ITV

Tag: Abhinav Tripathi

  • FCB Kinnect welcomes storytelling maestro Abhinav Tripathi as national creative director

    FCB Kinnect welcomes storytelling maestro Abhinav Tripathi as national creative director

    MUMBAI:  FCB Kinnect has appointed Abhinav Tripathi as its national creative director, securing a creative heavyweight with over two decades of industry experience to spearhead its Delhi operations.

    Tripathi, who joins from McCann Worldgroup where he served as creative head of digital & McCann Content Studio, brings a stellar track record of crafting compelling narratives and a knack for turning creative briefs into gold.

    “We’re absolutely delighted to have Abhinav on board,” said FCB Kinnect on linkedin. “His storytelling prowess and tech-savvy approach will help us push creative boundaries whilst delivering forward-thinking work that cuts through the noise.”

    The appointment marks something of a homecoming for Tripathi, who previously had a brief stint as national creative consultant at FCB Ulka in 2016, before taking the creative reins at TBWAIndia as managing partner creative.

    His impressive CV includes stints at advertising powerhouses including Leo Burnett, Ogilvy, and a substantial five-year tenure at McCann Worldgroup as executive creative director prior to his most recent role.
    Industry insiders suggest the hire signals FCB Kinnect’s ambition to bolster its creative firepower in the fiercely competitive Delhi market.

    Before his advertising journey, Tripathi dabbled in entrepreneurship, running SunTours.com from 2001 to 2004, before earning his MBA in Marketing from FORE School of Management, New Delhi.

    As FCB Kinnect looks to make waves in the integrated marketing space, they’ll be banking on Tripathi to craft campaigns that don’t just spark conversation, but set the advertising world alight.

  • American Tourister sets the world at your feet with #GoSwagPackin’ campaign

    American Tourister sets the world at your feet with #GoSwagPackin’ campaign

    MUMBAI: American Tourister has stepped into another successful year to celebrate its association with international sports icon Virat Kohli.  After the success of the #SwagPack campaign, the brand has pushed the bar higher, with the new ‘#GoSwagPackin’ campaign. With this campaign, American Tourister launches its new range of fashionable, cutting edge, swag worth backpacks made for today’s young and adventurous world traveller.

    Speaking on the launch of the new campaign, Samsonite South Asia executive director marketing Anushree Tainwala said, “I’m thrilled to announce that we’ve taken #swagpack to the next level with this latest campaign. Our newest range of #SwagPacks is all about exploring the world and living life to its fullest, and the global icon that is Virat Kohli complements the brand and the communication perfectly. His confident and stylish personality is a perfect fit for American Tourister and reflects the best attributes of today’s India – go-getter spirit, assertive individuality, and most importantly, swagger!”

    #GoSwagPackin is part of a broader cross-platform campaign, the highlight of which is a TVC and digital videos that use a new camera technique. These are built around the emerging 3D technique known as ‘tiny planet’, which turns a panorama image into a stunning miniature world. In addition to Virat, as an extension to this campaign, we have other celebrities, influencers, and icons who best represent the globetrotting Indian of today on social media. The digital campaign will also include several interesting, fun activities connecting with the tweens, teens, and youth of the country.

    Commenting on the new campaign McCann India executive creative director Abhinav Tripathi shared, “Following in the footsteps of our last campaign, we wanted to up the Swag this year, while also focusing on the international look and appeal of the American Tourister backpack. So we got Virat to travel our little planet with the bags, quite literally. The film’s warped but unique visual language took a decent amount of trial and error, but I think everyone involved should be really proud of the final result.”

  • McCann Worldgroup India announces key creative leadership

    McCann Worldgroup India announces key creative leadership

    MUMBAI: McCann Worldgroup has announced key senior creative leadership changes: promotions, and inclusion of senior level talent, for its India operations.

     

    Pradyumna Chauhan and Prateek Bhardwaj have been assigned the position of joint National Creative Directors. Both will report to McCann Worldgroup executive chairman and CEO and south Asia president Prasoon Joshi.

     

    Announcing the changes, Joshi said, “As an agency we are committed to our clients’ business and do everything possible to bring the best and most cutting-edge talent onboard. These are carefully selected professionals in whom I have great faithand high expectations. I am positive that they will further enhance our creative product and add yet another dimension to the McCann offering.”

     

    Chauhan has been with McCann for a year, and comes with over a decade and a half of experience across brands such as MP Tourism, Star Network, Airtel, ICICI Bank, Birla Sun life, Asian Paints and others.

     

    This is Bhardwaj’s second stint with McCann. He has extensive experience in the industry across agencies and brands such as Sprite, Kinley, Chlormint, MasterCard, HP and Reebok. Bhardwaj co-founded and ran an independent agency, Eleven Brandworks, and brings along this entrepreneurial mindset, together with the exposure to big brands.

     

    These two talents shall further bolster McCann’s creative prowess. “McCann has a stellar creative reputation, and I am excited with the new role. I look forward to taking the agency to greater heights,” said Chauhan. Bhardwaj added here, “Having worked here earlier and having seen the world I am certain that I can tangibly add value to our clients with the new responsibility entrusted to us.”

     

    Other senior creative leadership announcements include:

     

    Mumbai:

    Akshay Kapnadak and Abhinav Tripathi have been elevated to the role of Creative Heads of McCann’s advertising operations in Mumbai. Denzil Machado will now head McCann’s Craft Excellence for Mumbai. This trio will be responsible for the Creative Department in McCann, Mumbai.

     

    South region:

    McCann’s Creative Head for South, Anil Thomas, will now have extended responsibilities as his role expands across South Asia, where he shall provide creative inputs and vision on a need basis.

     

    New Delhi:

    ECDs Ravinder Siwach and Kapil Batra will continue to lead their respective responsibilities.