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Tag: Abhishek Mehrotra

  • ITC Aashirvaad gets fibre in the spotlight

    ITC Aashirvaad gets fibre in the spotlight

    MUMBAI: Looks like India’s finally talking roughage without getting rough around the edges. As part of Rashtriya Poshan Maah 2025, ITC Aashirvaad teamed up with the Institute of Home Economics (Delhi University) to host an engaging seminar on the role of dietary fibre in health.

    With digestive health concerns on the rise, recent surveys reveal that over 70 per cent of Indians fall short of daily fibre needs, women more than men. The findings, from Aashirvaad’s multigrain happy tummy survey covering eight lakh respondents, point to an urgent need for dietary awareness as low fibre intake is increasingly linked to obesity, diabetes, and heart disease.

    AIIMS dietitian Richa Jaiswal led the expert session, stressing how fibre-rich foods are vital for both prevention and management of non-communicable diseases. “There’s an urgent need to re-emphasise fibre’s role in maintaining gut health,” she said, urging future nutritionists to be champions of awareness.

    Reinforcing the brand’s commitment, Aashirvaad Staples and Meals, ITC Ltd. vice president & head of marketing Abhishek Mehrotra, said the initiative aligns with ITC’s ‘Help India eat better’ mission to empower consumers through nutrition education.

    Echoing this, ITC Ltd. vice president & head of food sciences Shantanu Das, added that the company continues to focus on science-backed dietary solutions to improve community well-being.

    The session wrapped up with a spirited Q&A and a creative inter-college recipe contest, where students reinvented traditional dishes with a nutritious twist, proving that when it comes to better health, the secret really is in the fibre.

  • CredAvenue onboards Abhishek Mehrotra as its CHRO

    CredAvenue onboards Abhishek Mehrotra as its CHRO

    Mumbai: Homegrown debt markets platform CredAvenue has announced the onboarding of Abhishek Mehrotra as chief human resource officer (CHRO).

    In this role, Mehrotra will be responsible for leading the company’s human resource function, thereby bolstering CredAvenue’s people culture while cultivating an innovative, growth-driven environment.

    “For us, this is a mission-critical role. Our business is all about people. Hence, we have prioritised HR as one of the most critical and core business functions since our initial days of building a people-centred, best-in-class culture,” said CredAvenue founder and CEO Gaurav Kumar. “We are passionate about creating a caring, collaborative, and shared work atmosphere that results in happier employees. While we have been cultivating a diverse, agile, transparent, and enthusiastic work culture, we need to have an HR leader with nuanced understanding and a proven track record of leading our people initiatives to the next phase.”

    “Abhishek will channelise our collective goals and individual capabilities by bringing the best global HR practices and innovations to keep CredAvenue a people-first organisation. Through his broad experience, Abhishek will guide us to create a culture where each individual will thrive. Our people are our most valuable asset,” he further said.

    Mehrotra has over two decades of experience in human resources, including establishing and improving HR and organisational structures at leading tech, start-up, and telecom companies. He has enabled employee success in high-end R&D, complex managed services, and social media domains across Western and Eastern work cultures with organisations such as IBM, Nokia, Huawei, and Bytedance. 

    In his last leadership assignment with Bytedance, he scaled the people management function at TikTok in the SEA markets while also guiding the India team through challenging times. 

    “CredAvenue is one of the rare start-ups that has followed the people-first philosophy from inception, and that was very evident in the founder’s thinking from the very first time we interacted,” commented Abhishek Mehrotra. “I am looking forward to building the people’s organisation of tomorrow and introducing unique practices in learning and development, mental wellness, diversity and inclusion, and upskilling initiatives for enhancing the overall employee experience.”

    CredAvenue plans to increase its headcount from 400 to 700 people in the coming fiscal year. It is hiring talent from various tech and management areas at all levels, including freshers, mid-level, and senior-level positions, said the statement.