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Tag: Abhay Bahugune

  • Hungama’s Heftyverse teams up with Van Heusen for virtual fashion exploration

    Hungama’s Heftyverse teams up with Van Heusen for virtual fashion exploration

    Mumbai: Heftyverse, an innovative Metaverse initiative by Hungama Digital Media, joins hands with Van Heusen, a fashion powerhouse brand for men and women from Aditya Birla Fashion and Retail Ltd to redefine the online shopping experience by leveraging the power of 3D worlds. Through this ground-breaking collaboration, Heftyverse offers users a one-of-its-kind fusion of entertainment and fashion.

    Hungama and Aditya Birla Fashion and Retail Ltd are set to kick off this collaboration by introducing Van Heusen to the platform, infusing personal expression and variety in virtual fashion. At the heart of Heftyverse’s offerings is Avatar Customization, which allows users to personalize their avatars with outfits and styles from Van Heusen.

    This unique collaboration will not only help users style their Avatars but will also allow users to share their stylized looks on social media. Users will also be able to buy the Van Heusen styles offered on Hevtyverse in real life on Van Heusen’s brand website, effortlessly transitioning between the virtual world to the physical. This purposeful move aims to drive platform adoption, enhance user engagement, and encourage e-commerce transactions. Beyond spotlighting a renowned brand and integrating diverse styles, this collaboration also marks a significant milestone in Heftyverse’s evolution, redefining virtual fashion and promising users an unparalleled online shopping experience. The platform Heftyverse has been developed in partnership with Ink In Caps.

    Expressing his excitement on the launch, Hungama Digital Media founder and MD Neeraj Roy said, “Teaming up with Aditya Birla Fashion and Retail Limited for this exciting initiative marks a significant milestone for Heftyverse and Hungama Digital Entertainment. This collaborative effort propels us into the immersive world of the Metaverse, where digital fashion and captivating experiences seamlessly merge. Our objective is to redefine the landscape of online shopping by offering users an electrifying fusion of entertainment and fashion within Heftyverse. This launch is a testament to our relentless drive to break barriers and nurture innovation, ensuring our users are always at the forefront of the dynamic digital space.”

    Van Heusen COO Abhay Bahugune said, “We are pleased to collaborate with Hungama’s Heftyverse, a partnership that further strengthens our brand’s commitment to innovation. With this initiative, we aim to elevate the intersection of fashion and digital entertainment, creating a synergy that resonates with the dynamic lifestyles of our discerning new-age consumers.”

    Ink In Caps director Manish Kakkar “We are excited about this innovative venture. Through our partnership, we aim to seamlessly elevate the online shopping experience by integrating immersive technology. This collaboration reflects our commitment to pushing boundaries and delivering cutting-edge solutions to enhance user engagement and satisfaction. We look forward to continuing our successful partnership and delivering exceptional results together.”

    Heftyverse is now available on browsers laptops and mobile devices and is poised to revolutionise the online shopping landscape within the metaverse. Follow the link to know more-

    ttps://world.heftyverse.xyz/login

  • Van Heusen forays into the premium wedding space; Launches Van Heusen weddings

    Van Heusen forays into the premium wedding space; Launches Van Heusen weddings

    Mumbai: Van Heusen, a fashion powerhouse brand for men and women from Aditya Birla Fashion and Retail Ltd, has launched its biggest media campaign to date for its recently introduced premium wedding collection, Van Heusen Weddings.

    As a brand synonymous with workwear for young professionals, Van Heusen has broadened its product portfolio to cater to the ever-evolving lifestyle of the modern consumer. With the Van Heusen Weddings campaign, the brand marks its entry into the premium wedding suits and blazers space.

    This collection embodies the highest degree of refinement and meticulous attention to detail, making it the ideal choice for discerning modern consumers who seek to leave an indelible mark on their special day.

    Van Heusen COO Abhay Bahugune said, “We are delighted to unveil our latest campaign, Van Heusen Weddings. At Van Heusen, we recognize that suits have transcended their traditional roles in corporate settings. This campaign signifies the launch of our premium ceremonial suits and blazers collection, tailored to the discerning consumer. The collection showcases unique colours, sophisticated embellishments, and premium fabrics, heralding a fresh interpretation of wedding attire.”

    Van Heusen’s wedding campaign stays true to the brand’s promise of “fashion meets innovation” and brings to life the sophistication of modern premium weddings with the signature action-packed style of storytelling, which is true to the brand. The collection will be available in over 400 retail stores spanning more than 170 towns. Additionally, this collection can also be found online in marketplaces like Flipkart, Amazon and Myntra, as well as on the brand’s official website and app.

    Famous Innovations CEO Mithila Saraf said, “Van Heusen has always epitomized power and action, as symbolized by the Knight archetype. The brand had already carved a distinctive identity in workwear by embracing designs tailored for movement, flexibility and performance. In our effort to make an impact in the premium wedding attire segment, we sought to align the brand’s identity with a category that traditionally stands in stark contrast. Our solution lies in dynamically showcasing premium wedding wear, a departure from the conventional approach. Coupled with the distinctive Coffee Gold colour being introduced by the brand, this strategy ensures that Van Heusen distinguishes itself in the crowded wedding and special occasion market.”

    This Van Heusen “Weddings” campaign will be reinforced by a comprehensive 360-degree multimedia promotion plan, guaranteeing its extensive reach across national media platforms, including television, digital channels, print publications, and outdoor advertising. Additionally, the campaign will be prominently featured during the highly coveted ICC World Cup on Disney Hotstar, further solidifying its national presence and impact.

  • Van Heusen unveils next edition of innovative formalwear

    Van Heusen unveils next edition of innovative formalwear

    MUMBAI: Van Heusen, India’s premium menswear brand from Aditya Birla Fashion and Retail Ltd reveals the next edition of MOVE LABS COLLECTION, a uniquely engineered line for the contemporary man. The brand has launched a thrilling new TVC featuring international Parkour artist Chase Armitage performing gravity-defying stunts, attired in the ergonomically tailored garments. Under the umbrella of Move Labs, the brand has launched THE AIRPORT COLLECTION. Crafted from new-age blends of ultra- stretchable fabric, the collection is lightweight, wrinkle-free and allows ease of movement that makes travelling seamlessly comfortable which resonates with the fast-paced lifestyle of consumers today.

    The brand has launched a comprehensive marketing campaign which will debut nationally across multiple mediums – television, cinema, social media and out of home. Conceptualised by Famous Innovations the 45 seconds film will be aired nationally across 1300+ movie screens, digital, electronics and will be supported through a diverse promotion strategy in the upcoming months.  

    The AIRPORT COLLECTION from MOVE LABS consists of pieces which enhance the functionality of menswear. The collection boasts of knitted trousers and blazers in a colour palette of modern blues, dusty olives, corals and neutrals. The bi-stretch suit which is a fashion marvel is equipped with auto-flex waist band, elbow stretch and gripper for unrestricted movement.  

    Speaking on the campaign Van Heusen COO Abhay Bahugune said “The newest AIRPORT COLLECTION from MOVE LABS defines the dynamic achievers, the modern man with a curated personal sense of style, which is confident, precise, classy and compliments his busy lifestyle. For this fresh campaign we are pleased to renew our partnership with Chase Armitage whose parkour skill uncovers the versatility of the newest MOVE LABS Collection. The brand is reaffirming its commitment to the latest project of the season which has already gained a reputation amongst our patrons, with the tagline: Power to MOVE.”

    Set inside a busy airport the fast-paced TVC puts the spotlight on Chase Armitage who helps an aide worker retrieve her travel documents in the nick of time. He exhibits powerful parkour stunts, crossing hurdles making his way through the meandering crowd thus displaying determination and resilience. He is sporting the latest collection from MOVE LABS with the Van Heusen motif emblazoned on his cuff. His spirit which is similar to his choice of attire stays powerful, prepared, fluid and in action.

    Van Heusen creative director Saikat Mitra added “The distinct construction within the pieces of this line is what defines incomparable and unique tailoring. The line exudes a powerful amalgamation of performance infused style and dynamic comfort. With our latest MOVE LABS Collection – formalwear are no longer deemed restrictive and monotonous. The aesthetically fresh designs render innovation and functionality to the wardrobe of a man proposing to conquer everyday styling while staying sharp and active.”

    Famous Innovations business head Mithila Saraf added, "This campaign takes forward the promise of free movement that was established with our London parkour film last year. In addition to being dynamic and high on adrenaline, the campaign also shows the brand in a new light by featuring a protagonist who uses his powers for the greater good. It was an action-packed experience in filmmaking as every stunt was shot live without any CGI. With these campaigns, our aim is to create a new narrative in the stoic and serious category of men's formals, and therefore make the category aspirational for the young once again."

  • Van Heusen unveils Jacqueline Fernandez as face for handbags

    Van Heusen unveils Jacqueline Fernandez as face for handbags

    MUMBAI: India’s leading power dressing brand from Aditya Birla Fashion and Retail Ltd has announced Bollywood actress Jacqueline Fernandez as the face of Van Heusen’s ‘Women’s Handbags’ segment. The latest ‘Carry Your World’ campaign celebrates a woman’s everyday multi-dimensional brilliance.

    Commenting on the association, Van Heusen COO Abhay Bahugune said, “We are excited to have Jacqueline on board for the new range of Van Heusen bags themed ‘Carry Your World’. The vision of our latest line of handbags captures her captivating spirit and independent persona. With her eclectic style and on-trend identity she embodies the confident outlook of the consumers, inspiring them to take on the world with style.”

    Jacqueline Fernandez added, “I am excited to join the Van Heusen family and be a part of the brand’s long history of bringing in modernity, spontaneity, self-expression, and individuality through their range of edgy cosmopolitan design of bags for contemporary women.”

    Van Heusen Creative Director Saikat Mitra mentioned, “We are happy to present the Van Heusen Bags range for the smart and sophisticated women of today. The collection fuses the best of international designs with modern functional forms and signature Van Heusen aesthetics. The collection promises to deliver trendy fashionable bags for a wide variety of occasions and the multiple worlds of women. These bags are the best blend of form and function to create fashion bags for ‘every woman – every time.”

    He further added, “Each bag is thoughtfully designed to be paired with sharp aesthetics of Van Heusen’s women range – be it fusion formals, day casuals, fusion or evening collections.”

    The latest collection of handbags from the ‘Carry Your World’ line, which will soon be available at Van Heusen stores across the country and on Amazon.in, will feature a refined look for today’s modern woman.  The prices will range from Rs 799 to Rs 3499, with wallets starting at Rs 799 and bags starting at Rs 1499.