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Tag: Abhishek Verma

  • Panasonic’s latest campaign ‘Unlock the Future’ emphasizes on the importance of undisturbed sleep

    Panasonic’s latest campaign ‘Unlock the Future’ emphasizes on the importance of undisturbed sleep

    Mumbai: Panasonic Life Solutions India (PLSIND), a leading diversified technology company with over 65 years of expertise in manufacturing Air Conditioners (ACs) today introduced a new 360-degree marketing campaign – Unlock the Future. The campaign aims to promote Panasonic ACs designed for smart homes featuring India’s first Matter-enabled Room Air Conditioners (RACs) powered by Miraie. Panasonic’s latest Air Conditioner series, featuring Matter, an open-source connectivity standard for seamless integration among smart devices, is powered by Miraie, nanoe-X, and nanoe-G technologies.

    It leverages Panasonic’s AI-enabled connected living platform – Miraie, to highlight the importance of undisturbed sleep that Indian Millennials and GenZs are talking about.

    Panasonic’s Sleep Profile powered by Miraie, over a period recognizes the sleep pattern, and dynamically adjusts temperature settings, accordingly, creates an ideal sleep environment tailored to individual needs, so users can now enjoy uninterrupted sleep. These ACs also contribute to healthier indoor air quality by inhibiting bacteria and viruses using nanoe-technology. The campaign takes a light-hearted route, shunning scare tactics. Through relatable, slice-of-life situations the latest campaign depicts how professionals with poor sleep habits struggle to accomplish tasks effectively amidst our stressed, fast-paced lives.

    Commenting on the launch, Dhiraj Sharma, Head, Marcom & Brand, Panasonic Marketing India, PLSIND said, “According to consumer reports, India is the second most sleep-deprived country in the world. With over 67% of women and 56% of men feeling sleepy at work. Sleep deprivation makes us less productive, creative, and affects how well our brain works. Sleep plays a crucial role in maintaining a healthy lifestyle and ensuring optimal productivity in all aspects of life.  While quantity of sleep remains crucial, so does its quality, and Panasonic is committed towards the overall well-being of its consumers, and in this case providing a superior sleep experience. Leveraging technology for greater good, we’ve designed the core theme for Panasonic air conditioners – ‘Unlock the future’. It highlights how Panasonic’s Miraie enabled air conditioners dynamically adjust to your sleep pattern to ensure an undisturbed sleep. The idea is to make anybody who thinks of buying an AC, thinks of Panasonic as the brand that cares for their wellbeing.”

    Abhishek Verma, Business Head, Air Conditioners Group, PMIN, PLSIND said, “At Panasonic, we are committed towards the over-all well-being of our consumers. We use technology to continuously innovate to meet the evolving needs of our end users and this is in-line with our strategy to democratise technology. Miraie was a result of this and now, India’s first Matter enabled RACs powered by Miraie exemplifies this commitment. Our new range of ACs are tech-enabled and designed to deliver Cooling, Quality (reliability) and a Connected experience to redefine smart living. ‘Unlock the Future’ is an extension of our promise to provide ACs for true smart homes. With Young India fast adopting the digitisation route, we are anticipating a robust demand for our Miraie-enabled, smart ACs We are expecting a robust demand for ACs this season and are hoping to grow by 40% compared to last AC season.”

  • Intercell-Virtual Mentor Network names Abhishek Verma as CMO

    Intercell-Virtual Mentor Network names Abhishek Verma as CMO

    Mumbai: Ed-tech start-up and online mentoring service Intercell – Virtual Mentor Network announced on Wednesday that it has onboarded Abhishek Verma to its leadership team as chief marketing officer. Verma will lead all marketing and PR initiatives and will help build a compelling brand story and drive user growth.

    Intercell is backed by marquee HNI investors, including actor Sonu Sood, who has recently invested in the business.

    “I am very excited to be joining the Intercell team,” said Abhishek Verma. “I believe Intercell has a great business model and talented management team that uniquely positions it to capitalize on the changing industry. Mentoring services are the need of the hour and I look forward to working with the leadership to craft a narrative for the brand and drive the next phase of growth.”

    Verma comes with 21 years of industry experience, has led marketing teams at Star TV, Sony Entertainment Television and Discovery Channel. More recently, he led the P&L of Freemont Digital, a digital agency with luxury hospitality clients like the Taj Group of Hotels. Verma has graduated from New Jersey Institute of Technology, USA and has an MBA from SP Jain School of Global Management.  

    “We are delighted to have Abhishek join our leadership team and direct the marketing function towards our next phase of growth,” said CEO Arunabh Varma. “His diverse expertise in building brands will be pivotal to our plans.”

  • Jacqueline Fernandez launches a female-only fitness and fashion brand with Mojostar

    Jacqueline Fernandez launches a female-only fitness and fashion brand with Mojostar

    MUMBAI: With an aim to bring the ‘F’ factor back into feminine fitness, Mojostar has recently joined forces with leading Bollywood superstar Jacqueline Fernandez to launch Just F, a female-only fitness and fashion brand.

    The launch of Just F marks the second co-created brand launched by Mojostar, which has been consolidating its position as a world-class ‘house of brands’. Mojostar is founded by two industry veterans – Anirban Blah, founder and MD of KWAN entertainment and Jiggy George, founder and CEO of Dream Theatre.  

    It also marks the launch of first fashion brand created by Jacqueline, who is already a top style, fashion, and fitness icon in India. Co-created and co-owned by Mojostar and Jacqueline, Just F is a move to redefine the female active-wear space in India. A combination of fresh design, functionality for fitness and trendy fashion Just F’s offerings are unabashedly feminine. The products have been developed to meet the specific requirements of the style-conscious, trendy, and free-spirited 20-something Indian women.

    Mojostar CEO Abhishek Verma says, “Active-wear trends in India are still heavily dominated by the needs of male consumers. Brands in this space still have a primary share from male consumers, leaving gaps in the offering for young Indian women. Just F is our way of giving female consumers, products which cater to their needs and sensibilities.”

    Just F will launch a range of stylish athleisure outfits, covering a range of trends and use cases such as monochromes, floral infuse active wear, club inspired activewear, functional sports bras, colour blocking etc. The brand has also paid great attention to detail in terms of construction and sizing, designing products which are better suited to the body type of Indian women. Crossover styling across the range helps women to fashionably achieve their fitness goals while bringing the fun back into the mix.

    “Inputs and insights from Jacqueline, who is not only a leading Bollywood star but also a style icon and a very vocal promoter of wellness and healthy living, have played a big role in defining the brand identity and product design. We are confident that these products will be well-received in the market, and will help meet the need of young Indian women,” he adds. 

    Fernandez mentions, “I have always believed that fitness and fashion are not destinations, but fun-filled journeys. They are, to me, a way of living, and as such I want my active-wear to reflect my personality and complement my lifestyle. Launching Just F, a feminine take on fitness from my perspective is a big moment for me. I am confident that the brand will meet and exceed the expectations of young women across India, who want to fulfill their fitness requirements without breaking the bank or compromising on style.”

    Indian active-wear industry is currently dominated by international brands. Where Just F aims to create its own niche within this market through innovative offerings designed specifically for the millennial Indian women.

    The brand is expected to launch its products in the market by second half of May 2018, priced between Rs 1000-3000. The products will be available on Just F’s direct to consumer (DTC) https://www.justf.in/ page along with e-commerce platforms, with segmented future expansion into offline retail also planned through product placement in all large format stores and the launch of standalone brick-and-mortar stores.

  • Hrithik Roshan redefines health & fitness with ‘Defeat Defeat’

    Hrithik Roshan redefines health & fitness with ‘Defeat Defeat’

    MUMBAI: The Greek God of Bollywood, Hrithik Roshan has redefined health and fitness in the country as he launches his brand film Defeat Defeat for HRX in association with Myntra.com.

    The film depicts his relentless endeavour of overcoming personal struggles and achieving victory over all. Said the man himself, “Everyone including me has been defeated in life. But success comes to those who rise above defeat and understand how to deal with it. I realized that defeat isn’t a real thing, it’s just an illusion. A clever work of the mind. This short film is an attempt to spread this message and encourage people not to be afraid, not to give up and forget what failure means before you give victory a shot.”

    The actor’s apparel brand HRX, retailed exclusively on Myntra.com is inspired by the superstar’s style and philosophy, created to not just reflect his stardom but also his incredible story of defeating defeat. Roshan further said, “I am happy that we have been able to conceptualize and translate this adventurous spirit into great style and fashion through HRX.”

    Enthused about launching the Defeat Defeat campaign with Hrithik, Myntra Fashion Brands head Abhishek Verma believed that it encourages people to defeat the mental barriers that stops one from achieving his/her goals. “It has been phenomenal working with Hrithik to develop this campaign. We hope this brand film will be well received by his fans and others who have a strong passion for a healthy & positive lifestyle.”

    He added, “It’s been a year since the birth of HRX and today it is one of the leading brands on Myntra.com.”

    Commenting on the launch of this campaign, Exceed Entertainment founder Afsar Zaidi said, “The philosophy, the rules by which Hrithik leads his life has been rolled out in the form of brand HRX. For us, at Exceed Entertainment, it was a challenge that we took upon ourselves to make it into a reality. Defeat Defeat campaign is the message that HRX stands for – Keep moving at all times.”

    Shot in an old abandoned warehouse, Roshan shot bare bodied and at a stretch for over 21 hours.

    Embodied in the brand’s tagline ‘Push Your Extreme’, the actor has been going all out to inspire and encourage people to defeat ‘defeat’ and push themselves beyond their limits.

    Since the launch of his brand film on 5 February, 2015 the campaign has received positive reviews across social platforms with lakhs of views. The campaign also witnessed the actor evangelizing his philosophy on Twitter, along with his fellow co-stars Sonakshi Sinha, Bipasha Basu, Arjun Kapoor, SidharthMalhotra and Sophie Choudry among others.