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Tag: Abhibus

  • All aboard the big win as Abhibus rolls out its Grand Winter Bus Sale

    All aboard the big win as Abhibus rolls out its Grand Winter Bus Sale

    MUMBAI: Pack your bags and your luck because AbhiBus just turned routine travel into a road trip to riches. The ixigo-owned online bus platform has flagged off The Grand Winter Bus Sale, its biggest travel bonanza of the year, giving passengers not just discounts but the chance to drive away with a Mahindra Scorpio, iPhones, PlayStations, and even gold coins.

    The nationwide sale, live from 3 November to 31 December 2025, promises up to 50 per cent off on bus tickets and a steady stream of daily, weekly, and monthly prizes. Whether you’re booking a quick weekend getaway or a cross-country ride, each ticket comes with the potential to turn your journey into a jackpot.

    The Grand Winter Bus Sale is AbhiBus’s way of turning India’s favourite travel mode into a festival on wheels. Travellers can claim discounts by using promo code Grandsale, while the code Grandwin unlocks the shot at prizes including:

    . 1 Mahindra Scorpio as the grand prize

    . 1 iPhone 17 Pro every month

    .  1 PlayStation 5 and gold coins every week

    . ixigo flight and hotel vouchers worth Rs 5,000 every day

    That’s not all. Every booking guarantees travel perks like 15 per cent off hotels and flights on Ixigo, Zomato Gold access, Lenskart memberships, and more ensuring that even if you don’t win the car, your next trip will still feel first class.

    “With the Grand Winter Bus Sale, we wanted to make travel irresistible,” said Abhibus COO Rohit Sharma. “Customers can save big and win bigger. It’s not just about discounts, it’s about joy, excitement, and rewards for every traveller. This is our way of thanking millions who’ve trusted us for safe, comfortable journeys all year long.”

    Since its founding, Abhibus has grown into one of India’s most trusted names in intercity travel, connecting millions of passengers across thousands of routes. Its integration with ixigo has further strengthened its technology stack, enabling seamless booking, real-time tracking, and affordability at scale.

    In an industry where discounts are routine, Abhibus is betting on delight. The Grand Winter Bus Sale is less about slashing fares and more about sparking smiles. For two months, every ticket booked on the Abhibus app or website doubles as a chance to win something bigger be it a dream gadget or an entire car.

    And with India’s festive spirit spilling into the new year, AbhiBus’s timing couldn’t be better. For once, missing a flight might just be the best thing that happens to you because the real action’s happening on the road.

    So, fasten your seatbelts and keep your fingers crossed. With The Grand Winter Bus Sale, the next stop might just be a win.
     

  • Mahesh stays on board with AbhiBus for another blockbuster journey

    Mahesh stays on board with AbhiBus for another blockbuster journey

     MUMBAI: When it comes to bus bookings, Mahesh Babu isn’t just riding shotgun, he’s driving trust. Abhibus, Ixigo’s bus ticketing arm, has renewed its nearly decade-long partnership with Tollywood icon Mahesh Babu, extending one of the longest-standing celebrity-brand collaborations in India’s mobility space. First onboarded in 2016, the superstar continues as the face of AbhiBus in 2025, a partnership built on reliability, relatability, and regional resonance.

    From quirky in-transit ads to heart-tugging tales of homecoming, the duo has delivered some memorable campaigns over the years. This summer, fans can look forward to a new campaign that rides on this legacy while showcasing Abhibus’s evolved customer offerings like the “Filter New Buses” feature and the “AbhiAssured” promise.

    “Mahesh Babu has been more than just a brand ambassador, he’s been a fellow traveller in our journey of growth,” said Abhibus COO, Rohit Sharma. “From 2016 to 2025, his presence has helped us build deeper connections across the South and beyond.”

    Mahesh Babu echoed this sentiment, saying, “My journey with Abhibus has always felt personal. It’s about making travel smoother and safer. Abhibus doesn’t just take you places, it makes sure you get there comfortably.”

    As Abhibus expands across new markets, Mahesh Babu remains its most familiar co-passenger, a constant in a changing travel landscape, reminding Indian commuters that the ride can be just as memorable as the destination.

  • AbhiBus joins Tamil Nadu Premier League 2025 as official bus booking partner

    AbhiBus joins Tamil Nadu Premier League 2025 as official bus booking partner

    MUMBAI: AbhiBus (ixigo’s bus business), has announced its association with the Tamil Nadu Premier League (TNPL) as the official bus booking partner for the 2025 season.

    The partnership features extensive AbhiBus branding across stadiums, deep integration on the league’s digital platforms, and a host of fan-focused initiatives aimed at enhancing the cricket experience. As the official travel partner, AbhiBus is not only supporting regional cricket but also revolutionising how fans travel, offering seamless, affordable, and convenient options so they can follow their favourite teams across Tamil Nadu and beyond with ease.

    Commenting on this, AbhiBus COO Rohit Sharma said, “We’re thrilled to partner with TNPL 2025 and be at the heart of Tamil Nadu’s cricketing celebrations. Presenting the Orange Cap to the tournament’s top run-scorer is not just a proud moment – it’s a reflection of our belief in rewarding excellence, both on and off the field. With AbhiBus, fans get more than just a ride, they get a hassle-free travel experience that keeps them close to the action, the teams they support, and the game they love.”

    TNPL spokesperson R. I Palani added, “We are excited to welcome AbhiBus into the TNPL family. This partnership adds value to the league by offering greater convenience to our fans. With AbhiBus on board, planning travel around matches becomes smoother, and their presence – from stadium LED displays to digital engagement – will further enrich the TNPL experience.”

  • Hitachi Payment Services and AbhiBus partner to offer digital transit solutions for HRTC

    Hitachi Payment Services and AbhiBus partner to offer digital transit solutions for HRTC

    Mumbai: In a significant move to enhance public transportation services, Hitachi Payment Services, an end-to-end payments and commerce solutions provider, teamed up with AbhiBus, a bus booking platform to implement an Integrated Ticketing Management System (IMTS) and provide cashless ticketing solutions for state-run buses in Himachal Pradesh. This collaboration marks the first such initiative in the state, aimed at enhancing the passenger experience and promoting cashless travel amongst the 1.5 crore passengers that use the state transport services each month.

    The new digital transit solution will enable passengers to access real-time seat availability, make bookings, book tickets online via HRTC mobile app or website, get tickets in real-time at HRTC bus counters and make payments enroute, via state-of-the-art GPRS-enabled Electronic Bus Ticketing Machine (EBTM). Passengers can also choose their preferred digital payment mode from a range of options, including debit/credit card, UPI, QR code, prepaid wallet, and NCMC (National Common Mobility Card) card. Passengers in the free or concessional category can present their smart card passes to the conductor to issue the appropriate travel tickets via EBTM. The EBTM records both the full fare and the concession fare while ensuring a seamless and efficient ticketing service. Additionally, passengers can conveniently check the current timetable for every bus departing from a specific bus stop to any desired location.

    Hitachi Payment Services CEO of digital business Anuj Khosla said, “We are happy to be awarded the prestigious HRTC project. At Hitachi Payment Services, we have been pioneering advanced transit solutions that drive greater convenience for passengers and at the same time improve efficiency for transport operators. Our collaboration with AbhiBus for the Integrated Ticketing Management System will create a new ticketing experience for state public transport users in Himachal. Through our innovative offerings, we continue to transform the transit sector and empower citizens with secure and convenient digital payments.”

    AbhiBus Chief Operating Officer Rohit Sharma stated, “We are delighted to partner with HRTC and Hitachi Payment Services for this prestigious project. This partnership enhances travel with instant ticketing, digital ease, and a superior booking experience for over 3,100+ buses. Himachal Pradesh is now at the forefront of digital bus travel.”

    Himachal Road Transport Corporation Thakur, IAS, managing director Rohan Chand also expressed, “The implementation of an Integrated Ticketing Management System is a significant milestone for us. It allows us to access real-time bus schedules, not only alleviating traffic congestion but also enhancing safety measures. Furthermore, the introduction of digital payments holds great importance, not just for passengers, but also for the hardworking conductors who meticulously account for every penny at the end of each trip, ultimately saving valuable time.”

    Himachal has always been an early adopter of technology and now stands tall among a select group of states with the digitalisation of ticketing services for HRTC. For HRTC, it marks a significant step towards digitalization and integration of its ticketing systems, revolutionizing the overall travel experience for passengers.

  • AbhiBus launches Edge app for bus operators at Prawaas 4.0

    AbhiBus launches Edge app for bus operators at Prawaas 4.0

    Mumbai: AbhiBus, an Indian bus booking platform, announced the launch of its new Edge app aimed at revolutionising how bus operators manage their campaigns, making operations more accessible, quicker, and smarter.

    Unveiled at the prestigious Prawaas 4.0, the Edge app builds on the success of the Edge web platform. It harnesses the power of AI, offering intelligent campaign recommendations that are tailored to the specific needs of operators. With instant notifications and alerts, operators can stay updated on critical developments, allowing them to make informed decisions and respond quickly to any opportunities or challenges that arise. It also integrates the AbhiBus ads solutions, enabling operators to reach new customers across various channels and optimise their campaigns to drive sales with greater ease. Additionally, the Crew Performance Module provides detailed insights into operational efficiency, empowering users to manage their teams effectively and ensure smooth operations.

    Speaking on the launch, AbhiBus COO Rohit Sharma said, “The Edge App represents a significant step forward in our mission to empower bus operators with technology that simplifies their business operations. By making advanced campaign management tools available on mobile, we want to enable  our partners to run their operations more efficiently, make informed decisions and drive growth.”

    With the edge app, operators can choose from a variety of pre-designed templates and go live with just one click, significantly reducing the time needed to set up campaigns. It offers instant access to the latest performance data, with real-time analytics that help boost campaigns and sales. It also comes with seamless auto-renewal and campaign extension features that ensure the smooth running of sales without interruption. The app further enhances campaign reach by offering flexible filters that enable operators to target specific routes, allowing them to strategically focus on the routes most critical to their business.

  • AbhiBus comes up with a refreshing new ad campaign

    AbhiBus comes up with a refreshing new ad campaign

    Mumbai: AbhiBus, an online bus-ticketing platform in India, has launched an exciting new ad campaign featuring Tollywood Superstar Mahesh Babu and the king of comedy Rajendra Prasad. Set to kick off this summer, the campaign will feature the magical duo of Mahesh Babu and Rajendra Prasad in a series of ads set to launch across different festival seasons throughout the year. The new ad campaign has been directed by none other than Anil Ravipudi of F2 and Sarileru Neekevvaru fame. The ad highlights the last-minute booking that AbhiBus offers to millions of travelers across India. Whether it’s a short trip or a long journey, AbhiBus remains the preferred choice for hassle-free bus bookings.

    The ads will be launched across TV and digital platforms. The first TVC, released today, features a lively banter between a playful uncle and his nephew. The advertisement starts with Babai (Rajendra Prasad) preparing for his exam; Abhi (Mahesh Babu) enters the room and asks what he is doing. Babai responds that he has promised Kanakam that he will top the exam. Abhi, seeing nothing he can do and not wanting to engage further, tries to leave. Babai then asks Abhi to go for a trip to Tirupati, thus leading to a comical turn of events that results in the duo embarking on a last-minute bus journey to Tirupathi, showcasing the fast and seamless booking process of AbhiBus.

    The idea was to design a campaign matching AbhiBus’ energetic and vibrant brand image. The brand decided to team up with Rajendra Prasad and Mahesh Babu, as the dynamic duo are known for their on-screen chemistry and comedic timing. With a focus on incorporating humor and relatability, the ads will feature funny interactions and playful banter between the two actors.

    AbhiBus (ixigo bus business) CEO Rohit Sharma shared his excitement about the launch of the campaign, stating, “We are thrilled to collaborate with the iconic Mahesh Babu who has been a long-standing brand ambassador of AbhiBus for the past eight years, and the immensely talented Rajendra Prasad for our new brand campaign. While RP is a legend with close to 50 years in the film industry, Mahesh is a household name and a star. The duo has created magic on screens every time they have appeared together and it is this chemistry and humorous energy that we have drawn on in our upcoming series of ads.  Their immense popularity and relatability make them perfect ambassadors to convey our message of celebrating travel and togetherness with your loved ones. Through this campaign, we aim to connect with our audience on a deeper level and reinforce our commitment to providing seamless and joyful travel experiences.”

    Speaking on the occasion Tollywood superstar Mahesh Babu said, “As an actor, I’ve always admired brands that consistently uphold their promise of delivering quality and ensuring customer satisfaction. AbhiBus stands out as one such brand with which I’ve been associated for the past eight years. Their commitment to offering seamless travel experiences and dependable bus services is truly commendable. It has been a pleasure to align myself with a brand that demonstrates consistency and reliability in their services, and I eagerly anticipate the continuation of this partnership for many more years ahead.”

  • AbhiBus unveils “Wrong Da” campaign with south super-star Silambarasan TR

    AbhiBus unveils “Wrong Da” campaign with south super-star Silambarasan TR

    Mumbai: Have you ever thought about mixing tea leaves with your coffee or pairing chapati with plain rice? Probably not. How about noodles tucked inside a dosa? Unconventional, right? In a groundbreaking marketing endeavour, AbhiBus, the highest-rated bus booking app, is turning heads with its latest campaign, “Wrong Da.” This campaign ventures into the realm of unconventional choices, echoing the surprising scenarios often encountered in the world of bus ticket booking. And guess who’s leading this captivating charge? None other than the charismatic South Indian sensation, Silambarasan TR, affectionately known as Simbu.

    The “Wrong Da” campaign is a spectacular showcase of AbhiBus’s standout features, putting the spotlight on Instant Booking and Refunds, India’s largest bus network, and 24×7 customer service. Simbu, our magnetic star, gracefully moulds the ‘right’ symbol with his fingers, leaving a resounding mark that echoes convenience, reliability, and affordability, all of which AbhiBus bestows upon travellers. With the creative genius of Simbu, “Wrong Da” seamlessly embodies the heartbeat of Tamil Nadu’s diverse populace, striking a profound connection with every traveller’s soul.

    Watch AbhiBus’ Latest campaign here:

     

     

     

     

    AbhiBus the COO Rohit Sharma enthusiastically shared, “Our ‘Wrong Da’ campaign is an ode to the unmistakable errors people make while booking bus tickets and guides them toward a superior, more convenient approach. This concept and video were born from the extensive research our team conducted, revealing that a staggering 85% of Indians still opt to book their tickets offline – enduring long queues or overpaying travel agents. These methods don’t guarantee their preferred seats or travel partners. Our mission is to enlighten travellers about the superior way to book their tickets, and that’s effortlessly achieved by booking online through AbhiBus.”

    Simbu is equally thrilled about the campaign, stating, “I am proud to represent AbhiBus and be a part of the ‘Wrong Da’ campaign. AbhiBus’s user-centric approach and innovative technology are transforming the way people travel. With this campaign, we aim to connect with our audience and redefine their bus travel experiences.

    “Wrong Da” is creating a buzz across Tamil Nadu, and with Simbu’s star power, it promises to be a memorable campaign that reshapes the bus travel narrative.

  • Eloelo app launches digital campaign for its game show with Aakash Chopra

    Eloelo app launches digital campaign for its game show with Aakash Chopra

    Mumbai: Eloelo live entertainment app, has launched a digital campaign for its live game show, ‘Diwan-e-Cricket.’ The campaign video highlights the craze of the cricket World Cup in India. Eloelo’s game show ‘Diwan-e-Cricket,’ is an engaging cricket quiz show hosted by celebrated cricket analyst, Aakash Chopra. Cricket enthusiasts can prepare for a thrilling experience and compete for Rs one lakh in cash prizes and the chance to meet Aakash Chopra live.

    Aakash Chopra’s X (tweet) on the campaign:

     

     

    Brands like Meesho, Ajio, Pizza Hut, Zee5, boAT, AbhiBus, Asian Paints, Coin Switch, Parle-G, and Zepto also reacted to the campaign on X (Twitter).

    Starting on  8 October 2023, ‘Diwan-e-Cricket’ will captivate viewers during the innings break of every India match in the ODI World Cup. Aakash Chopra, former Indian cricketer, renowned commentator, popular YouTuber, and esteemed columnist, will kick off the dynamic live show with insightful match commentary and offer an opportunity for Eloelo app users to interact with him on the live show. The quiz will follow, featuring four options per question and a countdown timer. The contestant with the most accurate responses will have the opportunity to claim enticing cash rewards.

    Host of the game show Aakash Chopra said, I am excited to host Diwan-e-cricket exclusively LIVE on the Eloelo App which is one of the leading live streaming platforms in India. Cricket is of course a sport that unifies the entire nation and the way Eloelo has envisioned the show, with both live interactivity with users and a fun game show combined into a first-of-its-kind concept is what really got me interested. It combines the nation’s interest in the ongoing World Cup with a deewangi for cricket in general, in a unique and fun way. Cricket lovers are sure to love the show.

    Eloelo CEO Saurabh Pandey emphasised the company’s unwavering commitment to creating interactive entertainment that aligns seamlessly with Indian sensibilities. He commented, “At Eloelo, our aim is to tap into the shifting consumer behaviour from TV-based content consumption to mobile-based content consumption. With the World Cup fever across the country, we want to extend our app users a chance to not only engage with their favourite game live with an expert but also stand a chance to win big. ‘Diwan-e-Cricket’ is in line with our social games offerings that have cultural resonance with a core layer of interactivity to them.”

    Get ready for an exhilarating experience throughout the ICC World Cup Tournament as ‘Diwan-e-Cricket’ blends entertainment with exciting cash rewards. This exclusive event, hosted on the Eloelo platform with 37 million users and 120K creators, invites participants from every corner of India to seize the opportunity to win INR 1 lakh in cash prizes!

    Eloelo recently secured $22 million in a Pre-Series B funding round, co-led by Courtside Ventures, Griffin Gaming Partners Mixi Inc, Waterbridge Ventures, Lumikai Fund, Kalaari Capital, Convivialite Ventures, and Rocket Capital. The app continues to offer a diverse range of shows, including Lovehouse, Tambola, Ludo, the latest addition, Tol Mol Ke Bol, and the exclusively designed “Diwan-e-Cricket” for the upcoming ICC World Cup Tournament. This recent funding and continuous addition of interesting shows are intended to propel Eloelo’s business growth to new heights.

    Eloelo recently secured $22 million in a Pre-Series B funding round, co-led by Courtside Ventures, Griffin Gaming Partners Mixi Inc, Waterbridge Ventures, Lumikai Fund, Kalaari Capital, Convivialite Ventures, and Rocket Capital. The app continues to offer a diverse range of shows, including Lovehouse, Tambola, Ludo, the latest addition, Tol Mol Ke Bol, and the exclusively designed “Diwan-e-Cricket” for the upcoming ICC World Cup Tournament. This recent funding and continuous addition of interesting shows are intended to propel Eloelo’s business growth to new heights.  

  • Abhibus’s ‘Har Safar Mein Aapka Hamsafar’ Mahesh Babu

    Abhibus’s ‘Har Safar Mein Aapka Hamsafar’ Mahesh Babu

    MUMBAI: Abhibus.com, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called ‘Har Safar Mein Aapka Hamsafar’ (With you on all your journeys, wherever you go).

    As a part of the association, the Telugu superstar will feature in the brand’s campaigns both online and offline which will make the customers feel more comfortable and reassured about the brand. Babu will also be a part of various customer engagement activities that the brand plans to do.

    “Today, we are one of the largest aggregators of bus ticketing inventory across both state road transport corporations and private fleet operators. Our customers get access to not only sizeable but also quality bus inventory at their convenience on a click or through our Abhibus app,” said   Abhibus.com COO Biju Mathews.

    He further added, “We are very happy to have superstar Mahesh as our brand ambassador as he represents a unique blend of panache and performance, quality, commitment, stability and trust that are similar to the brand attributes of Abhibus. Mahesh has an appeal that cuts across gender and age groups and is the ideal fit to spread this message.”

    Babu added, “Abhibus has been holding to Indian roots along with present-day technology. Company provides ideal companion for people who are looking for enhanced user experience at an affordable price and great reliability. I am happy to be associated with Abhibus as this is the first brand in the e-commerce sector that I am endorsing. Looking forward to working with them closely.”

    The television commercial has been uploaded on YouTube in Hindi and Telugu.

  • Abhibus’s ‘Har Safar Mein Aapka Hamsafar’ Mahesh Babu

    Abhibus’s ‘Har Safar Mein Aapka Hamsafar’ Mahesh Babu

    MUMBAI: Abhibus.com, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called ‘Har Safar Mein Aapka Hamsafar’ (With you on all your journeys, wherever you go).

    As a part of the association, the Telugu superstar will feature in the brand’s campaigns both online and offline which will make the customers feel more comfortable and reassured about the brand. Babu will also be a part of various customer engagement activities that the brand plans to do.

    “Today, we are one of the largest aggregators of bus ticketing inventory across both state road transport corporations and private fleet operators. Our customers get access to not only sizeable but also quality bus inventory at their convenience on a click or through our Abhibus app,” said   Abhibus.com COO Biju Mathews.

    He further added, “We are very happy to have superstar Mahesh as our brand ambassador as he represents a unique blend of panache and performance, quality, commitment, stability and trust that are similar to the brand attributes of Abhibus. Mahesh has an appeal that cuts across gender and age groups and is the ideal fit to spread this message.”

    Babu added, “Abhibus has been holding to Indian roots along with present-day technology. Company provides ideal companion for people who are looking for enhanced user experience at an affordable price and great reliability. I am happy to be associated with Abhibus as this is the first brand in the e-commerce sector that I am endorsing. Looking forward to working with them closely.”

    The television commercial has been uploaded on YouTube in Hindi and Telugu.