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Tag: Abhijit Sarkar

  • Sahara Media Group hires Alok Nair as chief commercial officer

    Sahara Media Group hires Alok Nair as chief commercial officer

    MUMBAI: Sahara Media Group, which includes Sahara’s electronic news channel bouquet of national and regional channels, Rashtriya Sahara editions of Hindi newspapers, as well as Rashtriya Roznama editions of Urdu Newspapers are undergoing strategic and structural changes in terms of content, technology, branding and distribution. Under the process, the group has hired Shri Alok Nair as a Chief Commercial Officer. Shri Nair will contribute in evolving an effective commercial strategy for the Media network. Shri Nair comes with a strong experience in the field of Media broacasting of about two decades with Bennet & Coleman Group, Network 18 and Bloomberg TV India in the past.

    On the ongoing changes, Guardian of the Sahara Media Group, Mr. Abhijit Sarkar said, “There is an evident change in media consumption habits, which needs to be understood, apprehended and calibrated to. We are confident that the current strategic changes undertaken the present team at Sahara Media Group will help in better leveraging the depth of our network along with notching up scales to current and future requirements of the viewers.”

    Sahara Media Group, CEO & Editor In Chief of Mr. Arup Ghosh, said, “ Sahara Media group is one of the biggest full play media house in the country that cater to regional & national audiences through all mediums – Print, Digital & Broadcast. The group has always remained an Indian hallmark in terms of its technological investments and has one of the widest news gathering or dissemination network. With changes emerging in the entire space of news gathering, dissemination, analysis, presentation and consumption, we are on the path of reinventing ourselves and reclaiming the position, which we deserve, based on our intrinsic strengths. The last few months we have been focusing on content revamp and very soon our viewers will see an energized sharp product. Shri Alok Nair has joined the team and will work on evolving a robust sales and marketing strategy plus contribute towards creation of a robust marketing and branding strategy. We welcome Shri Alok Nair on board and are sure that his experience and skills will help us in achieving our goals.”

  • American Swan is PWI’s official lifestyle clothing partner

    MUMBAI: Indian online fashion and lifestyle brand American Swan announced its association with the IPL team -Pune Warriors India (PWI). The brand is the official lifestyle clothing partner for the team this season and the Warriors will be seen wearing co-branded American Swan apparel. This association will be promoted by both partners through their digital properties; their official site and social media channels.

    As a part of its social & digital marketing campaign, American Swan will leverage the Pune Warriors association to create a social buzz. American Swan’s customers, Facebook fans and twitter followers will get an opportunity to participate in contests, promos and campaigns on their social media channels and e-commerce website; these will include a chance to meet the IPL franchise’s star players, win passes to their matches and also win signed merchandise.

    American Swan director, CEO Anurag Rajpal said, “We are very happy to announce our partnership as the official lifestyle clothing partner of PWI. The brand: its products, brand communication as well as our marketing approach are aimed to connect with the youth and young achievers.”

    PWI spokesperson Abhijit Sarkar said, “We had a fair expectation of American Swan brand and products considering their approach to fashion and lifestyle. However, the products, which have been customised for our team by the brand, have truly exceeded our expectations. The brand’s style philosophy goes very well with our team’s spirit.”

    American Swan adds that the sales that the brand has witnessed from its own portal as well as through aggregators like Jabong, Myntra, Yebhi, Flipkart, Snapdeal and Homeshop18 is encouraging. Online retail it notes has seen a heavy overlap with social networking and search due to aggressive marketing and strong inclination towards social commerce. This insight has been the driving force behind American Swan opting for Digital Marketing as the primary channel to build the brand as well as drive trials and purchase.

  • Pune Warriors ropes in TVS as team sponsor

    Pune Warriors ropes in TVS as team sponsor

    MUMBAI:New IPL entrant Pune Warriors received a shot in the arm with India‘s third largest two wheeler manufacturer, TVS Motor Company, leading as team sponsors.

    The deal was stitched together by Creatigies Communications.

    “In the recent past, TVS Motor Company has had successful associations with the game of cricket and when Creatigies presented us with this opportunity, we felt that it was a great platform to partner and support a new team like Pune Warriors India, as both of us are go-getters and are passionate about what we do,” said TVS Motor Company President – Marketing .H S Goindi.

    Sahara Adventure Sports director Abhijit Sarkar added: “TVS has been a home grown successful brand and we at Pune Warriors India are really thrilled with having such a brand as our Lead Sponsor. The values shared by both are similar, youthful, energetic and hungry for success”.

    The Pune Warriors India is in its first season with the DLF IPL, and is led by the World Cup hero Yuvraj Singh.

    “It is wonderful to see both TVS and Pune Warriors India finalise this partnership, as both valued the opportunity each presented,” said Creatigies Communications managing director Navroze D. Dhondy. “It‘s always a win-win for both partners when each finds synergy in the other. Both Pune Warriors India and TVS are looking at leveraging this partnership and maximising benefits for the respective brands.”

    Pune Warriors India, which won its first match, plays all its home matches this season at the Dr D Y Patil stadium in Navi Mumbai.

  • Max New York Life Insurance is principal sponsor of Pune Warriors

    Max New York Life Insurance is principal sponsor of Pune Warriors

    MUMBAI: Max New York Life Insurance has associated with Pune Warriors India as principal sponsor and official team partner for the IPL Season 4.

    Speaking on Max New York Life’s first-ever direct partnership with an IPL team Max New York Life CEO & Managing Director Rajesh Sud said, “We are proud to be associated with the Pune Warriors India. With India’s recent success in the Cricket World Cup 2011, IPL Season 4 promises to be even more exciting for the millions of cricket fans across India. We wish the Pune Warriors team a great IPL season ahead. Max New York Life has been associated with IPL since inception and we see this association as a step to take our IPL engagement to the next level. We have always believed in experimenting with new ideas and opportunities for the Max New York Life brand.”

    Obseved Abhijit Sarkar of Pune Warriors India, “We are excited to have Max New York Life Insurance as our Principal Sponsor and the Official Team Partner. Max New York Life is a prestigious brand to be associated with and this association will strengthen Brand Pune Warriors India.“

    The insurance company will also leverage its association in the IPL Season 4 to drive focused internal and external stakeholder engagement and rewards and recognition initiatives to build on to the spirit of the T20 tournament which it feels would not only help drive the fan base for Pune Warriors India but also play a key role in enhancing stakeholder satisfaction and motivation.