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Tag: Abhijit Sengupta

  • OAP transforms into OAP Mediatech

    OAP transforms into OAP Mediatech

    Mumbai: Outdoor Advertising Professionals (I) Pvt Ltd, widely recognised as OAP, is to announce its rebranding to OAP Mediatech Pvt Ltd, reflecting its evolution into a comprehensive media solutions provider.  Since its inception in 2002, OAP has been at the forefront of the Out-of-Home (OOH) advertising industry, closing the financial year of 2022-2023 with a remarkable revenue of Rs. 373 Crores.

    OAP Meditech appoints Yash Punjabi as business director to lead our planning, and strategy team for ATL Media. Yash brings a wealth of experience from GroupM and OMD. Vipul Mehta has joined very recently as head of buying and operations. Vipul is a veteran having multimedia experience at Dentsu, Zenith Optimedia and Graphene before joining OAP Mediatech.

    The rebranding to OAP Mediatech aligns with the company’s enhanced focus on leveraging technology, data, and research to offer a wider range of services beyond traditional OOH media. This strategic shift underscores the company’s dedication to innovation and its commitment to understanding and influencing consumer behaviour across various media platforms.

    Speaking of the announcement, Abhijit Sengupta, CEO, said “OAP was launched as an OOH specialist agency. Over time, we expanded our services beyond OOH, incorporating research, data, and technology. Our new name, OAP Mediatech, reflects our broader capabilities and commitment to connecting clients with a variety of services across different platforms.”

    He further added, “post-pandemic in a short span of time, we’ve launched many new services like ProLocator for OOH, a location intelligence planning tool, and now are working on attribution and reverse targeting. We’re also conducting large-scale EEG studies for AIS (Attention Impact Score) and have deployed ProVisualiser, a survey tool using advanced computer vision technology.

    Now we are offering Mainline Media Planning and Buying for TV, Print, Radio, and OTT. Yash Punjabi has joined as Business Director to lead our planning, and strategy team for ATL Media. Yash brings a wealth of experience from GroupM and OMD. And Vipul Mehta has joined very recently as head of buying and operations. Vipul is a veteran having multimedia experience at Dentsu, Zenith Optimedia and Graphene before joining OAP Mediatech.

  • Thomas Cook India announces new campaign ‘Europe is best experienced with Thomas Cook’

    Thomas Cook India announces new campaign ‘Europe is best experienced with Thomas Cook’

    Mumbai: Thomas Cook (India) Ltd, India’s leading omnichannel travel services company has leveraged outdoor media in a disruptive initiative to create buzz in both – the outdoor and digital – social media space. This exciting and clutter-breaking format, built on mixed reality and anamorphic displays is intended to grab attention and encourage social sharing by young India – amplifying Thomas Cook’s brand visibility and cool quotient.

    To emphasize its campaign theme – Europe, Best Experienced with Thomas Cook – the brand has conceptualised a 3D anamorphic creative that showcases a breath-taking shot of Switzerland’s Glacier Express on a journey across the iconic Brusio Spiral Bridge. The moving display of one of the most scenic train rides in Europe, features the Glacier Express literally popping out of the hoarding, making it an exciting experience for the motorists/pedestrians passing the hoarding.

    In addition, Thomas Cook India has also smartly utilized mixed reality to create an illusion of an outdoor hoarding installed at an iconic location in Mumbai. This short video of the outdoor site, showcases a train zipping through the Swiss Alps, while creating an illusion of snow cascading from the hoarding onto the streets, surprising/shocking onlookers.  

    The campaign was conceptualised and executed by one of the leading outdoor agencies – Outdoor Advertising Professionals.

    Thomas Cook (India) Ltd president & group head, marketing, service quality, value added services & innovation Abraham Alapatt said, “I am delighted to bring an innovative concept to our new-age Indian consumers, intended to create excitement/buzz around travel. We have smartly leveraged mixed reality and 3D anamorphic displays to bring to life the iconic Glacier Express speeding through Switzerland’s spiral Brusio viaduct – while showering snow from the hoarding onto unsuspecting bystanders! The shock and awe encourages social sharing among today’s digital natives, hungry for vibrant new formats/content. Our intent is to increase brand visibility via exciting/innovative concepts and to up our cool quotient/appeal to target young India.”

    OAP Mediatech CEO Abhijit Sengupta said, “With optical Illusion on billboards having been a monopoly of an overseas agency, I was waiting for an opportunity to experiment on anamorphic executions as well as the mixed reality content in India. And then came Thomas Cook’s brief! While creating anamorphic designs with physical items like a can or car is relatively easy, but to come up with an idea on a holiday destination and that too entire Europe, was a challenging proposition. And we did not have any stock pictures or video shoots to work upon. That’s when we thought of making rail the hero, the ambassador. Everything was done from scratch – CAD modelling, to texturing, light & shadowing and finally rendering and compositing. In both the cases we chose a 1-plane anamorphic drawing, since the digital billboard chosen was a flat one. For the round bridge, a 3-plane perspective grid and for the tunnel a 2-point but reverse perspective grid was chosen. I would like to thank Thomas Cook for the opportunity and the faith in us.”

  • Jesley Joseph joins OAP as VP South

    Jesley Joseph joins OAP as VP South

    MUMBAI: Outdoor Advertising Professionals (OAP) has appointed Jesley Joseph as VP South.

    His induction is with the objective to help develop and strengthen the company in the ad world. His expertise in the field of outdoor, planning and execution will help the southern OAP team to build up more effectively, the company said.

    OAP CEO Abhijit Sengupta said, “We welcome Jesley in OAP family. His experience, enthusiasm, and knowledge of new media are commendable. Having such a dynamic person in the team is a privilege for OAP south team.”

    Joesph brings in 15 years of experience in print, research, outdoor advertising, business development, and media planning.

    He commenced his career in 1994 with The Business India. He has also worked with the Indian Express group, Vivaki Specialist Services, ADS Advertising and Mudra Max (Primesite).

  • Rediff exits, Selvel acquires majority stake in OAP

    Rediff exits, Selvel acquires majority stake in OAP

    MUMBAI: The Outdoor planning and buying company, Outdoor Advertising Professionals (OAP), is now controlled by Selvel Advertising, as the third partner Rediffusion-Y&R has exited the joint venture.

    OAP will now be able to pitch for those accounts which were competing with Rediffusion Y&R’s portfolio.

    OAP CEO Abhijit Sengupta said, “Rather one positive outcome would be that it will now on give us the opportunity to pitch-in for those accounts where we had restricted entry as they were competing with Rediffusion Y&R’s portfolio. We can also restart the dialogue with those advertising and media agencies which were in need of our services, which we kept in abeyance thus far.”

    There will be no change in the day to day operations of OAP as for the last eight years it had been scouting, developing, and managing the entire client portfolio on its own.

    Selvel Advertising chairman Noomi Mehta stated, “We at Selvel are very happy with the outcome of our association in the form of OAP. But from time to time the needs of each organisation change and different priorities emerge. Rediffusion realised this and wanted to do the right thing by exiting OAP and quit as equity partners. But I am sure the tremendous relationship we have built will survive and we will keep working together.”