Tag: Abhishek Razdan

AI takes centre stage as Naina Avtr stars in India’s first micro-drama series

MUMBAI: When pixels meet passion, Mumbai comes alive after dark. Avtr Meta Labs, a Concept Communication Group initiative and India’s first Digital Human & AI Content Company, has unveiled Truth & Lies, a groundbreaking AI-led micro-drama series starring Naina Avtr, India’s first AI Superstar. Presented by Nature4nature as title sponsor, the 12-episode series combines 3D technology, AI, and cinematic storytelling, marking the first time an AI character headlines a full drama series.

Set over a single intense night in Mumbai, each episode of Truth & Lies runs just over a minute, tailored for Instagram Reels, making it a perfect fit for Gen Z’s fast-scrolling screens. Despite its micro format, the series packs the emotional punch of a full-length drama, exploring friendship, betrayal, and the blurred lines between truth and lies. Viewers are drawn into an immersive narrative where choices carry weight, and every interaction resonates with emotional depth.

The production itself is a landmark feat: the entire series was shot by an all-female crew, underscoring inclusivity, empowerment, and the evolving face of digital storytelling.

Avtr Meta Labs co-founder and CEO Abhishek Razdan explained, “Naina made waves as India’s first AI influencer, captivating audiences with her digital charm. Now, as an actor, she’s entering uncharted territory. Truth & Lies is not just a debut, it’s a creative revolution, showing how AI can mirror human emotion in unexpected ways.”

Adding context, Concept Communication limited chairman and managing director Vivek Suchanti said, “With this series, we are redefining storytelling. AI, 3D, and traditional filmmaking come together not as competing elements but as collaborators, creating new emotional dimensions. It’s a glimpse into entertainment’s future, where technology amplifies creativity.”

The show’s producers emphasise that Naina’s narrative is deeply human. Old School Films Production partner Shiven Surendranath said, “At its heart, Naina carries a message of friendship and empathy, showing how connection can overcome misunderstandings. AI, graphics, and traditional cinema blend to craft a story that feels alive, meaningful, and deeply human.”

Speaking in her debut, Naina Avtr commented, “For years, I’ve lived in your screens. Now I get to live your emotions. Truth & Lies isn’t just my debut, it’s proof that AI can perform, feel, and provoke thought. I’m not here to replace humans; I’m here to reflect them, one emotion at a time.”

With its innovative format, high production values, and emotionally charged storytelling, Truth & Lies signals a new frontier in digital entertainment. By combining cutting-edge AI, 3D visuals, and immersive narratives, the series sets a benchmark for what micro-dramas can achieve in today’s attention-driven social media ecosystem.

Currently streaming on Instagram Reels, Truth & Lies invites audiences to experience the intersection of technology and human emotion, proving that even in a world dominated by AI, storytelling remains fundamentally about people, relationships, and the choices that define us.

From digital screens to human hearts, Naina Avtr is not just an AI, it’s a revolution in the making, one gripping minute at a time.

October 23, 2025
Jack in the Box Worldwide bags ‘Socialathon Independent Agency of the Year’ award

MUMBAI: The 120 Media Collective’s digital vertical Jack in the Box Worldwide has bagged the ‘Independent Agency of the Year’ award at the Digital Market Asia’s Socialathon Awards 2015.

The agency also won three Golds, two Silvers and a Bronze at the event. The media-agnostic integrated communications company pervaded the noise levels at the ceremony with shortlists in 12 categories.

DMA’s Socialathon Awards recognise work that not only taps the potential of digital platforms for marketing, but also produces a body of work that raises benchmarks and future trends for social media marketing.

“Jack in the Box Worldwide has always been a pioneer in leading brands to create impactful campaigns. We’re overjoyed to have this fact recognized formally at Socialathon,” said Jack in the Box Worldwide executive vice president and national business head Abhishek Razdan.

August 10, 2015
Jack in the Box Worldwide appointed Digital AOR for Allen Solly

MUMBAI: Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective has bagged the digital duties for Allen Solly, making it the second mandate from the Aditya Birla Group after Louis Philippe.

The mandate includes all digital duties including multi-platform content creation, content marketing, digital campaign creation, media planning and buying, social media, search engine optimiSation and analytics, search engine marketing, for Allen Solly and its associated sub-brands, Solly Jeans, Solly Sport and Allen Solly Junior.

Allen Solly Chief executive officer Sooraj Bhatt said, “Allen Solly’s excited to be partnering with Jack in the Box for our digital mandate after going through an ardent process of shortlisting the best agencies in the digital domain. We chose JITB for their superb editorial content creation abilities, creative supremacy and great credentials. We’re looking forward to doing some great work together and taking Allen Solly to greater heights.”

The 120 Media Collective founder & chief executive officer Roopak Saluja said, “There’s no greater validation of the value we add to a client’s business than to be awarded an additional mandate from the same company (we seem to be making a habit of it). After three years of running all things digital for Louis Philippe, it’s a matter of great pride for Jack in the Box to be given responsibility for Allen Solly, thereby deepening our commitment to Madura Garments and the Aditya Birla Group.”

“Allen Solly is one of the most exciting brands in the fashion apparel category and I am very excited to win their Digital & Content mandate. Our clients at Allen Solly expect us to do some benchmark work in this category and we look forward to doing just the same. What makes this win even sweeter is the fact that our work on Louis Philippe was one of the influencing factors in making the decision in our favour,” added Jack in the Box Worldwide (a part of The 120 Media Collective) executive vice president & national business head Abhishek Razdan.

December 2, 2014
Abhishek Razdan promoted to EVP and national business head of Jack in the Box Worldwide

MUMBAI: Abhishek Razdan, who till recently was the senior vice president and Mumbai business head, has now been promoted to executive vice president and national business head of Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective, with immediate effect.

In his new role, Razdan will oversee both, Mumbai and Delhi operations, as well as client relationships in Bangalore. He will have overall responsibility for driving business growth and profitability as well as for strategic evolution. Vice president & business head – Delhi Mairu Gupta, will continue to run Delhi operations, reporting to Razdan.

Razdan joined Jack in the Box Worldwide as head of business management in July 2012 and was promoted in 2013 to business head for Jack in the Box Mumbai after helping restructure and give focus and depth to the agency. He went on to demonstrate deft account management skills and business acumen and was a crucial part of big account wins including Pond’s Men, Vaseline, BeBEAUTIFUL and Nivea, helping create effective and award winning work and building successful client relationships on a consistent basis. Razdan also championed the development of the Louis Philippe relationship, growing it into one of the agency’s most strategically robust, creatively exciting and award-yielding and financially rewarding clients.

“Over the past 24 months, we have evolved into perhaps India’s most strategically rooted agency in the digital space. The combination of skills and resources we offer our clients is truly unique and it allows us to deliver a longer-term approach that has real business impact. Having won several large new businesses over the past year, and being well on our way along our strategic roadmap, it became imperative to have singular leadership for the Jack in the Box brand and in the case of Abhishek, it wasn’t an “if” but a “when”. We have a fairly detailed roadmap outlined for the next 36 months and giving Abhishek more responsibility is a major measure to ensure we achieve our goals”, said The 120 Media Collective founder & chief executive officer Roopak Saluja.

Commenting on the promotion, Razdan said, “I am very excited to take on the new role. The strategy has been to be true Business Partners to our clients by giving them solutions that make tangible differences to their businesses. We have never limited ourselves to just solving communication problems or doing the expected. With a multi-skilled and a highly motivated team behind me, I am pretty confident that our leadership position in Content and Digital Communications will get further cemented in times to come.”

“Abhishek has helped take Jack in the Box Worldwide to new and exciting heights in the past couple of years. His promotion is well deserved and marks exciting times for the company in the immediate and long term future,” added The 120 Media Collective chief talent officer Heather Saville Gupta.

Armed with a Masters in Communications Management from Symbiosis, Pune, Razdan has around 13 years of experience in the communication industry. Prior to joining Jack in the Box Worldwide, he was at BBH, Publicis Ambience, Contract, Ogilvy and Hanmer MS&L, having closely worked with leading brands like Vaseline, Citibank, Shoppers Stop, Diageo, Cadbury’s, to name a few.

Founded in 2006, Jack in the Box Worldwide, in its sixth year, has grown not only in sheer employee strength across both Mumbai and Delhi offices, but has also evolved in terms of its core strategic and creative competency and a stable of leading global brands from across sectors.

The agency is currently in the process of rolling out its new positioning and identity to reflect its evolution from creative social media and digital agency to a strategic, integrated digital communications brand. This is reflected in its recently redesigned website and a new logo that is a crisp, minimalist rendition of its comical clown mascot named Jack. The new identity echoes an evolved, more contemporary and strategic approach towards brand building through the lens of content across multiple platforms and geographies.

November 21, 2014