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Tag: Abhijit Basu

  • abm communications completes 10 years in advertising; dons new look

    abm communications completes 10 years in advertising; dons new look

    NEW DELHI: abm communication, which has completed 10 years in the field of communication, has unveiled its new logo that encapsulates its core mission of ‘Raising the brand value of its Clients‘.

    The new logo design marks a new beginning for the agency whose mandate is to focus on growth, diversification and pan-India operations.

    Over the years, the Gurgaon-based agency promoted by its MD Abhijit Basu has focused upon building integrated marketing solutions for the brands that it handles. Today, ten years since its inception, abm commands a large footprint both as a communication agency and a marketing solution provider.

    Commenting on the occasion Basu said, “This moment, as we complete 10 years, the memories of the challenges, the efforts and the victories instill a sense of pride for the entire team because of which abm has grown by leaps and bounds. Today, abm represents a team of people with a fanatic‘s faith in the power of advertising. The confidence that our clients repose in us is also exhibited by the new business acquisitions which come mostly as references from our clients. In the coming years, we aim to further this association and consolidate our market presence”.

    This decade old communication agency started with a team of two people and one client. Today, the count at abm communication has grown to include a 50-member team serving 19 clients.

    At abm, the intent is to create result-oriented and clutter-busting pieces of creative communication that command attention. The accent is on solutions that profoundly affect consumer thinking and behavior.

    The company offers sharp, integrated and cost-effective solutions and consistently provides strategic solutions based on the understanding of the target. The intent of the Agency is to create ideas to fill the need of the brand and use every single element of communication, so that every penny spent is worth more to its clients. The methodology is simple, yet effective. Beginning by identification of the core idea, the Agency goes on to implement the core idea into every possible communication element and ties it all together in the appropriate medium.

    “The next thrust area for business that the Agency has identified is the communication in the digital medium, new activation domains etc. Now, the Agency is concentrating to work towards real, solid growth and recognition”, Basu further added.

    abm today enjoys a client portfolio across industry verticals like Fashion, Interior, Healthcare, Telecom, FMCG, Consumer Durables, Finance, Retail and Real estate. Some of the clients that abm handles are Dr Lal PathLabs, Axiss Dental, Dalmia Cement, SBL, Guardian Pharmacy, Muthoot Group, Evok, Oxigen, Pearl Academy, Urban Country, Aspiring Minds, SG, Manohar Lal Jewellers, Khaaja Chowk, and Moen.

     

  • abm Communications bags creative mandate for Urban Country

    NEW DELHI: abm communications has bagged the creative duties of premium leather shoes and accessories brand Urban Country.

    On the appointment of abm communication, Urban Country MD Rakesh Suri says, “Our intent to create a strong and aspirational retail brand that redefines fashion-at- work in addition to building an extraordinary shopping experience for our customers, brought Urban Country and abm communication together. In our search for a brand consultant, we realized that abm communication was the best choice. The Agency combines the right mix of strategic thinking and creative development, thus giving us a concrete direction. The brand that we have envisioned is coming up extremely well.”

    abm communication MD Abhijit Basu adds, “Our critical focus is to design and deliver brand communication for Urban Country which has a sophisticated international appeal and excites the Indian executives who prefer comfort and quality. Addressing these core values, we aim to position Urban Country as a unique corporate lifestyle for the discerning customers. Moreover the chemistry between the brand and the customer is likely to be great.”

  • abm communication bags creative biz for Aspiring Minds

    NEW DELHI: In a multi agency pitch involving the creative mandate of Aspiring Minds, abm communication was awarded the account, basis its understanding of the brief and the customized media solutions.

    The Agency will begin its work on developing a 360 degree campaign for Aspiring Minds to position AMCAT as an industry benchmark for gauging the employability of an individual.

    AMCAT is an employability test which is institutionalised by Aspiring Minds. AMCAT provides a detailed employability feedback with suggestions pertaining to areas of improvement, especially skills that would increase chances of getting a job.

    abm communication MD Abhijit Basu said, “It has always been our effort to deliver consumer and business focused solutions and services to all our clients across India and we are delighted that Aspiring Minds found value in our proposal. We are happy to see that Aspiring Minds reposed faith and confidence in our team.”

    Aspiring Minds CEO and co-founder Himanshu Aggarwal said “We were looking for a communication partner that could understand this fine distinction and have the insightful depth to engage and connect with the youth in a refreshing manner. In abm communication, we found the right partner.”

    With the new communication campaign, abm will create an aura around the brand which will enhance Aspiring Minds‘ credibility and build a long term relationship with students and employers.

    For the record, abm Communications offers sharp, integrated and cost-effective solutions and provides strategic solutions based on the understanding of the target.

    In 10 years of its operations, the agency has built a team of talent working on a client base comprising The Muthoot Group, Dr Lal Path Labs, Axiss Dental, Everest Industries, Moen, Pearl Academy, Evok.