Mumbai: Ending an eventful day two of Goafest 2022 on a high note, Sony Pictures Network India (SPNI) grabbed the ‘Broadcaster of the Year Abby’. Mindshare was named as the ‘Tech agency of the year’ while, FCB Group India bagged ‘Specialist PR agency of the year.’ In the mobile category, Cheil India won the ‘Mobile specialist of the year.’ Famous Innovations bagged the Grand Prix in the direct category and in addition to winning the ‘Design specialist agency of the year.’
A total of 32 Broadcaster ABBYs, 19 Design & Design Craft ABBY’s, 40 Digital & Digital Craft ABBYs, 31 Direct ABBYs, 7 Mobile ABBYs, and 32 Public Relations, 16 Technology ABBYs, were awarded on Thursday night at the event held at Grand Hyatt, Goa.
Heres a look below at each category:
BROADCASTER ABBY Awards – 2022
Zee Kannada grabbed a gold in the ‘Best launch of a TV Channel’ sub category, while TV18 broadcast picked up two of the coveted metal for ‘Best launch of a TV program’ using multi-media and ‘Best original music score for a TV Program’ sub categorys- the latter for its Byju’s Young Genius -A News18 Initiative.
Sony Pictures Network India won two golds for Uefa Champions League Sona Mana Hai Campaign 2019 and Love For Cricket campaigns in the ‘Best TV sports channel program promo.’
Three Silver metals were picked up by Sony Pictures Network India, while Arha Media & Broadcasting, Zee Kannada picked up two each, and TV18 Broadcast, Disney Broadcasting bagged a silver each.
DESIGN CRAFT ABBY Awards – 2022
The category did not see any gold winner. Famous Innovations won three silver, while TLG India media picked up one silver.
DIGITAL ABBY Award – 2022 category
In the DIGITAL ABBY Award – 2022 category, Famous Innovations grabbed the only gold in the Social Media – Social Media (Co-Creation / Crowdsourcing / Response etc.) sub category for campaign titled #LonelyNoMore for the brand Burger King.
In the same sub category, one silver each was picked up by Cheil India and Fulcro, while in the Digital Technology -(Installations) sub category Tribes Communications and Mindshare won a Silver each.
In the search sub category GREY Group won a silver metal. The ‘Best in Creator Partnerships’1 sub category saw agencies SoCheers, TLG India, Motivator and Kinnect Media pick up a Silver metal each.
The ‘Best in Moment Marketing’ sub category saw Schbang and Famous Innovations win a silver each, while Kinnect Media won the metal for the ‘Best in Platform Innovation.’
TECHNOLOGY ABBY Awards – 2022
The category saw two gold winners- Sangbad Pratidin and Cheil India. Sangbad Pratidin won this in the sub category ‘Best Use Of Technology For Community Management/Building’ and Cheil India Private Limited won it for ‘Best Creative Use Of Tech Innovation.’ The silver in the category registered seven winners- Cheil India Private Limited, Idealake Information Technologies, Mindshare, Tribes Communications, Sangbad Pratidin, Interactive Avenues – A Reprise Network Company and Mindshare.
PUBLIC RELATIONS ABBY Awards – 2022
The PR category had four gold and eleven silver awards. Interestingly, all gold awards were picked by FCB Group India for their campaigns for Political Shakti + The Times Of India, Mumbai Police.
In the same category, FCB Group India also won two silver. Tribes communication, GREY Group and Cheil India Private Limited too picked two silver awards each and the rest of the three silver awards were won by ^atom network, The Glitch and TLG India Private Limited.
MOBILE ABBY Awards – 2022
In the mobile category there were two golds won by Cheil India Private Limited and FCB Group India. The category also had two silver awards and both were bagged by Cheil India.
DIRECT ABBY Awards – 2022
Famous Innovations bagged the Grand Prix in this category. The direct category had three gold and 10 silver awards. Two among the three golds were bagged by FCB Group India and Famous Innovations earned the third gold award in the category. In the same category, FCB Group India bagged three silver. Cheil India Private Limited and Famous Innovations also won two silver each in the direct category, TLG India Private Limited bagged one silver and Mindshare also got one silver.
DIGITAL CRAFT ABBY Awards – 2022
In the digital craft category, there were two silver won by BC Web Wise for their Safer Internet Day campaign and Cheil India Private Limited for their Samsung Goodvibes campaign.
DESIGN ABBY Awards – 2022
In the design category, there was only one silver which was bagged by TLG India Private Limited for their Amazon Story Boxes campaign for Amazon Seller.
Here’s the entire list of winners on Day two of the adfest:
DAY 2 Broadcaster ABBY Awards – 2022
DAY 2 Design CRAFT ABBY Awards – 2022
DAY 2 Design ABBY Awards – 2022
DAY 2 DIGITAL CRAFT Awards – 2022
DAY 2 DIGITAL ABBY Awards – 2022
DAY 2 DIRECT ABBY Awards – 2022