MUMBAI: Abnd, the brand brains behind some of India’s sharpest consumer identities, has helped Rimashi Lifestyle deliver its latest bundle of joy — Growgether, a clever new parent-and-baby care brand born from the ethos of “Raising Better.”
More than just bibs and baby wipes, Growgether positions itself as a full-blown support system for modern parenting — part smart essentials, part warm, fuzzy community. The name, a playful portmanteau of “growing together,” signals the brand’s mission to grow with parents, not just their tiny tots.
From verbal flair to visual cuddle, Abnd built the brand ground up — developing a strategy, identity and packaging suite that plays nice with both sensibilities and style.
“Working on building Growgether has been a deeply meaningful collaboration,” said Abnd founder-partner Kunal Vora. “The brand’s focus on raising better parents as a pathway to raising better children and ultimately communities, is both timely and transformative, and we’re proud to have helped bring that vision to life.”
“Parenting isn’t about perfection-it’s about evolving, learning, and showing up every day. At Growgether, we endeavour to redefine what it means to raise a child by first empowering the caregivers who shape their world. Because when parents are supported, they are truly enabled and children flourish. Our products, community, and tools aren’t just for children; they’re for the parents who nurture them, worry over them, and love them fiercely, often while doubting themselves. This is at the heart of Growgether and our Raising Better initiative,” said Growgether co-founder & CEO Daman Gill.
“We created Growgether after living through the beautiful mess that is new parenthood ourselves. The sleepless nights, the 3 AM doubts, the flood of unsolicited advice, and the moments when you feel completely alone. We wanted to build a space filled with warmth, understanding , and the reassurance every new parent deserves. Every product we design, every resource we share, is our way of gently reminding you: ‘You’re doing better than you think.’ Growgether isn’t just a brand-it’s the village we all wish we had,” said Growgether co-founder and chief product officer Ritika Gill.
Growgether has quietly soft-launched on a few e-commerce shelves, with a broader rollout and a shiny new D2C website expected soon.
