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Tag: Abhi Shekhar Singh

  • The Mavericks snaps up Fujifilm India’s PR brief with a sharp focus

    The Mavericks snaps up Fujifilm India’s PR brief with a sharp focus

    MUMBAI: In the great brand bazaar of India Inc., Fujifilm India has zoomed in on its newest communications partner. On 7 April 2025, the diversified tech and imaging giant appointed The Mavericks India as its official PR agency, tasking the boutique reputation shop with a mandate that stretches across four business verticals and an alphabet soup of solutions.

    And make no mistake, this isn’t just about cameras. Fujifilm India, a wholly owned subsidiary of Tokyo-based Fujifilm Holdings Corporation, operates across healthcare,electronics, business innovation, and imaging. From endoscopy gear and instant cameras to multifunction printers and industrial tech — the company’s portfolio reads like the inventory of a Bond villain’s gadget lab.

    The Mavericks India, known for sharp storytelling and a reputation-first approach, will now spearhead media relations, thought leadership, and stakeholder engagement, aiming to tighten narrative control, elevate brand equity, and enhance Fujifilm India’s market muscle.

    “We are delighted to partner with The Mavericks India… We aim to elevate Fujifilm India’s overall presence, reinforce our leadership across industries, and communicate our vision more effectively…” said Fujifilm India vertical head – corporate communications & CSR Abhi Shekhar Singh.

    For The Mavericks, this gig is no blurry snapshot — it’s a high-definition assignment across sectors that demand clarity, confidence, and crystal messaging. As a multi-vertical brief, the PR firm will have to juggle science, optics, medical tech, and B2B comms — all while keeping it engaging for stakeholders.

    “Fujifilm India is a global powerhouse known for its relentless innovation and pioneering solutions… We are honoured to be their communications partner,” said The Mavericks India founder & CEO Chetan Mahajan.

    The firm will drive storytelling not just with journalists but across ecosystems, helping Fujifilm India showcase its role as a leader in innovation, imaging, diagnostics, and digital transformation.

    In a world of spin, this partnership aims to deliver focus.

  • Fujifilm India’s heartfelt ad shines light on breast cancer awareness

    Fujifilm India’s heartfelt ad shines light on breast cancer awareness

    MUMBAI: Fujifilm India has unveiled its latest brand film, Maa’s Fight Through My Eyes, under the Stories of More Smiles series, leaving viewers deeply moved. This impactful campaign, set in rural West Bengal, tells the real-life success story of a breast cancer survivor, beautifully narrated through her daughter’s perspective.

    But wait, why should you care? Because this isn’t just another ad—it’s a compelling blend of technology, empathy, and a call to action for early cancer detection.

    The film stems from Fujifilm India’s breast cancer awareness initiative “Find It Early, Fight It Early”, which combines ground-level campaigns with state-of-the-art mammography technology. If you’ve ever wondered how healthcare innovation can create life-changing impacts, this ad serves as the perfect answer.

    Shot against the bustling and vibrant backdrop of Berhampore, West Bengal, the film brings to life the journey of a cancer survivor and her family. As her daughter recounts the emotional highs and lows, viewers see the unwavering dedication of two compassionate medical professionals, Paromita and Ipsita, who symbolise hope in the face of despair.

    The narrative showcases Fujifilm’s advanced diagnostic solutions, enabling early detection and precise treatment, which transformed the survivor’s life. It’s not just about a medical journey—it’s about resilience, human connection, and the unshakeable spirit of a mother and daughter.

    The story concludes on a high note, with the survivor dedicating her second chance at life to raising awareness about breast cancer, handing out pamphlets, and inspiring women to prioritise their health. What’s more inspiring than that?

    What makes this film stand out? Well for starters, the film is directed by Ranvir Kumar Suman and produced by Seaface Films, this project involved over 80 crew members, ensuring every detail of the survivor’s journey was authentically captured. Took over three days to shoot across seven locations, the film doesn’t just tell a story—it transports you straight to the heart of West Bengal. And last but not the least, the project used Fujinon Premista Cine lenses, adding cinematic brilliance to its emotional narrative.

    Fujifilm India MD Koji Wada shared his thoughts, “At Fujifilm India, we are committed to delivering innovative products and solutions that embody our Group Purpose of ‘Giving Our World More Smiles.’ By blending diverse ideas, unique capabilities, and extraordinary people, we aim to create solutions that bring joy and smiles to the world. This brand film reflects our commitment to creating awareness about early detection and showcasing how our innovative solutions can make a real difference. Fujifilm’s advanced diagnostic imaging solutions, combined with the dedication of healthcare professionals, continue to redefine patient care across the country. This brand film aims to inspire millions, shedding light on the importance of empathy, expertise, and innovation in the fight against breast cancer.”

    Fujifilm India vertical head of corporate communications & CSR, Abhi Shekhar Singh added, “At Fujifilm India, our actions are in line with our group purpose of Giving Our World More Smiles. This is the second ad film under Stories of More Smiles which continues to tell the stories that should matter for the society for a social good. Shot over a span of three days across seven locations, the film navigates the truth of the story and every aspect of what happened in the journey from diagnosis to post-recovery in the family of a breast cancer survivor. The film reflects the real ethos of Fujifilm India as a healthcare brand which revolves around empathy and service to the society.”

    Breast cancer remains one of the leading health concerns worldwide, but early detection can save lives. Fujifilm’s campaign doesn’t just raise awareness—it puts actionable steps into the hands of viewers. With initiatives like these, reluctance turns into resilience, and hesitation transforms into hope.

    Isn’t it time to act now, for yourself and your loved ones?

  • FUJIFILM India’s latest ad film showcases the brand’s vision to eradicate TB

    FUJIFILM India’s latest ad film showcases the brand’s vision to eradicate TB

    Mumbai: FUJIFILM India, renowned for using innovation for the greater good, has come up with its heart-touching brand film, illustrating its “Where Innovation Meets Care” campaign which is the company’s dedicated Corporate Social Responsibility (CSR) initiative towards eradicating Tuberculosis (TB) in India.

    With its groundbreaking CSR endeavour, FUJIFILM India extends its care to the remotest regions, touching lives and weaving stories of hope and transformation. Through an emotionally charged and impactful brand film, FUJIFILM India captures the essence of its CSR journey, unveiling the profound impact it has made on communities in the farthest reaches of the nation with its project implementation partner Apollo Tele Medicine Network Foundation.

    Conceptualised by the brand team of FUJIFILM India basis their extensive field learnings, the ad film was coordinated by Hakuhodo Sync with the storyline, copywriting and direction by Ranvir Kumar Suman from Seaface Films.  The ad film is centred around an inspirational storyline of a doctor who is involved in public health and is leading the change in the farthest reaches of the nation. The screenplay is engrained with an in-depth script, inspiring music by Abhinav Kaushik and an impactful voiceover, perfectly blending with the moving visuals depicting the generous act of door-to-door TB screening. As a pioneer in advanced diagnostic imaging and healthcare services, FUJIFILM India’s inspiring CSR initiative substantiates the brand’s contribution in the field of healthcare as a prominent player which is playing a substantial role in uplifting the well-being of the citizens.  The heart of this campaign is aligned with India’s mission of becoming TB-free by 2025, with FUJIFILM India’s latest endeavour focusing on supporting public health professionals with its ultra-portable X-ray technology which captures the essence of the campaign name “Where Innovation Meets Care”, reaching the farther regions of the country with innovation and amenities that can detect TB.

    Touching upon the latest brand campaign, FUJIFILM India the managing director Koji Wada said, “In pursuit of creating a positive societal impact, FUJIFILM India remains dedicated to leveraging technology for the betterment of healthcare services in the farthest corners of India. We envision leading the diagnostic imaging technology sector to drive an impactful change towards a TB-free India by 2025. The brand campaign is a perfect amalgamation of FUJIFILM India’s Reach, Technology and Mission wherein the story has highlighted the company’s dedication to providing accessible and advanced healthcare supported by heartfelt narratives of healthcare professionals and patients. The campaign aims to communicate the society about the efforts that we, as a healthcare company are putting in for betterment of the society. We will always stand and remain at the forefront for #WhereInnovationMeetsCare.”

    “This brand film is close to my heart because the inspiration came from the result of my extensive travel and field experience in Kutch & Banaskantha. Along with technology, in which we are already a pioneer, this ad film touches the aspect of the motivated young public health professionals who have the zeal to do something for the community and drive change. The making of this exhilarating ad film hasn’t been a smooth ride with every changing weather condition of Rann of Kutch that consumed at least 30 days of travel for me, from concept to the shoot. But the grandeur of this ad film has made it all worth the time, patience, and hard work.  We shot extensively in Dholavira and the recently developed “Road to Heaven” which were very tough to shoot however our Fujifilm Fujinon Premista Cine lenses and the excellent production team made them look easy. I hope the film touches the hearts of public health professions and people at large since it is their story of resilience” – said Corporate Communications & CSR vertical head Abhi Shekhar Singh.

    FUJIFILM India’s latest ad campaign is a stellar work of art joining the remote corners of the nation to mainstream healthcare. The brand film can be viewed on the Youtube channel and social media of FUJIFILM India.

  • FUJIFILM India announces brand campaign on breast cancer

    FUJIFILM India announces brand campaign on breast cancer

    Mumbai: FUJIFILM India, a leader in cutting-edge medical technology and healthcare solutions has come up with an inspiring brand campaign, raising awareness about early detection and timely diagnosis of Breast Cancer. The ad film is called “Let’s find It early. Fight it early” and features movie star Sonali Bendre who herself is a live example of resilience against cancer.

    Conceptualised by Hakuhodo Sync Private Limited, the two minute ad film splendidly captures the story of women from all walks of life and their inhibitions to step out and discuss their health issues. Set in montages, the movie takes its audience to a whirlwind of emotions only to ignite hope, pursue women to take proactive steps for their health and highlight the importance of early detection and timely diagnosis. The narration seizes Sonali Bendre’s remarkable voyage of unwavering strength and resilience, emerging as a potent advocate in the battle against cancer aligns seamlessly with FUJIFILM India’s mission of promoting well-being and empowering individuals to confront and overcome challenges.

    Breast cancer is often surrounded by a stigma that discourages open discussions. Unfortunately, some women may mistakenly believe that effective treatments for this disease are unavailable. As per the Globocan data 2020, in India, Breast Cancer accounted for 13.5 per cent (178361) of all cancer cases and 10.6 per cent (90408) of all deaths. The ad campaign highlights Fujifilm’s cutting-edge mammography solutions, which play a pivotal role in early breast cancer detection.

    Expressing her views on the film, Bendre says, “It’s a simple message, early detection can save lives. This film beautifully encapsulates how early detection can play a crucial part in winning the battle against breast cancer. Together with FUJIFILM India, I am advocating for early detection, empowering women to step forward confidently and undergo timely screenings. Let’s Find it Early. Fight It Early.”

    Speaking on the remarkable ad film, FUJIFILM India managing director Koji Wada averred, “We take immense pride in creating and releasing this ad film featuring our esteemed brand ambassador for breast cancer screening advocacy, Sonali Bendre. Her remarkable battle against cancer has ignited hope among numerous cancer survivors. Our dedication lies in providing state-of-the-art technological solutions and advanced medical devices to facilitate early screening and diagnosis.”

    FUJIFILM India vertical head, corporate communications & CSR Abhi Shekhar Singh added, “Shot with a crew of over 100 people, this ad film was done in 1 day in Mumbai. As a brand professional, this was a very proud moment for me because this was shot on Fujifilm Fujinon Premista Cine lenses and the Director and Director of Photography have done good justice to the treatment and made the storytelling very empathetic. I hope the campaign would be able to take the corporate message of Fujifilm to its audience and would be able to resonate the ethos of realization of a sustainable society basis the Sustainable Value Plan 2030 of Fujifilm Group.”

    “It is a matter of pride that we were able to carry out the social message on early detection of breast cancer through our creative planning. The subject is challenging and from a creative perspective, it was Hakuhodo Sync’s effort to make the treatment very classy yet hard-hitting. The Corporate Advertising mandate of FUJIFILM India has grown strength by strength and we are very happy to add-value to the good social efforts of the brand,” said Hakuhodo Sync Private Ltd business partner Vineet Grover.

    FUJIFILM India’s alliance with Bendre as the brand ambassador for the breast cancer screening advocacy of Healthcare Business signifies a milestone in their relentless pursuit of improving healthcare outcomes and creating a society that values preventive healthcare. FUJIFILM India is at the forefront of women’s diagnosis, offering an extensive array of diagnostic products that are bolstering its presence in the Indian diagnostic market. The ad culminates with a powerful and impactful message stressing the significance of early detection: ‘Let’s find it early. Fight it early.’