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Tag: ABC

  • Verified print publications to get higher rates for DAVP ads

    Verified print publications to get higher rates for DAVP ads

    NEW DELHI: A new marking system has been introduced for the first time in the government’s advertisement policy to incentivise newspapers which have better professional standing and get their circulation verified by the Audit Bureau of Circulation (ABC) or the Registrar of Newspapers in India (RNI). This will also ensure transparency and accountability in the release of advertisements by the Directorate of Advertising and Visual Publicity which is the nodal advertising agency of the government.

    The marking system is based on six objective criteria with different marks allotted to each criterion. The criterion includes circulation certified by ABC/RNI (25 marks), EPF subscription for employees (20 marks), number of pages (20 marks), subscription to wire services of UNI/PTI/Hindustan Samachar (15 marks), own printing press (10 marks), annual subscription payment to PCI (10 marks). Advertisements shall be released by DAVP to newspapers based on marks obtained by each newspaper.

    The innovation is part of the new advertisement policy for the print media issued by the Information & Broadcasting ministry with the objective to promote transparency and accountability in issuing of advertisements in print media.

    The policy focuses on streamlining release of government advertisements and to also promote equity and fairness among various categories of newspapers/periodicals. The key highlights of the policy are as follows:

    The policy framework includes circulation verification procedure for empanelment of newspapers/journals with DAVP. The procedure involves certification by RNI/ABC if circulation exceeds 45,000 copies per publishing day. A certificate from Cost/Chartered Accountant/ Statutory Auditor Certificate/ ABC is mandated for circulation up to 45,000 copies per publishing day. The policy states that RNI circulation certificate shall be valid for a period of two years from the date of issue and in case of ABC, the current certificate shall be used for circulation certificate.

    It is stated in the policy that the director general of DAVP reserves the right to have figures of circulation checked through RNI or its representative.

    The policy also stipulates the empanelment procedure for multi-editions of a newspaper. It states that according to the Press and Registration of Books Act whenever copies of one edition of a newspaper are printed from more than one centre, the newspapers would be treated as different editions if the content is different. Each edition of a newspaper is required to have a separate RNI registration number and RNI shall treat each edition as separate entity while verifying the circulation.

    However, the policy guidelines mention that if a newspaper is printing its copies of an edition in more than one printing press for sake of convenience without adding any additional content, DAVP may take the circulations of such printing centres into consideration for giving rate of that edition.

    The policy framework provides a premium for prominent placing of ads in newspapers and journals whose circulation is certified by ABC/RNI. The directorate would pay a premium of 50 percent above DAVP rates for colour/black and white for front page, 20 percent premium to third page, 10 percent premium to fifth page and 30 percent premium for back page to only those newspapers whose circulation is certified by ABC/RNI.

    The policy stipulates that the rate structure for payment against advertisements released by DAVP will be according to the recommendations of the Rate Structure Committee.

    The policy has classified newspaper/journals into three categories namely small ( less than 25,000 copies per publishing day), medium (25,001-75,000 copies per publishing day) and big ( greater than 75,000 copies per publishing day).

    Big category newspapers which are willing to publish the advertisements of educational Institutions at DAVP rates are being incentivised by giving additional business of 50 percent in volume terms as compared to those which are not willing to accept.

    DAVP will release payment of advertisement bills in the name of newspaper/company account directly through ECS or NEFT.

    A newspaper will publish DAVP advertisement only on receipt of the relevant release order by DAVP. All release orders issued can be accessed electronically at the DAVP website.

    The new policy has structured the empanelment procedure to ensure fairness among various categories of newspapers/journals. The policy also mentions relaxation in empanelment procedure to provide special encouragement for regional language/dialect small and medium newspapers, mass circulated newspapers (circulation above 100,000), newspapers in North Eastern states, Jammu & Kashmir and Andaman & Nicobar Islands.

    DAVP has been asked to make efforts to release more social messages and related advertisements which are not date specific to periodicals.

    To promote equity based regional outreach, the policy emphasizes that the budget for all India release of advertisements shall be divided among states based on total circulation of newspapers in each state /language.

    Public sector undertakings and autonomous bodies may issue the advertisements directly at DAVP rates to newspapers empaneled with DAVP. However, they all have to follow the criteria laid down by DAVP for release of all classified and display advertisements in different categories of newspapers viz. small, medium and big.

    To cut down on arrears, all clients of DAVP have been directed to issue Letter of Authority/cheque/ DD/NEFT/RTGS up to 80 percent of the actual expenditure in the previous year within the first month of the new financial year and clear all the remaining payments before 28 February of the financial year. Alternatively, the client ministries may provide 85 percent advance payments of the estimated expenditure of the advertisements.

  • Verified print publications to get higher rates for DAVP ads

    Verified print publications to get higher rates for DAVP ads

    NEW DELHI: A new marking system has been introduced for the first time in the government’s advertisement policy to incentivise newspapers which have better professional standing and get their circulation verified by the Audit Bureau of Circulation (ABC) or the Registrar of Newspapers in India (RNI). This will also ensure transparency and accountability in the release of advertisements by the Directorate of Advertising and Visual Publicity which is the nodal advertising agency of the government.

    The marking system is based on six objective criteria with different marks allotted to each criterion. The criterion includes circulation certified by ABC/RNI (25 marks), EPF subscription for employees (20 marks), number of pages (20 marks), subscription to wire services of UNI/PTI/Hindustan Samachar (15 marks), own printing press (10 marks), annual subscription payment to PCI (10 marks). Advertisements shall be released by DAVP to newspapers based on marks obtained by each newspaper.

    The innovation is part of the new advertisement policy for the print media issued by the Information & Broadcasting ministry with the objective to promote transparency and accountability in issuing of advertisements in print media.

    The policy focuses on streamlining release of government advertisements and to also promote equity and fairness among various categories of newspapers/periodicals. The key highlights of the policy are as follows:

    The policy framework includes circulation verification procedure for empanelment of newspapers/journals with DAVP. The procedure involves certification by RNI/ABC if circulation exceeds 45,000 copies per publishing day. A certificate from Cost/Chartered Accountant/ Statutory Auditor Certificate/ ABC is mandated for circulation up to 45,000 copies per publishing day. The policy states that RNI circulation certificate shall be valid for a period of two years from the date of issue and in case of ABC, the current certificate shall be used for circulation certificate.

    It is stated in the policy that the director general of DAVP reserves the right to have figures of circulation checked through RNI or its representative.

    The policy also stipulates the empanelment procedure for multi-editions of a newspaper. It states that according to the Press and Registration of Books Act whenever copies of one edition of a newspaper are printed from more than one centre, the newspapers would be treated as different editions if the content is different. Each edition of a newspaper is required to have a separate RNI registration number and RNI shall treat each edition as separate entity while verifying the circulation.

    However, the policy guidelines mention that if a newspaper is printing its copies of an edition in more than one printing press for sake of convenience without adding any additional content, DAVP may take the circulations of such printing centres into consideration for giving rate of that edition.

    The policy framework provides a premium for prominent placing of ads in newspapers and journals whose circulation is certified by ABC/RNI. The directorate would pay a premium of 50 percent above DAVP rates for colour/black and white for front page, 20 percent premium to third page, 10 percent premium to fifth page and 30 percent premium for back page to only those newspapers whose circulation is certified by ABC/RNI.

    The policy stipulates that the rate structure for payment against advertisements released by DAVP will be according to the recommendations of the Rate Structure Committee.

    The policy has classified newspaper/journals into three categories namely small ( less than 25,000 copies per publishing day), medium (25,001-75,000 copies per publishing day) and big ( greater than 75,000 copies per publishing day).

    Big category newspapers which are willing to publish the advertisements of educational Institutions at DAVP rates are being incentivised by giving additional business of 50 percent in volume terms as compared to those which are not willing to accept.

    DAVP will release payment of advertisement bills in the name of newspaper/company account directly through ECS or NEFT.

    A newspaper will publish DAVP advertisement only on receipt of the relevant release order by DAVP. All release orders issued can be accessed electronically at the DAVP website.

    The new policy has structured the empanelment procedure to ensure fairness among various categories of newspapers/journals. The policy also mentions relaxation in empanelment procedure to provide special encouragement for regional language/dialect small and medium newspapers, mass circulated newspapers (circulation above 100,000), newspapers in North Eastern states, Jammu & Kashmir and Andaman & Nicobar Islands.

    DAVP has been asked to make efforts to release more social messages and related advertisements which are not date specific to periodicals.

    To promote equity based regional outreach, the policy emphasizes that the budget for all India release of advertisements shall be divided among states based on total circulation of newspapers in each state /language.

    Public sector undertakings and autonomous bodies may issue the advertisements directly at DAVP rates to newspapers empaneled with DAVP. However, they all have to follow the criteria laid down by DAVP for release of all classified and display advertisements in different categories of newspapers viz. small, medium and big.

    To cut down on arrears, all clients of DAVP have been directed to issue Letter of Authority/cheque/ DD/NEFT/RTGS up to 80 percent of the actual expenditure in the previous year within the first month of the new financial year and clear all the remaining payments before 28 February of the financial year. Alternatively, the client ministries may provide 85 percent advance payments of the estimated expenditure of the advertisements.

  • Seth Meyers extends NBC contract through 2021

    Seth Meyers extends NBC contract through 2021

    MUMBAI: Late-night host and Saturday Night Live veteran Seth Meyers has extended his contract with NBC Entertainment through February 2021.

     

    Meyers began his tenure at Late Night in February 2014 and since his arrival the show has remained a vital component of NBC’s late-night dominance.

     

    “I can’t thank NBC enough for continuing to support our show and this more than makes up for my disappointment in not getting cast in The Wiz,” said Meyers.

     

    “As a writer, performer and host, Seth has a rich history at NBC and we are thrilled that he’ll be at the helm of Late Night for many more years. His knowledge of both current events and pop culture is unparalleled and he brings that expertise to Late Night every night. The show couldn’t be in better hands,” said NBC Entertainment chairman Robert Greenblatt. 

     

    Meyers will also host a 2016 New Year’s Eve Late Night 10 pm primetime special that will highlight all the news and current events of the year.

     

    Late Night with Seth Meyers, which airs at 12:30 a.m. and often outperforms The Late Show with Stephen Colbert despite starting an hour later, averaged a 0.51 rating, 3 share and 1.658 million viewers overall in the fourth quarter of 2015, to maintain 100 per cent of its 18-49 rating year to year and grow by four per cent in total viewers. For the quarter, Late Night stretched its advantage over CBS’s Late Late Show to +50 per cent in adults 18-49 (with a 0.51 rating versus a 0.34), up from the prior year’s +46 per cent (0.51 vs. 0.35), and increased its margin over ABC’s Nightline in their head-to-head half-hour from 12:30-1 a.m. ET to +47 per cent (0.56 vs. 0.38 for that half-hour), up from the year-earlier +39 per cent (0.57 vs. 0.41).

     

    Late Night with Seth Meyers is executive produced by Lorne Michaels and produced by Mike Shoemaker.

  • ABC names Google’s Michelle Guthrie as managing director

    ABC names Google’s Michelle Guthrie as managing director

    MUMBAI: Australian Broadcasting Corporation (ABC) has named Michelle Guthrie as the company’s managing director.

     

    Guthrie will succeed Mark Scott and will assume her new role in May 2016.

     

    ABC chairman James Spigelman said Guthrie is ideally credentialed to lead the national broadcaster in the digital era.

     

    “The ABC Board made this appointment following a thorough local and international search that produced an outstanding field of candidates. Michelle is an exceptional media professional with strong content, operational and board experience within internationally-respected media companies. Michelle brings a unique local and global view to the role, having grown up in Sydney and worked at senior levels here and around the world. She brings to the ABC her business acumen, record in content-making across an array of platforms, a deep understanding of audience needs and corporate responsibility for promoting issues like diversity.”

     

    “We have no doubt she is the right person to succeed Mark Scott next year and to lead the Corporation in its broadcasting and digital work as both are defined by the ABC Charter,” he added.

     

    Guthrie will officially join the ABC in early April for a month-long handover with Scott. Within the guidelines set by the Remuneration Tribunal, Guthrie will receive a salary package of $900,000pa. As managing director, Guthrie will retain ultimate responsibility for all editorial content, as specified in the ABC Act.

     

    Guthrie said it was an honour to be chosen by the ABC Board to serve as the next managing director. “Having grown up with the ABC and having been a professional observer of it over the last three decades, I have profound respect for the important role the national broadcaster plays throughout Australia and internationally,” she said.

     

    “I would also like to acknowledge the leadership provided by Mark Scott during his tenure as managing director. It is fortunate that I will be able to work closely with him during the handover next year,” she added.

     

    Guthrie has been based in Singapore in the past few years in a senior executive role with Google.

     

    She began her career as a media lawyer in Sydney and has worked with a range of media companies in Australia and abroad, including Foxtel, BSkyB, and the Asian-based Star Television Network. In 2007, she was appointed managing director for Providence Equity, a global investment firm focused on media, entertainment, communications and technology.

     

    She joined Google in 2011 and is currently the firm’s managing director for Agencies in the Asia-Pacific. Guthrie has played a key role in the development of broadcasting channels and content strategies across a range of platforms, including Star’s 24-hour news channel in India with its complex stakeholder base and huge audience.

     

    She has held a number of non-executive positions in commercial and not-for-profit organisations. She was instrumental in setting up the Hong Kong office of Plan International to drive global donations for children’s development projects and programs in mainland China and other Asian nations.

  • ABC Family to change name to Freeform in January

    ABC Family to change name to Freeform in January

    MUMBAI: ABC Family will be officially renamed Freeform from 12 January, 2016, a name that speaks to the network’s ongoing priority to super-serve the ‘Becomer’ audience.

     

    According to the company, traditionally ‘Becomers’ are in high school, college and the decade that follows and they’re navigating the wonderful, fun, exciting and scary time when you experience many of life’s firsts – from first kiss to first kid. Becomers are on that epic adventure of becoming an adult.

     

    The audience’s identity and experience are fluid as they explore endless possibilities and their passions take shape. Freeform is inspired by the interconnection between content and audience, media and technology, interactive and linear, life stage and life style and the way Becomers interact with them all.

     

    “The Freeform brand represents the passion, fun, energy and new ideas that infuse young adulthood. We’ve been evolving naturally for a while now, so it’s time that our name reflects the true essence of our brand. We are excited to take our network in some new directions and continue to evolve alongside culture while delivering those favorite shows our viewers already love,” said ABC Family president Tom Ascheim.

     

    The name change coincides with the season premiere of the network’s No. 1 original hit series, Pretty Little Liars, and the world premiere of Shadowhunters, a new original series based upon novelist Cassandra Clare’s bestselling young adult fantasy book series The Mortal Instruments. Both shows kick off their season on 12 January, while the midseason premiere of The Fosters and the debut episode of the brand-new series Recovery Road air on 25 January.

     

    Freeform also has several new series in the works including the supernatural series Beyond from executive producer Tim Kring; thriller series Guilt; horror tale Dead of Summer, from Once Upon a Time creators Adam Horowitz & Edward Kitsis, with Ian Goldberg; and the recently unproduced new reality series The Letter.

     

    Additional projects include the pilot Famous in Love, from Pretty Little Liars producer Marlene King, based on the novel by Rebecca Serle; and the highly anticpated Nicki Minaj comedy project, which is inspired by Nicki’s life growing up in Queens with her vibrant family after immigrating from Trinidad – as well as her personal and musical evolution that led to her eventual rise to stardom.

     

    The network is also planning new seasons of established series including Switched at Birth, Stitchers andThe Fosters, as well as a second season of recent unscripted hit Monica the Medium.

  • PlayStation Vue inks content deal with Disney, ESPN, ABC

    PlayStation Vue inks content deal with Disney, ESPN, ABC

    MUMBAI: Disney and ESPN Media Networks and Sony Network Entertainment International LLC (SNEI) have entered into an agreement to bring the company’s media networks to PlayStation Vue, the cloud-based live TV service.

     

    Disney will offer ESPN, ABC-owned local stations, Disney Channel, ABC Family, and more networks on PlayStation Vue with the service’s unique features, including the ability to play multiple streams from one account and a powerful, intuitive user interface.

     

    In addition, local ABC affiliate stations will also have the opportunity to opt-in to the PlayStation Vue service with their live linear programming.

     

    “This deal demonstrates our continued commitment to offer the best content on TV to PlayStation Vue users. The addition of Disney and ESPN’s primetime programming and live marquee sports to our portfolio ensures subscribers will have access to the most popular network programming on television today. We’re also proud to be the first Internet-based pay TV service to offer Disney’s networks with the streaming features that set PlayStation Vue apart from the industry, making TV viewing a more enjoyable experience for the whole household,” said SNEI vice president, head of PlayStation Vue Dwayne Benefield.

     

    Disney and ESPN Media Networks EVP of affiliate sales & marketing Justin Connolly added, “PlayStation Vue provides a unique way to engage with our content and an opportunity to reach a segment of viewers who want a different kind of television experience. The addition of our content to the PlayStation Vue platform will make the offering more compelling as consumers navigate their video options.”

     

    Users will be able to watch content from Disney and ESPN Media Networks on a pay TV service over the Internet, using features like on demand offering, unmatched viewing experience and simultaneous streaming.

     

    Additional details, including launch timing, will be announced at a later time.

     

    Disney and ESPN Media Networks will offer the following networks on PlayStation Vue: ABC Owned Stations Group, ABC Family (becoming Freeform in January), Disney Channel, Disney Junior, Disney XD, ESPN, ESPN2, ESPN College Extra, ESPNU, ESPNEWS, ESPN Deportes, ESPN Classic, ESPN Goal Line, ESPN Buzzer Beater, ESPN Bases Loaded, Fusion, Longhorn Network and SEC-ESPN Network.

  • Cartoon Network, Turner, Disney, ABC acquire Portfolio’s ‘Freaktown’

    Cartoon Network, Turner, Disney, ABC acquire Portfolio’s ‘Freaktown’

    MUMBAI: Portfolio Entertainment has signed its first set of international sales deals for the series Freaktown (52 x 11’) with leading kids’ networks – Cartoon Network in Asia Pacific, Turner’s Kids Networks in EMEA, The Walt Disney Company Southeast Asia and ABC Australia.

     

    Freaktown is the first series to be wholly created and produced inside Portfolio’s new animation studio. The series was commissioned by TELETOON Canada and will debut in 2016. 

     

    The series will premiere on Cartoon Network in Japan, Korea, Taiwan, Australia and New Zealand. Turner France has taken the series for Boing in France and in its French-speaking territories in Europe and Africa. It has also been sold to The Walt Disney Company Southeast Asia and ABC Australia.

     

    “While still in production, Freaktown has grabbed the attention of buyers globally and we are thrilled to land international deals with world-renowned broadcasters right out of the gate. This series is crammed with laugh-out-loud moments and unpredictable twists that will perfectly complement the highly-entertaining programming available on these major kids’ networks,” said Portfolio Entertainment CEO and co-founder Joy Rosen.

     

    Freaktown, a kids 6-11 animated series, follows the adventures of skeleton Ben Bones and his freaky friends as they protect their town from takeover by Princess Boo Boo the Bouncy of Sweetlandia.

  • ABC renews ‘500 Questions’ for second season

    ABC renews ‘500 Questions’ for second season

    MUMBAI: The innovative event game show 500 Questions, from Mark Burnett and Mike Darnell, has been picked up for a second season by the ABC Television Network.

     

    Produced by United Artists Media Group in association with Warner Horizon Television, the series will return in 2016.

     

    Season one of 500 Questions aired in May 2015 as a multi-night primetime event. A standout summer performer for the network, the show delivered consistent ratings throughout its run, with the season finale providing ABC’s best summer entertainment performance in its Thursday time period in two years.

     

    Darnell said, “When we created 500 Questions, our hope was to bring the event game show back to primetime. Thanks to ABC, we had a great summer run and achieved that goal. We are excited that the show is coming back for a second season.”

     

    Burnett added, “I am so glad we are back; I love this game show event. To win, these geniuses need both brains and endurance as they tackle television’s toughest questions.”

     

    500 Questions challenges the smartest people in the country to achieve the seemingly impossible task of answering 500 of the most difficult general knowledge questions ever devised. There’s only one simple rule: never get three wrong in a row — or you’re gone. No saves, no helps, no multiple choice. 500 Questions keeps you on the edge of your seat to see if any of these geniuses can do it. It is the ultimate test, where intellect, strategy and stamina are all equally essential in order to win.

     

    Burnett and Phil Parsons are the executive producers. Ed Egan is the co-executive producer. The show was created by Darnell and Burnett.

  • Priyanka Chopra’s ‘Quantico’ makes smashing debut on ABC with 7 mn viewers; India awaits premiere

    Priyanka Chopra’s ‘Quantico’ makes smashing debut on ABC with 7 mn viewers; India awaits premiere

    MUMBAI: This girl tread on the trail that none before her have. She wiped out all boundaries and it seemed as if to her, no goal or dream was unachievable or out of bounds. We’re talking about the golden girl of Indian cinema – Priyanka Chopra, who is currently making waves on American television courtesy Quantico and living her dream Queen size. With 7.1 million viewers tuning in for the premiere episode, Quantico has shattered ratings records on ABC.

     

    It was a bold move on Disney owned ABC Network’s part to cast an Indian actress as the lead for their television series but the ‘no risk, no gain’ policy seems to have paid off for the network. Quantico’s premiere episode has given ABC its best Sunday ratings since the 2012 telecast of Desperate Housewives’ finale.

     

    Be it the larger than life scripting and narrative, the top notch production, or the fan base that Chopra has in the US as a Bollywood actress as well as a pop singer — the fact is that Quantico may just be perfect answer to what ABC Network was looking for. With an average demo rating of 1.9, the pilot episode aired on 27 September topped other popular shows on the network like Revenge and Once Upon A Time by a good margin, as per reports from international media. To reiterate, that’s over seven million viewers in a single day!

     

    Chopra’s growing popularity internationally, especially after her pop album release, is no secret. Her recent public appearance during the NBA match between Warriors and Cavaliers where they played the Quantico promo, made headlines instantly. However, having said that, it certainly doesn’t compare to her fan base back home in India.

     

    It’s a proud moment for Chopra’s fans, who are waiting with bated breath for Star World and Star World HD to premiere the show in India on 3 October.

     

    Chopra was recently seen reassuring a fan on Twitter, who questioned why her Indian fans have to wait seven days for the show to air in India. “@priyankachopra -:))) we are so deprived in India…why do we have to wait for one whole week to see your first episode? Not fair #Quantico,” a fan tweeted.

     

    Chopra responded back saying, “Tried my hardest @priyaguptatimes to show in India ASAP! Can’t wait for u all to c it on 3rd October!”

     

    It does seem a tad uncanny that while shows like Downton Abbey, Modern Family, Homeland and The Late Show with Stephen Colbert, are being simulcast in both the US and Indian network on Star World and Star World HD, a show likeQuantico, which has an obvious Indian connect and the potential to be more successful on home turf, is airing seven days after its airtime in the US.

     

    It will be interesting to see, if the broadcaster buckles under pressure from Indian fans, if they continue to demand Quanticoto be simulcast after the pilot episode is released.

     

    While it will be a one of a kind fan service for Chopra on the network’s part to allow the show to be simulcast here, the current air-time schedule might actually work in the show’s favour. Some argue that it couldn’t have been a better way to introduce the show in India — among a flurry of excitement of its international success. After all, having a Bollywood star as a cast isn’t always an assurance of the show’s success, as we observe from the fate of shows like Yudh, which starred none other than Amitabh Bachchan.

     

    While the show’s fate in India will only be decided after the pilot episode on 3 October, the broadcaster can easily piggy back ride its marketing and promotions on the buzz, which is already stirring around the show. What’s more with Chopra and the entire Bollywood fraternity cheering her on social media, the excitement is palpable.  

     

    Social networking platforms like Facebook, Twitter and Instagram are already abound with gossip about the show. Whatever little screenshots, dialogues and status updates that Indians can source online is effective in working them up for the premiere. Now, whether the show and Chopra’s role as an FBI agent will be able to live up to this hype, we will know soon enough.

  • Star World to air Priyanka Chopra’s ‘Quantico’ in India

    Star World to air Priyanka Chopra’s ‘Quantico’ in India

    MUMBAI: Priyanka Chopra’s debut international television series, ABC’s Quantico will air in India on Star World & Star World HD.

     

    Quantico will be available to Indian audiences almost immediately after its US airing, which is slated for 27 September, 2015. Star World will be launching the show with great fanfare later this year.

     

    Produced by Disney–ABC Television Group’s television production division, Quantico has created a lot of buzz since the launch of its first trailer in May this year.

     

    A Star India official spokesperson said, “This is a first for Bollywood as well as for India where an A-List actor like Priyanka Chopra is playing a lead in an international TV series. There is a lot of chatter and excitement in the country for this show and we are thrilled that Star World will give this magnum-opus show an imposing launch platform that it rightly deserves.”

     

    On the launch of her first international TV venture, Chopra said, “Quantico is my first international TV venture and I am truly proud of it. I’m equally excited that the Star Network will showcase Quantico as part of its primetime line-up on Star World and Star World HD in India, and I couldn’t think of a better launchpad in India for my TV debut. What makes it even more special for me is that it will be real-time.”

     

    “Audience response to our first trailer has been fantastic and I am looking forward to working with the Star TV team to create a memorable launch campaign for the show. Being part of a major TV show like this has been a whole new experience for me. I’m looking forward to a weekly date with viewers from across the world, and I hope this is just the beginning of a long lasting relationship with Star Network,” Chopra added.

     

    Disney India VP and head of marketing and distribution Amrita Pandey said, “Quantico is one of the most exciting shows in ABC Studio’s portfolio this year. We are happy for the show to be on Star’s network and this is a great addition to our existing shows on Star like Castle, How to Get Away with Murder and Marvel’s Agents of S.H.I.E.L.D. We are really happy to extend our long standing association with Priyanka Chopra from celluloid to a global TV show. After collaborating with us on incredible movies like Fashion, Kaminey and Barfi!, in which she played remarkable characters, we hope that Priyanka’s character in Quantico too, will resonate with television audiences.”

     

    Quantico, which is touted to be one of the biggest shows of fall 2015, will also be the first American show to have an Indian-national playing the lead.