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Tag: Abhishek Bajpai

  • Apparel Group celebrates the return of the Victoria’s Secret Fashion Show

    Apparel Group celebrates the return of the Victoria’s Secret Fashion Show

    Mumbai: Apparel Group, a global fashion and lifestyle retail conglomerate, celebrated the anticipated return of the Victoria’s Secret Fashion Show with a series of exclusive activations, blending art, dance, and cutting-edge technology. The multi-sensory experiences spanned across key locations, offering fans a unique and immersive way to connect with the brand’s iconic heritage. These initiatives are designed to engage customers, brand loyalists, and fashion enthusiasts both digitally and offline, fostering immersive experiences that intertwine artistic expression, cultural elements, and interactive media.

    Victoria’s Secret, known for redefining beauty and fashion, made its runway return in spectacular style, and Apparel Group ensured that the excitement reached its audience across India. Each activation was meticulously crafted to showcase the brand’s allure while integrating the latest in technology and live performances.

    Apparel Group India CEO Abhishek Bajpai said, “Our collaboration highlights Apparel Group’s dedication to embracing diverse creativity while honouring India’s rich artistic heritage. We are excited to have crafted an immersive and memorable experience for our customers. By merging art, performance, and technology, we’ve not only celebrated the brand’s iconic legacy but also brought the magic of the runway to our audience in fresh and dynamic ways. Our exclusive activations across key locations in India invite fans to engage with Victoria’s Secret in a manner that truly honours its iconic heritage.”

    Artistic installations:

    Apparel Group unveiled three exclusive art installations inspired by the glamorous legacy of Victoria’s Secret Wings. These installations by renowned Indian artist Lekha Washington served as a visual spectacle, inviting viewers to experience the brand’s iconic wings in a fresh and innovative light. Displayed in prime locations across malls (Mumbai, Bengaluru, and Delhi), the Red Dot Chair seamlessly blends traditional elements with contemporary aesthetics, creating pieces that resonate with both local and global audiences. The empowering aesthetic gave the audience a chance to interact and share their experiences on social media.

    Dance performances:

    Live dance performances captivated onlookers, bringing the energy and essence of the Victoria’s Secret Fashion Show to life. Featuring Shakti Mohan and her powerhouse squad of 20 fierce, all-female dancers, the performances showcased a modern interpretation of confidence, beauty, and individuality. Dressed in Victoria’s Secret Iconic PJ Sets, the energetic dancers and their charismatic leader guided the flash mob through a choreographed routine set to popular music. This thrilling performance at Ambience Mall, Gurgaon, and Phoenix Palladium, Mumbai created a unique and unforgettable experience for all attendees.

    Interactive digital and virtual experiences:

    Cutting-edge technology played a key role in the activations. To launch the campaign, Victoria’s Secret India took over the Mumbai Sea Link with an interactive CGI video. The video featured a vibrant pink transformation of the city’s iconic landmark, unveiling the date of the Victoria’s Secret Fashion Show and sparking curiosity while building excitement for the event.

    As a visionary leader in retail, Apparel Group continues to elevate customer experiences through innovation and creativity. The return of the Victoria’s Secret Fashion Show is the beginning of a series of engaging events and initiatives planned for the coming months, promising fans more opportunities to connect with their favourite brands in unexpected ways.  

  • ALDO India unveils Aditya Roy Kapur as male brand ambassador; renews association with Janhvi Kapoor

    ALDO India unveils Aditya Roy Kapur as male brand ambassador; renews association with Janhvi Kapoor

    Mumbai: ALDO India, leading global fashion footwear and accessories brand, is delighted to announce a major shake-up in its brand ambassador lineup. With great excitement, the brand introduces the charismatic Aditya Roy Kapur as its new male brand ambassador, adding an exhilarating dimension to the ALDO family, and is delighted to welcome back the stunning Janhvi Kapoor as the brand ambassador for the second consecutive year. This dynamic pairing promises to ignite the fashion landscape with its unparalleled charm and the latest trendsetting designs, reaffirming ALDO as the premier destination for fashion enthusiasts.

    The stunning duo of Aditya Roy Kapur and Janhvi Kapoor unveil the highly anticipated ALDO India’s Festive ’23 Collection, featuring ALDO’s signature PILLOW WALK comfort technology, in both ladies’ and men’s styles. The new footwear innovation provides dual-density foam, crafted for ultimate comfort, instilling confidence in every step… Undoubtedly, the standout feature of this year’s carefully curated festive collection is the exclusive selection of attention-grabbing shoes, adored by both Janhvi Kapoor and Aditya Roy Kapur.

    Step into Celebration, celebrates elegance, and self-expression, where fashion meets comfort and blends seamlessly with style! The Festive ’23 Collection offers diverse footwear options catering to every occasion and style preference. Whether one is a devotee of glamorous traditional attire or prefers a relaxed, contemporary vibe, extraordinary choices await.

    The women’s range boasts a wide array of footwear choices designed to make one stand out at every event. From dazzling heels adorned with intricate embellishments to comfortable yet stylish sneakers that are perfect for long hours of celebration, ALDO has curated a range that complements every outfit in the festive wardrobe. Whether it’s a traditional sari or a trendy fusion ensemble, the Festive ’23 Collection has it covered. From classic leather dress shoes that exude sophistication to contemporary sneakers that blend comfort with style, the men’s range is a tribute to the modern gentleman’s sense of fashion. Step out with confidence in ALDO’s meticulously crafted footwear.

    Aditya Roy Kapur, shared his excitement, saying, “ALDO has always been the brand that I love and admire so much, & am extremely excited to represent ALDO India. ALDO’s dedication to blending style and comfort aligns perfectly with my fashion philosophy. I’m thrilled to be part of a brand that embraces innovation but also sets trends in the world of footwear and accessories. Together, we’ll make every step a stylish one.”

    Janhvi Kapoor shared her thoughts, “I am thrilled to continue this journey with ALDO India. It’s been an incredible experience representing a brand that combines style and comfort seamlessly. ALDO’s commitment to innovative fashion resonates with me, and I can’t wait to step into the world of footwear and accessories once again, making every fashion statement comfortable and chic.”

    “ALDO’s collaboration with the dynamic duo, Aditya Roy Kapur and Janhvi Kapoor represents a significant milestone in our journey. Their iconic status and fashion-forward personas align seamlessly with ALDO’s commitment to style and excellence. We’re excited to witness this partnership elevate the fashion landscape in India and beyond,” Apparels Group India Pvt Ltd president Tushar Ved commented on the association with Janhvi Kapoor and Aditya Roy Kapur.

    Commenting on the association with Aditya Roy Kapur & Janhvi Kapoor, Apparel Group India Pvt Ltd CEO Abhishek Bajpai added, “ ALDO is thrilled to welcome Aditya Roy Kapur and Janhvi Kapoor into our family. Their unique style and magnetic presence perfectly resonate with our brand’s spirit. Together, we’ll embark on a fashionable journey that celebrates individuality and innovation’’.