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Tag: Abhishek Chaturvedi

  • TBWAIndia ropes in Abhishek Chaturvedi to head north ops

    TBWAIndia ropes in Abhishek Chaturvedi to head north ops

    MUMBAI: TBWAIndia has appointed Abhishek Chaturvedi as executive vice president and branch head – Gurgaon, handing him the reins of the agency’s northern command centre.

    Reporting to Namrata Nandan, chief business officer, Chaturvedi will drive the creative, strategic and operational vision for the office, blending disruptive thinking with commercial muscle, and uniting people, purpose and performance under one roof.

    A 20-year veteran of the creative and digital trenches, Chaturvedi has played lead roles at Digitas, McCann, Ogilvy, and most recently as SVP and head of strategy at Edelman India. He’s the brain behind memorable brand narratives, from Voltas’ Murthy to Saffola’s wellness push and Zomato’s urban bite.

    Armed with a marketing degree and a background in psychology, Chaturvedi balances brand playbooks with books on inner journeys. When he’s not plotting business strategies, he’s plotting vegetables tending to his farm on Gurgaon’s edge, or hitting the highway for a thinking drive.

    “We are delighted to have Abhishek join us as the Head of our North operations. He brings with him not just a sharp strategic mind and a rich background in brand building, but also a deep understanding of how to connect data-led insights with meaningful storytelling. As we look to accelerate our momentum in Gurgaon, I believe his presence will help unlock new possibilities for both our clients and our teams. Just as importantly, Abhishek’s ability to inspire people and foster a strong cultural vision will be key in shaping a high-performing, future-ready office,” said TBWA India CEO Govind Pandey.

    Speaking on his new appointment, Abhishek said, “TBWA pairs worldwide disruption muscle with a start-up hunger. My early focus is simple – fuel our people with clear purpose and clear data, then let them punch above their weight for every client.”

    As TBWA sharpens its edge in India’s north, Chaturvedi’s appointment signals a move to blend strategic clarity with cultural depth, true to the agency’s call to disrupt, not decorate.

  • Abhishek Chaturvedi joins Digitas India as SVP & head of planning

    Abhishek Chaturvedi joins Digitas India as SVP & head of planning

    NEW DELHI: Publicis Groupe’s global marketing and technology services brand Digitas has appointed Abhishek Chaturvedi as senior vice president and head of planning. He will report to Digitas India chief operating officer Sonia Khurana.

    Chaturvedi is a seasoned advertising professional who has more than 18 years of experience managing key strategy related positions across leading advertising agencies. At Digitas India, he will play a vital role in assisting brands and businesses to leverage the agency’s comprehensive data, technology, creative, media and strategy capabilities and proprietary planning processes and effectively drive strategic growth and direction for the agency.

    Previously, Chaturvedi was with McCann Worldgroup as vice president. He held a similar profile at Ogilvy and Grey Group where he led planning for some of the leading brands across categories including Dabur, Marico, GSK, Colgate Palmolive, Voltas, BMW, Eicher, Hero Motocorp, Mahindra B2C & B2B, Wal-Mart, Max Life and some government and non-profit organisations.

    Khurana said, “Abhishek’s specialty in decoding consumer behaviour, understanding of brand and business will complement and strengthen our current planning function immensely. Working with him in the last couple of weeks has been an absolute pleasure. It’s reinforced that not only is he going to be a great partner to our creative teams but also to our clients. Makes me very excited and confident about the future.”

    “We are about being a ‘connected marketing agency’ and our business is about forging meaningful connections – whether it is between people, brands or businesses,” remarked Chaturvedi. “All my interactions with Sonia Khurana, Mark Mcdonald and Unny Radhakrishnan have been energising and positive. Here’s a set of people absolutely determined about creating great work and I look forward to creating some magic together.”