MUMBAI: ABP live, the digital arm of ABP network, has teamed up with Maruti Suzuki to bring round-the-clock news, podcasts and infotainment directly into car dashboards, making the morning commute a little less mundane.
The partnership makes ABP live the first Indian digital news publisher to be integrated natively into Maruti Suzuki’s in-car infotainment system, Maruti connect. Starting later this year, drivers will be able to tune into ABP News in Hindi, ABP Majha in Marathi and ABP Ananda in Bengali, alongside a slate of podcasts on culture, lifestyle and current affairs.
With more than 25 million Maruti vehicles already on the road, the tie-up promises to transform how Indians catch up with the world while on the move, whether stuck in Delhi’s gridlock or cruising down the Mumbai-Pune expressway.
ABP Network, chief executive, Sumanta Datta said, “Our collaboration is about much more than delivering content; it’s about creating convenience, credibility and connection. Whether drivers are facing city congestion or open highways, ABP Live ensures trusted news and engaging audio are always accessible.”
By embedding credible journalism into India’s largest car fleet, the partnership puts ABP Live at the wheel of connected mobility. For Maruti drivers, infotainment will no longer be an afterthought but part of the journey itself.
MUMBAI: Saikat Dutta is putting his foot firmly on the pedal at ABP Network Pvt Ltd, joining as the network revenue head in April 2025 with a burst of fresh energy and an enviable track record in turbocharging ad sales across India’s media landscape.
Dutta, whose career has zipped through some of the country’s biggest networks, will now steer pan-India advertising sales for ABP News, ABP Ananda, ABP Majha and ABP Asmita, besides beefing up digital revenues across connected TV, web, and app platforms.
With 24 years of punching above his weight in advertising sales, Dutta’s resume reads like a greatest hits album: from TV Today (where he drove ad sales for Aaj Tak, Aaj Tak HD, and Good News Today) to a stint as chief operating officer at Patanjali Media, and earlier as a revenue honcho for Sun TV Network’s GEC cluster in the north and east markets.
Before that, he made his mark at India TV, Zee Entertainment Enterprises, Asia TV USA Ltd, Star TV, and ABP Group, helping these media giants rake in crores through innovative and integrated ad solutions. From selling blockbuster shows to orchestrating strategic alliances, Dutta has consistently delivered standout results.
In his own words, it’s “new role, new energy!” — and with a toolkit spanning strategic planning, B2B sales, key account development, and solution selling, Dutta looks ready to crank up ABP Network’s revenue engine into overdrive.
MUMBAI: Who says news is all doom and gloom? For ABP Network, it’s a story worth celebrating in five languages, no less. According to Comscore MMX-Multi-Platform data for February 2025, ABP Network has emerged as India’s third-largest digital publisher, pulling in a whopping 147.9 million unique visitors and outpacing media giants like HT Media, Zee Digital, India Today Group, Times Network, and NDTV.
But this isn’t just a numbers game, it’s a masterclass in multilingual domination. ABP’s regional powerhouses are sweeping through Hindi, Marathi, Bengali, Gujarati, and Punjabi markets like seasoned newsroom ninjas.
In the Hindi segment, ABP News surged ahead with 75.7 million unique visitors, outshining its nearest rival by over 18 million, a staggering lead that cements its top slot in India’s most competitive news space.
ABP Ananda waltzed through the Bengali market with 18.9 million UVs, dancing 11.8 million steps ahead of the competition. Meanwhile, ABP Majha proved its mettle in Marathi with 19.2 million visitors, comfortably ahead of Sakal Media and Lokmat.
Over in Gujarat, ABP Asmita swept up 5.3 million unique visitors, leaving behind TV9 Gujarati, Divyabhaskar, and News18 Gujarati. ABP Sanjha flexed its Punjabi muscle with 1.2 million UVs, clinching the top spot ahead of News18 Punjab and Punjab Kesari Jagbani.
And in the Tamil market, newcomer ABP Nadu made a statement, grabbing second place with 9 million visitors, becoming the youngest publisher to break into the leadership ranks.
From legacy strongholds to new frontiers, ABP Network is clearly not just chasing eyeballs, it’s curating digital loyalty across India’s media map. With its blend of regional relevance, digital-first strategy, and journalistic agility, ABP isn’t just reporting the news, it’s rewriting the playbook.
Mumbai: This Durga Pujo, ABP Ananda is taking a bold step forward with the launch of its campaign “Celebrate the Durgas”. The initiative honours everyday women who embody the strength, courage and resilience of Maa Durga, celebrating their role in overcoming life’s challenges with grace and determination. Under the campaign tagline “Durga Pujo Maane Durgader Pujo” (Celebrate not just Durga Pujo, but all women who embody goddess Durga’s strength and power). ABP Ananda seeks to redefine the festival by celebrating the extraordinary contributions of these women.
In a city that has recently faced challenges prompting reflection on women’s safety and empowerment, the campaign is dedicated to everyday women who, like the Goddess Durga, fight unseen and uncelebrated battles. By highlighting the urgent need for societal change, the campaign reminds us that Maa Durga’s legacy lives on in every woman who stands against injustice and navigates life’s challenges fearlessly. By recognising these women as “Everyday Durgas,” ABP Ananda aims to inspire viewers to celebrate the goddess and reflect on the strength and resilience of women in their communities.
While the campaign is at the heart of this year’s ABP Ananda Sharad Ananda programming, it also features a diverse array of new and existing content that captures the essence of the festival. From insightful stories to light-hearted moments, the programming offers something for everyone, while remaining sensitive to current times. This year’s ABP Ananda Sharad Ananda is presented by Dear Government Lotteries, Fortune Refined Soyabean Oil, Tata Motors Winger, Jac Olivol, Nirma Beauty Soap, DavaIndia, Havells & Llyod; Co-powered by Madhukunj Agarbatti, Sister Nivedita University, Hint, Anmol Marie Plus Biscuits, Senco Gold & Diamonds, Oshea Herbals, Suruchi Spices, Wild Stone Code; and Partnered by Priyo Gopal Bishyoi, ShalimarCoconut Oil, Big Bull E-Vehicles. Digital Partner – ABP LIVE.
Adding to the festivities, ABP Ananda’s popular reality game show, Paara e Paara e Serar Lodai 2024, has made a comeback. The 11-episode series, airing daily at 5:30 PM, features local Durga Pujo Committees from across the city competing in a fun-filled contest that celebrates community spirit. This year’s “Paara e Paara e Serar Lodai 2024” is presented by Benarasi Niketan; Co-powered by Secret Temptation and Basak Guinea Museum; Partnered by- Samata Co-operative Development Bank Ltd.; Special Partner is Manmohan Jadu Malom. The digital partner is ABP LIVE.
In addition, the channel has made a brand refresh toits Surakshar Puraskar IP as ABP Ananda Sarbojanin Purashkar, broadening its scope to include not only safety but also artistry, grandeur and the overall responsible celebration of Durga Pujo. The award, which will be given to the top Pujo Committees based on above criteria, aims to recognise the balance between creativity and community responsibility in this year’s festivities. This year’s Ananda Sarbojanin Pursashkar is Presented by Ambuja Cement; Co-Powered by – Secret Temptation, Shalimar’s Enriched Coconut Hair Oil, RR Kabel, AIS Windows & Glass, Nnoni, Sturlite; Partnered by – Duta Guromoshla, MPP Jewellers, Hero Motocorp; Digital Partner – ABP LIVE.
Through the “Celebrate the Durgas” campaign, ABP Ananda encourages viewers to reflect on the true meaning of Durga Pujo. This year, the festival honours women as the true embodiments of Maa Durga in our daily lives. By highlighting their strength and resilience, ABP Ananda aims to inspire societal change and a collective commitment to empowerment and equality.
Mumbai: ABP Ananda, West Bengal’s premier 24-hour Bengali news channel, has reached a historic milestone by becoming the first Bengali news channel to surpass 10 million subscribers on YouTube. This achievement highlights the channel’s innovative approach to content creation and distribution in an ever-evolving media landscape, where digital platforms play a pivotal role in news consumption.
ABP Ananda’s success on YouTube underscores its commitment to delivering high-quality and engaging news content to Bengali audiences worldwide. With its expansive reach and influence, ABP Ananda has established itself as the most trusted source of news and analysis in the Bengali language.
Surpassing the subscriber count of all other Bengali channels on YouTube, ABP Ananda has demonstrated its dominance in the digital space. News18 Bangla follows with 8.22 million subscribers, Zee 24Ghanta with 5.38 million subscribers, Republic Bangla with 3.22 million subscribers, and TV9 Bangla with 3.08 million subscribers.
ABP Ananda’s attainment of 10 million subscribers on YouTube is a testament to the collective effort and dedication of its team, as well as the unwavering support of its viewers. Since its establishment in 2005, ABP Ananda has been a frontrunner in news reporting, offering comprehensive coverage of local, national, and international events while upholding journalistic integrity and impartiality.
This milestone symbolises the trust and confidence bestowed upon ABP Ananda by millions of viewers. As the pioneering Bengali news channel to achieve this remarkable feat, ABP Ananda continues to set new benchmarks in the industry, inspiring others to strive for excellence in journalism and content creation.
Mumbai: ABP Ananda, West Bengal’s Bengali news channel, is delighted to unveil the highly anticipated ABP Ananda Kolkata Khaibaar Pass 2.0, a culinary celebration set to enchant South Kolkata. This event builds on the monumental success of its 10th-anniversary edition in North Kolkata earlier in January 2024, marking a historic moment as ABP Ananda embarks on organising two Khaibaar Pass celebrations in Kolkata within a single calendar year for the first time. The festivities will unfold at the EEDF Ground near South City Mall, Kolkata from 15 to 17 March 2024.
Acknowledging the overwhelming response received from the recent 10th-anniversary edition in North Kolkata, ABP Ananda recognises the enthusiasm of the people and their appetite for celebrating Bengal’s diverse culinary heritage. In an effort to extend this culinary jubilation to a broader audience, the festival will showcase the epitome of Bengali cuisine to people in South Kolkata.
Continuing its legacy, ABP Ananda Kolkata Khaibaar Pass 2.0 is poised to unite the finest restaurants, food joints, and culinary artisans, providing an unparalleled platform for both established and emerging talents. Attendees can anticipate a vibrant showcase of signature dishes, blending time-honoured classics with contemporary innovations that define the rich tapestry of Bengali cuisine.
As the leading news channel in the region, ABP Ananda extends its cultural outreach beyond the newsroom to curate an immersive experience celebrating the very essence of Bengal’s culinary traditions. The commitment to fostering community bonds and showcasing the essence of Bengal’s tradition continues with part two of ABP Ananda Khaibaar Pass. The event serves as a platform for emerging talent and a melting pot of flavours, inviting everyone to partake in the richness of Bengali cuisine.
The presenting sponsors for this year’s edition are Jaya Biscuits, Rungta Steel TMT Bar, Suman Organic Guro Moshla, Wild Stone Code Pyro. It is co-oowered by Dear Government Lotteries and is partnered by Saha Textile and Bhooter Raja Dilo Bor. ABP Live is the digital partner while the print partner is t2.
ABP Ananda remains dedicated to its role beyond being a news channel, embodying its commitment to Bengal’s cultural tapestry through events like Khaibaar Pass. By curating this gastronomic extravaganza, ABP Ananda continues to nurture the spirit of togetherness, showcasing the very essence of Bengal’s traditions.
Mumbai: According to the recent Broadcast Audience Research Council (BARC) data, News18 Bangla has showcased remarkable week-on-week growth in its market share, surpassing ABP Ananda in both cumulative reach and the market share during the 8 am-8 pm time slot. This consistent upward trajectory has firmly established News18 Bangla as the foremost leader in the West Bengal market.
Showing commanding growth for the past seven weeks, News18 Bangla garnered a higher market share, surpassing Republic Bangla, TV9, and Zee 24 Ghanta by 50.6 per cent, 71.8 per cent, and 188 per cent, respectively. (Source: BARC, Market Share, Week 5’24, All India, TG:15+) All Day
The channel saw an impressive cumulative reach and led by a significant margin of 27.8 per cent over ABP Ananda. (Source: BARC, Weekly Cume Reach’000, Week 4’24, All India, TG 15+) All Day
News18 Bangla also demonstrated leadership in market share between 8 am to 8 pm, reinforcing itself as the premier destination for news in West Bengal. News18 Bangla captured 26.2 per cent market share, leaving behind ABP Ananda at a market share of 24.2 per cent. (Source: BARC; West Bengal; All 15+; All Days, 08:00 – 20:00; Period: Week 5’24; Market Share per cent)
As part of News18 Bangla’s efforts to deliver the fastest, most authentic and relevant information, the channel has uplifted its programming with a renewed focus on highlighting local issues, while bringing the national perspective to the audiences. News18 Bangla’s exhaustive coverage across diverse geographies in West Bengal has played a pivotal role in its success story. It reflects the channel’s commitment to delivering serious, inclusive journalism that resonates with viewers nationwide.
Mumbai: India’s leading Bengali news channel, ABP Ananda, concluded its illustrious flagship event, ‘Sera Bangali 2023,’ with tremendous success. The event, which spotlighted and celebrated the remarkable achievements of nine outstanding personalities from Bengal, showcased the pinnacle of excellence across diverse fields such as literature, science, film, music, business, sports, and industry. Throughout the event’s proceedings, the stage pulsated with the vibrancy of Bengal’s unparalleled talent and cultural richness.
The recipients of the esteemed 2023 Sera Bengali Award, each a luminary in their respective fields, were honoured for their significant contributions:
Chanchal Chowdhury – acting
Iman Chakraborty – music
Masud Ahmad – literature
Anjan Chatterjee – business
Subrata Chowdhury – art
Ayhika Mukherjee & Sutirtha Mukherjee – sports
Dhritiman Chatterji – lifetime achievement
Debojyoti Dhar – serar sera
Reflecting on the cultural significance of the event, ABP Network CEO Avinash Pandey expressed his pride, stating, “Sera Bangali stands as an epitome of Bengal’s cultural richness, highlighting the extraordinary contributions made by the finest minds and talents of the region. ABP Ananda feels privileged to curate this platform, not just to honour these luminaries but to ignite a spark in the upcoming generation, encouraging them to reach for brilliance in their chosen endeavours.”
Keeping the legacy of the event alive and celebrating Bengal’s excellence, ABP Network Sr VP Suman De added, “Sera Bangali marks another milestone in our commitment to recognising and acknowledging the unparalleled achievements of Bengali personalities. We extend our heartfelt congratulations to all the awardees for their outstanding accomplishments.”
The event highlighted the diverse, yet interconnected tapestry of accomplishments woven by these personalities, resonating deeply with the ethos and identity of the region. Another highlight from the evening was Shreya Ghoshal’s scintillating performance at the event.
The event, presented by Bandhan Bank, Anmol Biscuits, and Dabur Chyawanprash, along with the support of co-powered by sponsors – Sahababur Adi Dhakeshwari, Shalimar Chef Spices, Dear Government Lotteries, and Senco Gold & Diamonds, in partnership with Salical, Alteus, Mio Amore, Mehai LED, Sparx, and ZED Black Premium Agarbatti, showcased the liveliness and talent Bengal has to offer on a global stage. The Digital partner was ABP Live.
The repeat telecast of this prestigious event will air on 9 December and 16 December 2023 at 10 pm exclusively on ABP Ananda.
Mumbai: As the premier Bengali news channel, ABP Ananda has brought back its three iconic properties – ABP Ananda Sharad Ananda, ABP Ananda Paara e Paara e Serar Lodai, and ABP Ananda Surakshar Puraskar, offering fresh content and collaborating with various partners to celebrate the spirit of Durga Puja.
The Sharad Ananda programming for this year has already commenced, featuring a diverse array of both new and existing content. The first segment, “Koruk Matha Theme Theme,” explores Kolkata’s renowned Durga Puja themes, showcasing the unique aspects of pandals, the evolution of art forms, and efforts to revive rural folk art. This segment adopts a storytelling format.
The second segment, “Tarokar Chokhe Taroka Pujo,” involves celebrities visiting pandals, delving into the preparation, concepts, idols, lighting, and ambience while discussing the release of their cinema and OTT projects during the Puja.
“Akash Pothe Pujo” is a distinctive concept introduced by ABP Ananda last year, where all the renowned Pujas of Kolkata were covered using drone cameras for a complete aerial bird’s eye view telecast. This includes exclusive coverage of ornamental decorations, lighting, pandals, and thematic features.
“Pujo Dekhun Ghore Bosey” continues its annual tradition of live telecasting eight of the biggest Pujas in Kolkata, showcasing both traditional and themed celebrations with a multi-camera setup. The telecast spans all five days, providing viewers with insights into the rituals performed.
The programming also features “Sharad Ananda Samman 2023,” an award ceremony honouring Puja pandals in various categories, including Best Pandal, Best Theme, Best Lighting, Best Idol, Best Concept, Best Puja Committee, and Best Traditional Puja. Fifty such categories and thirty Durga Pujas around the city will be felicitated with the Jury Samman Award. Jelar Sera Puja 2023 is the district version of Sharad Ananda Samman. Overall, more than 200 Puja Pandals across categories will be conferred with the Sharad Ananda Samman.
Other notable programming includes “Pujor Adda,” “Pujo Personal,” “Probashe Pujo,” “Durga Puja Animation Program,” “Pujor Case Book,” and “Bhanu Ukil & Jahor Bicharak.”
The Sharad Ananda programming for this year is presented by Dear Govt. Lottery, Prabhuji Pure Food, ABP Weddings dot com, and Lloyd. It is Co-powered by Madhukunj Agarbatti, Sister Nivedita University, Macho Hint, Greenply, Concreto Cement, and Wild Stone. Partner sponsors include Priyo Gopal Bishoyee, Lancet Pharmaceuticals, Shalimar Coconut Oil, Rumpa Jewellery, Mother Dairy Mishti Doi, and Coca-Cola. The digital partner is ABP Live.
ABP Ananda’s second property, “Paara e Paara e Serar Lodai 2023,” is an 11-episode non-fiction fun reality game show played among 12 Durga Puja Committees. The episodes are currently airing on ABP Ananda every day at 5:30 pm until October 20, 2023.
“Paara e Paara e Serar Lodai 2023,” is Presented by Benarasi Niketan, Zed Black Zed Black Premium Agarbatti, Nirma Beauty Soap and Mother Dairy Mishti Doi. It is Co-Powered By Secret Temptation, Khadim, Basumati Rice, Snik Bisk, Crompton Mixers and Calcutta Retro. The property is partnered By – Rumpa Jewellery, Dulux, Jovees Herbal and Rungta Steel TMT Bar. Special Partner includes – Manmohan Jaadu Molom while the Digital Partner is ABP Live.
The sixth year of ABP Ananda’s third property, “ABP Ananda Surakshar Puraskar 2023,” is marked by an award intended to support social safety, security, and measures implemented by individual Puja Committees during their Pujas. A team of experts will evaluate 100 Puja committees based on various standards, and awards will be given based on set parameters.
ABP Ananda’s Surakshar Puraskar is presented by Mother Dairy Mishti Doi, Finolex Pipes, and Manmohan Jaadu Molom. It is powered by Shalimar Coconut Oil, Rungta Steel TMT Bar, and Wild Stone. Partnered by Rumpa Jewellery and Horlicks, with ABP Live as the digital partner.
Mumbai: In the longest-ever polling witnessed during this Assembly elections, West Bengal geared up for an intense, high-powered, eight-phased election drama stretching from 27 March to 29 April 2021. With campaigning by all political parties at a dynamic high across the state, ABP Ananda launched widespread coverage for the state Assembly Elections under the umbrella branding of its exclusive election property- ‘BanglarBidhan 2021’.
With an extensive on-air & on-ground programming like Opinion Polls, Exit Polls, Results on counting day, LIVE Debates, Capsules on each constituency followed by on-air discussion with experts which covered every nook and corner of the state, BanglarBidhan emerged as one of the most comprehensive election-based programming this election season.
The channel has been a market leader in West Bengal for over a decade, banking on the strength of its comprehensive coverage of all key events & issues. With a staggering reach of 50 million, ABP Ananda has reached 90 per cent of all Bengali TV-viewing households. [Source: BARC TG, 2+ Mkt, West Bengal, Period 12-36’20, Cume Reach (in Cr.)]
Continuing with its practice of exemplary minute-by-minute election reportage, ABP Ananda provided the latest updates from every corner of Bengal to its viewers backed by over 100 reporters, 12 anchors, and 2500 hours of programming. To ensure that its viewers did not miss out on any action in the run-up to the election, the channel had studios based out of seven districts namely: Tamluk, Durgapur, Barrackpore, Siliguri, Midnapore City, Baharampur, and Cooch Behar.
ABP Ananda took on a bevy of sponsors on-board for BanglarBidhan including presenting sponsors TopTech TMT, Rashmi Cement, ABP Weddings, Dabur Red Paste, Ajanta Shoes &Glucon-D. The show was co-powered by Macho Hint, Ganesh atta & Shalimar Chef Guro masala. Partnered by Softovac, Sonoscan, Cycle Rhythm, Asian Paints, International Institute of Hotel Management &Essco by Jaquar Group.
To ensure high-end, full-throttle coverage on all political affairs of the state, there was a bouquet of 15 plus programming segments on the news channel. BanglarBidhan 2021 brought an eclectic assortment of shows under its ambit:
There was TarokarChokheTaroka Kendra – A highly acclaimed show wherein Tollywood celebrities visited key constituencies, acting as ABP Ananda reporters, bringing out two different POVs from each constituency/district. The show had a travelogue format with a political overview.
Then there was ChaltiHawa – a travel show with a blend of politics and culture, which delved into the local folk art, cuisine, and politics of rural Bengal, in one-single pot boiler. Voter Baddi – ABP Ananda parody videos running in its news wheels. The parody songs/music were composed by top bands and singers of West Bengal, while their videos were produced by the channel itself.
Some other interesting shows included Power Meal – a non-political capsule on the campaigners’ diet during the campaign spree, which provided a break to the viewers from the otherwise politically saturated news wheel. There was also MukhoMukhi – a show which entailed a series of face-offs and exclusive interviews with political titans. AayByay – A special capsule on the declared property of heavy weights, and NiyomNasti– an irregular segmenton ‘rules being broken’by political partiesduring campaigns.
Additionally, ABP Ananda conducted Opinion Polls and Exit Polls to gauge the electoral pulse of the voters, besides an edge-of-the-seat Live counting of ballots on Results Day. Discussions with expert panellists with a neutral take on all issues confronting the state at large were other highlights of the election coverage that sought to bring all aspects of the on-ground proceedings to its viewers, precisely and instantly.
Furthermore, there was exclusive content streamed via its Digital platforms, with Vox-pop series and “BHADRA BHAABE VOTE” (election well behaved) – a quirky digital series that reminded viewers to be well-behaved during the election season. The latest internet sensation, Sayan Ghosh as a protagonist took the audience through it in his usual humorous ways. There were a total of eight digital-only films and the total views garnered on YouTube is over 19.55 lakhs.
In fact, the pulse-pounding election coverage of ABP Ananda’s YouTube channel clocked over seven million views. The view count was recorded till 7 March, according to Pepper Media—YouTube. In addition to this, there were OOH Campaigns with 200 Impact sites spread across key locations in Kolkata & ROB for over a month; along with print ads in AnandabazarPatrika on key election days. There were also BTL Activations such as branded Innova with the news channel logo, covering 20+ locations across West Bengal for channel promotions.
As a testimonial of ABP Ananda’s high-intensity reporting from the remotest parts of the state an umbrella Campaign TVC was launched– Phase II BANGLAR KHABOR. BANGLA THEKE (News of Bengal. From Bengal). This was a brand film with real locations, shot across 20+ places over eight districts of West Bengal – highlighting issues about that particular area. It underscored how the channel brought in real news for the viewers despite hurdles amidst myriad challenges. It garnered over 6.38 lakh views on YouTube.
On the comprehensive coverage, ABP Network CEO Avinash Pandey said, “ABP Ananda has always pursued its vision towards responsible & impactful journalism, delivering top-notch content to Bengali viewers worldwide. We have always ensured unique, compelling, and comprehensive coverage when it comes to issues of both local and national importance.”
