ITV

Tag: Abir Chatterjee

  • Fortune serves up flavour with Bhojan Bahini

    Fortune serves up flavour with Bhojan Bahini

    MUMBAI: Talk about a power play in the kitchen! Fortune, India’s leading edible oil brand from AWL Agri Business Ltd., has bowled Bengal over with its new regional campaign, Bhojan Bahini (Food Force,) a cinematic tribute to the state’s eternal love affair with food.

    Premiering on 28 October, the campaign brings together two of Bengal’s biggest icons, cricket legend Sourav Ganguly and actor Abir Chatterjee, in a deliciously entertaining film that blends humour, drama and nostalgia. Playing the witty “Food Police”, the duo set out on a flavourful mission to uncover the secret behind the perfect Bengali meal. The answer? Fortune’s unbeatable No.1 jodi, Mustard Oil and Soyabean Oil.

    Packed with the sizzling sounds of luchis and the mouth-watering aroma of kosha mangsho, Bhojan Bahini celebrates authenticity in every drop. The film’s core message, “choose quality over compromise,” reminds viewers that the essence of great taste lies in trusted ingredients, and for Bengal, that means Fortune.

    Commenting on the campaign, AWL Agri Business Ltd. joint president sales & marketing Mukesh Mishra said, “With Bhojan Bahini, we’re celebrating Bengal’s unbreakable bond with food. Sourav and Abir perfectly embody the state’s love for authenticity and quality.”

    Vibrant, witty and packed with flavour, the campaign goes beyond entertainment to strike an emotional chord, reminding Bengali homes that tradition and taste truly go hand in hand. With Bhojan Bahini, Fortune once again proves why it remains the undisputed leader on Bengal’s dining tables.

  • Sweet notes as Mother Dairy stirs Puja nostalgia

    Sweet notes as Mother Dairy stirs Puja nostalgia

    MUMBAI: When it comes to Durga Puja, some cravings are simply set in stone, and Mishti doi tops the list. Mother Dairy has launched a heartwarming new campaign, Doi chai go, doi chai, bringing its beloved Mishti Doi to centre stage this festive season. Featuring popular Bengali actor Abir Chatterjee, the month-long campaign spans TV, print and digital, celebrating the joy of family traditions and sweet memories across West Bengal.

    Inspired by Rabindranath Tagore’s lyric Doi chai go, doi chai,  the film shows a school choir breaking into the famous refrain when a girl spots her father carrying in packs of Mishti Doi. The moment, wrapped in innocence and nostalgia, becomes a chorus that fills the hall, and hearts.

    The campaign highlights how fathers in Bengal often affectionately call their daughters Maa, a tender cultural detail that echoes in the brand’s sign-off, Aamar Maa’er moto Mishti.

    For Mother Dairy, Mishti Doi isn’t just dessert: it’s tradition, tenderness, and the sweetest part of Puja.

  • HDFC Life heads East with new campaign starring Abir Chatterjee

    HDFC Life heads East with new campaign starring Abir Chatterjee

    Mumbai: HDFC Life is going local to go deeper. The private life insurance major has rolled out a fresh regional campaign across West Bengal and Odisha, urging consumers to “enjoy today while planning for your family’s tomorrow.” Fronted by Bengali film star Abir Chatterjee, the campaign blends cultural insight with financial foresight.

    Following the success of its southern India campaign in 2023, which helped the brand notch up visibility and engagement in Tamil Nadu, Karnataka, and beyond, HDFC Life is now zooming in on the East — where aspirations for a better lifestyle are rising fast. From holidays to festivals to family outings, consumer research shows that people here prioritise living well — but not at the cost of long-term security.

    That’s where HDFC Life steps in. The new film features Chatterjee reflecting on his childhood joys while quietly ensuring his own family’s future is protected. The pitch is clear: you can live life king-size, but not without a plan.

    Speaking about the campaign, HDFC Life head – marketing, Pritika Shah said, “India is a culturally diverse country. To reach out to such audiences across different regions, it is important to connect through cultural nuances and regional references, tailored towards their financial priorities and mindset. This has been the core thought behind our region-focused strategy.

    With this regional push, HDFC Life isn’t just selling policies — it’s packaging peace of mind with cultural context.

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  • ITC Sunrise Spices releases special Durga Puja music video

    ITC Sunrise Spices releases special Durga Puja music video

    Mumbai: ITC Sunrise Spices, a beloved name in every Bengali household, marked the onset of Durga Puja with the grand launch of ‘Dashabhuja Ghore Ghore Durga’ music video. Sung by the incredibly talented Monali Thakur and Jeet Ganguly, the video encapsulates the spirit of Bangaliana and the magic of Durga Puja. This musical masterpiece was officially unveiled on 1 October 2023, at the Sunrise 66 Pally Puja Pandal, with renowned celebrity Trina Saha.

    The heart and soul of this captivating music video lies in its soul-stirring composition and melodious rendition. Making it an auditory experience like no other, Monali Thakur infuses life into the heartfelt lyrics, capturing the very essence of Durga Puja. Her singing evokes a profound sense of nostalgia and celebration that resonates deeply throughout Bengal.

    The music is composed by the renowned Indian composer Jeet Ganguly. Adding depth to the narrative, Bengal’s heartthrob, Abir Chatterjee, renowned for his remarkable screen presence, skilfully portrays the ethos of Durga puja celebrations in the region, while the exceptionally talented Trina Saha adds more to the visual spectacle. The video also features cameo appearances by Jeet Ganguly and Monali Thakur, further enhancing its grandeur and appeal.

    Commenting on the launch, Sunrise Spices business head Piyush Mishra said, “Durga Puja is the most celebrated festival in the east and Sunrise being synonymous with the food and culture of the state, wanted to set the tone for the grand celebration slightly differently this year through our own musical tribute. This Durga Puja special song in collaboration with renowned artists is our heartfelt and humble attempt to honour womanhood and make the festive season special for our discerning consumers. We hope this song reaches every home and make people groove to the captivating beats”.

    As the region celebrates the spirit of Durga Puja, ITC Sunrise Spices Dashabhuja Ghore Ghore Durga also encourages one and all to join in honouring the essence of womanhood – the heart and soul of every Bengali household. The music video’s enchanting melodies and captivating visuals encapsulate the magic of Durga Puja, making it a must-watch for all.

    The launch event was further elevated by a spectacular flashmob performance by 400 dancers, adding an extra layer of magic to the cherished celebration. Adorned in vibrant festival colours, these dancers crafted a visual masterpiece. As the melodies filled the air, their graceful and synchronised dance moves seamlessly intertwined with the festivity, captivating the hearts of onlookers and reminding them of Durga Puja’s unique and enchanting spirit in Bengal.

  • Colors Bangla Cinema presents “Bidaay Byomkesh” on TV

    Colors Bangla Cinema presents “Bidaay Byomkesh” on TV

    Mumbai: Colors Bangla Cinema is about to bring to the viewers the much-acclaimed film “Bidaay Byomkesh” for the first time on television. The film is set to air on 27 August at 1:00 pm, exclusively on Colors Bangla Cinema.

    “Bidaay Byomkesh” weaves an enthralling tale centred around an aged Byomkesh Bakshi, a name synonymous with mystery and intrigue, intricately weaving a narrative showcasing him at a crossroads. He takes a momentous decision to relinquish his role as a ‘Satyanweshi’ (Truth Seeker) and passes the mantle to his grandson, Satyaki Bakshi. Will this decision mark the end of an era for the celebrated detective, or will it herald the dawn of a new and equally riveting chapter?

    Colors Bangla and Colors Bangla Cinema business head Sagnik Ghosh said, “We are delighted to bring the acclaimed film ‘Bidaay Byomkesh’ to our viewers for the first time on television, as we believe diverse content resonates with our audiences’ preference. The film’s engaging storyline and stellar cast are sure to create a memorable viewing experience.”

    The film provides a unique and insightful perspective into director Debaloy Bhattacharjee reimagining the revered character, one that has consistently captivated generations of readers and viewers alike. “Bidaay Byomkesh” unravels the complexities of Byomkesh Bakshi’s character, taking audiences on a journey that probes the depths of family dynamics and legacy.

    The film boasts a stellar ensemble cast, each contributing their exceptional talents like Abir Chatterjee, Sohini Sarkar, Rahul Banerjee, Joy Sengupta, and Bidipta Chakraborty among others, to bring the characters to life.