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Tag: Abhay Parnerkar

  • Godrej Tyson Foods presents a diverse showcase of Yummiez and Real Good Chicken at AAHAR 2024

    Godrej Tyson Foods presents a diverse showcase of Yummiez and Real Good Chicken at AAHAR 2024

    Mumbai:  Godrej Tyson Foods Ltd (GTFL), a joint venture of Godrej Agrovet Limited and Tyson Foods, U.S.A, commanded a prominent presence at the 38th edition of AAHAR – The International Food and Hospitality Fair in New Delhi. GTFL’s showcase centered around its extensive product portfolio, anchored by the consumer favourite brands, ‘Real Good Chicken’ and ‘Godrej Yummiez,’ reiterating the company’s standing as a key player in the Hospitality, Restaurant, and Catering (HoReCa) segment.

    A leader in the frozen food category, GTFL offers a sizable range of over 50 frozen vegetarian and non-vegetarian ready-to-cook products under the ‘Godrej Yummiez’ brand. Noteworthy additions to the exhibit included the easy-to-cook Crispy Fried Chicken, Crispy Chicken Bites, nutritious Millets Patty, and the delectable Crispy Potato Starz along with range of Real Good Chicken processed poultry products. These offerings epitomize GTFL’s efforts in launching products as per evolving consumer preferences.

    The showcase underscored GTFL’s operational prowess, particularly in the Quick Service Restaurants (QSR) and Business-to-Business (B2B) segments. Leveraging Godrej’s robust supply chain expertise and Tyson’s capabilities in vertically integrated poultry processing, the collaboration strategically addresses the escalating demand for quality poultry in India. GTFL’s focus remains steadfast on serving the diverse needs of QSRs, hotels, restaurants, and cafes.

    GTFL, as a responsible corporate entity, provides high-quality, safe, and cost-effective frozen food products through its esteemed brands ‘Real Good Chicken’ and ‘Yummiez’. The company’s unwavering dedication to delivering world-class standards tailored to local tastes underscores its pivotal role in supporting India’s burgeoning food industry, quick-service restaurants, and modern retailers.

    Speaking on participating at AAHAR 2024, Godrej Tyson Foods Ltd CEO Abhay Parnerkar said, “The 38th edition of AAHAR provided us with a platform to showcase our extensive portfolio and the innovation we have achieved in the ready-to-cook category. With our prominent brands, Real Good Chicken and Yummiez, we have unwaveringly stayed true to our commitment to delivering quality food products to the B2B and B2C sectors. As we look to expand our retail & HoReCa footprint in FY25, AAHAR 2024 will provide us with an opportunity to have effective conversations with domestic & global customers.”

  • Godrej Yummiez introduces ‘Yummiez Crispy Fried Chicken’

    Godrej Yummiez introduces ‘Yummiez Crispy Fried Chicken’

    Mumbai: Godrej Yummiez, a leading brand of frozen ready-to-cook products from Godrej Tyson Foods Ltd (GTFL), is thrilled to announce the launch of its latest innovation, Yummiez Crispy Fried Chicken, a ready-to-cook crunchy snack that is convenient to make at home in just five to seven minutes. The brand also unveiled Yummiez Crispy Chicken Bites; bite-sized munchies made from premium boneless chicken. As the leading brand in the non-veg frozen ready-to-cook category, Godrej Yummiez continues to redefine the landscape with its offerings and innovations.  Crispy Fried Chicken and Crispy Chicken Bites become two fresh additions in Yummiez’s non-veg portfolio, having witnessed the launch of chicken sausage sachets, cocktail sausages, and prawns in the last one year.    

    As per a report released by Department of Animal Husbandry, Dairying & Fisheries in 2022, India’s chicken meat consumption is around 3 kg per person per year. The organised fried chicken category in India is estimated to be around INR 2000 crore, growing anywhere between 15-20% per annum. However, most consumers choose to enjoy fried chicken outside due to the hassle associated with cooking it at home and the inability to achieve recipe and taste matching restaurant like fried chicken. Identifying this need gap, Godrej Yummiez is offering a ready-to-cook variant bringing restaurant like taste to home along with convenience and ease. The ready-to-cook fried chicken also offers more value to consumers.

    Speaking on the launch of the new product, Godrej Tyson Foods Ltd CEO Abhay Parnerkar said, “Factors such as the rising popularity of ready-to-cook and value-added chicken products are driving up chicken consumption. As India’s leading player in ready-to-cook frozen products category, Godrej Yummiez recognizes consumer preference for indulging in fried chicken out of home, steering clear of the kitchen complexities and its preparation at home. Sensing the potential and the absence of hassle-free home options, we proudly introduce a ready-to-cook format of fried chicken that is super crunchy, tasty and can be made within just five to seven minutes.”

    He further added, “Our unique advantage lies in our vertically integrated operations, where we breed organic-fed chicken on our own farms. The best-in-class practices from Farm-to-Fork ensures that the chicken on offer is high protein, tender and juicier which can then be bought in various shapes and forms. This way we ensure there is complete control on the quality of chicken and consumers get only what we breed on our farms.”
     

  • Godrej Vikhroli Cucina launched “One Wish at a Time” for kids Christmas celebration

    Godrej Vikhroli Cucina launched “One Wish at a Time” for kids Christmas celebration

    Mumbai: Godrej Vikhroli Cucina, an owned media platform established by Godrej Industries dedicated to the food and culinary realm, recently launched its heartwarming initiative, “One Wish At A Time”, at the International Food and Beverage Awards 2023. This initiative set out to celebrate the “Joy of Giving” month by featuring a Christmas wishing tree. Three wishes were incorporated into Christmas ornaments for everyone to pick up and hang on the wishing tree installation. Every wish made for the children was fulfilled by Godrej Vikhroli Cucina along with partner brands Godrej Yummiez and Godrej Jersey. The wishing tree was then moved to Godrej One, Vikhroli, where employees, residents, and visiting public alike picked up wishes. To amplify the impact, a digital wishing tab was set up on the Vikhroli Cucina blog, allowing people across the country to participate. The response was overwhelming, with close to 1000 wishes collected both online and offline.

    Going beyond numerical milestones and simply delivering gifts to the children, Godrej Vikhroli Cucina further extended its impact, collaborating with Godrej Good and Green and Teach for India to host joyful celebrations for nearly 200 children across Mumbai and Hyderabad. These celebrations included engaging activities like paint stations, Christmas games with Santa, and a special dessert decoration session with senior leadership, including Tanya Dubash, Executive Director & Chief Brand Officer, Godrej Industries, Sujit Patil, Abhay Parnerkar and Bhupendra Suri.

    Godrej Industries Limited vice president & head – corporate brand & communications, Sujit Patil said, “At Godrej Industries Limited and Associate Companies, we believe in creating Goodness. #OneWishAtaTime has been one such initiative that aspired to spread joy and greetings of the festive season amongst underprivileged kids.”

    “Unveiled at a celebrity event, the initiative witnessed celebrity chefs, content creators and influencers from the food space making a wish that would be fulfilled by Godrej Vikhroli Cucina through Godrej Jersey and Godrej Yummiez. We further expanded the initiative to the larger public through our digital platforms to garner more wishes allowing people to feel the joy of giving.” He added.

    Sharing the vision, Godrej Tyson Foods Limited CEO Abhay Parnerkar said, “Godrej Yummiez’s collaboration with Vikhroli Cucina for One Wish At A Time, goes beyond a mere partnership as it reflects our dedicated commitment to creating a lasting and meaningful impact on the lives of individuals. Through this initiative, we seek to uplift the festive occasions for kids and infuse their lives with joy. As a ready-to-cook food brand known for offering wide range of products, Godrej Yummiez aims to touch the lives of households positively and add to their special moments”

    Commenting on the initiative, Godrej Jersey CEO Bhupendra Suri said, “We have always believed in giving back to the community and making a positive impact in the lives of people. In sync with the same, it was an honour for us at Godrej Jersey to partner with Godrej Vikhroli Cucina for the ‘One Wish at a Time’ initiative. Seeing the excitement and delight in the eyes of the children as they participated in the festivities and received their Christmas wishes was truly heartwarming. We’re proud to play a part in creating memories that will last a lifetime, and we hope that this gesture brightens their holiday season.”

    Vikhroli Cucina’s One Wish at a Time initiative offered a distinctive chance for individuals to celebrate with purpose, proving that the greatest gift is the spirit of giving itself.

  • Godrej Yummiez makes the category-first move of sachetisation of frozen foods

    Godrej Yummiez makes the category-first move of sachetisation of frozen foods

    Mumbai: Godrej Yummiez, a leading brand of frozen ready-to-cook products from Godrej Tyson Foods Ltd (GTFL), disrupts the frozen foods category by bringing the sachetisation format.  In a category-first move, Yummiez has launched protein-rich pack of two chicken sausage at a very affordable price of Rs 30. The two sausages in this sachetised format offer a combined value of upto 7 grams of protein. This sachetisation of frozen foods like sausages, will democratize frozen foods by making them affordable and accessible for everyone. It is expected to increase consumption of frozen foods amongst masses not only in metropolitan areas but also in Tier II cities and towns.

    The frozen foods category in India currently has a penetration rate of less than 5%, indicating ample room for expansion. Traditionally, both vegetarian and non-vegetarian frozen foods have been priced between Rs 170 and Rs 300. To stimulate category growth and reach a wider audience in various cities and demographics, it is crucial to make these products more accessible by offering them at more affordable price points.

    Chicken sausage is typically considered a protein-rich food. Furthermore, there is a growing demand for cold cuts such as sausages, driven by increased exposure through travel experiences and a preference for protein-rich, minimally cooked foods.  This trend is extending beyond metro cities to Tier II and non-capital cities. Recognizing this need, Yummiez, as a leading player in the category, took the initiative to offer its best quality Yummiez chicken sausage in an innovative mini pack priced at just INR 30.  Whether it is the morning omelette, favorite wrap, pizza topping or a green salad, sausage is a versatile product and a perfect accompaniment for every meal anytime of the day.

    Commenting on the launch, Godrej Tyson Foods Ltd CEO Abhay Parnerkar said, “As one of India’s trusted frozen food brands, Godrej Yummiez has pioneered sachetisation in frozen foods making them accessible for everyone. Pricing has been a significant hurdle for consumers when it comes to adoption of frozen foods, and we have significantly lowered the range start buying price by 80% with INR 30 chicken sausage. This empowers individuals to purchase frozen foods based on their consumption preferences and moods without the hassle of storing or freezing in larger quantities.”

    He further added, “Our new chicken sausage aligns well with budget-conscious consumers, also making it a suitable choice for the evolving tier 2 markets. The product is relevant for everyone right from households to outstation students, bachelors and so on. our strategic partnerships with PVR Inox will help raise awareness about this new format and tap into a diverse audience.”

    To promote this innovative format amongst consumers from various demographics, Godrej Yummiez has extended its partnership with PVR Inox, the largest chain of multiplexes in India. Godrej Yummiez along with PVR INOX, is running awareness program in Kolkata, Bangalore, and Hyderabad, whereas 60-second messages of the new format will be showcased on 53 select screens.  

  • Godrej Yummiez & IRCTC bring Yummiez Millet Patty to passenger trains

    Godrej Yummiez & IRCTC bring Yummiez Millet Patty to passenger trains

    Mumbai: As 2023 is being celebrated as the International Year of Millets, Godrej Yummiez, a leading brand of frozen ready-to-cook products from Godrej Tyson Foods Ltd (GTFL), and Indian Railway Catering and Tourism Corporation (IRCTC), collaborated to bring millet patty in passenger trains. Introduced earlier this year, Godrej Yummiez Millet Patty received an overwhelming response from households who appreciated the nutritious and tasty patty variant made from millets like Jowar (Sorgum) and Bajra (Pearl Millet). Taking the success ahead, through the collaboration between Godrej Yummiez and IRCTC, the millet patty is now served during breakfast on Rajdhani and August Kranti trains enroute Mumbai – Delhi – Mumbai.

    Godrej Yummiez developed the millet patty as an innovative snack option. The snack is made using individual quick freeze (IQF) technology to help keep it fresh with no preservatives. With high fiber content and vitamins of millet blended with a flavorful mix of herbs and spices, these patties are sure to make snacking tasty as well as nutritious.

    Rajdhani and August Kranti trains stand as iconic legacies within the Indian railway network, celebrated for their exceptional service and remarkable food offerings. The partnership between Godrej Yummiez and IRCTC holds the intent to elevate the adoption of millets, promoting their significance even in the most massive railways network. This pioneering collaboration is already underway as a pilot program on Mumbai – Delhi – Mumbai routes of Rajdhani and August Kranti trains. This initiative caters to thousands of passengers traveling between Maharashtra, Gujarat, Rajasthan, and Delhi.

    Godrej Tyson Foods Ltd CEO Abhay Parnerkar said, “Till recently, the adoption of millets was low due to the perception that they are not tasty and are not easy to cook. This has changed drastically and now every household is embracing the goodness of millets. We supported this adoption by bringing together the nutrition of millets in a ready-to-cook convenient format and launching them in a mass-accepted ‘patty’ variant. Godrej Yummiez Millet Patty is a preservative-free snack that symbolizes our commitment to innovation, nutrition, and convenience.”

    He further added, “We are extremely pleased to further extend the delectable Godrej Yummiez millet patty to passengers aboard the Rajdhani and August Kranti trains. IRCTC is the most prestigious entity having one of the biggest catering operations in trains across the country. Our exclusive partnership with IRCTC combines their extensive reach and expertise in railway catering with Godrej Yummiez’ s culinary excellence, resulting in an exceptional food experience of millets.”

    Indian Railway Catering and Tourism Corporation (Western Zone) group general manager Rahul Himalian said, “Being the International Year of Millets, we are constantly evaluating ways to add millets to our food menu merging both nutrition and taste. At IRCTC, we always pledge to provide passengers with quality and tasty food spread. Godrej Yummiez Millet patty on Rajdhani and August Kranti trains taken onboard on a pilot basis reinforces IRCTC’s dedication to offer passengers interesting and delectable millet-based food options. We are proud to introduce this product as a pilot as it supports the vision of mainstreaming millets through IRCTC’s catering operations across the massive Indian railways’ network. We tried and tested the product before serving it to our passengers. We are anticipating positive acceptance of Godrej Yummiez Millet Patty which is a perfect snack that is nutritious and convenient ready-to-cook item.”

    Chef Varun Inamdar said, “Millets have always been seen as a bland grain, but that’s starting to change. Even though millets are often overlooked, they are incredibly nutritious and versatile grains that everyone should consume. Millets are a good source of iron, magnesium, phosphorus, and zinc. In the past, people may have found cooking millets more cumbersome. But now, there are various convenient ways to cook and consume the super-grain. From millet-based porridge to millet salads, and even baked goods, there are now different ways to enjoy millet which is tasty yet nutritious. One can now even consume millet in the form of patties with Godrej Yummiez Millet Patty. It is a great way to get your daily dose of millets. Moreover, it’s easy, affordable and convenient to store as well.”

    Today, the Godrej Yummiez portfolio consists of more than 50 veg and non-veg products. Godrej Yummiez Millet Patty is available in supermarkets and leading e-commerce retail outlets across India at Rs. 180 in packs of 370 grams. Yummiez Millet Patty is made from excellent quality ingredients and is ready to cook. It can be deep-fried, air-fried or shallow-fried and served hot.

  • Godrej Yummiez and IRCTC introduce millet patty on trains

    Godrej Yummiez and IRCTC introduce millet patty on trains

    Mumbai: As 2023 is being celebrated as the International Year of Millets, Godrej Yummiez, a leading brand of frozen ready-to-cook products from Godrej Tyson Foods Ltd (GTFL), and Indian Railway Catering and Tourism Corporation (IRCTC), collaborated with bring millet patty in passenger trains. Introduced earlier this year, Godrej Yummiez Millet Patty received an overwhelming response from households who appreciated the nutritious and tasty patty variant made from millets like Jowar (Sorgum) and Bajra (Pearl Millet). Taking the success ahead, through the collaboration between Godrej Yummiez and IRCTC, the millet patty is now served during breakfast on Rajdhani and August Kranti trains en route Mumbai – Delhi – Mumbai.

    Godrej Yummiez developed the millet patty as an innovative snack option. The snack is made using Individual Quick Freeze (IQF) technology to help keep it fresh with no preservatives. With high fibre content and vitamins of millet blended with a flavorful mix of herbs and spices, these patties are sure to make snacking tasty as well as nutritious.  

    Rajdhani and August Kranti trains stand as iconic legacies within the Indian railway network, celebrated for their exceptional service and remarkable food offerings. The partnership between Godrej Yummiez and IRCTC holds the intent to elevate the adoption of millets, promoting their significance even in the most massive railway network. This pioneering collaboration is already underway as a pilot program on the Mumbai – Delhi – Mumbai routes of Rajdhani and August Kranti trains. This initiative caters to thousands of passengers travelling between Maharashtra, Gujarat, Rajasthan, and Delhi.

    Godrej Tyson Foods Ltd CEO Abhay Parnerkar said, “Till recently, the adoption of millets was low due to the perception that they are not tasty and are not easy to cook. This has changed drastically and now every household is embracing the goodness of millets. We supported this adoption by bringing together the nutrition of millets in a ready-to-cook convenient format and launching them in a mass-accepted ‘patty’ variant. Godrej Yummiez Millet Patty is a preservative-free snack that symbolizes our commitment to innovation, nutrition, and convenience.”

    He further added, “We are extremely pleased to further extend the delectable Godrej Yummiez millet patty to passengers aboard the Rajdhani and August Kranti trains. IRCTC is the most prestigious entity having one of the biggest catering operations in trains across the country. Our exclusive partnership with IRCTC combines their extensive reach and expertise in railway catering with Godrej Yummiez’s culinary excellence, resulting in an exceptional food experience of millets.”

    Indian Railway Catering and Tourism Corporation (Western Zone) group general manager Rahul Himalian said, “Being the International Year of Millets, we are constantly evaluating ways to add millets to our food menu merging both nutrition and taste. At IRCTC, we always pledge to provide passengers with quality and tasty food spread. Godrej Yummiez Millet patty on Rajdhani and August Kranti trains taken onboard on a pilot basis reinforces IRCTC’s dedication to offering passengers interesting and delectable millet-based food options. We are proud to introduce this product as a pilot as it supports the vision of mainstreaming millets through IRCTC’s catering operations across the massive Indian railways’ network. We tried and tested the product before serving it to our passengers. We are anticipating positive acceptance of Godrej Yummiez Millet Patty which is a perfect snack that is a nutritious and convenient ready-to-cook item.”

    Chef Varun Inamdar said, “Millets have always been seen as a bland grain, but that’s starting to change. Even though millets are often overlooked, they are incredibly nutritious and versatile grains that everyone should consume. Millets are a good source of iron, magnesium, phosphorus, and zinc. In the past, people may have found cooking millets more cumbersome. But now, there are various convenient ways to cook and consume the super-grain. From millet-based porridge to millet salads, and even baked goods, there are now different ways to enjoy millet which is tasty yet nutritious. One can now even consume millet in the form of patties with Godrej Yummiez millet patty. It is a great way to get your daily dose of millets. Moreover, it’s easy, affordable and convenient to store as well.”

    Today, the Godrej Yummiez portfolio consists of more than 50 veg and non-veg products. Godrej Yummiez millet patty is available in supermarkets and leading e-commerce retail outlets across India at Rs. 180 in packs of 370 grams. Yummiez millet patty is made from excellent quality ingredients and is ready to cook. It can be deep-fried, air-fried or shallow-fried and served hot.