ITV

Tag: Abhijeet Sawant

  • MTV Aids Summit zooms in on ‘Women’s Empowerment’

    MTV Aids Summit zooms in on ‘Women’s Empowerment’

    MUMBAI:Come 1 December and MTV will focus on HIV/Aids both from a domestic and global perspective to help inform viewers about the epidemic and ways that they can actively engage in the issue and protect themselves.

    At 8:30 pm tomorrow MTV will air the MTV Music Summit for Aids 2005.The objective of this is not only to increase the awareness of Aids amongst the youth but also educate them on safeguarding themselves against this deadly disease. The theme for this years MTV Music Summit for AIDS is Womens Empowerment.

    Yana Gupta, Bombay Vikings, Shaan, Strings, Kunal Ganjawala, Himesh Reshamiya, Abhijeet Sawant, Amit Sana, Rahul Vaidya, the Sa Re Ga Ma Pa finalists, the new kids on the block  Pratichee and Raghav Sachar- all participate in the event.
     
    On 1 December 2005 MTV will also air special interstitial programming, including testimonials from young people and celebrities sharing their thoughts about the impact of HIV/AIDS on their lives, as well as their involvement in the fight against the epidemic. In addition to being aired on MTV throughout the day, these and other think MTV PSAs on HIV/AIDS will run on Times Squares MTV 44 ½ — the largest HDTV screen in the world.

    MTV wil also air an interview between MTV News correspondent John Norris and UN secretary-general Kofi Annan on the challenges of this global pandemic. MTV News will broadcast a special News segment excerpted from the interview, which will also be available on demand on MTV Overdrive, MTV’s new broadband network. MTV Radio will make the 30 minute interview available to all MTV Radio Network Affiliates nationwide, reaching more than 200 radio stations.

    mtvU will also feature World Aids Day programming on-air, as well as online at mtvU.com and mtvU Über  the networks broadband channel. mtvU will present a number of new HIV/Aids related PSAs and VJs will discuss testing and the college audience.

    In a special partnership with Global Nomads Group, mtvU will present original short form programming profiling college students from the US and India discussing HIV prevention issues and visiting a local hospital in India treating HIV patients. All of the programming will run on mtvU and mtvU Über. Additionally, users will be able to log on to mtvU.com to learn about testing, facts on sexually transmitted diseases, contraception, condom use and hotlines.

    Meanwhile in the US, MTV and the Kaiser Family Foundation, as part of the think: Sexual Health campaign, have announced a multiplatform programming line-up of specials, public service announcements (PSAs), free interactive resources and broadband services. The collaboration builds on MTVs nine-year public education partnership with Kaiser.

    MTV and MTVs college network in the US mtvU will air Think Again: Sex Myths Revealed. The aim is to help inform and empower young people to protect themselves from HIV/Aids and other sexually transmitted diseases by dispelling popular misconceptions.

    MTV News will also feature news segments examining the state of the HIV/Aids epidemic in the US and abroad, focusing on young people who represent half of all new HIV infections globally. A new series of PSAs called Perspectives produced by Kaiser and MTV, will aim to inform viewers about HIV/Aids and direct them to the campaigns toll-free hotline and website for more information, including where and how to get tested.

    Online, through think.mtv.com, viewers will be able to access It’s Your (Sex) Life: Your Guide to Safe & Responsible Sex. This is a free interactive guide created by Kaiser and MTV, which provides information on STDs and HIV. The website will also help users find local HIV testing facilities and highlights opportunities to get involved on a local community level. MTV Overdrive, the broadband network, will also air all World Aids Day programming on-demand.

  • Sony set for ‘Indian Idol’ action; 2 other shows launching in its wake

    Sony set for ‘Indian Idol’ action; 2 other shows launching in its wake

    MUMBAI: A new season, a new schedule, and expectations of a far, far greater impact! The last is the least of what Indian Idol, Sony Entertainment Television India’s biggest show by far, has to live up to when it kicks off its second season from 21 November.

    And if all the activity on the channel in the lead up first time round was to build awareness around its hot new property, season two will witness the launch of two new shows — Ek Ladki Anjani Si and Deal Ya No Deal — in Idol’s wake.

    As regards Indian Idol, the auditions are over and the 172 shortlisted candidates are in for the show that is scheduled to go on air from 21 November at 8:30 pm.

    While Indian Idol will air Mondays and Tuesdays; the format game show Deal Ya No Deal will air in the same time slot Wednesday to Friday.

    Acting as the lead out show for Indian Idol will be Ek Ladki Anjani Si, which is based on RCTV International’s telenovela Juana’s Miracle, which will air in the 9:30 pm slot currently occupied by Jassi Jaissi Koi Nahi. While Jassi… shifts to the 10 pm slot, Ye Meri Life Hai, which airs at 10 pm, will meet its logical end.

    That’s not all. Expected to launch in December is Dulhan, followed by two more that will make up a total of five new shows debuting on Hindi entertainment’s number two channel in this season of Idol.

    Post the name and fame that Abhijeet Sawant received on being crowned the first Indian Idol, Sony has seen a clear increase in the number of registrations this time round. Close to one million people registered at the four cities of Mumbai, Kolkatta, Lucknow and Delhi where the auditions were held this year. Out of these one million; 30,000 were auditioned.

    The launch of the second season kicks off with four episodes that showcase the aspirations of all those who auditioned. These will be aired on 21, 22, 28 and 29 November from 8:30 – 9:30 pm.

    On 5 December, the viewers will come face to face with the 172 finalists. Following that, on 6 December the final 28 will be revealed from which the Indian Idol will be chosen.

    This time round, informs Sony business head and executive vice president Tarun Katial, the 28 finalists will have an equal male – female ratio (14 boys and 14 girls). Also, the male – female ratio will further be maintained when these 28 will be shortlisted to 12 through the course of the show.

    “This has been done so that there is an equal amount of representation among the girls and boys. It was seen last time that the boys outnumbered the girls. India is the second country after the US where this practice will be followed from now onwards,” says Katial.

    Says Miditech president Niret Alva, “Effort has been made to target the Indian heartland this time and we have had a large amount of representation from small towns in Uttar Pardesh, Orissa and other states.”

    FremantleMedia head of production Gavin Wood said, “The second series of Idol has always seen massive success in each of the countries where it has been run, because it is a show where viewers will play a key role in deciding how the story develops and how it ends. We are sure that the second season of Indian Idol will be a unique showcase for the best of India’s budding singing talent.

    This time round too, the Indian Idol will bag a Rs 10 million contract with Sony and a recording contract with Sony BMG.

    Sony has already roped in Airtel, Asian Paints, Nokia, Marico, Maruti and Pepsi as the sponsors for Indian Idol.

  • Radio City weaves shows and contest around Ganesh Utsav

    Radio City weaves shows and contest around Ganesh Utsav

    MUMBAI: Radio City 91FM has designed a series of programmes and contests to add a special flavour to this Ganesh festive season.

     
    According to an official release, Ganesh Vandana specially recorded for the occasion by the Radio City RJs will play it for for all 11 days of the festival. 

    From midnight tonight, Radio City goes live for the full night with a live feed from the streets where the RJ’s will go to SiddhiVinayak Temple. 

    Throughout the 10 days of Ganesh Utsav, listeners will be given a chance to not only enter exciting contests but will also be treated with special programmes and live updates on all the shows starting from Kasa Kai Mumbai to Route No.91.

     
    Radio City will distribute prizes like chaandi ki thalis (silver plate), miniature Ganpatis and Jagjit Singh CDs and also specially designed computer ‘mouse’ to a few lucky winners. 

    The media release also adds that Lavanya’s show – Masala Mix interesting festival related recipes will be discussed along with tips on home décor for the occasion.

    Radio City 91FM will organise celebrities like Milind Soman, Indian Idol Abhijeet Sawant, cine actress Padmini Kolhapure and others to visit listeners houses who have brought Lord Ganesha to their place.

    On the eleventh day of the festival, Radio city in its style will go out on the roads and provide live hourly updates from Chowpatty. As the same time, provide regular traffic updates which would include information on routes blocked, changed or revised for the festival, informs the media release.