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Tag: Abhishek Misra

  • Narayana Health’s World Heart Day campaign turns ketchup sachets into health nudges

    Narayana Health’s World Heart Day campaign turns ketchup sachets into health nudges

    MUMBAI: Indians love their snacks and they love them with ketchup. This World Heart Day, Narayana Health took that everyday condiment and turned it into a reminder for better heart health.

    The healthcare provider launched a pan-India guerrilla marketing campaign titled “check-up sachets”, replacing ordinary ketchup packets with branded versions carrying a hidden message: “Cravings may come suddenly. Heart troubles don’t.” A QR code inside the sachet linked to Narayana Health’s preventive check-up booking page, turning a quick snack into an opportunity for reflection on heart health.

    The back of each sachet listed the “real ingredients for a healthy heart”: physical activity, good sleep, balanced diet, fiber and good fats, hydration, fruits and vegetables, nuts and seeds, stress control, and regular check-ups. Distributed across popular food stalls and cafés in major Tier-1 and Tier-2 cities, the campaign created buzz, sparking conversations while meeting people in everyday, relatable moments.

    Heart health is a growing concern in India, with lifestyle-related conditions such as high blood pressure, poor diet, and stress contributing to a rise in cardiovascular issues, especially among people in their 30s and 40s. The “check-up sachets” campaign reminds people that timely check-ups and small, consistent lifestyle changes can make a big difference.

    Narayana Health group chief marketing officer Ashish Bajaj said, “Great ideas don’t always need billboards. Sometimes, they fit inside a ketchup sachet. If this campaign makes someone pause, smile, and think about their heart, then we’ve succeeded.”

    Country head – brand & marketing  Abhishek Misra added, “The brilliance of ‘check-up sachets’ lies in its simplicity. By turning ketchup into ‘check-up,’ we’ve made preventive healthcare part of daily life. After all, if we never forget to add ketchup to our samosas or rolls, why forget a heart check-up?”

    By combining a universally loved snack with a simple, playful message, Narayana Health’s campaign proves that even the smallest packaging can deliver a message that sticks and may just nudge people toward a healthier heart.

  • Narayana Health launches ‘Apno Ki Fikar’ campaign

    Narayana Health launches ‘Apno Ki Fikar’ campaign

    Mumbai: Narayana Health, a healthcare provider, has rolled out its latest multilingual 360-degree campaign, ‘Apno Ki Fikr,’ designed to highlight its all-encompassing care expertise Being a pioneer in cardiac care, Narayana Health emphasises its role as a healthcare partner across a spectrum of specialities including digestive, bone and spine care amongst others.

    The core message of the campaign lies in timely intervention, with each story culminating in a loved one taking the initiative to search & connect with Narayana Health’s. The campaign showcases the extensive range of specialties reinforcing Narayana Health as a one-stop destination for all healthcare needs.

    With over two decades of experience in healthcare, Narayana Health recognizes that people often neglect to address health issues like joint pain, digestive problems, or heart concerns until they become serious. Through a series of relatable and emotional stories, the campaign demonstrates how Narayana Health is uniquely positioned to provide seamless care for such everyday concerns, as well as for more complex medical needs.

    Each film in the campaign shows a loved one stepping up to seek timely care for their family member, highlighting the convenience of Narayana Health’s toll-free helpline number and the ease of access to its specialists. Whether it’s bone & spine care, digestive, or advanced cardiac care, the films depict Narayana Health as a dependable partner for all health journeys.

    Commenting on the campaign, Narayana Health Group chief marketing officer Dr Ashish Bajaj stated, “This campaign represents a significant milestone in our journey as a multi-specialty healthcare provider. From our humble origins as a single speciality hospital, Narayana Health has evolved into an integrated healthcare network offering comprehensive care across 30 specialities. The emotional resonance of the campaign, “Apno Ki Fikr,” underscores Narayana Health’s commitment to offering compassionate, specialized care for every medical concern.”.

    Narayana Health country head of brand & marketing Abhishek Misra added ” This slice-of-life campaign pivots on the insight that people face health struggles but often procrastinate seeking care. Through these films, we aim to showcase not only the comprehensive medical treatment available at Narayana Health for every healthcare need but also highlight the convenience of reaching out to us through our toll-free helpline number, providing immediate access to our network of specialists. Narayana Health’s comprehensive approach to healthcare is reinforced through this campaign, offering peace of mind irrespective of the health issues.”

    The ‘Apno Ki Fikr’ campaign subtly reflects the hospital’s dedication to providing expert care across a wide range of medical needs. The campaign will be visible across TV, print, radio, OOH, and digital platforms, ensuring its message reaches diverse audiences.  

  • Garage Group elevates Abhishek Misra as AVP instructional design and e-learning

    Garage Group elevates Abhishek Misra as AVP instructional design and e-learning

    Mumbai: Garage Group, a full-service digital creative agency, is pleased to announce the elevation of Abhishek Misra as assistant vice president (AVP) for instructional design and e-learning. Previously heading the operations at Garage Group, Abhishek brings a wealth of experience in developing and implementing market strategies targeting key sectors and managing new businesses.

    Notably, Garage Group has recently ventured into the burgeoning e-learning and instructional design vertical, leveraging its robust capabilities. Abhishek’s expertise will play a pivotal role in driving strategic development, quality assurance, team leadership, performance analysis, stakeholder communication, compliance, and budget management in the innovative education domain. His expertise extends beyond theoretical knowledge in instructional design and e-learning because of his prior experience in the education vertical before he joined Garage; it encompasses a practical understanding of how to leverage technology, pedagogical methods, and learner engagement strategies to deliver meaningful educational outcomes.

    Commenting on his new role, Abhishek Misra said – “I’ve spent nearly six incredible years at Garage Group, which has been the highlight of my career. With Ms. Anjali Chauhan and Mr. Saurabh Gupta as my mentors, I’ve not only grown as a professional but enriched my personal growth. With great pride, I embrace this new role and I’m confident that I can navigate its unique challenges and thrive. My vision is to further elevate our E-Learning and Instructional Design capabilities, delivering innovative and transformative educational experiences that will shape the future of learning.”

    Garage Group co-founder and managing partner Anjali Chauhan said: “Mr Abhishek Misra has been an integral part of the Garage family for over half a decade. His intrapreneurial mindset and commitment have played a pivotal role in shaping Garage’s journey, particularly in pioneering the e-learning and instructional design verticals. Mr. Abhishek’s promotion to the role of AVP in our Instructional Design and E-Learning vertical is a testament to his passion for innovative education solutions that align perfectly with our mission to transform the learning experience.

    As AVP, he will play a pivotal role in driving the organisation’s mission forward, spearheading initiatives that will further revolutionise how we deliver and facilitate learning experiences. We are excited about the journey ahead with Misra leading the way.”

    Garage Group is a full-service creative agency offering services in creative, digital media, social media, video production, OOH, DOOH, ITES, e-learning, and instructional design. The company has expanded into Garage Productions, Garage Media, and Garage Music. Garage Group’s mission is to deliver innovative and effective solutions to its clients while building lasting relationships.