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Tag: Abhay Singhal

  • InMobi names Kunal Nagpal as chief business officer to spearhead ad empire makeover

    InMobi names Kunal Nagpal as chief business officer to spearhead ad empire makeover

    MUMBAI: Mobile advertising heavyweight InMobi has tapped Kunal Nagpal as its new chief business officer for advertising, tasking him with orchestrating a bold unification of its ad platforms—including the newly launched Glance AI, InMobi DSP, and the InMobi Exchange.

    The newly minted role is a key move in InMobi’s ongoing push to centralise its global go-to-market (GTM) strategy and tighten its grip on the evolving world of programmatic, AI-led, and first-party advertising.

    “We are on a transformative journey to build a stronger, more unified team and the ability to better adapt to market needs,” says InMobi Advertising CEO & co-founder Abhay Singhal. “Centralizing our advertising GTM across all product lines is essential for maintaining our growth momentum, and Kunal’s proven expertise with the company across InMobi Exchange positions him as the perfect leader for this initiative.”

    Over the past five years, Nagpal has helped scale InMobi Exchange into the second-largest full-funnel mobile SSP, expanding well beyond just mobile and in-app. In his new role, he’s now charged with monetising Glance AI—a generative AI commerce engine launched last month-while also aligning InMobi’s suite of ad products under one powerful umbrella.

    “The drive to redefine advertising through innovation requires strong leadership and bold strategies,” says Nagpal. “I am eager to embrace this challenge and collaborate with our incredible teams to generate even more value for our partners and customers.”

    Glance AI, InMobi’s latest innovation, lets users generate hyper-realistic fashion looks from a selfie using Google’s Gemini and Imagen models—creating one-tap shopping across 400+ brands. With Nagpal now at the helm, the platform is expected to play a larger role in InMobi’s monetisation machine.

  • InMobi Advertising enhances CMP for advanced privacy compliance

    InMobi Advertising enhances CMP for advanced privacy compliance

    Mumbai: InMobi Advertising, a provider of content monetisation and marketing technologies, has launched the next generation of the InMobi consent management platform (InMobi CMP). This self-service solution helps publishers align with changing global privacy regulations. InMobi CMP is a robust privacy management platform for mobile publishers, enabling them to navigate the complex privacy landscape.

    Privacy regulations such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA), along with standards like the Multi-State Privacy Agreement (MSPA), are continually evolving. InMobi CMP now helps more publishers foster user trust, enhance ad revenue, and ensure compliance by supporting the Global Privacy Platform (GPP) and offering expanded customisation for Unity apps.

    Two key features of this update include:

    1. Global privacy platform (GPP) support for apps and websites: InMobi CMP supports GPP for websites and apps (Android, iOS, and Unity). Implementing GPP ensures compliance with MSPA, covering regulations in California (CCPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), and Virginia (VCDPA).

    2. New UI customisation for Unity apps: Publishers can now personalise their consent models for any app, including Unity apps. This customisation feature allows adjustments to color schemes and font styles on consent prompts, improving user experience and consent rates.

    “Consumers are becoming increasingly aware of their data rights and InMobi Advertising has always been at the forefront of building solutions that help brands and publishers navigate the complex global privacy landscape,” said InMobi Advertising CEO Abhay Singhal. “For publishers, implementing robust consent management practices, like the InMobi CMP, demonstrates transparency and commitment to user privacy, building trust and improving engagement. By prioritising user experience and boosting consent rates, publishers can unlock increased advertiser demand for consented traffic.”

    According to a recent survey by InMobi Advertising, over 87 per cent of mobile phone users believe apps should protect their privacy, yet only 42 per cent feel that they do. Closing this expectation gap is crucial, as 77 per cent of respondents stated that trust in an app influences their likelihood to make in-app purchases.

    “BrainWave Games is committed to prioritising user privacy while navigating the challenges posed by ever-changing regulations,” said BrainWave Games CEO Mia Chen. “It’s not just about compliance but also about building user trust. Our consent management process focuses on user experience, ensuring it is easy to understand and use while seamlessly integrating with our app design and context.”

    Implementing a consent management platform is vital for protecting website and app visitors’ information and building their trust. InMobi CMP ensures data transparency and allows users to manage their data permissions, reinforcing a commitment to a transparent data relationship. Designed to provide a seamless and non-intrusive consent process, CMPs help prioritise user privacy and offer clear options for data consent, creating a positive experience that enhances user satisfaction and trust.

  • InMobi appoints Todd Rose as SVP, global business development

    InMobi appoints Todd Rose as SVP, global business development

    Mumbai: InMobi on Wednesday announced the appointment of Todd Rose as senior vice president of global business development. He will be based out of San Francisco and report to InMobi Group co-founder and CEO, InMobi Marketing Cloud, Abhay Singhal.

    Rose joins InMobi to operationalise and accelerate a cohesive data and identity strategy, as well as expand strategic partnerships for clients to better leverage InMobi’s end-to-end advertising solutions to activate audiences, drive meaningful connections and ignite growth, said the company in a statement.

    “We’re thrilled to welcome Todd to lead our business development team, build on our growth and spearhead the next chapter of global expansion,” said Singhal. “Todd has deep domain expertise and rich relationships across the advertising ecosystem. He will play an integral role in defining and institutionalizing business development for InMobi, further advancing and expanding our strategy to address the market opportunities ahead.”  

    Previously, Rose worked for InMarket as chief business development officer. He also spearheaded agency holding company partnerships and led sales of GeoLink, InMarket’s real-time activation platform. Rose joined InMarket via the acquisition of NinthDecimal, a leading location intelligence platform, where he served in a similar capacity as part of the management team for eight years. He managed all platform and publisher partnerships and helped transition NinthDecimal from a Wi-Fi advertising network to a leader in mobile location intelligence.

    Earlier in his career, Rose led business development for YP / AT&T Interactive and had stints in management consulting with both McKinsey & Company and Marakon Associates.

    “InMobi has amassed a set of assets to provide end-to-end digital marketing capabilities for clients that can readily be tailored to the needs of specific verticals,” said Rose. “The depth of InMobi’s integrations with publishers and its role across the advertising value chain has poised the company to unlock and martial first-party data, for both publishers and advertisers, in an increasingly privacy-focused world.”  

  • Tech Mahindra, InMobi collaborate for industry’s first video ad solution for mobile devices

    Tech Mahindra, InMobi collaborate for industry’s first video ad solution for mobile devices

    MUMBAI: Tech Mahindra Ltd, a leading provider of digital transformation, consulting and business reengineering services and solutions, announced a collaboration with InMobi, one of the world's leading mobile-focused Marketing Clouds, to offer the industry’s first video advertising solution for mobile, for advertisers like telecom providers and media and entertainment companies. The solution will transform mobile video advertising by enabling them to develop and distribute innovative and engaging video advertisements on mobile.

    The new solution is an addition to the capitalise component of Tech Mahindra’s VU platform (Video Unlimited) that caters to 4Cs of content: Create, Curate, Circulate, and Capitalize. Through this partnership, organisations will be able to take the video advertisements created at scale with Tech Mahindra and, through InMobi, distribute them to targeted audiences through leading global mobile applications.

    Tech Mahindra president, communications, media & entertainment business Manish Vyas said, “As a part of our TechMNxt charter, Tech Mahindra is committed to leverage next generation technologies and solutions to disrupt and enable digital transformation, and to build and deliver cutting-edge technology solutions. Our partnership with InMobi helps us in delivering connected experience to our telecom and media customers through the first of its kind adtech platform.”

    With industry-leading attribution, data analysis and programmatic expertise, InMobi is helping brands drive real connections through in-app environments and video. Through this partnership, Tech Mahindra customers will gain access to exclusive supply through InMobi Exchange, InMobi’s in-house programmatic mobile ad exchange, as well as additional supply sources through InMobi’s Demand-Side Platform, InMobi DSP. InMobi’s commitment to transparency and verifiable measurement through trusted third parties will be available by default to all Tech Mahindra customers working with InMobi.

    InMobi Group co-founder and InMobi Marketing Cloud CEO Abhay Singhal said, “We are excited to help the world’s biggest media and entertainment companies find and reach the right audiences through mobile with Tech Mahindra. InMobi’s unique data insights, precise audience segments and expertise in both programmatic and in-app environments will prove to be immensely valuable for Tech Mahindra’s customers looking to drive real connections with their consumers through mobile video advertising. Our commitment to full transparency and leading partnerships with third-party measurement and verification companies will help Tech Mahindra’s clients have the trust and vision needed to make in-app advertising work well on their terms.”

    As part of the TechMNxt charter, Tech Mahindra is focused on building an ecosystem that supports collaboration in the real sense. As a step in this direction, Tech Mahindra has collaborated with some of the finest businesses, working with academia, drawing from the millennial workforce and jointly creating cutting-edge technology solutions with partners.

  • WPP and InMobi Group enter into a multi-year strategic partnership to co-build unique benefits for marketers

    WPP and InMobi Group enter into a multi-year strategic partnership to co-build unique benefits for marketers

    Bangalore: WPP and InMobi Group have entered into a  long-term strategic partnership to build unique benefits for marketers. Leveraging the best of expertise from InMobi Group and WPP agencies, including GroupM and Kantar, the partnership aims to simplify complexity for Indian marketers.

    The collaboration between WPP and InMobi Group will enable brands to create personalized consumer experiences at scale. Through this partnership, brands will be able to translate up-to-the-moment insights into timely marketing action.

    WPP will provide in-depth expertise and a creative approach through four pillars – content, media, data and research. WPP’s GroupM will provide data-driven marketing and media planning with end-to-end audience insights integration and will also be sharing its unique engagement approach for in-app mobile content marketing. This partnership will also benefit from Kantar’s research insights, including recommendations that combine delivery, engagement and impact measures through media.

    InMobi Group will provide deep, mobile-first expertise across marketing software and media, data and consumer platforms. As a result of this partnership, brands will gain insights on and access to 200+ million mobile users in India through the InMobi Marketing Cloud, the only mobile platform to synthesize adtech and martech platforms. The InMobi Marketing Cloud includes Pulse, the world's leading mobile research platform and InMobi DSP, its in-app programmatic buying platform. Through Glance, the world's first screen-zero platform, brands will be able to reach more than 36 million Indian smartphone users on their lock screen. 

    CVL Srinivas, WPP country manager for India, said: "WPP's partnership with InMobi will simplify marketing processes for businesses. We recognize the challenges associated with managing and translating data insights into timely and relevant brand activity. Today's consumers are inundated with brand messages and we want to enable marketers to cut through the noise to provide their consumers with meaningful connections."

    "User journeys in a mobile-first world have become increasingly complex, and brands need an end-to-end solution that helps them to uncover and drive insights into action seamlessly," said Naveen Tewari, Founder & CEO of InMobi Group. "InMobi and WPP's strengths in technology and marketing expertise mean that we are best positioned to take the guesswork out of complex data and provide integrated solutions for brands to help them drive real connections with consumers."

    “WPP and InMobi have had a long-standing successful relationship,” said Abhay Singhal, Co-founder of InMobi Group and CEO of InMobi Marketing Cloud.  “We are thrilled with the evolution of this relationship into a strategic arrangement. We hope to co-create value for the entire ecosystem through innovation that leverages data, technology, media, and content.” 

    India represents one of the largest and fastest-growing consumer markets globally. WPP and InMobi Group's partnership will see both companies co-building more innovative mobile-first products for the future, to help position businesses ahead of the marketing curve.