ITV

Tag: Abhishek Malik

  • Balaji Telefilms stirs up drama with food and family

    Balaji Telefilms stirs up drama with food and family

    MUMBAI: Get ready to spice up your screen time! Balaji Telefilms is back with its latest Youtube original, Saas Bahu Aur Swaad, premiering October 7, blending family drama with the irresistible aroma of home-cooked nostalgia.

    Set in the vibrant city of Agra, the series follows Indu Rastogi, a devoted homemaker whose cooking keeps the family together, even if her efforts often go unnoticed. Enter Riya, the spirited new bahu with dreams of carving her own identity. What starts as a clash of values soon turns into unexpected companionship when Riya discovers Indu’s hidden culinary talent. Together, they navigate a world where age-old traditions meet modern aspirations, served with laughter, warmth, and plenty of relatable family moments.

    Starring Chahat Pandey and Abhishek Malik in lead roles, the show also features Shaktee Singh, Mahi Sharma, Seema Singh, Kushal Shah, and Shreya Acharya. It promises a perfect festive-season watch that is light-hearted yet emotional, nostalgic yet fresh.

    Balaji Telefilms Digital group chief revenue officer Nitin Burman said, “This series celebrates women, families, and the everyday magic that happens around the dining table. Audiences will join the Rastogi family for a story filled with warmth, humour, and flavour.”

    Chahat Pandey added, “Riya’s journey celebrates every woman who dares to dream big. The mix of humour, heartfelt moments, and food makes the show so relatable, and I can’t wait for viewers to laugh, cry, and cheer along with us.”

    Abhishek Malik, playing Karan, reflected, “Karan represents the modern Indian son and husband, balancing tradition and progress. The show is full of laughter, food, and genuine emotion, and I hope it sparks empathy and a few surprises for viewers.”

    With its unique blend of heartfelt storytelling, humour, and the comfort of home-cooked nostalgia, Saas Bahu Aur Swaad is set to become a must-watch for families everywhere. Episodes stream every Tuesday and Thursday, exclusively on the Balaji Telefilms Youtube Channel.

  • Abhishek Malik joins Virtue Worldwide as associate creative director

    Abhishek Malik joins Virtue Worldwide as associate creative director

    Mumbai: Virtue Worldwide, the agency powered by VICE Media Group, proudly announces the appointment of Abhishek Malik as associate creative director (Copy) for Virtue India. This strategic move underscores Virtue India’s commitment to enhancing its creative leadership with forward-thinking and culture-driven talent. Abhishek Malik’s journey in the advertising industry began in 2017 at DigitalLB Delhi, working on clients such as Canon, Tinder, Fortis, Comedy Central, and MTV Beats.

    Taking a break from advertising in 2018, Abhishek embarked on a storytelling tour across 20 cities with Foundonallfours, an artist collective. During this time he created more than 20 spoken-word pieces, poems, podcasts, and theater scripts, that were performed in diverse settings such as streets, cafes, living rooms, art galleries, classrooms, and boardrooms. Notably, he spent a month in Gunehar, Himachal Pradesh, as part of an artist residency, where he ran a storytelling workshop called ‘Kahani Ki Dukaan,’.

    Returning to advertising in 2019 with Schbang, Abhishek started as a Sr. creative strategist and swiftly rose to become a group creative manager in 2022, working on brands such as Fevicol, Ashok Leyland, Amazon Prime, Castrol India, and Dabur. In 2023, Abhishek Malik was recognized as one of the winners of Impact’s “TOP 30 under 30” young agency professionals in the A&M space.

    Virtue India creative head Hayden Scott shared his thoughts on Abhishek’s appointment, stating, “Abhishek, or Toto as we fondly call him, is exactly the kind of talent we hope to nurture at Virtue India. He understands India and Bharat with an intuitiveness that is incredible. I’m certain that his diverse experience as a storyteller across formats will help bring a unique nuance to the stories we create for our clients. I am so excited to have Toto on board and I can’t wait to see how his own story unfolds here at Virtue.”

    In response to his new role, Abhishek Malik, commented, “As a part of the VICE network, Virtue applies a distinctive cultural approach to building brands. This coupled with my own keen interest in Indian culture and insights, offers me the chance to create work that not only distinguishes itself but also tells stories that matter.”