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Tag: Abhishek Bindumadhav

  • Bhima Jewels welcomes Sobhita Dhulipala as brand ambassador

    Bhima Jewels welcomes Sobhita Dhulipala as brand ambassador

    Mumbai: Bhima Jewels, a prominent name in the gold and diamond jewellery retail sector, proudly showcases a legacy that has flourished for nearly a century. In a recent milestone, Bhima Jewels collaborates with esteemed actor and celebrity Sobhita Dhulipala, who now stands as the distinguished brand ambassador for the brand. This exciting partnership marks a significant evolution for Bhima Jewels as it continues to make a mark in the world of exquisite jewellery. The campaign has been crafted by FCB Ulka.

    Speaking on this occasion, Bhima Jewels MD Abhishek Bindumadhav, stated, “In a bold move that challenges conventional norms and firmly positions Bhima Jewels as a continued industry trailblazer with a legacy spanning almost a century, the brand’s commitment to redefining perceptions and offering a fresh perspective on Diamond Jewellery significantly contributes to its competitive edge, setting the stage for further market expansions. Recognizing the evolving dynamics of the market, this strategic decision aligns seamlessly with our dedication to meeting the dynamic needs of a diverse consumer base, showcasing adaptability as a core strength. Catalyzing innovation and market evolution, Bhima Jewels’ foresight in recognizing the potential of Diamond jewellery plays a pivotal role in cementing its position as a trendsetter in the industry, resonating for years to come.”

    FCB Ulka, Bengaluru president and head of office Damodaran N shared insights about the campaign, “The primary goal of this campaign was to highlight Bhima’s prominence in the domain of diamond jewellery, emphasizing its extensive range of products. Our insight was rooted in the notion that diamonds symbolize the celebration of life’s achievements. For today’s modern women, self-sufficiency is paramount, and they no longer rely on others to commemorate these milestones. Rather, she is fully capable of doing so herself.”

     

  • Sobhita Dhulipala shines bright as the ‘Face of Bhima Jewels’

    Sobhita Dhulipala shines bright as the ‘Face of Bhima Jewels’

    Mumbai : mSixandPartners, GroupM’s youngest outcome-based agency has facilitated a collaboration between actress Sobhita Dhulipala and Bhima Jewels, a prominent name in the Gold and Diamond Jewellery retail sector. The acclaimed celebrity, roped in as the brand ambassador for the legacy jewellery retailer, has appeared in a stunning commercial celebrating self-love with the brand’s diamond range.

    The commercial, titled “Made to Celebrate You” features Sobhita recounting her career accomplishments while showcasing Bhima Jewels’ diamond range. The ad focuses on paying tribute to inspirational women from diverse backgrounds and encouraging them to indulge in self-love.

    mSix&Partners’ strategic approach has ensured that Bhima Jewels’ brand ethos is mirrored with the endeavour of redefining the standards of luxury in the world of Gold and Diamond Jewellery.

    Speaking on this occasion,Bhima Jewels managing director Abhishek Bindumadhav said, “We’re glad that our trusted partner mSix&Partners initiated this strategic collaboration with Actor Ms. Sobhita, who will now be the face of Bhima Jewels as our Brand Ambassador. Sobhita personifies values that resonate with our brand – her elegance, grace, and versatile style align seamlessly with our commitment to quality, craftsmanship, and timeless beauty. Commencing our association with Ms. Sobhita is a new Television Commercial that goes beyond conventional norms. While diamonds are often perceived as gifts for women, our latest commercial, “Made to Celebrate You,” redefines this narrative. It shifts the focus onto diamonds, paying tribute to inspirational women from diverse backgrounds. This empowering message underscores the idea that individuals today indulge in self-love, celebrating their triumphs and achievements. Sobhita, with her dynamic personality, epitomizes this spirit in an unparalleled manner. She stands as a perfect testament to the women we aspire to honour through our brand—a celebration of individuality, success, and the inherent strength that defines the essence of Bhima Jewels.”

    Commenting on the partnership, mSix&Partners India managing partner Subhamay Mukhopadhyay said, “We are thrilled to have facilitated this partnership between Sobhita Dhulipala and Bhima Jewels which has culminated into this impressive-looking, thoughtful campaign. Sobhita is the perfect fit for this association and has wonderfully personified Bhima Jewels’ brand values with her graceful presence. Apart from ensuring that we use best-in-class tech capabilities for our clients, mSix&Partners offers a holistic perspective that serves the brand’s purpose.”