ITV

Tag: Abhay Oswal

  • RK Arora joins News Nation as CEO

    RK Arora joins News Nation as CEO

    MUMBAI: In a major industry move, RK Arora, who is credited with building brands in the news broadcasting space, has been roped in as chief executive officer (CEO) of News Nation Network. He has a standout track record, result-oriented approach and has a deep understanding of the news ecosystem.

    He will report to the Board. Arora has an experience of 24 years and brings with him industry expertise and formidable credentials.

    In his new role, Arora will spearhead overall responsibility of strategic and operational management of News Nation Network and will oversee the Group’s portfolio of assets spanning news broadcasting.

    Arora was, until recently, a Group CEO of ITV Network and managed group’s six news channels –NewsX, India News and four regional news channels in the Hindi heartland and was instrumental in the company’s transformation and its unprecedented growth within a short span of two years. Prior to ITV Network, he was the CEO with BAG Network (News 24, E24 and Darshan 24). He was also associated with India TV since its inception.

    News Nation Network chairman Abhay Oswal said, “Arora’s illustrious track record make him an ideal choice to lead News Nation Network. He brings a unique combination of astute business acumen and in-depth industry knowledge. Arora has the vision, tenacity and integrity to ensure that News Nation Network will quickly become the success we expect it to be and we are committed to support him to strengthen the company’s leadership in the news genre.”

    On his appointment, Arora said, “I am delighted to be joining News Nation Network as chief executive officer as it moves into the next exciting phase of growth and development. I’ve watched News Nation Network’s impressive strides on both the programming front and in building a unique content network that is clearly unmatched in the marketplace. The company is in a perfect position to dramatically expand in the market and I’m thrilled to take on the role and be a part of the success of News Nation Network.”

  • Notching up visibility: News Nation

    Notching up visibility: News Nation

    MUMBAI: It’s already very crowded in the Hindi news genre, but this new entrant believes it can make a difference.

    Enter News Nation: the Hindi news channel launched in February, promoted by Newsnation Network, having Abhay Oswal as chairman and veteran journalist Shailesh Kumar as editor in chief.

    Targeted at an educated and sophisticated Hindi-speaking audience and offering insights into politics, crime, corruption, cricket and Bollywood, the channel is now preparing to announce its arrival on the Hindi news stage.

    While work on News Nation began one-and-a-half years ago, the marketing campaign only started taking shape three to four months back. According to sources, approximately Rs 10-12 crore have been spent on the entire promotional campaign.

     Of which, the TVC campaign branded ‘Khabrein Jo Banti Hai Aapki Power’ kicked-off on 18 September and will run till the end of this month on channels including Colors, Star Plus, Sony, Sab, Life OK, Sony Max, Star Gold, Movies OK, Times Now, CNN IBN, ET Now, CNBC TV 18, CNBC Awaaz, NGC, Discovery and Animal Planet. Both TVCs created by McCann Erickson sport a retro look and give the message that News Nation will keep audiences up-to-speed with ‘news they can use’.

    With HSM markets in the age group 15+ male across SEC A B and C as the channel’s target audience, advertisements have been placed in key spots during the day such as the popular show Comedy Nights with Kapil on Colors, the Lootera premiere on Sony, and the soon to premiere Once Upon Ay Time in Mumbai Dobaara also on Sony.

     

    Meanwhile, radio and outdoor campaigns are scheduled to begin mid-October, to run till the first week of November. Regular advertisements will run across prominent radio stations in Delhi, Mumbai, Ahmedabad and Jaipur. Apart from these, contests will run either as contest on the TVC or as election-based.

    Across the HSM market, 10-11 cities will witness outdoor advertising from News Nation. Approximately 810 hoardings and bus shelters and transportation vehicles have been blocked to feature the channel’s ads. Trade sites are a priority on the digital front. A search engine optimisation will soon be conducted, allowing visibility to increase four-fold. The digital department, operated by a five-member team, aims to get more robust.

    The entire campaign is being handled by a marketing team comprising three of the 320 employees in the organisation which includes everyone in the head office in Noida and bureaus in Delhi, Mumbai and Kolkata as also the Hindi-speaking states. As of now, News Nation has no plans to enter the southern market.
    Now that there’s a newbie in an already cluttered Hindi news space, only time will tell if it creates a unique identity or blends into the crowd.