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Tag: Abhishek Sinha

  • Tata Starbucks launches #MeriSpecialJagah campaign

    Tata Starbucks launches #MeriSpecialJagah campaign

    Mumbai: Tata Starbucks has launched its Diwali campaign, #MeriSpecialJagah, inviting Indian families to celebrate the festival at Starbucks. Over 12 years in India, the brand has adapted to local tastes, becoming part of daily life for consumers. This Diwali, Starbucks offers a curated range of festive treats, creating an inviting atmosphere that reflects the spirit of Indian homes during the festival.

    Tata Starbucks head of product and marketing Mitali Maheshwari said, “Starbucks has always been about creating a welcoming space for everyone. We are committed to celebrating local traditions and fostering genuine connections among our customers. What truly brings our campaign idea of #MeriSpecialJagah to life is the resonance of Indians celebrating Diwali at a place that makes them feel ‘at home’ (an extension of the third place that the Starbucks stores hold in the consumers minds) in the festive avatar. With our beautifully decorated stores, special take-away Diwali cups, limited edition offerings in food and beverage that highlight ingredients and flavours closely associated with the festival, our curated range of gifting options; we have ensured that every element of what makes Diwali special for our customers is recreated at Starbucks.”

    The brand film features a young man, Ninad, who proposes to invite family friends to Starbucks for a Diwali gathering, giving his mother a break from cooking. Initially hesitant, his parents are convinced when they see Ninad’s confidence in replicating the warmth of home at Starbucks. The family arrives at a beautifully decorated Starbucks, welcomed by a friendly barista. As relatives join, they enjoy a festive ambiance and a Diwali menu with local ingredients like saffron and pista, along with desserts like Gulab Jamun Trifle, Khubani Barfi Bar, and White Choco Kaju Nankhatai. The film ends with the family bonding over treats, highlighting Starbucks as their special place for Diwali celebrations.

    Edelman India lead advisor-brand marketing & communications Ashutosh Munshi added, “Starbucks has always been a place where everyone feels welcome, and this Diwali, the brand is doubling down on that promise. Our #MeriSpecialJagah campaign brings to life the magic of the season by celebrating local traditions and sparking authentic connections. At the heart of the 360 integrated campaign, are limited-edition Diwali offerings – thoughtfully crafted to resonate with the festival’s warmth and joy. From stores adorned in festive splendour to food and beverages infused with festive flavour, every detail is designed to make Starbucks a special destination to share the spirit of Diwali with loved ones.”

    Edelman India executive creative director Ashish Pathak added, “Our campaign for Diwali found an idea in the truism of unannounced guests, especially during festive seasons. A result of which sees mums in kitchens, missing out on celebrating fully. With Starbucks unique, traditionally flavoured food & beverage innovations for Diwali, it becomes the perfect ‘special place’ for a family to move the tradition of meeting at home to a Starbucks for a truly new, unique and delightful experience. Giving mums a well-deserved break and a celebration for the family to remember.”

    This Diwali, Starbucks introduces limited-edition beverages such as the Saffron Pistachio Latte and Saffron Masala Chai. In collaboration with Bombay Sweet Shop, they offer festive treats combining traditional Indian sweets with modern twists. To enhance the gifting experience, Starbucks provides exclusive gift hampers and merchandise, including the festive Bearista Plushie and Iced Latte Candle.

  • Times Network, Britannia, and Mindshare launch content hub ‘Cheeseitup.in’

    Times Network, Britannia, and Mindshare launch content hub ‘Cheeseitup.in’

    Mumbai: Times Network, a broadcast and digital network has partnered with Britannia The Laughing Cow Cheese, a renowned cheese brand and Mindshare to launch ‘Cheeseitup.in’, an innovative content destination to enhance cheese awareness in India and provide culinary inspiration.

    ‘Cheeseitup.in’ is designed to build a vibrant community for cheese lovers, offering insightful information on various types of cheese, recipes, health benefits, DIY videos, blogs, and more. Through multiple touchpoints across the website and social media, ‘Cheeseitup.in’ offers easy and snackable content that makes everyday meals tastier by incorporating different types of cheese from Britannia The Laughing Cow Cheese. Whether you want quick snack ideas or gourmet recipes, the platform offers engaging, user-friendly content, ensuring that the recipes are easy to follow. Users can easily save and download recipes that are tailored to their preferences and specially curated by food influencers and chefs across India.

    Developed by Times Network Digital, this digital encyclopaedia for cheese will leverage the network’s expertise in content creation, organic user acquisition, and e-commerce to enhance brand visibility and user engagement. Targeting a wider reach within a year through content integrations & promotions across various platforms of Times Network, including TimesFoodie.com, TimesNow.in, TimesNowNavbharat.com, and ZoomTV.com, this industry-first initiative is strategically promoted by Mindshare, showcasing an innovative approach to brand promotion.

    Britannia Dairy CEO Britannia Bel Foods and CBO Abhishek Sinha said, “CheeseItUp.in is Britannia The Laughing Cow Cheese’s effort for all cheese enthusiasts and novices who are constantly looking to gather knowledge about the product category. After the joint venture between Britannia and Bel group, we began the journey of creating awareness about the category benefits, with borrowed learnings and expertise from the French conglomerate. We realised that as a nascent category in India, the awareness about cheese, its benefits, and its usage is still limited and fragmented. We took up this challenge with our partners – Times Network and Mindshare to build an inclusive platform which could cater to this gap for all Indians.”

    Commenting on the partnership, ZENL & BCCL(TV Division)  CEO Rohit Gopakumar said, “Our endeavour is always to provide a balanced platform for both our audience and clients. The satisfaction of achieving brand objectives through targeted content offerings excites our team. Britannia has consistently led the way in creating cutting-edge communication ideas for its various products. This partnership between Britannia The Laughing Cow Cheese and Times Network Digital platforms will undoubtedly break new ground in the cheese category. Collaborating with Britannia and Mindshare to introduce a new and innovative concept that marries content with brand thought leadership is the way forward for deep audience engagement. It’s time to CHEESEITUP!”

    Speaking on the partnership, Times Network president & COO – Digital Rohit Chadda said, “Content-driven commerce strategically integrates content into the shopping process to provide customers with the highest quality experience. Times Network Digital has the largest base of premium, influential audiences in the country across news & lifestyle categories. Our brand TimesFoodie.com, an industry-leading platform in food content, is the perfect partner to create such a food destination for Britannia. The idea of ‘CheeseItUp.in’ is to instil product knowledge and usage, while also taking an innovative approach to e-commerce that directly drives revenue for the brand.”

    Mindshare CEO Amin Lakhani shared, “CheeseItUp.in isn’t just a platform, it’s your fun and flavourful culinary playground! We want to make cheese a delicious and healthy part of everyday meal planning. We use real consumer data to craft healthy and inspiring recipes with Britannia The Laughing Cow cheese. It’s connected commerce powered by content. Mindshare has architected a partnership between Britannia Bel Foods and Times News Network. Get ready to experience a whole new world of cheese-based creations! We are excited to see how this platform will revolutionise the way people enjoy Britannia The Laughing Cow cheese in their daily lives.”

    Additionally, the integration of a quick commerce platform with ‘Cheeseitup.in’  allows consumers to purchase cheese in a few clicks, seamlessly transitioning from CheeseItUp.in to savouring The Britannia Laughing Cow cheese delights.

  • Britannia Winkin’ Cow unveils the #WinkinBackTraditions campaign

    Britannia Winkin’ Cow unveils the #WinkinBackTraditions campaign

    Mumbai: Britannia’s beverage brand Winkin’ Cow is adding a splash of joy to this year’s Pongal celebration with a delightful campaign designed to infuse the traditional harvest festival with a modern twist with its all-new Winkin’ Cow AR filter! In the hustle-bustle of urban life, the traditional charm of celebrating Pongal with family has slowly faded away. While the familiar clay pots may have given way to stainless steel, the joyous overflow of milk signifying abundance, though rare, still holds a special place. The age-old chant of ‘Pongal O Pongal’ still echoes in our hearts.

    Conceptualised and executed by Britannia Winkin’ Cow and Schbang, the innovative #WinkinBackTraditions campaign recaptures the magic of traditional Pongal experience. This campaign introduces an immersive AR filter which brings alive cultural rituals in a modern setting.

    You can try the filter here

    The AR filter is a virtual experience of Pongal celebrations. When pointed at a flat surface, it brings alive a pot of milk boiling over on users’ phones. Users are invited to utter the festive phrase, ‘Winkin’ Pongal O Pongal,’ simultaneously harping on the significance of Mattu Pongal. The brand mascot Winkin’ takes center stage in this immersive Pongal setup.

    The AR filter seamlessly transitions from the mascot’s close-up to its familiar position on the product. As the filter ends, Britannia Winkin’ Cow extends warm and cheery Pongal wishes to the audience.

    Speaking about the campaign, Britannia Dairy Industries chief business officer Abhishek Sinha said, “In the dynamic landscape of Tamil Nadu’s market, Winkin’ Cow has become synonymous with thick shakes and consumer love. Pongal, being a cultural cornerstone, is an opportune moment for us to showcase how technology meets traditions. With our AR Filter and the #WinkinBackTraditions campaign, Britannia Winkin’ Cow is re-affirming its dedication to preserving and enriching the diverse roots of our culture.”

    Schbang group brand solutions manager Vrinda Bajaj said, “In a market where Britannia Winkin’ Cow has received overwhelming love, our aim was to reciprocate by offering consumers an immersive experience that sparks nostalgia and redefines Pongal celebrations in the Urban era. Through the seamless blend of technology and creativity, we’ve enabled the urban audience to relive the charm of Pongal in a way that resonates with today’s tech-savvy generation.  This campaign is not just a celebration; it’s a curated fusion of tradition and innovation, bringing Pongal to the audiences’ fingertips like never before!”

    As an extension to the campaign, renowned Tamil Nadu-based influencers like Mani Megalai and Deepika Venkatachalam share their personal Pongal experiences, encouraging their followers to use and interact with the AR filter.

    Britannia’s beverage brand Winkin’ Cow, launched in 2018 as a thick shake beverage brand, achieved an impressive Rs 100 cr revenue in FY22, showcasing substantial growth within its initial three years. The brand offers a delectable assortment of thick shakes, lassi, and cold coffee.

  • Britannia Winkin’ Cow invites to #SipTheWow with launch of ‘Rich Shakes’ campaign

    Britannia Winkin’ Cow invites to #SipTheWow with launch of ‘Rich Shakes’ campaign

    Mumbai: A milkshake is not just a drink. It’s a sensory feast, a swirling orchestra of textures, tastes and aromas culminating in an experience that’s nothing short of wondrous. This is the premise of Britannia Winkin’ Cow’s campaign and communication line #SipTheWow for their premium range, ‘Rich Shakes.’

    Debuting under the hashtag #SipTheWow, the campaign serves up a trio of visually stunning, 10-second ASMR films that invite you not just to see or hear but to feel the Rich Shakes experience. A sensory delight awaits as each film celebrates the romance between the product and its ingredients.

    In ‘Almond Salted Caramel’, the almond is no mere spectator. It’s the belle of the ball, commanding your attention as it takes a caramel bath amidst a creamy milk backdrop, spinning a delectable allure tale. The enticing soundscape, peppered with ASMR cues, draws you in, offering an auditory taste of the tantalising blend that is the Almond Salted Caramel Rich Shake.

    The ‘Cafe Frappe’ film reimagines the concept of a cafe frappe, as two coffee beans collide in a moment of sheer serendipity. This film isn’t just a visual representation; it’s a powerful evocation of that first sip of coffee, potent and refreshing, perfectly encapsulating the sensory explosion of our Cafe Frappe Rich Shake.

    Meanwhile, ‘Intense Chocolate’ speaks to the chocolate lovers in all of us. A piece of chocolate breaks open, and in rushes a gush of milk, presenting a symphony of flavours that form the Intense Chocolate shake. It’s a sonic and visual treat designed to resonate with every viewer who yearns for that perfect chocolate indulgence.

    The magic of these films lies not just in their alluring visuals but in the teasing anticipation they induce. They gently tug at your curiosity, promising an experience beyond the ordinary, which is the core ethos of our Rich Shakes. Britannia Winkin’ Cow wants you not just to sip a shake but to #SipTheWow!

    These films, bursting with creativity, have been brought to life in collaboration with Schbang, the creative, media, and technology transformation company. From ideation to execution, they have breathed life into our vision, creating a captivating narrative that does more than just showcase our product – it takes you on a sensory journey.

    Speaking about the campaign, Britannia Dairy Business chief business officer Abhishek Sinha said, “We are thrilled to unveil the latest sensation from Britannia Winkin’ Cow, Rich Shakes! The overwhelming love and positive feedback we’ve received from consumers is truly heartwarming.”

    He further added, “Our trio of immersive 10-second films takes you on an unforgettable journey of flavours, textures, and aromas, celebrating the perfect fusion of the ingredients with the product itself. Rich Shakes are not just beverages; they are an extraordinary sensory feast that delights all your senses. Join us in embracing the magic of Rich Shakes and #SipTheWow!”

    Schbang vice president Shrishti Jagirdar said, “In a time when people’s attention spans are getting shorter and shorter, we made engrossing 10-seconders for Britannia Winkin’ Cow Rich Shakes—an immersive experience unlike any other. Each movie combines artistic talent and ASMR noises to excite the senses. From the very beginning, viewers are taken to a realm where temptation, taste, and texture mix to create a singular sensory experience. In order to highlight this, we adopted the “what’s inside the bottle” strategy to show that it’s not just a rich milkshake but also an experience that cannot be contained within a bottle.”

  • ‘Tumse Na Ho Payega’ to premiere on 29 Sep on Disney+ Hotstar

    ‘Tumse Na Ho Payega’ to premiere on 29 Sep on Disney+ Hotstar

    Mumbai: We all have had that one judgemental person in our lives who has constantly doubted our efforts and made us wonder – ke log kya kahenge? “Tumse Na Ho Payega”, Disney+ Hotstar’s upcoming film is a fun light-hearted take on the modern-day challenges faced by today’s youth, and their dilemma in standing up to these ‘rules’ laid by the society we live in, to instead follow their own path and dreams will release on 29 September exclusively on Disney+ Hotstar.

    “Tumse Na Ho Payega” is a fresh and satirical approach to convey to the youth of India – “Find the courage to follow your heart and define your own success” and bringing this story to life is the talented ensemble cast of Ishwak Singh, Mahima Makwana, Gaurav Pandey, Amala Akkineni, Gurpreet Saini, Parmeet Sethi and Meghna Malik.

    Producer and writer Nitesh Tiwari, said, “Tumse Na Ho Payega was written with the intention to bring the story of every youngster in a middle-class household to screen. Whether it is the grind of a corporate job or chasing your childhood love or your lifelong dream of starting something of your own, “Tumse Na Ho Payega” is that relatable story! We are all so excited to share this journey with viewers across the world on Disney+ Hotstar and hope it inspires and entertains our audience at the same time.”

    “In a society where we are made to believe that the lines on the palm of your hand dictate your future, “Tumse Na Ho Payega” is a sincere attempt to convey that only you can define your success. Sometimes that could mean defying the rules set by society, ignoring those who don’t believe in you and listening to that inner voice that says, “Go for it!”, to chase that dream with all you’ve got. It’s what fueled our own pursuit in telling this story albeit with a little humour. We can’t wait for you to experience this film which at some point will relate with your own personal growth journey.” said director Abhishek Sinha.

    Standing up to society’s ‘log kya kahenge’ attitude are a group of young friends in the movie led by two talented actors Ishwak Singh and Gaurav Pandey.

    “Tumse Na Ho Payega is a story that I relate to a lot, I feel like it’s my story and I’m sure whoever watches it would feel the same. It’s a light-hearted fun film with dollops of humor and a very strong theme that remains at the heart of it all: to follow one’s dreams and not succumb to societal pressure. I think there comes a time in our lives where we feel that what we’re doing is not our true calling, but we ended up doing it because someone else decided what’s best for us. But then there’s a moment when you tell yourself that I need to get out of this rut and do what I believe in and more importantly what makes you happy. It’s the most difficult thing to come out and say I want to quit my job and pursue my passion. With nobody by your side, you’re wondering where to go and what to do. That’s the long road that my character Gaurav takes and in that journey which is nothing short of a wacky roller coaster ride, finds himself, his true calling and all that matters to him,” said actor Ishwak Singh.

    Actor Gaurav Pandey said, “One of the reasons I fell in love with the story is its relatability factor. It’s a fresh and fun take on how to have faith in yourself and stand up to anyone who says “Tumse Na Ho Payega”. Also, it’s a story about igniting passion and connecting with what you believe in. To put in the effort and never be demotivated with the challenges you face in life.”

    Get ready to feel a rollercoaster of emotions as Gaurav breaks free from the pressures of society and inspires you too, with “Tumse Na Ho Payega” streaming on Disney+ Hotstar, 29 September onwards!

  • Cricketer Shubh Lakshmi Sharma named brand ambassador of Weltweit College Hazaribag

    Cricketer Shubh Lakshmi Sharma named brand ambassador of Weltweit College Hazaribag

    NEW DELHI: Star cricketer Shubh Lakshmi Sharma has been named the brand ambassador of the Weltweit College in Hazaribag.

     

    Weltweit College is an instructional activity of Weltweit Foundation, New Delhi, which concentrates on training in the field of business administration, computer applications and journalism. The institute is focused to train students, essentially by giving them industrial exposure through real ventures in the field, along with conventional classroom teaching in the modern infrastructure.

     

    Affiliated to the renowned Vinoba Bhave University Hazaribag, Weltweit has experienced educators to create a dynamic on-ground involvement in the very heart of the Jharkhand. The organisation is prepared to roll out noteworthy improvement and put resources into a student, where desire leads them and make the next move to follow their dreams, to get the best out of their lifetime opportunities.

     

    Weltweit College chairman CA Manoj K Pahwa said, “Virtues like passion, hard-work, sincerity and commitment are what we would like to inculcate in all our students. Our main objective to introduce the star cricketer as the brand ambassador is to make the young generation aware of the institute’s academic features and teaching methodology. We have only one target to prepare each student with the assistance of the best brains as the faculty members.”

     

    Weltweit College MD Abhishek Sinha added, “In Shubh Lakshmi Sharma, we see a “go-getter”. She with her passion and commitment has crafted her own space in the highly competitive sports arena. Introduction of Ms Sharma as the brand ambassador is part of our expansion strategy to make young generation aware of our unique training system through a popular face of Jharkhand. The reputation of an institution is, in large part, measured by the excellence of its students. The Weltweit College will help the students to push boundaries of their development, and expand their potential to deliver their best.”

     

    Sharma added, “As a person I have always worked towards excellence. In Weltweit College Hazaribag, I see the same commitment towards their students, faculty and external stakeholders.  I’m happy to get associated with the iconic institute like Weltweit College and would definitely spread the positive steps taken by the institute to train the students in the field of business administration.”