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Tag: Abhinav Jain

  • The role of innovation in keeping B2B loyalty programs relevant

    The role of innovation in keeping B2B loyalty programs relevant

    Mumbai: In today’s dynamic and fast-paced business landscape, customer loyalty is no longer something that can be taken for granted. For B2B companies, loyalty programs have become essential for building strong and sustainable relationships between brands and their partners. The value of these programs lies in their ability to not only retain but also engage customers, channel partners, distributors, and suppliers.

    However, the real challenge is keeping these programs relevant, especially in an era of rapid digital transformation. The modern B2B buyer is more informed, more demanding, and less loyal than ever before. The key to keeping these programs relevant and impactful is innovation. By leveraging new technologies, data analytics, and personalization, businesses can transform loyalty programs into powerful tools that not only engage customers but also drive growth.

    The evolution of B2B loyalty programs

    B2B loyalty programs have evolved significantly over the past few decades. Traditionally, they were centred around basic rewards systems—points for purchases, discounts, and tier-based benefits. However, as technology advanced and market dynamics shifted, these traditional methods became less effective.

    Today’s business customers expect personalized experiences, seamless digital interactions, and rewards that go beyond monetary incentives. The transformation from transactional to relational loyalty is now in full swing, and innovation is at the heart of this shift.

    Brands must not only adapt but actively embrace new technologies and trends to remain competitive. The loyalty landscape is changing fast, and the programs that thrive will be those that place innovation at the forefront of their strategy.

    Innovation: The lifeblood of modern loyalty programs

    Innovation in loyalty programs is no longer optional; it is essential. Here’s how businesses can leverage innovation to keep their loyalty programs relevant and impactful:

    1. Personalisation powered by data & AI

    One-size-fits-all loyalty programs are a relic of the past. Today’s B2B customers are expecting the same level of personalization they receive in their B2C interactions. This is where data and AI play a pivotal role.

    By harnessing data analytics, companies can build detailed customer profiles that capture everything from past purchase behaviours to engagement preferences. AI can further enhance this by predicting future actions, enabling businesses to offer highly personalized rewards, offers, and experiences tailored to individual customers or segments.

    2. Gamification for engagement

    Gamification has proven to be an effective strategy in B2C loyalty programs, and it’s now making waves in B2B as well. Gamifying the user experience not only makes it more engaging but also encourages repeat interactions, driving sustained customer loyalty.

    By introducing elements such as leaderboards, point systems, and badges, businesses can turn mundane transactions into rewarding experiences. For example, a loyalty program could offer points for completing tasks such as attending webinars, participating in product training, or completing surveys. These points could then be redeemed for valuable rewards, creating a sense of achievement and encouraging deeper engagement with the brand.

    This strategy transforms transactional relationships into interactive journeys, making the customer feel more connected to the brand.

    3. Seamless omnichannel integration

    In today’s B2B environment, clients engage with companies across multiple channels, including digital platforms, in-person meetings, email, and mobile apps. To maintain loyalty, it’s crucial that businesses offer a seamless, integrated experience across all touchpoints.

    This is where omnichannel integration becomes crucial. An omnichannel loyalty program ensures that customers can engage with a brand consistently, regardless of the platform. Whether they are placing orders through a sales representative, checking product availability on a mobile app, or attending an industry event, their loyalty points, rewards, and interactions should be synchronized in real-time.

    Additionally, omnichannel integration allows businesses to gather a comprehensive view of the customer journey, providing valuable insights that can be used to further optimize and personalize the loyalty experience.

    4. Leveraging blockchain for transparency & security

    With an increasing focus on transparency, security, and trust, blockchain technology is emerging as a game-changer in B2B loyalty programs. Blockchain’s decentralized ledger system ensures that all transactions are transparent, traceable, and secure, making it an ideal solution for managing loyalty points and rewards.

    By adopting blockchain, companies can ensure that loyalty points are accurately recorded and cannot be altered or manipulated. It also makes the redemption process more secure and transparent, giving customers peace of mind that their accumulated rewards are legitimate and safe.

    Blockchain can also be used to streamline loyalty ecosystems by allowing multiple companies to collaborate on joint loyalty programs. These decentralized ecosystems make it easier for customers to earn and redeem points across multiple businesses, enhancing the value and appeal of the loyalty program.

    5. Sustainability as a loyalty driver

    Sustainability is no longer just a buzzword; it’s a key consideration for many B2B customers. Companies are increasingly seeking to align with brands that prioritize environmentally friendly practices and demonstrate a commitment to social responsibility.

    By integrating sustainability into their loyalty programs, businesses can resonate with this growing demand. For example, loyalty points could be awarded for adopting sustainable business practices, such as reducing carbon emissions or choosing eco-friendly suppliers. Alternatively, rewards could include donations to environmental causes or the ability to invest in green initiatives.

    The future of B2B loyalty programs

    As B2B markets become more competitive, the pressure to retain clients and maintain long-term relationships is intensifying. Innovation in loyalty programs is no longer a “nice to have”; it is a necessity for businesses looking to stay ahead. By harnessing data, embracing personalization, and providing omnichannel engagement, businesses can create loyalty programs that resonate with modern B2B clients.

    The future of B2B loyalty lies in creating programs that go beyond transactional rewards. Instead, businesses must focus on building loyalty through trust, value, and meaningful experiences. Innovation is the key to achieving this, ensuring that B2B loyalty programs remain relevant, engaging, and capable of driving sustained growth in the years to come.

    This article has been authored by Almonds AI co-founder & CEO Abhinav Jain

  • Almonds Ai onboards Ramdas Rajamani as MENA region’s business head

    Almonds Ai onboards Ramdas Rajamani as MENA region’s business head

    Mumbai: Almonds Ai, a leading provider of B2B loyalty and channel partner engagement solutions, has appointed Ramdas Rajamani as director based out of Dubai.

    In his role, he will lead the company’s operations across the Middle East and North Africa (MENA) region. He will leverage his extensive experience to drive the company’s expansion in the MENA region, focusing on developing and implementing strategies to strengthen partnerships and maximise channel engagement.

    He began his journey with SONY Middle East & Africa, where he pivotally launched and established VAIO as a successful brand across the region. His ability to build robust networks of distributors, dealers, and merchandisers has been a key factor in his success.

    With experience spanning more than three decades in industries such as consumer durables, appliances, pharmaceuticals and telecommunications across growth, strategy, and management, Ramdas’s foresight and leadership prowess are poised to propel the company’s growth initiatives forward, positioning Almonds Ai as frontrunner in innovation.

    Almonds Ai co-founders Abhinav Jain & Apurv Modi jointly said, “The appointment of Ram is a significant milestone for the company as it brings together cohesive strategic leadership to Almonds Ai team. His wealth of knowledge and proven track record in brand establishment and market penetration make him the perfect fit to lead our operations in the MENA region. We are confident that his strategic insights and expertise will propel us to new heights in this important market.”

    Commenting on his appointment, Ramdas said, “I am honored to join the Almonds Ai team and contribute to their mission of revolutionizing the B2B loyalty and channel partner engagement landscape. The MENA region presents immense growth opportunities, and I look forward to leveraging my experience and Almonds Ai’s cutting-edge solutions to empower businesses and drive sustainable success across the region. Together, we will build strong, lasting relationships and unlock fame and growth for the brands we serve.”

    Ramdas holds a master’s degree in business administration from the Institute of Technology & Management highlighting his expertise in growing and running enterprises.

  • GECI launches India edition of the Green Champions

    GECI launches India edition of the Green Champions

    Mumbai: Global Events and Conferences India (GECI) has announced the launch of the India edition of their flagship event – “The Green Champions”. Underscoring their commitment to sustainability and climate action, the event will be held virtually in its entirety. The event aims to address the critical issues of sustainability while empowering individuals and businesses to make a real difference. This year’s Green Champions event theme is “Innovation for a Healthier Planet: Rewarding Positive Choices”.

    To that end, Almonds AI, a leading player in B2B loyalty and channel partner engagement solutions and inventors of the Green Loyalty Programs, has partnered with GECI to ensure event success and comes onboard as the principal sponsor. A key highlight of the event is the innovative green loyalty program, an innovative approach to incentivize sustainable practices for businesses and reward consumers for their eco-friendly choices. The event fosters a collaborative environment, connecting business leaders, sustainability advocates, and individuals passionate about creating a healthier planet.

    The event will offer actionable strategies for attendees to integrate environmental, social, and governance (ESG) principles into their organizations and everyday life. The Green Champions – India edition fosters a collaborative environment where business leaders, sustainability advocates, and passionate individuals can connect to create a healthier planet.  

    Key highlights of Green Champions – India edition:

    1. Practical insights: Attendees gain actionable strategies to integrate ESG principles into their organizations and personal lives. 
    2. Green loyalty program: Businesses are incentivized for sustainable practices while consumers are rewarded for eco-friendly choices. 
    3. Collaborative networking: The event connects like-minded individuals, business leaders, and sustainability advocates to drive positive change.

    Attendees can expect to gain valuable insights and actionable takeaways to enhance their sustainability journey, whether they are seasoned professionals or just starting.

    We are excited to join forces with GECI Events as the green rewards and online event platform partner for Green Champions – India edition and leverage our collective expertise to drive positive change.”

    Almonds Ai co-founders Abhinav Jain & Apurv Modi jointly said, “The Green Champions – India Edition represents a pivotal step towards a more sustainable future, where we empower businesses and individuals to embrace responsible practices and create a lasting impact on our planet.”

  • Almonds Ai opens new office in Dubai

    Almonds Ai opens new office in Dubai

    Mumbai: Almonds Ai, a pioneering force in B2B loyalty and channel partner engagement solutions, proudly announces the expansion of its global presence with the opening of a new office in Dubai, United Arab Emirates, marking a significant milestone in the company’s expansion strategy.

    The expansion to Dubai aligns perfectly with Almonds Ai’s vision to cater to the evolving needs of businesses across diverse sectors. By leveraging the opportunities presented in the vibrant Dubai market, Almonds Ai aims to foster stronger relationships with existing clients while forging new partnerships to drive mutual growth and success.

    The opening of the Dubai office underscores Almonds Ai’s commitment to global expansion and its ability to attract top-tier industry partners. This strategic move will further strengthen the company’s position as a leading provider of transformative B2B loyalty and channel engagement solutions, empowering enterprises worldwide to drive sustainable growth and success.

    The new Dubai office will allow the company to collaborate more closely with regional clients, providing localised expertise and seamless support to elevate their channel sales and marketing initiatives.

    The company also secured funding from prominent Dubai-based anchor investors. The funding will be used primarily to fulfill regional resource requirements & technology enhancement. The anchor investment from prominent Dubai-based investors underscores Almonds Ai’s commitment to global expansion and its ability to attract top-tier industry partners.

    “At Almonds Ai, we are tirelessly innovating to cater to our client’s evolving needs and to deliver on our brand promise of ‘Happier Channel Partners, Healthier Bottom Line. Our new Dubai office will enable us to better serve the unique needs of enterprises in this dynamic region, delivering transformative AI-powered loyalty and channel engagement solutions to help them thrive in an increasingly competitive landscape.” Almonds Ai co-founders Abhinav Jain & Apurv Modi jointly said.

    Leveraging its innovative Channelverse platform and advanced AI capabilities, Almonds Ai empowers distribution-led companies of all sizes to drive accelerated revenue growth through optimized channel partner engagement. As Almonds Ai embarks on this new chapter, the company remains committed to driving innovation, fostering collaboration, and delivering measurable value to its clients worldwide.

  • Almonds Ai releases comprehensive report on India’s evolving channel loyalty landscape

    Almonds Ai releases comprehensive report on India’s evolving channel loyalty landscape

    Mumbai: Almonds Ai, a leading provider of AI-powered solutions for b2b channel partner engagement and loyalty, unveils India’s only comprehensive report dedicated to the Indian channel partner loyalty market. Channel Loyalty Report 2024 offers current market analysis and future projections poised to dominate 2024 and beyond, providing actionable insights for businesses to unlock success with their channel partner engagement, experience, loyalty, and rewards market.

    The Indian b2b channel partner loyalty is 24,000 crore market and, growing at a CAGR of 15 per cent annually. This presents a significant opportunity for businesses to engage their channel partners and cultivate lasting relationships.

    Key Highlights:

    .  55.8 per cent of companies recognize that loyalty programs play an essential role in overcoming the challenges posed by the inflation crisis and potential recession.  

     .  68.6 per cent of respondents plan to increase or significantly increase their investments in channel partner retention programs.

    .   90 per cent of channel partners admit that they are more productive and attached to a loyalty program if it includes some gamified elements.  

    .   The government of India has reintroduced IMPS to increase the immediate payment while strengthening the TDS system through section 194R.  

     .  The impact of loyalty programs extends beyond economic uncertainties, responsible for an impressive 18 per cent-30 per cent surge in spending and visit frequency.

    .   Green Loyalty Programs are considered as the future of GenZ loyalty programs with its environmentally positive approach to loyalty.

    Commenting on the report release, Almonds Ai co-founders Abhinav Jain & Apurv Modi jointly said, “Gone are the days of one-size-fits-all loyalty programs. Today’s B2B partners crave personalisation, innovation, and a connection to purpose. Our report reveals the key trends and technologies businesses need to embrace to forge deeper connections and unlock the true potential of this market.”

  • Almonds Ai unveils ‘Green Loyalty Program’ platform

    Almonds Ai unveils ‘Green Loyalty Program’ platform

    Mumbai: Almonds Ai, a B2B channel engagement, and experiences solutions company, announced the launch of a loyalty program platform that inspires change – Green Loyalty Program. The program aims to empower businesses to drive sustainability awareness, encourage eco-friendly behaviors, and support environmentally conscious practices among their customers. By incorporating sustainable principles into loyalty programs, businesses can not only educate and inspire their customers but also reward them for making environmentally friendly choices.

    The Green Loyalty Program offers exclusive experiences specifically crafted for these organizations, granting them access to green rewards, eco-friendly events, workshops, and digital engagement opportunities. The Green Loyalty Program will be a key driver in making individuals a part of the sustainability initiatives taken by the government, which till date have majorly focused on large carbon-emitting industrial players, providing India an easier path towards achieving net zero by 2070.

    Commenting on the launch, Almonds Ai co-founders Abhinav Jain & Apurv Modi jointly said, “The world of loyalty programs and B2B channel partner engagements in India is a thriving Rs 24,000 crore industry, projected to skyrocket to eighty thousand crores by 2030. As we closely observed the remarkable journey towards green loyalty initiatives, we realized that the transformation extends beyond traditional loyalty programs. Sustainability has become a key consideration, even in sales and distribution-driven initiatives. With the Green Loyalty ProgramTM, businesses can seamlessly integrate sustainability principles into their existing loyalty programs and can make a significant impact on the environment while fostering a strong bond with their customers, clients, stakeholders, and channel partners.”

    Enterprises across various industries and scales have acknowledged the need to embrace eco-friendly practices and sustainability. They understand that their actions impact the environment and are actively seeking ways to reduce their carbon footprint, conserve resources, and promote sustainable development. Businesses of all types and sizes are proactively pursuing avenues to diminish their environmental impact, save resources, and support sustainable growth.

    For more information about Almonds Ai and the Green Loyalty Program please visit https://almonds.ai/green-loyalty-program/’

  • Action TESA & Almonds AI launches TESA connect

    Action TESA & Almonds AI launches TESA connect

    Mumbai: In a strategic collaboration that promises to reshape the landscape of the wood products industry, Action TESA and Almonds AI proudly announce the launch of TESA CONNECT  app. This groundbreaking initiative brings together the expertise of Action TESA, a renowned leader in engineered wood products, and the innovative tech-powered channel engagement capabilities of Almonds Ai, marking a significant milestone in the sector.

    TESA CONNECT is a comprehensive and feature-rich ecosystem tailored exclusively for channel partners and influencers. This game-changing platform offers a one-stop solution for a wide range of utilities and empowering channel partners across the nation. Powered by Almonds AI’s channleverse ecosystem, TESA CONNECT offers a suite of capabilities to streamline influencer engagement and payouts while also providing Action TESA with enhanced analytics.

    With Action TESA’s extensive industry knowledge and Almonds AI’s cutting-edge technology, the app aims to accelerate influencer-led growth by taking channel partner engagements beyond traditional offline activities and engagements. Key highlights of the business impact include Enhanced Productivity and Market Access. Additionally, influencers and channel partners can leverage the platform’s marketing tools to expand their reach and foster collaboration and the impact of their efforts.

    Action TESA managing directors, jointly Ajay Aggarwal & Vivek Jain said, “We are thrilled by launching TESA CONNECT as it marks a new chapter in our influencer engagement strategy. Almonds AI proved the perfect partner for bringing this innovative platform to life thanks to their unparalleled expertise in enabling brands to harness the power of channel partners”.

    “It has been an absolute pleasure collaborating with Action TESA to create an experience that adds tremendous value to their influencer and channel partner network. TESA CONNECT underscores the immense possibilities that next-gen loyalty and engagement solutions unlock for B2B brands looking to expand their distribution and revenues” commented  Almonds AI co-founder & CEO Abhinav Jain,

    Action TESA CONNECT opens up exciting avenues for brand exposure and marketing partnerships. As the platform aims to onboard 1,00,000 channel partners and influencers, businesses can tap into a vast and engaged audience. 

  • Roposo appoints BBH India as creative agency partner

    Roposo appoints BBH India as creative agency partner

    Mumbai: Roposo, a leading creator-led live entertainment commerce platform, has selected Publicis Groupe’s BBH India as its agency on record (AOR) following a multi-agency competitive pitch.

    The partnership comes at a time when Roposo is enhancing its consumer experiences and expanding its marketing efforts for live shopping and entertainment.

    As Roposo’s AOR, BBH India will now develop both consumer-focused and business-driven marketing campaigns. Together, Roposo and BBH will develop integrated creative and strategic communications that will break through into the burgeoning Indian live commerce category in a meaningful and unique way.

    Commenting on the partnership, Roposo vice president Abhinav Jain said, “We are glad to have BBH India on board as our brand agency partner, crafting impactful brand campaigns. We look forward to continuing to build Roposo as the leading digital destination for live entertainment and commerce, with them.”

    Commenting on the win, BBH India CCO & CEO Russell Barrett said, “It’s the age of the creator economy and Roposo is front and centre of this exploding category. There’s incredible potential for Roposo to play a role in pop culture at the intersection of content, lifestyle and commerce. We are excited to partner with the talented team at Glance to help the brand reach its full potential.”

    Roposo is the country’s first creator-led live entertainment commerce platform, owned by consumer internet company Glance, a subsidiary of InMobi. BBH India, armed with 14 years of legacy in India, is a creative powerhouse with a repertoire of highly effective, consistent, and modern marketing solutions.