Tag: Abhinay Deo

  • Lionsgate Play announces new original ‘Gamer Log’ based on e-sports

    Lionsgate Play announces new original ‘Gamer Log’ based on e-sports

    Mumbai: Streaming platform Lionsgate Play has announced a new show titled “Gamer Log” set against the backdrop of competitive esports. The show is produced by RDP Pulp Fiction Entertainment and headed by Abhinay Deo and Neeta Shah.

    “This will be a first-of-a-kind Indian gaming show that will follow the adventures and misadventures of a team of professional gamers,” said the platform in a statement. The show has been created by Karmanya Ahuja.

    Lionsgate MD South Asia and Networks – emerging markets Asia Rohit Jain said this announcement reiterates their mission to bring compelling stories and new content to viewers across the globe. “E-sports is a booming industry in India; 350+ million online gamers were recorded last year, and it’s an upward growth from here. Gamer Log will essentially showcase the lives of these very gamers. We look forward to working with Abhinay and Neeta on a show that will be funny, youthful, and mainstream,” Jain added.

    “’Gamer Log’ embodies the exact principles of content coming out of Lionsgate stable – innovation blended with entertainment,” added Lionsgate Play VP originals Mrinalini Khanna.

    “We are thrilled to be working with Lionsgate Play for ‘Gamer Log’,” said producer and showrunner Abhinay Deo. “With this show, we plan to tap into an unexplored world, bringing audiences a story about friendship, camaraderie, hopes, dreams, and ambition.”

    “’Gamer Log’ is a unique concept with peculiar characters who are quirky yet extremely relatable, managing internal dysfunction and navigating the competitive world of esports with comedy, drama, entertainment and a lot of gaming,” said producer Neeta Shah. “Abhinay and I believe that Lionsgate Play’s ethos works best for ‘Gamer Log’ – it’s a story for the masses with an innovative thought. I’m glad that Rohit and Mrinalini are in complete sync with our vision of the show.”

  • TV is story-teller’s new novel; audience is Bharat, not India: Star’s Banerjee

    TV is story-teller’s new novel; audience is Bharat, not India: Star’s Banerjee

    MUMBAI: Since five to six years, television has become the talking point. Th series such as ‘Breaking Bad’ to Transparent to Narcos to ‘Game of Thrones’ to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

    Filmmakers nationally and internationally are now getting into television. Abhinay Deo who has done 24, Anurag Kashyap (Yudh), Anurag Basu( Rabindranath Series) and Nikkhil Adavni (POW) are getting into multi-series television shows.

    In a panel discussion on ‘Evolution of Storytelling on Television’ at ‘JIO Mami Mumbai Film Festival with Star’, the question of the hour was — Why all of a sudden television has become more important? The scale and scope for a nuanced story-telling on television, higher reach and inclusive nature of television vis-à-vis films, how TV entertains not just India but Bharat. How television impacts the lives of viewers directly and stimulates change in individuals and society at large?

    And, who could better address this question than those who dabbled in the television space, the likes of — the Israeli writer and director Gideon Raff, the American filmmaker Cary Fukunaga, the Star India content studio head Gaurav Banerjee and the Indian filmmaker and director Nikkhil Advani.

    The session was moderated by Y-Films content and development head Nikhil Taneja. Taneja raised a question to the panellists: Why television has become more important all of a sudden?

    “I don’t know what’s happening worldwide but, in the United States, there has been probably a dearth of mid-range budget dramatic stories which are niche, and I think people were attracted to such stories, and there is an opportunity to tell such stories on television,” says Fukunaga.

    Raff adds, “There is a lack of scope for adult stories told in cinema nowadays. It’s harder and harder to tell stories in our way in cinema, and so, I think, a lot of such stories came to television.”

    While Banerjee believes that television is the new novel, and therefore a lot of stories which need to be told in a scheduled timeframe where graphs need to be longer is only possible on television. Also, television remains the medium for writers, and creative directors. “Television audience is larger, and they give more and more opportunity to get our crafts right whereas, I think, in film business, it is more of a first day, a first look (game), and therefore it has gone into the marketer’s domain,” opined Banerjee.

    public://Amrita-Puri-Nikkhil-Advani-Sandhya-Mridul_0.jpg
    Amrita Puri, Nikkhil Advani and Sandhya Mridul

    Advani, who recently forayed into television production with the Indian adaptation of ‘Prisoners of War’, recalls, “I approached it with a lot of skepticism when Star approached me. I did ‘D-Day’ and it was difficult film for me, and after the launch, everybody was saying that why don’t you make the D-Day part 2? So, a leading channel in Hindi GEC space wanted to do something similar, and they came to me with Hatufim. If you were on such a story with an amazing team, then why we shouldn’t come to television?”

    Before Ekta Kapoor came to television, the Indian women did not hold the remote control of a television set, which were controlled by men. After Ekta’s serial came in with women as the protagonist, the remote travelled to women. Somewhere, it empowered women in India. “How does television impact the lives of viewers directly and stimulates change in individuals and society at large?,” asked Taneja.

    Banerjee said that a study on television in India was done by two professors from University of Chicago in which they surveyed rural India, and researched the early time of satellite television. At that point in time, Ekta Kapoor was making around 47 of the top 50 shows. “There were women who were taking charge for the first time of their destiny,” he said.

    “For a large part of our county, we are talking to Bharat, and not to India. In Bharat, the experience in television viewing is new. There, a storyteller such as Ekta or shows such as ‘Diya Aur Baati Hum’ is changing destinies. A lot of comment has been made on ‘Naagin’ and ‘Bharamraskhas’. “I have nothing to do with these shows as they are not on my network, but nobody’s sleep has been affected more than mine with the normal success of these shows. If you want to tell a fantasy story around a snake, there is no problem with that. In the west, they have Twilight and you too have the ‘Game of Thrones’. Yes, I do have a problem with a lot of regressive content but that doesn’t happen on TV screen alone; that happens in news channels and in a lot of movies made in India,” opined Banerjee.

    You work with your story the way you want, your actors are not determined with what Friday Box Office is going to be like. For long formats on television, one can explore characters and graphs, but it’s not that the films are not fun. Its important to tell a story, and films and television are the media for reaching out to the masses.

     

  • TV is story-teller’s new novel; audience is Bharat, not India: Star’s Banerjee

    TV is story-teller’s new novel; audience is Bharat, not India: Star’s Banerjee

    MUMBAI: Since five to six years, television has become the talking point. Th series such as ‘Breaking Bad’ to Transparent to Narcos to ‘Game of Thrones’ to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

    Filmmakers nationally and internationally are now getting into television. Abhinay Deo who has done 24, Anurag Kashyap (Yudh), Anurag Basu( Rabindranath Series) and Nikkhil Adavni (POW) are getting into multi-series television shows.

    In a panel discussion on ‘Evolution of Storytelling on Television’ at ‘JIO Mami Mumbai Film Festival with Star’, the question of the hour was — Why all of a sudden television has become more important? The scale and scope for a nuanced story-telling on television, higher reach and inclusive nature of television vis-à-vis films, how TV entertains not just India but Bharat. How television impacts the lives of viewers directly and stimulates change in individuals and society at large?

    And, who could better address this question than those who dabbled in the television space, the likes of — the Israeli writer and director Gideon Raff, the American filmmaker Cary Fukunaga, the Star India content studio head Gaurav Banerjee and the Indian filmmaker and director Nikkhil Advani.

    The session was moderated by Y-Films content and development head Nikhil Taneja. Taneja raised a question to the panellists: Why television has become more important all of a sudden?

    “I don’t know what’s happening worldwide but, in the United States, there has been probably a dearth of mid-range budget dramatic stories which are niche, and I think people were attracted to such stories, and there is an opportunity to tell such stories on television,” says Fukunaga.

    Raff adds, “There is a lack of scope for adult stories told in cinema nowadays. It’s harder and harder to tell stories in our way in cinema, and so, I think, a lot of such stories came to television.”

    While Banerjee believes that television is the new novel, and therefore a lot of stories which need to be told in a scheduled timeframe where graphs need to be longer is only possible on television. Also, television remains the medium for writers, and creative directors. “Television audience is larger, and they give more and more opportunity to get our crafts right whereas, I think, in film business, it is more of a first day, a first look (game), and therefore it has gone into the marketer’s domain,” opined Banerjee.

    public://Amrita-Puri-Nikkhil-Advani-Sandhya-Mridul_0.jpg
    Amrita Puri, Nikkhil Advani and Sandhya Mridul

    Advani, who recently forayed into television production with the Indian adaptation of ‘Prisoners of War’, recalls, “I approached it with a lot of skepticism when Star approached me. I did ‘D-Day’ and it was difficult film for me, and after the launch, everybody was saying that why don’t you make the D-Day part 2? So, a leading channel in Hindi GEC space wanted to do something similar, and they came to me with Hatufim. If you were on such a story with an amazing team, then why we shouldn’t come to television?”

    Before Ekta Kapoor came to television, the Indian women did not hold the remote control of a television set, which were controlled by men. After Ekta’s serial came in with women as the protagonist, the remote travelled to women. Somewhere, it empowered women in India. “How does television impact the lives of viewers directly and stimulates change in individuals and society at large?,” asked Taneja.

    Banerjee said that a study on television in India was done by two professors from University of Chicago in which they surveyed rural India, and researched the early time of satellite television. At that point in time, Ekta Kapoor was making around 47 of the top 50 shows. “There were women who were taking charge for the first time of their destiny,” he said.

    “For a large part of our county, we are talking to Bharat, and not to India. In Bharat, the experience in television viewing is new. There, a storyteller such as Ekta or shows such as ‘Diya Aur Baati Hum’ is changing destinies. A lot of comment has been made on ‘Naagin’ and ‘Bharamraskhas’. “I have nothing to do with these shows as they are not on my network, but nobody’s sleep has been affected more than mine with the normal success of these shows. If you want to tell a fantasy story around a snake, there is no problem with that. In the west, they have Twilight and you too have the ‘Game of Thrones’. Yes, I do have a problem with a lot of regressive content but that doesn’t happen on TV screen alone; that happens in news channels and in a lot of movies made in India,” opined Banerjee.

    You work with your story the way you want, your actors are not determined with what Friday Box Office is going to be like. For long formats on television, one can explore characters and graphs, but it’s not that the films are not fun. Its important to tell a story, and films and television are the media for reaching out to the masses.

     

  • Colors ropes in Maruti Suzuki S-Cross as 24: Season 2 presenting sponsor

    Colors ropes in Maruti Suzuki S-Cross as 24: Season 2 presenting sponsor

    MUMBAI:  Colors is all set to kick off the second season of Anil Kapoor and Ramesh Deo Productions 24 after a two-year hiatus. Keeping the action going, the channel has roped in Maruti Suzuki’s S- Cross as the presenting sponsor for 24: Season 2.  It replaces Tata Motors, which was the title sponsor in 2013.  Estimates are that Maruti has agreed to ante up close to Rs 23 crore for the title sponsorship. The channel’s sales team is also in conversation with agencies and brands to come on as powered by and associate sponsors.

     

    Like in its first season, the Indian adaptation of the US series 24 is being co-produced by Anil Kapoor Film Co and Ramesh Deo Productions and directed by Abhinay Deo & Rensil D’Silva. Filming is slated to commence from 1 November, most of it in India, with parts of the show being shot overseas.

     

    Colors CEO Raj Nayak is quite happy about the Maruti Suzuki S-Cross association. Says he: “Maruti has been with us for many years now. We have associated with them in our other shows including India’s Got Talent, Jhalak Dikhhla Jaa and IIFA Awards. Also we wanted to have an association with an automobile firm which has a variety of vehicles because the show format demands that and Maruti Suzuki fits that bill. Additionally, we have a clause with Kapoor as he endorsing S-Cross for all practical purposes on Indian television for months now.”

     

    Maruti Suzuki executive director R S Kalsi too is pretty satisfied with partnering with Colors. Says he: “It’s all about the trust and faith we have with the channel.  Colors have always delivered more than what they promise.  S-Cross is a premium offering from Maruti Suzuki.  The target audience that 24 caters to and its genre allows us to draw synergies between the brands of S-Cross, 24 and Colors. 24: Season 2 is the perfect platform for us to integrate and showcase the premium crossover S-Cross to consumers while strengthening our expanded brand reach.”

     

    Colors launched the first poster of the show on 20 October in Mumbai and it features  an intense Anil Kapoor sporting a rugged look raising the intrigue levels about Jai Singh Rathod’s challenges in season 2. While season one saw Anti Terrorist Unit (ATU) chief had Rathod saving a Prime Ministerial candidate from being assassinated, in Season 2, audience will see him taking the bigger responsibility of saving the nation.

     

    The first season of 24 aired Friday-Saturday at 10 pm.  Nayak told Indiantelevision.com that the “time slot is something which we haven’t decided yet.  24 is a very expensive show so we have to put it in the prime time slot. As we are the number one channel therefore slotting is a huge problem but our team is working on it. Based on the research of last year’s time band we will come back with the slot that grabs more eye balls.”

     

    Like in season one, a  video game based on the show is being planned to be introduced before the first telecast. 

     

     Nayak is cock-a-hoop with delight that 24, a show he invested in a couple of years ago, is making waves globally. Says he: “At Mipcom in Cannes this year for the first time we saw people from international industry talking about 24. All international format owners wanted to meet us and it has never happened before and it only happened because of 24.  People are aware that in India we are one of the biggest buyers of the international format and we spend money on our non – fictions shows. It’s only after 24 there is feeling of different respect that we have received.” 

  • Colors kicks off season two of ’24’

    Colors kicks off season two of ’24’

    MUMBAI: It’s been a year since ’24’ changed the face of Indian television as the show’s Indian adaptation took the country by storm while garnering incredible feedback from industry stalwarts and viewers. Now, as Colors prepares to kick-off the second season of this unprecedented entertainer, Anil Kapoor Film Company makes Season 1, directed by Abhinay Deo and co-produced by RDP Television, available to viewers while giving them the opportunity to go down memory lane and revisit the action-packed hybrid genre lead by Anil Kapoor as ATU Chief Jai Singh Rathod.

     

    The DVD will be available for purchase to viewers to raise excitement levels for the next season which promises to surpass the standards set by the first season of the show. The 24: Season 1 DVD will be available at all leading stores online and retail from 24-Dec-14.

     

    With the second season of 24 ready to go on-the-floor, Raj Nayak, CEO – COLORS said, “Season 1 of 24 wowed viewers and created a benchmark on Indian television. The hybrid genre of entertainment in a real-time narrative focusing on espionage struck a chord and made for an unparalleled viewing experience thereby generating curiosity for a new season even before the first season came to an end. As we kick-off the second season of the show, our challenge has been set: to go beyond the standards set by season one. The DVD for 24: Season 1 will enable viewers to relive the power-packed action and set the stage for a brand-new season which promises to entice viewers unlike ever before.”

     

    Actor and Producer Anil Kapoor further added, “When 24 hit television screens in 2013, little did we know that the show would redefine the action genre and be titled a game-changer while paving way for many such finite series in the GEC space. The thrill and pace of television is much different from what films have to offer and I have been itching to get back to the drawing board and work on the second season of 24. I am eager to step back into the shoes of Jai Singh Rathod and experience another 24 hours of his action-packed, challenging day. To enable viewers to relive the thrill of 24, we are releasing the DVD of the first Season so that all my fans in India and around the world can relive the experience or can catch up with the series if they have missed it.”

     

    The DVDs for the first season of the Indian adaptation of 24 will be distributed by Excel Home Entertainment. Mr. M.N. Kapasi, Managing Director, Excel Home Videos said, When 24 first launched on COLORS last year, it became an overnight sensation of sorts with everyone discussing the show and speaking about its inimitable format and strong characterization. We are very happy to be associated with Anil Kapoor Film Co. to make the DVDs available to the show’s fans and viewers across India and give them a chance to catch up on their favourite show.”

     

    While 24: Season 1 marked the television debut of Bollywood superstar Anil Kapoor, it was backed by a stellar cast comprising of Tisca Chopra, Mandira Bedi, Ajinkya Deo, Sapna Pabbi, Neil Bhoopalam and Anita Raaj to name a few, some interesting cameos by Bollywood’s talented actors like Anupam Kher, Shabana Azmi, Richa Chaddha and Rahul Khanna among others. Season1 also brought together the most talented technical team from the entertainment industry. Season 2 of the show, which will go on floors in 2015, promises to raise the levels of thrill and excitement to further create a unique viewing proposition which will enthral the viewers.

  • ETV Marathi ups the ante with ‘Zhunj Marathmoli’

    ETV Marathi ups the ante with ‘Zhunj Marathmoli’

    MUMBAI: ETV Marathi is all set to take viewers on a road trip during which 14 celebrities will be assigned cultural tasks to prove their Maharashtrian-ness. Starting 26 May at 9:00 pm, the channel hits the highway with Zhunj Marathmoli that will travel to 12 cities in the state with Shreyas Talpade as host.

    A co-production of Ramesh Deo Productions (RDP) and Logical Thinkers, the 26-episode show has already canned around 14 episodes in seven weeks. Tracking districts across Vidarbha, Konkan, Marathwada, Amravati and Khandesh, Zhunj Marathmoli will see two cultural tasks being executed by the contestants per episode. One participant will be eliminated every week and there will be two or three wild-card entries as well.

    Zhunj took more than six months of ideation while every one-hour episode takes two to three days of shooting and nearly a week of post production. 78 people from RDP are travelling with the participants and Talpade along with four Scarlett Red cameras and six GoPro cams.

    Says RDP producer Abhinay Deo, “In a very simple format, we are trying to show the stories of the 14 participants and Talpade as well as the region where we are shooting through each episode.”

    Comparisons with other shows have already begun but Deo says that once people see the first episode, they will know for themselves. The locations either depict specific cultures or are task or production-friendly. “In season one, we just about cover a third of the state and it will take three seasons for almost full coverage,” says Deo.

    Promotions for the show are taking place in stages. After the first teaser look, the show song was launched on the digital platform. A live Facebook video chat with Talpade has been arranged for next week. The show being youthful, disproportionately higher focus is on digital. Outdoor marketing has for now been fixed in Mumbai while the rest of Maharashtra is on the cards. The creative for the campaign is done in-house and planning executed by Vizeum.

    Budgets for the show, sources say, are approximately Rs 25 lakh to Rs 30 lakh per episode, putting the worth of the whole project at a whopping Rs 6 crore to Rs 8 crore. Ten-second ad slots are being sold for Rs 50,000, which is 30 per cent higher than ETV Marathi’s other flagship programme, Kon Hoeel Marathi Crorepati (KHMC) went for. Lunar footwear has come on board as associate sponsor while the hunt for a title sponsor is on.

    “The Marathi TV space is hugely undervalued. So we are investing in shows to get that up. A show like this couldn’t have been done by us last year but after successfully doing KHMC, we have proved ourselves,” says Viacom18 EVP and ETV Marathi business head Anuj Poddar.

    Talpade has the task of coming up with instant dialogues while the shooting is on. “This show is unlike a studio recorded show. Here, you have to know what exactly your contestants are feeling. For me, that’s my zhunj (fight). Only if someone is getting distracted and we have to get them back on track do I get a pointer or else, it is totally unscripted,” he says.

    For the celebrities Pandaharinath Kamble, Megha Sampat, Swapnil Bhutkar, Arti Solanki, Vikram Gaikwad, Hemlata Bane, Satish Dede, Parag Kanhere, Tyagraj Khandilkar, Deepti Devi, Megha Dhade, Ruchi Savaran, Manisha Kelka and Abhijit Thakur, it boils down to ‘aata mateech tharvel kas’ or ‘the land will decide our worth’.

  • MTV and HUL launch ‘MTV Films’

    MTV and HUL launch ‘MTV Films’

    MUMBAI: In a first of its kind collaboration, MTV India, the leading youth entertainment brand and Hindustan Unilever Limited, India’s largest Fast Moving Consumer Goods Company are coming together for the launch of MTV Films.

     

    MTV Films, a unique initiative, will present six original films by six young, cutting edge and cult directors of new age Bollywood –  Anurag Basu, Anurag Kashyap, Rohan Sippy, Nikhil Advani, Abhinay Deo and Shoojit Sircar, each a stalwart in his own right. Starting March 23, 2014 at 7 PM one director’s movie will be showcased each month for six months which will be inspired by the philosophies of different HUL brands such as Sunsilk, Tresemme, Ponds, Lakme and Close Up amongst others. Through each movie, the iconic directors will portray the take of today’s youth on age old topics of love, family, friendship, relationships and ambitions in an hour long entertaining story.

     

    Speaking about this initiative, Aditya Swamy, EVP and Business Head of MTV, said, “Content is the No1. social currency of today and that makes it the most powerful medium to connect with consumers. Our partnership with HUL reflects the thought leadership both partners bring to the media and marketing world. Getting six superstar directors to create wonderful stories for brands is a coup and we are excited to launch a brand new franchise with MTV FILMS.”

     

    Hemant Bakshi, Executive Director, Home & Personal Care, HUL, said, “HUL firmly believes in pioneering and creating newer ways of engaging consumers by leveraging popular culture. With the launch of MTV Films, we will re-define the way in which brands tell their stories to consumers. This initiative will focus on communicating brand purpose and we are confident that it will resonate with our audience and build brand love.”

     

    Ravi Rao, Leader – South Asia, Mindshare, “Mindshare has been instrumental in raising the bar and pioneering Innovations for Unilever through its strategic partnerships and alliances. This is a yet another initiative for Unilever that will usher in a new era in innovation which will set the template for ‘best practices’ in the region. We are very proud of this initiative that we have driven with MTV and we look forward to scaling up the model year on year.”

     

    Amin Lakhani Leader-South Asia, Team Unilever, “Converting India’s passion points into key communication opportunities is our endeavour and a challenge we thrive on. Story telling is the new mantra to connect with our consumers, something that we have done over the years with much success. This initiative is the new benchmark not just from the uniqueness of the concept, but ably complimented with scale and execution. Moving away from branded placement, into branded content in its most pristine form with this initiative, is something we are very proud of.”

     

    This distinctive collaboration goes ‘beyond television’ platform with multiple touch-points like mobile, online and radio to engage the consumers.

     

    So gear up to see a unique film every month from March 23, 2014 at 7 PM kick-starting with Anurag Basu’s film, ‘REAL FM’ only on your favourite youth entertainment channel, MTV

  • It’s about pushing the envelope for Abhinay Deo

    It’s about pushing the envelope for Abhinay Deo

    While he is busy directing and co-producing Anil Kapoor’s ambitious adaptation of popular American series 24, adman-filmmaker Abhinay Deo’s TVC titled Nike Parellel Journeys has won six awards including one gold, four silver and one bronze at the recently concluded Spikes Asia 2013.

    This is yet another achievement for Abhinay’s company, Ramesh Deo Productions (RDP), which has been winning consecutively for two years at the Spikes and Cannes Lion. 

    The award-winning TVC offers a peek into the journey of thousands of India’s budding (wannabe) cricketers and athletes as they single-mindedly pursue their dream; often across different landscapes and yet, culminating in the ubiquitous playing field, proudly sporting the Nike blue Team India jersey – the ultimate object of desire.

    Abhinay Deo hopes to continue creating ‘different‘ work

    Speaking about the win, Abhinay sounds rather grounded.  “My team and of course the agencies we work with are very supportive of what we do and have helped us push the envelope. And if one pushes these boundaries and works diligently, then automatically it starts showing up in your work, which everybody, including at the international level, starts appreciating,” he says.

    For someone who believes it’s not about winning but being part of something that is out of the box, Abhinay wants to demonstrate to the world that there is someone out there, trying to do something different. Asked to name that one agency he loves to work with, pat comes the answer, “Taproot”.  Reason being: “They love pushing boundaries and doing something different.”

    Talking about being selective about his work, Abhinay says he believes in working with passion rather than running behind accolades as that, more often than not, gets you onto the wrong track.

    Which is not to say he doesn’t want to keep the winning streak going… 

  • Will Anil Kapoors 24 be a game changer?

    Will Anil Kapoors 24 be a game changer?

    MUMBAI: Indian viewers are set to witness high octane action drama unraveling on their TV screens soon. The adaptation of the hit American series 24 unveiled its first look last evening. The Indian adaptation of the American thriller is being co-produced by Anil Kapoor Film Company and Ramesh Deo Productions with Delly Belly director Abhinay Deo helming the series.

     

    “The amount of content we have shot is humongous and is equivalent to seven feature films,” gushed Deo at the launch of the 24 trailer. As creative director and co-producer of the series, he feels that the series will definitely be well received by the audience which has been adapted keeping in mind the Indian sentiments, also giving it a tinge of soap operas. “We could do this as we had the leeway to modify and adapt as per the Indian setting,” Deo added.

     

    A fresh young crew of 200 people in production and post production were brought on board to navigate this real time series. On normal days, just two cameras were used while on days packed with action sequences five cameras were put into use with VFX being provided by Prime Focus. “We have shot a scene with a brush falling in a bathtub and we placed an underwater camera to capture the scene from below as well,” says co-producer Apurba Sengupta emphasising on the efforts they took to make it look realistic. Red Scarlet X cameras are being used, and everything is shot in HD format in about 100 locations in Mumbai. The two standing set-ups are – ATU (Anti Terrorism Unit) office and the Tulip Star hotel.

    A great ensemble cast has been roped in to set your pulses racing with high octane action

     

    Looking at the production aspects, the pre production team needed at least  eight to nine months to bring all creative heads to spot perfect locations in the financial capital to shoot. Apart from a thorough recce of locations, the team had to decide on costumes, colour schemes as well as finalise the cast.

     

    For an episode the team shot for almost eight to ten days, that meant that the end product was seven minutes of content produced per day which the team is very proud of as usually on an average only two and a half minutes of content is created.

    India is a diverse country so we had a lot of meat in it and yes it includes politics too says Abhinay Deo giving a sneak peak into the story

     

    Up until now, 16 episodes have been shot while the remaining eight will conclude in December. Out of the 24 episodes approximately 16 are shot by Deo and the rest will be done by Rensil D’Silva, who is also co-writing the adaptation, and Nitya Mehra, who was the AD for Life of Pi. “The level of drama needed for Indian audiences is more so we had to mix emotions,” says D’Silva. He also mentioned that scripting was a daunting task as they had to re-work it several times to get it absolutely perfect.

     

    With an edge of the seat thriller being shot with the best of cameras and a great ensemble cast; it would be natural to believe that the production cost is way beyond the average but Sengupta says the difference isn’t that farfetched either. “It’s promotion for them too. So if they give it to me at a particular price then next year someone else will approach them for it,” D’Silva explains on how the production deals pan out. Industry sources however feel that a show of this level cannot be shot at such a low budget and estimated it to be at a cost of a minimum of Rs 50 lakhs per episode.
    The Anil Kapoor starrer 24 is set to thrill the audiences with never before seen action

     

    Although only one season is on the cards right now, Colors CEO Raj Nayak is optimistic of seeing all eight seasons being made. Rumors are afloat that the story draws parallels with the Gandhi family but the claims were rubbished by the producers.  “India is a diverse country so we had a lot of meat in it and yes it includes politics too,” says Deo.

     

    The cast includes Anil Kapoor, Tisca Chopra, Mandira Bedi, Neil Bhoopalam and cameos by Anupam Kher and Shabana Azmi. The trailer showed Anil Kapoor caught in the middle of making time for his family and on the hunt of the to-be PM’s assassin.  It isn’t like the usual series that Indian audiences are used to watching with real time storytelling and split screens to show different people. “I have got a lot of people telling me that they want this to succeed because it will be a success for the industry,” says Nayak.

     

    The channel is yet to announce the launch date and the time slot for 24. “I signed the deal on 24 October which also happened to be Dassera last year,” said a beaming Nayak.

     

    It is the first time such a series is being produced in India on such a large scale. “It opens up a world of fiction like never seen before,” says Colors weekend programming head Manisha Sharma.

     

    But the bigger question here is that will such a show work with the Indian audiences who are tamed to watching saas-bahu serials? Media planners are positive about it. “I would be surprised if the show does not do well in India because if the content is treated keeping Indian sentiments in place then it is a sure shot winner,” says Madison COO Karthik Laxminarayanan.

     

    “The show is coming after a certain phase of digitisation so it will be interesting to see the ratings that it will get from digital homes. However, it should do well here as well,” says ZenithOptimedia Group CEO Satyajit Sen.

     

    The industry feels that the show will definitely be a game changer for the channel and the genre as well, but it is up to the audience to give their verdict.

  • Anil Kapoor buys out indoor film studio; to shoot Indian version of 24 first

    Anil Kapoor buys out indoor film studio; to shoot Indian version of 24 first

    MUMBAI: Anil Kapoor has invested in buying one of the biggest indoor film studios in the city situated in Andheri East. The company has, however, not disclosed the name of the studio.

    It is understood that the first project that will go on floors in this studio will be the actor‘s adaptation of the American series 24, in which he himself made a guest appearance.

    Abhinay Deo, who is known for helming Delhi Belly, will be directing the show. “Kapoor wants the Indian version of 24 to be on the same scale as the original,” says an insider.

    It is said that Kapoor has been going all out to make his Indian adaptation of 24 as grand as possible. A few days ago, he hired writer-director Rensil D‘Silva along with writers Bhawani Iyer and Priya Pinto to work on the screenplay. Kapoor even flew down one of the original writers of 24, Patrick Harbinson to brainstorm with Rensil and the team.

    In the original 24, Kapoor plays a cameo as the head of an imaginary Muslim nation. But in the Hindi series, he will play the lead role, which in the original is played by English-born Canadian actor Kiefer Sutherland.