ITV

Tag: Abhijit Shah

  • ICICI Prudential Mutual Fund’s International Women’s Day campaign ‘Sapno ki Kishte’

    ICICI Prudential Mutual Fund’s International Women’s Day campaign ‘Sapno ki Kishte’

    Mumbai: This International Women’s Day, ICICI Prudential Mutual Fund proudly unveils its latest campaign ‘Sapno ki Kishte’, narrating the remarkable journey of a mother and her son. Through a poignant narrative, the campaign captures the woman’s unwavering determination to fulfil her son’s dream of owning a car, despite her everyday challenges. The campaign highlights the need for financial awareness amongst women and securing the future through the Systematic Investment Plan (SIP) route.

    The campaign sheds light on the daily sacrifices and resilience of women, emphasizing the pivotal role they play in shaping the dreams and aspirations of their families. As the story unfolds, viewers witness a woman’s unwavering strength and perseverance.

    ICICI Prudential AMC head of marketing, digital and customer experience Abhijit Shah emphasised the importance of the campaign in recognizing and celebrating the contributions of women. He stated, “At ICICI Prudential Mutual Fund, we believe in empowering individuals to achieve their financial goals, regardless of their circumstances. Through this campaign, we aim to honour the unbeatable spirit of women and how Mutual Funds offer a pathway to secure their family’s future.”

    The campaign underscores the benefits of investing in Mutual Funds as a means to secure financial stability and pursue long-term goals. By offering a wide range of investment options tailored towards achieving diverse needs, ICICI Prudential Mutual Fund remains committed to supporting individuals in their journey towards financial independence.

    Mutual funds provide a diversified investment option, allowing individuals to invest in a variety of asset classes like equity, debt, gold and other commodities. Furthermore, Mutual Funds offer liquidity, transparency and flexibility making them a convenient tool for individuals looking to achieve their financial goals whether it’s for a short-term requirement like a car, a medium-term requirement like the down payment for a home or for long-term needs like building a retirement kitty, saving for child’s overseas education or simply building long term wealth. The campaign will reach the masses via company’s multiple digital channels like YouTube, Instagram and Facebook.

  • ICICI Prudential Mutual Fund unveils ‘#KisneKhaya’ campaign

    ICICI Prudential Mutual Fund unveils ‘#KisneKhaya’ campaign

    Mumbai: “Where’s my money going?” The question has got people talking, thanks to ICICI Prudential Mutual Fund’s newest campaign, ‘#KisneKhaya’. Abhijit Shah, head of marketing, Digital and customer experience at ICICI Prudential Mutual Fund, is leading the charge to pull back the curtain on the quiet culprit behind diminishing returns. “Our investor education initiative is a wake-up call to get people thinking about the unseen factors nibbling away at their savings.”

    “The campaign is about prompting a moment of realization that there is a smarter way to handle money in a world where inflation never sleeps,” said Abhijit Shah. It’s a question about the diminishing value of savings that is often missed by the young or unseasoned investor who works hard to save up money but somehow never seems to grow enough.

    ICICI Prudential Mutual Fund and its creative agency, The Good Edge, have collaborated to put this crucial question about money into the spotlight. As part of the campaign, Posterscope India, the OOH (Out-of-Home) specialist agency from Dentsu India, conducted a social experiment by placing a digital kiosk in a mall atrium.

    The campaign unfolds like a mystery, drawing savers into the story with familiar icons of savings like the piggy bank or bank locker, reimagined with a bite taken out of them – forming a recurring visual mnemonic. The prominent QR code leads the audience to the staged-reality film that shows participants how their savings are silently consumed by inflation.

    The brand wanted the campaign to strike a balance between light-hearted imagery and the weighty subject of financial awareness. “We chose to engage through humour. The film offers valuable insight into why an investor’s investment returns might not be living up to one’s expectations. We are just sparking that ‘aha’ moment,” notes Shah, emphasising the campaign’s goal to educate the everyday investor.

    ICICI Prudential Mutual Fund takes an engaging, storytelling approach to an issue that’s typically wrapped in complexity. “The question is simple but makes one think,” said The Good Edge Liron Samson, creative director. “It translates the technicality of inflation into something that hits home for everyone.”

    Speaking on the campaign, Posterscope managing director Imtiaz Vilatra said, “At Posterscope, our constant endeavour is to pioneer new and innovative concepts. Collaborating with ICICI Prudential Mutual Funds has allowed us to provide financial education with a relatable and engaging perspective. This campaign underscores the brand’s dedication to financial literacy and innovation.”  

    Investment isn’t just for the savvy few; it is for all. #KisneKhaya is ICICI Prudential Mutual Fund’s attempt to encourage one and all to learn, question, and make informed decisions so that everyone’s money will keep growing and not shrinking.

  • ICICI Prudential MF launches a campaign to promote “Investment hi hai Savings ka Naya Tareeka”

    ICICI Prudential MF launches a campaign to promote “Investment hi hai Savings ka Naya Tareeka”

    Mumbai: Diwali is one of the most awaited festivals in India and is special in many ways—from buying new clothes to making special food and indulging in festivities. However, one of the things that excites everyone the most is the anticipation of receiving the Diwali bonus.

    But what if someone refuses to take that bonus?

    This Diwali, ICICI Prudential Mutual Fund has launched a campaign which shows how interesting the arc of refusal of the Diwali bonus is and why an individual chooses to do so. The fund house’s entertaining Diwali campaign humorously extends a strong message, thereby leaving a lasting impact on the viewer.

    The campaign addresses the message of why it is important to invest and not just save your money. The campaign shows how a house help (Ramu Kaka) is disappointed in getting the same amount of Diwali bonus every year from his employer (Ramesh). The house help further explains to his employer the benefits of investing across various available mutual fund options. He also points out how his other employer invests in mutual funds and can give him expensive shoes as a Diwali bonus. The house help believes that if Ramesh had invested in mutual funds, he would have also earned good returns and in turn would have been able to give a higher bonus to him. He suggests to his employer to start his investment journey through a Systematic Investment Plan (SIP).

    ICICI Prudential AMC head marketing, digital and customer experience Abhijit Shah said, “Indians are known for their savings habit; however, this habit does not create wealth for them. This Diwali, our focus is to bring a shift in the savings habit to that of investing, thus creating wealth over the long term. Through this campaign, we intend to spread more awareness about the importance of investing among those who do not invest in mutual funds. We aim to nudge people to invest in mutual funds to generate better returns on their hard-earned money.”

    By investing in mutual funds, an investor can allocate his or her resources among several asset classes including debt, equity, commodities, and several others per their risk tolerance, time horizon, and financial objectives. Over time, a long-term, disciplined investment strategy can help investors achieve their financial goals and systematically create wealth.

    The campaign will reach the masses via the company’s multiple digital channels like YouTube, Instagram and Facebook.

  • Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

    Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

    MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018.

    The fin-tech company launched mutual funds on its platform in April 2016 and has over 20 partners, which includes India’s top asset management companies (AMC) on board. This department provides investment solutions to retail consumers as well as specialised advice to HNIs and institutions.

    Paisabazaar.com CEO and co-founder Naveen Kukreja says, “Paisabazaar.com has created a complete spectrum of financial products to cater to all personal finance needs of our customers. While we are the market leaders for lending products, our investment portfolio too has witnessed over 3X growth since launch.

    Since last year, the mutual funds AUM has grown by over 30 per cent with customers from over 650 cities and towns. The aim is to get more than 4000 new customers and over 6000 SIPs every month and the focus will remain on creating a seamless investment experience for consumers.

    Paisabazaar.com director of mutual funds Manish Kothari adds, “Our mutual fund customers benefit from cutting-edge features and hassle-free digital processes. Along with varied fund choices from top AMCs, we also provide assistance from an expert investment team that assists you to create a customised portfolio according to your needs and profile. Customers may also transact and track their investments on the go on a real-time basis through a personalised dashboard, which is also available on our mobile app.”

    ICICI Prudential AMC SVP and head of marketing, digital and customer experience Abhijit Shah believes that Paisabazaa, in a short span, has established itself as agile, trustworthy and customer friendly online financial marketplace. It has emerged as one of ICICI’s most valuable online partners.

    It is the only financial player to disburse loans worth Rs 2500 crore in the financial year 2016-17. The company is targeting a 3X growth and aims to cross Rs 6000 crore annualised disbursal run rate by the end of this financial year. It plans to touch annualised disbursal of Rs 25000 crore by 2020.