ITV

Tag: Abhishek Arora

  • Nissan hires Abhishek Arora as director – DND-CQT & transformation

    Nissan hires Abhishek Arora as director – DND-CQT & transformation

    Gurugram: Nissan Motor India (NMIPL) announced the appointment and role expansion of Abhishek Arora as director – Dealer Network Development and Customer Quality Training (DND-CQT), in addition to his current role as director – transformation & new projects, effective from 14 November 2024. In his new role, Abhishek will lead the brand’s channel development and management, driving strategic initiatives linked to network development and business to ensure Nissan is future ready for the upcoming products. His deep expertise in managing premium automotive networks is set to bring significant value to Nissan’s India CBU business, further strengthening its market presence.

    Abhishek had joined Nissan in September 2024 as director – transformation and new projects and was given interim charge of director – DNDCQT in October 2024. He will now lead the DND-CQT function full time and continue to manage transformation projects. In his previous role with Audi India, he led key functions such as network development, business management, sales training, and the used car business. Prior to Audi, Abhishek worked with General Motors, Tata Motors, and Honda Motorcycles, further enriching his expertise in channel sales, planning, and managing premium car networks.

    Speaking on the appointment and role expansion, Nissan Motor India (NMIPL) managing director Saurabh Vatsa said, “We are delighted to welcome Abhishek Arora at Nissan as Director – DND-CQT in addition to his current responsibilities in driving transformation projects. We are confident that his extensive experience and strategic leadership in the premium automotive space will play an important role in strengthening our network capabilities. His leadership will ensure that we are well-positioned to execute our upcoming product launches and further enhance customer experience as we work towards long-term growth and success in this dynamic market with a mix of localised and CBU products.”

  • CupShup launches BTL activation across 3000 corporates for edtech major upGrad

    CupShup launches BTL activation across 3000 corporates for edtech major upGrad

    MUMBAI: CupShup, an independent advertising start-up, has joined hands with upGrad to help corporates upgrade their skills in today's fast-changing technology landscape. upGrad is one of India’s largest online higher education company, which provides online programs in Data Science, Artificial Intelligence, Digital Marketing, MBA in collaboration with some of the most reputed universities in India and internationally, like IIT Madras, IIIT Bangalore, BITS Pilani Deakin University, Liverpool Business School among others. The company’s core differentiator is its deep investment in technology and the learning experience, as well as a high-touch model to ensure the highest rates of completion by any online player in the world and a focus on successful career transitions for its learners.

    With CupShup’s support, the team distributed more than 3 lakhs cups in 10 cities including Bengaluru, Delhi and Mumbai earlier this year. The team plans to successfully tie-up with 1000+ corporates by the end of this quarter. The cups were distributed with some unique and innovative taglines, in major corporate & tech parks, motivating corporate employees to take up these programs to ‘rise up’ in their careers.

    In addition to cup branding, other branding options like lift, pedal lock were explored to generate brand awareness. Career counsellors from upGrad visited the corporates to interact with professionals and advise them on the need for upskilling.

    Commenting on the campaign, CupShup, co-founder Sidharth Singh said, “Corporates now understand the importance of upskilling to grow in their respective careers. Our campaign with upGrad is very relevant as it is targeted at the corporates and focuses on the benefits of upgrading their skills and how can one select the right path to sustain themselves in the corporate."

    upGrad chief business officer Abhishek Arora said, “Discussing career choices and growth prospects becomes more contextual in workplace than in an informal environment. CupShup has helped us to reach our core TG in the right context, which has helped us to scale our business. While we have started with a 10-city campaign, we plan to scale the activity to more cities in the coming quarters.”

  • Alia Bhatt tries BlueStone at home in new TVC

    MUMBAI: BlueStone.com has launched a campaign to promote its unique ‘Try At Home’ experience with its first and newly appointed brand ambassador, Alia Bhatt. The campaign, spread across multiple media, elucidates the brand’s proposition with a touch of enticement from Bollywood’s next generation superstar.

    As part of the new campaign, the online jewellery brand has launched a TVC, featuring the young and vivacious actress, who exemplifies the spirit of picking the finest in jewellery. The 40 second Ad film portrays her as a fervent shopper who enjoys every moment of the unique ‘Try At Home’ experience offered to her by the jewellery brand before making her purchase. Key aspects that grab the viewer’s attention include the element of convenience and a choice of the trendiest designs in contemporary fine jewellery offered by the brand.

    Apart from being present across all leading television channels, the campaign will be visible in Print, Digital and Social Media outlets with OOH presence in select cities.

    Narrative: The film opens with Alia in a plush room with a vanity mirror and a BlueStone.com jewellery box that is the center of her admiration. She picks a pair of earrings and tries them on, while taking a sophisticated glance in the mirror and pulls her hair up to make herself look elegant with a queen like dignity in her manner. She goes on to try more earrings, a necklace, perhaps a bracelet and adorns different personalities in the mirror with each try. All along, a gentleman from BlueStone.com waits patiently outside her door, he is the brand’s ‘Try At Home’ executive. An assistant reminds Alia about the gentleman and she returns to him only to be fascinated by another selection of jewellery that catches her attention. She takes off once more unhurried and dignified to her room to try the new collection as the executive settles back in his chair.

    The TVC has been conceptualized and executed by Contract Advertising in association with Dharma 2.0 and the music has been directed by Abhishek Arora.

    BlueStone.com founder and CEO Gaurav Singh Kushwaha said, “Our ‘Try At Home’ service has helped us connect with our customers at a personal level, raising the bar on the overall jewellery shopping experience. Over 20% of our consumers shop from us by trying on the jewellery at the comfort of their homes and we intend to boost this unique service further. Alia’s role as a vivacious and style conscious shopper, perfectly complements the profile of our young and dynamic consumers, who will identify with her experience.”

    Contract Advertising national creative director Ashish Chakravarty said, “When we were told about BlueStone’s try at home service the ladies at the agency wasted no time in requesting for a trial. There was a conference room full of girls and jewellery, all in the name of research of course. Their delight and excitement at the gold coming over is what led us to this fun space of Alia goofing around with jewellery in complete privacy. Something one can’t do in a showroom under the glare of sales people and spotlights. The styling, Alia’s effortless charm and of course the awareness of the service via this spot will have a lot of fine jewellery home delivered and tried on in the near future, we feel sure.”

    Dharma 2.0 director Shakun Batra said “While every other brand wants to focus only on beauty, they were most keen on the story and fun quotient of the ad.” Dharma 2.0 producer Punit Malhotra said “It was a fun campaign. I think it’s this energy that translates to the film as well.”

  • Myntra launch TVC in collaboration with Deepika Padukone’s fashion brand

    Myntra launch TVC in collaboration with Deepika Padukone’s fashion brand

    MUMBAI: Myntra has joined Deepika Padukone’s fashion brand for women, All about you, to launch its brand campaign focused on the theme: ‘You are your biggest strength and can conquer anything when you are with you”. 

    A TVC created for this celebrates an individual’s personal strength as she takes on personal and professional challenges in life, devoid of all external influences.

    The campaign is created by McCann Mumbai and produced by Chrome Pictures. Directed by Amit Sharma, the soulful music is composed by Abhishek Arora who weaves together the three beautiful stories with the lyrics aptly complementing the theme of the ad.

    “Today’s fashion buyers do not compromise comfort for trend. With apparels being increasingly considered as a powerful medium of expressing oneself, personalized fashion is slated to be the next big thing. The new campaign, crafted around Deepika’s fashion philosophy ushers a seamless connect with the youth. We are delighted to join her journey in creating fashion which does not diminish but nurtures an individual’s style statement,” said Myntra CMO and International brands business head Gunjan Soni.

    The new campaign illustrates how one can conquer any predicament in life and takes you through the lives of three young women who take on professional and personal situations with an unconventional spirit of inner strength. Battling uncertainty and fear at the beginning, each of them take a moment to be on their own and eventually gain strength from within to overcome all external odds.

    Padukone added, “I am as excited as I was at the time of launching ‘All About You’ last year. I have been deeply involved with AAY from design to execution and being part of the brand’s first TVC was an exciting and emotional experience. The new campaign demonstrates and reinforces the brand’s core philosophy of inner strength, modern femininity and elegance.

     All About You is a brand for the modern Indian women who want to follow fashion at their own terms. It symbolizes clothes that bring back the romanticism, with flowy silhouettes and pastel colours. The designs have been co-developed by Myntra’s in-house design talent and design agency DBS. .

    The commercial:

    The TVC begins with Deepika seen in a contemplative mood just minutes before delivering a talk. She pauses a moment to show be herself, leaves out the script and confidently walks to the stage and delivers her speech from heart. The second story is about a guitarist who is preparing for her first music class as a teacher and is seen preparing for her big moment across the streets of Kolkata. Just before opening the door to her classroom, she waits a second to be herself and goes on to take a wonderful class, conquering her students’ hearts on the very first day. The third story is of a young girl in Goa, who is in a happy nervous state, preparing and contemplating for a big moment in her personal life, and is seen going through ferry and then she meets the guy. She takes a moment to just believe in herself again and proposes to the guy. All the three stories are interwoven together to form the beautiful narrative.

  • Myntra launch TVC in collaboration with Deepika Padukone’s fashion brand

    Myntra launch TVC in collaboration with Deepika Padukone’s fashion brand

    MUMBAI: Myntra has joined Deepika Padukone’s fashion brand for women, All about you, to launch its brand campaign focused on the theme: ‘You are your biggest strength and can conquer anything when you are with you”. 

    A TVC created for this celebrates an individual’s personal strength as she takes on personal and professional challenges in life, devoid of all external influences.

    The campaign is created by McCann Mumbai and produced by Chrome Pictures. Directed by Amit Sharma, the soulful music is composed by Abhishek Arora who weaves together the three beautiful stories with the lyrics aptly complementing the theme of the ad.

    “Today’s fashion buyers do not compromise comfort for trend. With apparels being increasingly considered as a powerful medium of expressing oneself, personalized fashion is slated to be the next big thing. The new campaign, crafted around Deepika’s fashion philosophy ushers a seamless connect with the youth. We are delighted to join her journey in creating fashion which does not diminish but nurtures an individual’s style statement,” said Myntra CMO and International brands business head Gunjan Soni.

    The new campaign illustrates how one can conquer any predicament in life and takes you through the lives of three young women who take on professional and personal situations with an unconventional spirit of inner strength. Battling uncertainty and fear at the beginning, each of them take a moment to be on their own and eventually gain strength from within to overcome all external odds.

    Padukone added, “I am as excited as I was at the time of launching ‘All About You’ last year. I have been deeply involved with AAY from design to execution and being part of the brand’s first TVC was an exciting and emotional experience. The new campaign demonstrates and reinforces the brand’s core philosophy of inner strength, modern femininity and elegance.

     All About You is a brand for the modern Indian women who want to follow fashion at their own terms. It symbolizes clothes that bring back the romanticism, with flowy silhouettes and pastel colours. The designs have been co-developed by Myntra’s in-house design talent and design agency DBS. .

    The commercial:

    The TVC begins with Deepika seen in a contemplative mood just minutes before delivering a talk. She pauses a moment to show be herself, leaves out the script and confidently walks to the stage and delivers her speech from heart. The second story is about a guitarist who is preparing for her first music class as a teacher and is seen preparing for her big moment across the streets of Kolkata. Just before opening the door to her classroom, she waits a second to be herself and goes on to take a wonderful class, conquering her students’ hearts on the very first day. The third story is of a young girl in Goa, who is in a happy nervous state, preparing and contemplating for a big moment in her personal life, and is seen going through ferry and then she meets the guy. She takes a moment to just believe in herself again and proposes to the guy. All the three stories are interwoven together to form the beautiful narrative.