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Tag: Abhishek Gour

  • Farah Khan and Sufi Motiwala add a festive twist to fashion in Myntra’s Iftar campaign

    Farah Khan and Sufi Motiwala add a festive twist to fashion in Myntra’s Iftar campaign

    MUMBAI: Myntra has unveiled its latest campaign, Jashn-e-Iftar, turning a fashion duel into a festive extravaganza. The campaign stars film choreographer Farah Khan and fashion critic Sufi Motiwala in a lively qawwali showdown, bringing together humour, style, and the spirit of celebration.

    Set against the backdrop of an elegant Iftar gathering, the film opens with Sufi taking the stage, dishing out his signature sharp-witted fashion critiques. Just as he delivers his verdict, Farah steps in, playfully countering him with her own qawwali-style verses. What begins as a battle of wits soon transforms into a joyful celebration of personal style, highlighting the fun and freedom of festive dressing.

    Myntra director of brand & digital marketing Abhishek Gour shared, “Festivals are all about expressing yourself with confidence, and this campaign captures that essence perfectly. With our extensive range of ethnic wear, luxury gifts, and home décor, we make it easy for everyone to embrace the festive spirit in style.”

    Farah added, “Festivals bring people together, and what better way to celebrate than with fashion and fun? This campaign perfectly captures the joy of dressing up, making a statement, and creating memories.”

    Sufi remarked, “Fashion is meant to be expressive and bold. This campaign flips the script on my usual critiques, making it a playful and entertaining celebration of personal style. Working with Farah was an absolute delight.” 
    The creative minds at toaster India brought the campaign to life, with chief creative officer Ira G describing the concept as a beautiful blend of banter and tradition.

    The campaign showcases Myntra’s curated selection of ethnic fashion, luxurious gifting options, and elegant home décor, making it the go-to destination for festive shopping this season.

     

     

  • Myntra & Toaster urge viewers to ‘Find your own beauty’ with new campaign

    Myntra & Toaster urge viewers to ‘Find your own beauty’ with new campaign

    Mumbai: Myntra Beauty has announced the launch of its new marketing campaign strengthening its positioning as the ultimate premium and luxury beauty destination. The campaign film has a unique, musical take on how in a world full of trends that change every day, it’s important to find what’s best & trendy for you.

    Myntra Beauty is a host to thousands of premium & luxury beauty brands that provide an array of high-performing beauty, skincare, and hair care products, among others. This particular campaign highlights how shoppers can discover products that effortlessly cater to individual beauty and personal care requirements.

    Myntra director – digital marketing Abhishek Gour said, “In a world where beauty knows no bounds, our new Myntra Beauty Brand Campaign speaks directly to those who embrace their individuality, irrespective of what’s trending. ‘Find Your Own Beauty’ is more than a tagline – it’s an invitation to celebrate the unique canvas that is ‘you’. Through the lens of this captivating ad film, we spotlight the essence of effective, tailor-made beauty and personal care solutions. We truly believe that each person’s beauty journey is as distinct as their personality, and this campaign brings Myntra Beauty’s high-performing range of premium and luxury offerings to the fore, especially for shoppers on their quest to find individualized, impactful head-to-toe self care solutions.”

    Toaster India chief creative officer (CCO) Ira G quoted, “Beauty as a concept is complex and as a category it’s cluttered. We wanted to do something that solved for both. The message is clear – our beauty needs are unique & we now have a destination where you can easily find what’s best suited for your nuanced beauty needs vs settling for what’s trending or the bestsellers. The film is delivered in a fresh and super entertaining way. We’re lucky to have Abhishek and the team at Myntra who trusted our vision on this brief.”

    Toaster India managing director Bhawika Chhabra added, “With more than 2000 brands to choose from, we wanted to position Myntra Beauty as a luxury beauty & personal care destination that speaks to the nuanced needs of the self-aware audience who are looking for specific solutions in an influencer and algorithm driven world that tries to push seemingly personalised ideas to them.”

    The film was brought to life by EO2 Exp as the production house seen through the eyes of Disha Daswani, the director.