two weeks after election results week. However, week 21 data has been considered in other parts of the report.

  • SPNI elevates Abhishek Joshi at digital biz

    SPNI elevates Abhishek Joshi at digital biz

    MUMBAI: Another media executive awarded for good work. Abhishek Joshi has been elevated as head of marketing, subscription and content and licensing of digital business at Sony Pictures Networks India (SPNI). The digital business for SPNI is headed by Uday Sodhi.

    Joshi, till now VP and head marketing analytics and content syndication of digital business at the company, has been a core member of the digital business leadership team and looked after global monetization and syndication/distribution of SPN’s content across digital platforms in addition to heading marketing for SonyLiv.

    Prior to SPNI, he was the CEO of Zenga Media where his core focus was on the needs of two basic constituencies — viewers and advertisers.  

    Joshi has over 17 years of experience in broadcast media and digital realm. With an in-depth knowledge of digital broadcasting, his expertise lies in content licensing and subscription, business planning and forecasting and contracts.

    He started his carrier with the Kolkata-headquartered ABP Group as a group executive of circulation sales. After ABP, he did stints at a couple of other media organisations, including Reliance Big Pictures, before joining SPNI.  

    Joshi holds a post graduate diploma in marketing from a management institute in Pune.

    Also Read :

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