ITV

Tag: Abonty Banerjee

  • Tata Capital opens digital doors wider with accessibility upgrade

    Tata Capital opens digital doors wider with accessibility upgrade

    MUMBAI: In a groundbreaking move, Tata Capital has redefined digital inclusivity by becoming the first financial services firm to enhance its website with accessibility features tailored for differently abled individuals. This initiative underscores the company’s commitment to ensuring seamless access to financial services for all.

    Tata Capital chief operating officer for digital & marketing Abonty Banerjee stated, “At Tata Capital, we are committed to fostering an inclusive digital environment that ensures equal access to financial services for all users. This initiative reflects our dedication to leveraging technology to remove barriers and empower individuals.”

    The upgraded website now features an accessibility menu designed to cater to diverse user needs. With reading assistance for the blind and improved readability for visually impaired users, the platform ensures that financial services are just a click away for everyone regardless of ability.

  • Tata Capital launches ‘Khoobsurat Chinta’ campaign with Shubman Gill

    Tata Capital launches ‘Khoobsurat Chinta’ campaign with Shubman Gill

    Mumbai: Tata Capital, the flagship financial services company of the Tata Group unveiled a new campaign featuring their brand ambassador Shubman Gill. The campaign is based on the insight that financial worries often take centre stage and customers get less time to focus on and enjoy the meaningful and important moments in their lives. The campaign urges customers to rely on Tata Capital to take care of all their financial worries and focus on more meaningful things (what they call ‘Khoobsurat Chinta’). The campaign will bring to life the brands’ purpose of being a responsible financial partner fulfilling India’s aspirations.

    The campaign is comprised of five films, a key brand film and four shorter product films. The brand film is a metaphor of Shubman’s own journey where his father took care of all his needs, allowing him to focus on his own ‘Khoobsurat Chinta’– his dream of playing for the Indian cricket team. The emotionally charged campaign unfolds through a touching narrative, highlighting Shubman’s achievements and his father’s role as an enabler in guiding him on the road to success. It draws parallels to Tata Capital’s role as an enabler in helping its customers achieve their dreams and aspirations. Shubman’s journey in the world of cricket also mirrors Tata Capital’s journey of growth in the financial services sector, which is driven by passion, skill, and relentless pursuit of excellence.

    In addition, the set of four short product films (two-wheeler loan, home loan, personal loan & business loan) are themed around getting instant loans through a seamless process from Tata Capital. These films also ride on the same theme of allowing customers to focus on ‘Khoobsurat Chinta’ by enabling loans easily. The campaign will run over a period of 5 to 6 weeks and will be visible across TV, OOH, print, social media and other digital platforms.

    Speaking about the campaign, Tata Capital chief operating officer- digital and marketing Abonty Banerjee, said, “The essence of the campaign thought is to portray Tata Capital as an enabler in the financial journey of our customers, while allowing them to focus on life’s beautiful moments. Khoobsurat chinta are those beautiful ‘worries’ which we enjoy thinking about, such as the colours of a new home or the venue for a wedding. The campaign uses Shubman’s life story as a metaphor of how one can focus on the more meaningful things in life when financial worries are taken away.”  

  • Tata Capital onboards Shubman Gill as brand ambassador: A dynamic partnership rooted in excellence

    Tata Capital onboards Shubman Gill as brand ambassador: A dynamic partnership rooted in excellence

    Mumbai: Tata Capital, the financial services arm of the Tata Group, has announced the appointment of Shubman Gill, the talented young cricketer, as its brand ambassador.

    As a self-made youth icon with an immense fan following across the country, Gill embodies the aspirations and dreams of India’s young dynamic and diverse population. His style of play, which converges the qualities of determination, reliability, and trustworthiness to become someone the team can count on, dovetails perfectly with Tata Capitals’ brand promise “Count on Us”.

    Tata Capital is one of India’s largest NBFCs backed by a diverse range of lending and wealth management products and operating across customer segments. The company is looking forward to a period of sustained market-leading growth across segments. This association will help in accelerating and amplifying this growth and in making the Tata Capital brand the preferred financial services brand in the mind of the customer.  As part of the association, a multi-media campaign featuring Shubman Gill will soon be launched in the coming weeks. The campaign will bring to life the brands’ purpose of being a responsible financial partner fulfilling India’s aspirations.

    Commenting on the partnership, Tata Capital COO – digital & marketing Abonty Banerjee said, “We are really excited to announce our association with Shubman Gill and to welcome him into the Tata Capital family. His journey in the world of cricket mirrors the journey of Tata Capital in the financial services sector – we are both driven by passion, skill, and a relentless pursuit of excellence. Cricket is a unifying sport in India across all customer segments. We see him as a great fit for our brand values of reliability, dynamism, innovation, and a determination to deliver the best. We believe that Shubman will play a vital role in journey of growth of our brand as we strive towards becoming India’s preferred financial services company.”

    Speaking about the association with Tata Capital, Gill said, “It is a privilege to be associated with Tata Capital – a brand with a strong legacy of excellence, innovation and commitment. These are the same values that I live by as I strive to deliver consistency for the country. Tata Capital’s objective of empowering and enabling people to achieve their dreams resonates deeply with me, and I am delighted to be a part of this brand journey.”

  • TATA Capital urges millennials to make 2020 their year of financial responsibility

    TATA Capital urges millennials to make 2020 their year of financial responsibility

    MUMBAI: As an extension to its brand campaign #CountOnUs, Tata Capital, the financial services arm of the Tata Group has launched a video campaign urging Millennial and GenZ India to make the most of 2020. The campaign consists of a video conceived around the idea that there are 11 more months for young India to achieve their financial goals and they can count on Tata Capital for the same. 

    The video will be promoted on Social Media platforms – Facebook and Instagram as well as YouTube from 23 January 2020 and will run for a period of 10 days.

    The idea of the video is based on a research on millennial and GenZ behavior. This target group talks about making it ‘their’ year but give into their cravings of instant gratification and non- essential spending. The video-based on time travel and shows a seemingly laid back young boy talking to his future self about how because of his attitude of just saying ‘that this year is going to be my year’ and not actually acting on it, even 30 years later he is not able to establish a settled life for himself or have a concrete financial plan.

    Commenting on the new video, Tata Capital chief marketing and digital officer Abonty Banerjee said, “Through an extensive study of Millennial and GenZ consumers between the age group of 18-35, the insight was that this enthusiastic lot of people start a new year with great vigor, and as reality kicks in, concepts of ‘you only live once’, and wish for instant gratification shifts their focus from financial planning. Before the first month of the year is over, there is a feeling of “this is not my year but maybe next year can be mine” that is triggered. The video is a humorous take urging consumers to stop procrastinating and saying ‘2020 is not my year’ and that Tata Capital will facilitate their journey to financial independence.”

    The videos were ideated by creative agency Kinnect and stars Nabeel Ahmed in the lead role of the laid back 26-year-old boy. 

  • Tata Capital launches a new social media campaign to promote financial freedom

    Tata Capital launches a new social media campaign to promote financial freedom

    MUMBAI: Tata Capital, the financial services arm of the Tata Group, today launched their new social media campaign empowering consumers to achieve financial freedom with its consumer loan offerings. The campaign consists of three social media videos that would focus on Tata Capital’s key retail loan offerings – consumer durable loans, used car loans and home loans. The campaign comes just before the Independence Day with an aim to provide freedom in its true essence to the people of India. The campaign will go live on August 9th, 2019 where the first video would be released on Tata Capital’s social media handles, followed by the 2nd and 3rd video on the 11th and 13th of August, respectively.

    Commenting on the campaign, Ms. Abonty Banerjee, Chief Marketing and Digital Officer, Tata Capital said, “This independence Day, Tata Capital emphasizes on being financially free through a series of social films. This campaign captures everyday life situations which are funny and moves away from serious finance discussions. This concept helps us build a stronger connect with our young customers, enhance brand awareness and amplify reach.”

    These videos will be amplified via content pieces across various formats like skip ads, bumpers, banners, GIFs, as well as content pegs that take this thought forward in order to create an impactful campaign.

    The advertisements were conceptualized by digital marketing agency Kinnect. Rohan Mehta, CEO at Kinnect, explains, "As a creative agency we wanted to approach Independence Day and the aspect of freedom differently, in a way that would resonate with the youth and help the brand stand out amidst the digital clutter. The team really believed in this unique, light take on breaking free and we're really looking forward to creating a solid mark in the digital space with this campaign, and thereby laying the foundation for many more to come!"

    The advertisements were executed by their in-house production team-Kinnect Productions.

  • DishTV partners with ICICI for digital payments

    MUMBAI: DishTV has tied up with ICICI Bank by consolidated assets, to make payments and recharges easier. The association enables subscribers of the DTH platform to recharge their connections on any Unified Payment Interface (UPI) enabled app and through *99#, a National Unified USSD Platform (NUUP) in a hassle free and cashless manner.

    Dish TV India CEO Arun Kapoor said, “This is another customer oriented initiative in the DTH industry to recharge through UPI transactions. This alliance with ICICI Bank through UPI will drive higher customer adoption and allow them to be a part of the digital economy. This will also aid our vastly spread customers with or without internet access to recharge conveniently. The nation is becoming cashless, so are our DishTV subscribers.”

    With an aim to increase digital transactions, DishTV will be rolling out special offers for its customers. DishTV subscribers can benefit from 50 per cent cashback (up to Rs.100) on their first UPI merchant transaction from ICICI Bank’s iMobile or Pockets app.

    ICICI Bank senior general manager and head digital channels Abonty Banerjee added, “ICICI Bank has played a key role in conceptualizing the UPI initiative along with NPCI to bring in interoperability among banks for ease in payments. We are happy to be associated with Dish TV to launch a unique solution that enables customers to renew their subscriptions simply from ICICI Bank’s iMobile, Pockets and other UPI enabled apps like BHIM among others. I am confident that Dish TV consumers will widely use the solution.”

    A DishTV subscriber can make a payment to UPI ID which is specific for each subscriber in the format. Payments can also be made without using internet through NUUP. Customers have to just dial *99# from their mobile number registered with their respective bank accounts, select the option ‘send money’ and enter the UPI ID as the payment address for making the payment.