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Tag: Abhijit Awasthi

  • Portfolio Night 2025 opens for young creatives with Google live brief

    Portfolio Night 2025 opens for young creatives with Google live brief

    MUMBAI: Aspiring adlanders, polish those portfolios, your big night is here. ‘The One Club for Creativity’ has opened registrations for ‘Portfolio Night 2025’, with Google on board as exclusive global sponsor. In India, the event will be hosted by BBDO India, DDB Mudra Group and TBWA India. Budding creatives can log in online on 6 October or meet in person on 7 October, with entries closing on 3 October.

    Billed as the world’s premier speed-dating event for talent and top creative leaders, Portfolio Night gives young hopefuls the chance to showcase work, receive one-to-one feedback, and even spark their advertising careers.

    This year, Google is setting the live brief for the Portfolio Night All-Stars competition. Winners will earn a coveted trip to New York in 2026 to present their campaign during The One Club’s creative week.

    On the jury are some of the most celebrated names in Indian advertising, including Josy Paul (BBDO India), Kainaz Karmakar (Ogilvy India), Abhijit Awasthi (Sideways Consulting), Russell Barrett (TBWAIndia), Swati Bhattacharya (Lightbox), Rahul Mathew (DDB Mudra), and Ashish Khazanchi (Enormous), alongside a long list of national creative heavyweights.

    With humour, hustle and a shot at global glory, Portfolio Night 2025 promises not just feedback, but a foot firmly in the door of advertising’s big league.

    For registration visit:

    In-Person Event: https://www.eventbrite.com/e/portfolio-night-2025-mumbai-in-person-tickets-1672125625759

    Virtual (Non-Mumbai Residents): https://www.eventbrite.com/e/portfolio-night-2025-mumbai-virtual-tickets-1664770165379

  • Melting to a fabulous show

    Melting to a fabulous show

    MUMBAI: After literally ‘Melting’ for two days with sessions going around at all times, Zee Melt 2015 in association with GroupM was a resounding success. Speakers from across the globe flew down to address audiences with their expertise.

     

    Not only that, the event was trending on Twitter on day one. With agencies having workshops and stalls to showcase their work to the masses, Zee Melt 2015 was possibly one of the most memorable events in town.

     

    The two day festival of creativity in advertising and marketing created by Kyoorius in partnership with Zee, GroupM and D&AD offered delegates a plethora of choices of events, such as workshops, seminars, showcases and the main conference.

     

    Kinetic Future Citizens was centred around understanding the consumers of the future – their needs, wants and behaviours. Kinetic Future Citizens engaged the delegates with a different experience. The concept was simple. One had to pedal a cycle and the animation on the TV would start playing. A technology, which understands the future of consumers and the environment. 

     

    Meanwhile, Happy Finish created a lot of buzz with its augmented reality experience. It made delegates enter the virtual world in their world and do many things like bring a car alive when it is actually not present. 

     

    Metalworks by Maxus, on one hand, through its Provolv Cricket wearable technology kit gave delegates a player performance cricket match experience, while Mindshare had an interactive marketing Purple Box and Loop Room.

     

    The industry appreciated the work and initiatives taken at Zee Melt 2015. Here is a look at what some of them had to say:

     

    Madison World chairman Sam Balsara tells Indiantelevision.com, “I could not attend much of the sessions, but I did attend Martin Sorrell’s and it was a great one. The initiative is a good one and in the near future more and more such events are likely to emerge. It was a fabulous show and I look forward to more years of Melt 2015.”

     

    Ogilvy & Mather former ECD Abhijit Awasthi summed it up in two words – “It’s fabulous.”
     

    BBDO India chief creative officer Josy Paul said, “I enjoyed the MELT experience. I attended some of the seminars on Day one and the awards night on Day two. I thought the turnout and energy was fantastic. Great idea to have it at the Nehru centre. Never realized the place had so many auditoriums and seminar rooms. This created an integrated well knit feeling. It also helped that the location was close to our office.”

    He adds, “The teams from our office who attended both the days were singing praises of the workshops.They are keen to cascade their learning to the rest of the office. Congratulations to the organizers for bringing together such a diverse set of speakers across so many different disciplines and fields of communication and technology. What’s great is that these new influences are people, ideas and actions that we are not exposed to sitting in our offices. So the interactions were most rewarding.”

    Advertising Club chief operating officer Bipin Pandit said, “We are eventually from the same fraternity and it was a good initiative.”