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Tag: Abhay Bhutada

  • Poonawalla Fincorp launches a new campaign “Log toh Sawaal Karenge Hi”

    Poonawalla Fincorp launches a new campaign “Log toh Sawaal Karenge Hi”

    Mumbai: Poonawalla Fincorp Ltd, a Cyrus Poonawalla group-promoted non-banking finance company, launched the digital campaign ‘Log toh Sawaal Karenge Hi’. With this new campaign, Poonawalla Fincorp throws light on how people end up taking loans at high interest and pay higher EMIs despite having good credit behaviour and high credit scores. This campaign is targeted at borrowers with high credit scores to explore hassle-free loan offers of Poonawalla Fincorp with affordable interest rates, and other benefits and to consider transferring their high-interest loans to Poonawalla Fincorp. Borrowers can also check their credit scores with Poonawalla Fincorp without any charges.

    This campaign has two short humourous and witty films, creating awareness about Poonawalla Fincorp’s capabilities of providing instant & hassle-free loans at low interest rates to people with high credit scores through its website, mobile application, or call centre platforms.

    Watch the films from the ‘Log toh Sawaal Karenge Hi’ campaign:

    Poonawalla Fincorp managing director Abhay Bhutada said, “The tendency of high demand for consumer loans during the festive season gets fuelled due to multiple reasons such as home renovations, vacations, weddings, or purchase of consumer durables, etc.

    We have observed that during the festive season, people end up taking high-interest loans without doing proper due diligence despite having a good credit history and high credit score which creates an unnecessary burden of paying high EMIs. The purpose of this campaign is to create awareness about how to choose the right loan service provider like Poonawalla Fincorp which can help a borrower explore the best loan offers at attractive interest rates with no hidden charges. We at Poonawalla Fincorp always believe in offering best-in-class customer-centric products and solutions to enable dreams and fulfil the financial needs of our customers. This campaign highlights our value proposition of being the most transparent and end-to-end digital lending NBFC, committed to offering instant hassle-free loans to customers with high credit scores.” 

  • Poonawalla Fincorp’s Raksha Bandhan film redefines sibling bond

    Poonawalla Fincorp’s Raksha Bandhan film redefines sibling bond

    Mumbai: Poonawalla Fincorp Ltd, a Cyrus Poonawalla group promoted non-deposit taking systemically important non-banking finance company (ND-SI-NBFC), released a special film on the occasion of Raksha Bandhan to celebrate the unique bond between a brother and a sister and how the relationship has evolved with changing times. The film narrates some heart-touching moments between a sibling duo and highlights the pivotal role played by the sister in fulfilling her brother’s dreams with a new perspective in modern times.

    Poonawalla Fincorp MD Abhay Bhutada said, “The film serves as a much-needed breakthrough in the way sibling relationships are viewed in the society. The essence of the campaign stems from the fact that sisters are also equally capable of providing unwavering support to their brothers, be it emotional or tangible. Through this film, we aspire to boost our value proposition as an end-to-end digital lending NBFC that offers instant and hassle-free loan disbursals. Our instant personal loan offerings enable your and your loved one’s dreams.”

    Released on the company’s digital channels, the film highlights the endearing bond between a brother and sister by depicting the friendly banter and mischief that ensues in the household. The younger brother is an aspiring fashion designer and dreams of visiting Paris, the fashion capital of the world to excel in his career. On the day of Raksha Bandhan, his elder sister finds out that her brother has qualified for an internship with a design studio in Paris. Overjoyed, she decides to step up and support her brother’s dreams by sponsoring his ticket to Paris, with the help of Poonawalla Fincorp’s collateral-free personal loan offering. The young and budding fashion designer is overwhelmed with emotions and hugs his sister affectionately, expressing his gratitude.

    This heart-touching tale signifies the importance of breaking down stereotypical barriers and treating familial relationships and the bond not defined by gender, roles, or any other factors. It also highlights how Poonawalla Fincorp’s convenient and accessible financial solutions empower family members to enable their dreams.