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Tag: Abhirup Datta

  • ZEE5 launches ‘Azaadi Ka Jashn, ZEE5 Ke Sang’

    ZEE5 launches ‘Azaadi Ka Jashn, ZEE5 Ke Sang’

    Mumbai: As a part of ZEE5 Manoranjan Festival, ZEE5 has announced the launch of ‘Azadi Ka Jashn, ZEE5 Ke Sang’ campaign to commemorate India’s 78th year of Independence. Under the campaign, ZEE5 offers free access to 61 SVOD titles between 10 August and 8 September 2024. The initiative is in line with the brand’s vision to empower audiences, offering quality choices, while democratizing entertainment for all.

    The line-up features successful titles across eight languages: Hindi, Tamil, Telugu, Bengali, Punjabi, Kannada, Marathi, and Malayalam, highlighting the rich cultural and linguistic diversity of India. The month-long campaign showcases some of the most prominent titles including URI: The Surgical Strike, State of Siege: Temple Attack, Attack, Zombivli, Veergati, Har Har Mahadev, Valimai, Republic, Head Bush, Parineeta, Keedam, Maurh, among others.

    ZEE5 India chief business officer Manish Kalra said, “At ZEE5, it has always been an endeavour to democratise the accessibility to best-in-class entertainment while offering better value propositions to our consumers. We have designed the ZEE5 Manoranjan Festival to cater to the growing appetite for quality content across multiple markets, including tier II and III cities. The campaign underscores our dedication to offer diverse, engaging stories to our viewers, and the ZEE5 Manoranjan Festival is a celebration of that promise.”

    ZEE5 India head of AVOD marketing and YouTube revenue Abhirup Datta said, “Our festive campaigns have always been loved by the audience and we are eager to bring them back this year. With ‘Azadi Ka Jashn, ZEE5 Ke Sang’, we aim to empower ZEE5’s audiences with choice by bringing a wide selection of premium SVOD content titles across languages, at no cost for a limited period. It is our commitment to foster an inclusive entertainment landscape where every consumer on the platform can experience quality storytelling.”

  • ZEE5 and Zee Café announce a sci-fi thriller series, Loop 11:47

    ZEE5 and Zee Café announce a sci-fi thriller series, Loop 11:47

    Mumbai: Prepare for a jaw-dropping experience as ZEE5, India’s largest home-grown video streaming multilingual storytelling platform and Zee Café are set to elevate the viewing experience with the debut of Zee Café’s first digital series, Loop 11:47. The groundbreaking sci-fi comedy thriller presented in the vibrant Hinglish format blends the genres of science fiction, comedy, and thriller. It will premiere on 5 July on ZEE5 and Zee Café’s YouTube channel. Following its digital debut, the show will also premiere on Zee Café channel on 22 July, providing multiple platforms for audience engagement.

    The series follows three disillusioned friends—Varun (Akashdeep Arora), an aspiring musician; Nirvaan (Qabeer Singh), an ambitious corporate executive; and Bhavik (Keshav Sadhna), an optimistic influencer—who embark on a getaway to explore a mysterious lake. What begins as an escape from their daily routines takes a twist when they find themselves trapped in an inexplicable time loop, unfolding a thrilling and captivating adventure.

    Loop 11:47 is set to deliver an enthralling journey filled with exhilarating moments and humorous twists, ensuring a captivating experience from beginning to end. Whether viewers are drawn to intense drama, lighthearted humor, or mind-bending plot twists, this series promises something for everyone.

    ZEE5 India head, AVOD marketing and YouTube revenue Abhirup Datta stated, “We are delighted to present ‘Loop 11:47’ to our audience, a groundbreaking sci-fi comedy thriller that merges genres to deliver an immersive viewing experience. At ZEE5, our commitment to offering innovative and engaging content that resonates with our viewers is unwavering. This series exemplifies our dedication to push creative boundaries, ensuring an exciting journey for our audience. With its dynamic storyline and Hinglish format, ‘Loop 11:47’ seamlessly blends science fiction, comedy, and thriller elements. This multi-platform release strategy ensures viewers can enjoy the series at their own convenience”.

    Zee Entertainment Enterprises Ltd chief cluster officer – West, North, and premium channels Samrat Ghosh said, “We are delighted to unveil our first fiction series ‘Loop 11:47’ on Zee Café. This innovative blend of sci-fi, comedy, and relatable themes aligns with our ongoing commitment to delivering fresh and engaging content to young Indian audiences. Zee Café, known for its diverse portfolio of popular international series, engaging reality shows, and original programming, continues to cater to the evolving tastes of contemporary viewers. ‘Loop 11:47’ is expected to provoke thought, evoke laughter, and resonate with audiences nationwide.”

    Chief channel officer – English cluster and Zest, Rishi Parekh added, “Loop 11:47’ exemplifies Zee Café’s dedication to pushing creative boundaries and exploring novel concepts. With a commitment to connecting with the Gen Z audience through initiatives like Anime Fan Fest and localized programming such as ‘Breaking Bad’ and ‘Better Call Saul’ in Hindi, we aim to offer content that resonates deeply. The content promises to deliver an engaging, relatable viewing experience that reflects our ethos of bridging cultural divides with globally resonant content infused with local flavour. This distinctive series is poised to captivate a broader audience, reinforcing Zee Café’s stature as a premier entertainment destination nationwide”.

    Get ready for an unforgettable adventure with “Loop 11:47”.

    Featuring a compelling storyline, dynamic characters, and an innovative concept, this series is a must-watch. Tune in and immerse yourself in the thrilling world of “Loop 11:47” – soon to your screen!

  • Breaking the ‘Serial Killer’ TV Dilemma: ZEE5 Unveils “ZEE5 TV, Apna TV” AVOD brand campaign

    Breaking the ‘Serial Killer’ TV Dilemma: ZEE5 Unveils “ZEE5 TV, Apna TV” AVOD brand campaign

    Mumbai: ZEE5 has introduced its latest AVOD brand campaign, “ZEE5 TV, Apna TV”. The campaign aims at empowering viewers with the flexibility to watch their desired content at their convenience. Launched strategically with the ongoing cricket season, the promos revolve around a “Serial Killer’ that’s present in every household with a touch of humor and relatability.

    The premise of the campaign plays on the idea of a husband inadvertently ‘killing’ his wife’s precious TV serial-watching time by switching channels to sports or news.  ‘ZEE5 TV, Apna TV’ highlights the platform offering a plethora of content options to watch at zero cost, anytime, anywhere.

    Speaking about the campaign, ZEE5 AVOD marketing Abhirup Datta, said, “At ZEE5, we continue to design innovative campaigns that help us form a deeper connection with our audience. With ‘ZEE5 TV, Apna TV’, viewers can reclaim their TV time and enjoy their favorite shows and movies hassle-free, at any time and zero cost. This brand campaign is a testament to our commitment to providing a seamless and enjoyable entertainment experience to our audience and we hope that the campaign and our diverse offerings will be appreciated and enjoyed by our viewers across the country”.

    Featuring the leads of top AVOD shows, ZEE5 has taken a multilingual approach by launching the promos in different languages like Hindi, Marathi, Tamil, Telugu, and Bangla. The promos are brought to life by talented actors such as Janani Ashok Kumar from the Tamil show “Idhayam”, Pallavi Gowda from the Telugu show “Nindu Noorella”, with Richard Jose who plays the male lead in both, “Idhayam” and “Nindu Noorella” & “Saavasam”, Somyadeep Mukherjee from the Bangla show “Swayambhu” and “Jagadhatri” along with Ankita Mullick who is his co-star of the latter show, Hrishikesh Shelar and Shivani Rangole from the Marathi show “Tula Shikvin Changlach Dhadha”, and Paras Kalnawat and Sana Sayyad from the Hindi show “Kundali Bhagya”, among others.

    For “ZEE5 TV, Apna TV”, the platform has executed a high-frequency promotional outreach across social media, TV and the internet to target the country’s entertainment aficionados. The promos are conceptualized with four major ideas including, “The Serial Killer Husband”, “Mother-in-law: Save Your Screen Time”, “Teleshopping Spoof: Bumper Dhamaka Offer”, and “News Reporter Spoof: Beware of the Serial Killer”.

    1.    Serial Killer Husband Promo:

    2.    News Reporter, Beware of the Serial Killer Promo:

  • “We believe powerful storytelling sparks relatable conversations driving positive change”: ZEE5’s Abhirup Datta

    “We believe powerful storytelling sparks relatable conversations driving positive change”: ZEE5’s Abhirup Datta

    Mumbai: With the ever-evolving consumer preferences, content too is rapidly transforming, especially in the AVOD platforms. ZEE5, one of the major OTT players in India, is at the forefront of this revolution, curating engaging and diverse content to meet the demands of today’s digital audience.

    From captivating originals to socially relevant initiatives like #NoNaariNoShakti and #ZEE5GameChangers, ZEE5 is not just reshaping entertainment but also fostering societal dialogue and meaningful engagements.

    Catching up with ZEE5’s head – AVOD marketing Abhirup Datta, who is

    driving the overall AVOD growth and development agenda by increasing users, videos viewed, time spent and in building brand affinity with best-in-class customer experience, Indiantelevision.com delved into ZEE5’s content curation, their #NoNaariNoShakti and #ZEE5GameChangers initiatives driving societal changes, unique challenges in the AVOD space and more…

    Edited Excerpts:

    On ZEE5 curating and ensuring its AVOD content in Hindi and regional languages remains engaging and relevant amid evolving viewer preferences

    At ZEE5, our approach to curating AVOD content is deeply rooted in understanding and adapting to evolving viewer preferences. Adopting a consumer-centric approach, we carefully curate a content pipeline featuring exclusive titles, nostalgic classics, direct-to-digital releases, e-sports, devotional content, kids’ content, and catch-up TV, enabling access to high-quality content at any time on our platform. In 2023 alone, we launched a plethora of movies, web shows, and exclusive films like ‘Ardh’ with Rajpal Yadav, ‘Am I Next’ with Anushka Sen, and Priyamani’s ‘Sarvam Shakti Mayam’. This year as well, we continue to offer quality and impactful stories like our recent AVOD original ‘Kaam Chalu Hain’.  

    Our content library comprises of more than 2000 plus free movies across languages catering to diverse regions pan-India. Through the rich legacy of ZEEL (Zee Entertainment Enterprise Ltd), ZEE5 is also home to over 1400 GEC shows spanning 10 plus languages including Hindi, Marathi, Bengali, Malayalam, Telugu, Tamil, etc. On AVOD we also stream popular international titles and K-drama series dubbed in local languages. Localisation of content via dubbing and subtitling, along with the rise of affordable high-speed internet and increased smartphone accessibility, has contributed significantly to the growth of the AVOD segment.

    Lastly, we also craft innovative brand campaigns to facilitate access to premium content. For example, campaigns such as “ZEE5 Manoranjan Festival,” “Any Time Manoranjan”, “Azadi Ka Jashn, ZEE5 Ke Sang”, and “ZEE5 Kids Festival”, amongst others enable our audiences to explore and engage with diverse content. We also successfully forayed into esports with IESF Big Bang Asia Open 2023 and sports streaming with ILT20.

    On ZEE5’s innovation with campaigns like #NoNaariNoShakti and #ZEE5GameChangers to foster meaningful engagements and contribute to societal dialogue

    At ZEE5, we believe in the power of storytelling to create meaningful, relatable conversations and drive positive change. With #ZEE5GameChangers, our goal is to connect, collaborate, and communicate with our viewers through socially relevant stories. In line with the initiative, ZEE5 offers titles like ‘Sirf Ek Banda Kaafi Hain’, ‘Duranga’, ‘Abar Proloy’, ‘Lakadbaggha’, ‘Lost’ ‘Ayali’, ‘Mrs Undercover’, and ‘Chhatriwali’, amongst others. On the other hand, #NoNaariNoStory championed women-led narratives against the backdrop of International Women’s Day. The campaign was unveiled with a “Social Media Glitch” executed across our social media platforms. It showcased key visuals of popular ZEE TV shows airing on ZEE5 featuring male leads alone. Through this, it creatively portrayed the intrinsic role female characters/leads play in our stories. Leveraging activations, influencer collaborations, and user-generated content contests, the campaign trended on social media, garnering significant engagement and reach. With initiatives like #NoNaariNoStory and #ZEE5GameChangers, we deepen our commitment to delivering diverse and engaging content experiences while solidifying our position as a leading AVOD streaming platform.

    On the unique challenges that ZEE5 faces in the AVOD space, and how does it address them

    Navigating the dynamic OTT landscape presents ZEE5 with unique opportunities for growth and innovation. Maintaining campaign freshness, engagement, and ongoing user interest is crucial for us, as meeting the rising demand requires constant innovation to satisfy our ever-evolving digital audience’s expectations. For this, we collaborate with the relevant creators to offer more engaging storytelling to our audiences. We realise that audiences are value-conscious and have tailored our AVOD model to perfectly meet the diverse needs of our viewers. Through our brand campaigns, consumers can experience a variety of content and make well-informed decisions. We also aim to engage our viewers through short format festive content in terms of ‘Festive Look’, ‘Shop like a star’, ‘High 5 with ZEE5’ amongst others.

    We also focus on creating unique and engaging properties, through exclusive content, and exploring new genres and formats. Moreover, our platform features properties like ZEE5 World Hits and ZEE5 Spark, offering premium international titles dubbed in local languages. Additionally, our expansion into e-sports streaming with ILT20, devotional content, and diverse brand campaigns has kept our audience engaged and growing.

    On examples of ZEE5’s collaboration with influencers or celebrities to amplify its AVOD content

    We have been successfully using meme marketing to build online buzz for some of our launches. These memes, often featuring favourite actors in funny or relatable contexts, organically drive traffic due to their shareable nature. This further increases the visibility and engagement around our AVOD content leading to higher viewership. This approach not only boosts visibility but also fosters engagement around our AVOD content.

    We curated an influencer campaign for the launch of our latest AVOD original ‘Kaam Chalu Hain’. For this, Rajpal Yadav, who plays the protagonist role in the film, created content with influencers like Atharva Sudhame, RJ Mahavash, Danny Pandit, amongst others to drive awareness about the plot of the film. Within the span of a few days the campaign received positive reception and views. In the past, we have also launched ‘Yaadein’ with Anu Kapoor, featuring some of our iconic shows of the 90s and 2000s.

    Additionally, we have been leveraging our TV stars to build a deeper and direct connection with our viewers. For example, the promos of our most recent AVOD brand campaign “Serial Killer” saw prominent collaborations with top leads like Sana Sayyad and Paras Kalnawat of the Hindi serial ‘Kundali Bhagya’; Shivani Rangole and Hrishikesh Shelar of the Marathi serial ‘Tula Shikvin Changlach Dhadha’; Ankita Mallick and Soumyadeep Mukherjee, leads of the Bangla serial ‘Jagadhatri’. Through this campaign, we empower women to watch their desired content at their convenience highlighting the flexibility of our platform. On similar lines, we also released the ‘Entertainment Not Out’ campaign, back in 2023, with promos starring top leads from various regions, talking to the women viewers, reiterating to not miss their favourite content by watching it on ZEE5.

    On ZEE5’s plan to leverage partnerships to expand its brand reach and impact

    We at ZEE5 strategically partner with well-regarded ecosystem players to expand the reach of our content and further widen our audience base. For example, ZEE5 collaborated with prestigious platforms like the Dadasaheb Phalke International Film Festival (DPIFF) and Iconic Awards to not only recognise the industry’s achievements but also to bring the magic of cinema and art closer to its audiences. Additionally, at ZEE5, we believe in creating immersive experiences, and celebrations which are an integral part of our cultural fabric. Taking that forward, we partnered with the iconic Ganesh Galli’s Mumbaicha Raja pandal under our festive campaign ‘Manoranjana Cha Raja’ and about 35 pandals during Durga Pujo, offering darshan and aarti via live streaming straight from the pandal directly to the screens for millions of viewers across India. In line with ZEE5’s digital-first philosophy, we also collaborated with Kyoorius for Designyatra 2023. Here, we hosted multiple workshops and created an AR/VR tech space zone at the event to further expand our brand credibility and impact.

    On the key initiatives and plans that ZEE5 has in its AVOD roadmap for FY 2024

    In 2024, we are further strengthening our AVOD catalogue with beyond TV content, bringing sports tournaments, exclusive titles, originals, and devotional content, amongst others to reach the audience at large. We started the year with yet another impactful title ‘Kaam Chalu Hain’ which has been receiving positive reception from our viewers.

    As we mentioned earlier, we also launched the “Serial Killer” campaign recently. The campaign humorously addresses the common scenario of husbands interrupting TV serial watching, especially during the cricket season. Through this we aim to highlight the flexibility of watching a wide range of content on ZEE5 for free, anytime and without interruptions from the “serial killer” at home.

    Along with this, we will continue to host targeted brand campaigns like ‘Entertainment Not Out’, ‘ZEE5 Manoranjan Festival’, ‘Any Time Manoranjan’ to broaden access to our diverse content library, leveraging high engaging periods like monsoon and the festive season. We shall stay committed to creating unique and engaging properties through continuous innovation and strategic collaborations with creators and partners.

  • ZEE5 marked International Women’s Day 2024 with #NoNaariNoStory campaign

    ZEE5 marked International Women’s Day 2024 with #NoNaariNoStory campaign

    Mumbai: ZEE5, Bharat’s home-grown video streaming platform, marked International Women’s Day 2024 with an impactful campaign, #NoNaariNoStory.  Additionally, ZEE5 is streaming 49 premium titles across seven languages that are centered around women and their experiences from 2- 17 March. The campaign aims to celebrate women and their multifaceted roles in everyday life, fostering dialogue on women empowerment, well-being, safety, and security, while reiterating the significance of acknowledging and appreciating them.

    #NoNaariNoStory was unveiled with a “Social Media Glitch”, executed creatively on the brand’s social media platforms. Key visuals of popular ZEE TV shows airing on ZEE5 featured male leads alone, portraying the incompleteness of the story without the female characters/leads. The #NoNaariNoStory trended on social media leveraging a combination of activations, influencer collaborations, actor pushes, and through a user-generated content contest. The campaign witnessed an overwhelming response, clocking a reach of over 11.6mn with 4.2mn plus video views and engaging with 169K plus viewers.

    Speaking about the campaign, ZEE5 head – AVOD marketing Abhirup Datta said, “At ZEE5, we believe in the power of storytelling to spark meaningful conversations and bring about positive change. #NoNaariNoStory is not just about celebrating International Women’s Day; it is about acknowledging the pivotal role women play in shaping our lives and communities. Through this campaign, we aim to express our gratitude to all the women who make our stories and lives complete. We thank all participants, supporters, and our esteemed audience for their enthusiastic participation and support.”

    The titles streaming for free on ZEE5 include blockbuster hits like ‘Dhaakad’, ‘Veere Di Wedding’, ‘Rashmi Rocket’, ‘Salaam Venky’, and ‘Saand Ki Aankh’ in Hindi; ‘Geetha Govindam’, ‘Ninnila Ninnila’, ‘Sita on the Road’, ‘Sailaja Reddy Alludu’, ‘Pandaga Chesko’ in Telugu; ‘Sairat’, ‘Zombivli’, ‘Naal’, ‘Hawahawai’, ‘Bandishala’,  ‘Vijeta’, ‘Bibtya’,  ‘Sweety Satarkar’ in Marathi; ‘Ghosty’, ‘Kanaa’, ‘Ka Pae Ranasingam’, and ‘Dora’ in Tamil; ‘Monsoon Raaga’, ‘Drishya 2’, ‘Ek Love Ya’, ‘Raymo’ and ‘Thayige Thakka Maga’ in Kannada; ‘Mini’, ‘Parineeta’, ‘Boudi Canteen’, ‘Shrimati’, ‘Guldasta’, ‘Onek Diner Pore’, ‘The Lovely Mrs. Mookherjee’, and ‘Elar Char Adhyay’ in Bangla; ‘Lalbagh’, ‘Ini Utharam’, ‘Super Sharanya’, ‘Keedam’, ‘Happy Wedding’, and ‘Crossroad’ in Malayalam, and many more.

    Creative agency: Sociowash

    Currently the highest-growing OTT platform in India as per latest industry reports, ZEE5 is known for its diversified content across varied taste clusters and its focus on real, relevant, and meaningful storytelling. Alongside the growth in India, ZEE5 Global has emerged as the foremost South Asian streaming platform across international markets with a decisive lead in major markets like the US, Europe, Middle East and key APAC markets.

  • ZEE5’s 2024 roadmap: ILT20 S2, quality content, and AVOD expansion: Abhirup Datta

    ZEE5’s 2024 roadmap: ILT20 S2, quality content, and AVOD expansion: Abhirup Datta

    Mumbai: The OTT sector at large has grown in India with a remarkable appetite originating from the smaller markets. On the AVOD front, the demand has grown significantly as better quality and variety is made available free of cost. This growth is propelled by multiple factors like localization of content, affordable smartphones, cheap internet facilities, cross-device compatibility to cite a few.  General entertainment content (GECs) and live streaming of sporting tournaments have also significantly contributed to the increased adoption of AVOD. Furthermore, this expansion has resulted in onboarding of digital marketers from diverse geographical locations.

    In 2023, we expanded our content offerings on the platform across languages, genres, and formats. We ventured into cricket and esports with the streaming of ILT20 S1 and IESF Big Bang Asia alongside releasing exclusive films based on social atrocities like ‘Ardh’ with Rajpal Yadav, ‘Am I Next’ with Anushka Sen, Anshuman Jha’s ‘Lakadbaggha’, and Priyamani’s ‘Sarvam Shakti Mayam’, amongst others. Titles like ‘Ardh’ and ‘Lakkadbaggha’ are based on social vices with compelling narratives. Investing in these unique stories not only fostered social awareness but also attracted diverse audience cohorts.

    We also released premium international titles dubbed in local languages through our properties like ZEE5 World Hits and ZEE5 Spark. Popular Korean series owing to its popularity amongst the young audience was dubbed in Hindi and released on the platform. During the festive season, multiple campaigns and content offerings were launched which were received positively by the audience, and also made additions to our AVOD slate with live devotional content, family entertainers, and old classics. This led to a massive ~15 BN total streaming minutes on AVOD in the last 6 months.

    Going forward, our focus will remain in strengthening our presence in the smaller markets with good quality localized content and better in-app experience.

    On the anticipated forecasts or predictions for the year 2024

    The AVOD sector is set to expand a lot more, not only in India but on a global scale as well. The key drivers for growth will continue to be quality storytelling, premium titles, a surge in demand for regional content, and the enduring popularity of sports. The rising demand for enhanced viewing experiences, coupled with the growth of connected devices and smart TVs, is anticipated to give rise to AVOD consumption in smaller markets. Achieving a seamless in-app experience coupled with creative avenues like gamification and play-ons are set to captivate audiences more effectively. This will further diversify advertising opportunities on OTT. With precise targeting, data-driven insights, and the ability to customize messages for viewers, OTT advertising will continue to be a great tool for brand building, generate awareness, engagement, and conversions.

    For ZEE5, the upcoming year looks promising as we begin 2024 by streaming ILT20 S2 and move on to other prominent projects for the rest of the year. The strategy will remain insights-driven, navigating the dynamic entertainment sector through constant trend mapping and identifying consumer demands. Offering comfort and convenience in content consumption, looking ahead, our priority remains on creating engaging properties, investing in exclusive content, and exploring new formats to provide unique and compelling experiences for our viewers.

  • ZEE5 unwraps the gift of joy with ‘ZEE5 Kids Festival’ this holiday season

    ZEE5 unwraps the gift of joy with ‘ZEE5 Kids Festival’ this holiday season

    Mumbai: The ZEE5 video streaming platform, and the OTT arm of ZEEL, are spreading cheer during the much-awaited Christmas to New Year break with the ‘ZEE5 Kids Festival’. From 20 December 2023 to 1 January 2024, young viewers can dive into a world of delightful entertainment on ZEE5, spanning multiple blockbuster English theatricals, select movies and TV shows in Hindi, Tamil, Telugu, Malayalam, Kannada, and Bangla. Apart from an expansive AVOD roster, the festival is also offering a plethora of SVOD titles for free. Family entertainers featuring popular international blockbusters are available on TVOD.

    ZEE5 head – AVOD marketing Abhirup Datta said, “With ZEE5 Kids Festival, we are introducing a new property for our youngest audience group. This is the time when everyone wants to spend quality time with family and friends and binge on some good content which is suitable for all age groups. The list of titles for this festival is specifically curated to provide a wide spectrum of choices across languages and genres in line with our commitment to increase access to premium content. I hope it makes the year-end eve a memorable and delightful experience for our ZEE5 viewers.”

    ZEE5 will host titles like ‘Spider-Man: Into the Spider-Verse’, ‘Dolittle’ in English, ‘Atkan Chatkan’, ‘Gadget Guru Ganesha’ in Hindi and ‘My Dear Bootham’ in Tamil, Telugu, Malayalam and Kannada amongst others during the 12-day festival.

  • ZEE5 confirms focus on socially relevant content with #ZEE5GameChangers

    ZEE5 confirms focus on socially relevant content with #ZEE5GameChangers

    Mumbai:  ZEE5, India and Bharat’s largest home-grown video streaming platform, the OTT arm of ZEEL, in its latest endeavour announced #ZEE5GameChangers to drive awareness on socially relevant issues through its content and marketing initiatives. The campaign was launched by the leading star-cast of ‘Duranga Season 2’ with the female police force at New Delhi Headquarters deliberating on the struggles and achievements of women in the field of law enforcement. The interaction happened between ace actors Amit Sadh, Drashti Dhami, director Rohan Sippy and ZEE5 AVOD marketing head Abhirup Datta.

    The campaign was announced with the launch of upcoming psychological thriller ‘Duranga 2’, highlighting the issue of identity theft alongside championing the narrative of a driven female cop. Through its extensive roster of such stories across a multitude of issues, languages, and formats, ZEE5 has always aimed to spotlight crucial matters that warrant awareness and sensitization via entertainment. The #ZEE5GameChangers initiative is an extension of the content on the platform and seeks to drive awareness on pertinent themes whilst fostering change through bold and powerful storytelling. Sharing the experiences and the journey of police workforce, DCP PRO Suman Nalwa engaged in a conversation with Drashti Dhami, the lead actress of Duranga.

    Delhi Police hon’ble DCP PRO Suman Nalwa said, “It is extremely heartening to see ZEE5 coming up with socially relevant and appealing content titles, having the capacity to hold the audiences on the tenterhooks. We are also delighted that ZEE5 acknowledges and appreciates the work being done by women police personnel. The female police officers of the Delhi Police Force hail from different parts of the country and work on challenging tasks despite of their struggles and hardships. This acknowledgment and interaction gives us motivation and rejuvenates our commitment to serve the city to the best of our capabilities.”

    Datta said, “At ZEE5, our commitment is to invest in educational, innovative, and relatable content. While we celebrate cultural diversity, we remain steadfast in our pursuit of addressing real-life challenges as a consumer-centric brand. We believe in the transformative power of storytelling and recognize that it’s through deliberate and impactful marketing efforts that we can connect/educate/sensitise the wider audience. With #ZEE5GameChangers we aim to create a platform where we can connect, collaborate, and communicate with our viewers through impactful content and marketing initiatives. With every initiative like this, we aim to create conversations that matter and give our audiences greater access to diverse and quality narratives.”

    Duranga’s lead actress Drashti Dhami said, “While Duranga gave me a chance to portray the role of a police officer, #ZEE5GameChangers initiative gave me the chance to interact with some of these brave real-life heroes / women police officers in the Delhi force. It was my profound honour to be part of this initiative that not only celebrates the noteworthy achievements of these exceptional women but also ignites crucial conversations surrounding their inspirational journeys. Meeting them served as a great reminder that each of us has the power to break barriers, shatter stereotypes, and make a significant impact. I am truly thrilled to be a part of a moment that recognizes their invaluable contributions to society and acknowledges that their stories need to be heard and celebrated.”

    ZEE5 offers a plethora of socially relevant content across languages, fostering inclusivity, breaking stereotypes, and initiating important conversations to empower audiences and inspire change. Duranga is a web-series with 8 episodes, released in August 2022. It is produced by Rose Audio Visuals and starring Amit Sadh, Drashti Dhami, and Gulshan Devaiah as lead actors and offers a captivating love story packaged with mystery and suspense. Directed by Rohan Sippy, the Season 2 of Duranga premiered on 24th October 2023. For this season, fans can expect more twists and revelations as Inspector Ira investigates her seemingly perfect husband’s dark past. 

  • ZEE5 amps up the festive mood; streams iconic Durga Puja pandals and rituals from the city of Kolkata

    ZEE5 amps up the festive mood; streams iconic Durga Puja pandals and rituals from the city of Kolkata

    Mumbai: Diving into the festive spirit with full fervor, ZEE5, India and Bharat’s largest home-grown video streaming platform, and the OTT arm of ZEEL, is bringing the iconic celebrations of Durga Puja on the platform from 20th to 24th October. Durga Puja stands as Bengal’s most revered and grand festival with recognition from UNESCO as an ‘Intangible Cultural Heritage of Humanity’. Showcasing the rich artistry of the many opulent pandals, ZEE5 is offering an immersive walk-through experience from 35 pandals and a chance to witness the rituals, from Sasthi to Sindoorkhela, all in the glorious spirit of Bengal. With this, ZEE5 is excited to extend the joys of the festivities to millions of enthusiasts worldwide, offering a one-stop destination for festive entertainment.

    ZEE5 India CBO Manish Karla shares his enthusiasm, “India’s cultural tapestry is woven with lots of traditions, and customs, beautifully showcased through its diverse festivals. These celebrations not only illuminate the richness of our heritage but also epitomize the unity in diversity, reminding us of the shared values that bind us as a nation. At ZEE5, we believe in creating these immersive experiences, and celebrations which are an integral part of our cultural fabric. Wishing everyone a joyous and vibrant festive season! We hope our audiences like the specially curated festive content available on ZEE5.”

    ZEE5 head – AVOD marketing Abhirup Datta added, “Our AVOD campaign for Durga Puja is designed to uphold India’s rich cultural legacy, diversity, artistry, and creativity to our global audience, bringing them closer to home. This year’s offerings are more magnificent, and we wanted to make them accessible to all by adding it to our AVOD catalogue. We welcome our viewers to join us this festive season and indulge into the expansive slate of content available on ZEE5.”

    ZEE5 will be showcasing 35 key pandals from various locations during Durga Puja, including livestream from Sovabazaar Rajbari on the 20th, Shiv Mandir on the 21st, Hatibagan Sarbojanin on the 21st, Chetla Agrani on the 22nd, Singhi Park Sarbojanin on the 22nd, Dum Dum Park Bharat Chakra and Jagat Mukherjee Park on the 23rd, and Ballygunge Cultural Association on the 24th. The festivities are open for all to watch, allowing viewers to be a part of these iconic events from afar. 

  • ZEE5 returns as the exclusive OTT partner for MumbaiCha Raja

    ZEE5 returns as the exclusive OTT partner for MumbaiCha Raja

    Mumbai: ZEE5, India and Bharat’s largest home-grown video streaming platform and multilingual storyteller for multiple entertainment seekers, is proud to announce its continued partnership with the iconic MumbaiCha Raja for the second consecutive year. From 19 – 28 September, ZEE5 will be live streaming Bappa’s darshan and aarti straight from the pandal on the platform, bringing the divine festivities of Ganesh Chaturthi directly to the screens of millions of viewers across India, at zero cost.

    Adding to the fervor of Ganpati celebration, ZEE5 launched a festive campaign, ‘Manoranjana Cha Raja’ (or ‘Manoranjan Ka Raja’) featuring a compilation of Ganpati celebrations from the top shows on ZEE5.

    ZEE5 India chief business officer Manish Kalra, said on the collaboration, “We are elated to embark on another year of festive celebrations, graced by the blessings of MumbaiCha Raja at ZEE5. As a leading OTT platform with a significant presence in the regional markets, our endeavor is to take the iconic celebration of Ganpati at MumbaiCha Raja to millions of households across the nation. I extend my warmest wishes to all our audiences and welcome them to indulge in the joyous celebrations from the comfort of their homes with ZEE5.”

    ZEE5 head of AVOD marketing Abhirup Datta said, “The celebration of Ganpati holds a special place in the hearts of people all across India and MumbaiCha Raja is iconic for the devotees. By livestreaming the darshan directly, we offer our audiences an opportunity to experience these auspicious moments in real time. Last year we received an encouraging response from our audiences, and we are going bigger and grander with the celebration this year. I hope that our viewers will join us in celebrating this festive occasion, as we promise/continue to provide them with high-quality and engaging content throughout the festive season.”

    ZEE5 offers a diverse range of high-quality content catering to its viewers, showcasing popular titles and a selection of thoughtfully crafted narratives, including premium Marathi titles such as Dharmaveer: Mukkam Post Thane, Mulshi Pattern, Fatteshikast, Zombivli, Timepass 3, Gulabjaam, Timepass, Chi Va Chi Sau Ka, Ventilator, Anandi Gopal, among others.

    To watch the Bappa darshan, download the ZEE5 app now or click on the link below.

    https://www.zee5.com/live-tv/mumbaicha-raja/0-9-9z5210099