ITV

Tag: Abbys

  • Regional OTT platform aha wins two silvers at Abbys 2022

    Regional OTT platform aha wins two silvers at Abbys 2022

    Mumbai: The regional OTT platform aha bagged two silvers at Abbys 2022 for ‘best regional TV reality show promo’ and ‘best regional TV program promo’ at the star-studded Goafest.

    The Abby awards 2022 recognised and honoured aha’s creative work for its NBK campaign and has become the top talk show on the IMDb list during its run. The promo features Telugu superstar NBK- Nandamuri Balakrishna, which has garnered millions of views.

    aha winning these awards, in the first year of Abby’s participation, speaks volumes about its creative strengths and fine campaign execution. The two promos created by aha’s in-house team are worthy of praise, as they not only bode well for the company but also inspire every new creative shop from regional markets to dream big at the Abbys.

    On the winning, aha CEO Ajit Thakur said, “We are thrilled and grateful to Abby Awards for recognizing us and our work. Our endeavor had always been to question the status quo and give the best to the consumer, be it in content or in communication. We are glad that this award is for the promo of one of our path-breaking shows Unstoppable.  We tried to represent the stature of the celebrity and show, in the promo in an interesting way and it connected very well with all the Telugu audience.”

    aha has close to two million Paid subscriptions in Telugu market with more than seven million users. The company has recently launched a slate in the Tamil language as well, further manifesting its promise of providing “100 per cent local entertainment.” It has a variety of content offerings, right from blockbuster films to web series, original films to talk shows, game shows and much more.

  • Abby Awards Day 3: TLG India and Famous Innovations win for their creativity during Goafest 2022

    Abby Awards Day 3: TLG India and Famous Innovations win for their creativity during Goafest 2022

    MUMBAI: On day three of Goafest saw the grand finale of the event celebrating the best in advertising, marketing and media industries, with creative minds battling it out at the ‘One Show ABBY Awards’. TLG India (The Leo Burnett Group) walked away with the ‘Creative agency of the year Abby’, along with bagging the ‘Specialist brand activation and promotion agency of the year’ award. The Grand Prix was bagged by Famous Innovations in the Out Of Home (OOH) / Ambient Media Abby category. Good Morning Films won the ‘Specialist agency of the year’ in the video craft category.

    Famous Innovations ranked second in the ‘Creative Agency of the Year category’, FCB was third, followed by Enormous, Grey, Creativeland Asia, Havas, Cheil, Script room, and Mindshare.

    A total of 32 video craft Abbys, two radio craft Abbys, 29 branded content Abbys, 13 brand activation & promotion Abbys, four diversity Abbys, 17 OOH Abbys including one Grand Prix, 19 still print and still craft Abbys, four still digital Abbys, 20 Audio Visual TV/Cinema Abbys, 41 audio visual digital Abbys, one young Abbys, two red Abbys, 11 integrated Abbys and three Green awards Abbys were handed out to deserving winners on the final day of the adfest.

    Audio Visual Digital Abby Awards – 2022

    The category had six gold and twelve silver awards. First gold award was grabbed by GREY Group for Gillette India. Enormous Brands LLP won the second gold for their campaign Jaquar Bath & Lights. Other gold awards in the category was won by FCB Group India TLG India Private Limited.

    In silver awards, TLG India and FCB both won three awards each while the rest of the awards were picked by Sideways Consulting, Cheil India and GREY Group.

    Audio Visual TV / Cinema Abby Awards – 2022

    This category had two gold and nine silver. Enormous Brands LLP grabbed both gold awards and silver awards were bagged by TLG India Private Limited, Enormous Brands LLP, FCB Group India, The Script Room, and Creative Land Asia.

    Brand Activation & Promotion Abby Awards – 2022

    This category only had one gold which was picked by FCB Group India and three silver. VMLY&R won one of the silver awards and the other two were picked by TLG India.

    Branded Content & Entertainment Abby Awards – 2022

    In this category, there were four gold and ten silver. The first gold award was won by Enormous Brands LLP for Winkies. The other gold awards were bagged by Mindshare, GREY Group and FCB Group India.

    Four silver awards were won by Cheil India. Other silver awards in the category were won by Think and Learn, Handyyman, Tribes Communication, Enormous Brands LLP and Grey Group.

    Diversity, Equality & Inclusion Abby Awards – 2022

    This category didn’t have any gold. It has three silver Superfly Films for Tanishq, Grey Group for Gillette India and FCB Group India for Unaids.

    Green Abby Awards – 2022

    This category had one gold and one silver. Gold award was bagged by VMLY&R for Maxx Flash’s The Killer Pack campaign and silver was picked by Famous Innovations for Livpure’s Cutting Paani campaign.

    Integrated Awards – 2022

    In this category, there was one gold which was bagged by Grey Group and three silver awards bagged by Havas Worldwide India, TLG India Private Limited and FCB Group India.

    Out Of Home / Ambient Media Abby Awards – 2022

    In the search subcategory, Famous Innovations bagged a gold for its campaign titled Avoid Humans – Deceit for the Tadoba Wildlife Sanctuary and Irai Safari brand. The second gold in the category was won by TLG India for brand spotify for its campaign ‘There’s a Playlist for that’.

    There were four silvers given away in the category, of which two were won by FCB Group India, and two by Famous Innovations.

    Radio & Radio Craft Abby Awards – 2022

    Enormous Brands LLP won the silver for the brand Bharti AXA.

    Red Abby Awards – 2022

    Cheil India picked up the only gold in Red Abby category for the Mental Health brand.

    Still Craft Abby Awards – 2022

    Famous Innovations won gold for the brand Tadoba Wildlife Sanctuary and Irai Safari. All the three Silvers in the category were bagged up by the Famous Innovations too.

    Still Digital Abby Awards – 2022

    Cheil India, TLG India and Havas Worldwide India bagged the three silvers in the category. There was no gold Abby in the Still Digital.

    Still Print Abby Awards – 2022

    The Still Print Abby category saw six silvers, with four won by Famous Innovations and one each by TLG India and Havas Worldwide.

    Video Craft Abby Awards – 2022

    Eight golds were given away in the video craft category, out of it five were bagged by Good Morning Films, while three were won by Early Man Film. There were four silvers in the category- two were won by Early Man Film, one by Good Morning Films and Superfly Films won one silver.

    Young Abby Awards – 2022

    The Young Abby awards category saw FCB Group India pick up a gold for its campaign ‘Can an imaginary girl help’ for Parle G.

  • Abbys 2022 onboards five more jury chairs

    Abbys 2022 onboards five more jury chairs

    Mumbai: The jury chair at Abbys 2022 has roped in five more eminent jury chairs on Thursday. It is being assembled gloriously with stalwarts of the advertising industry, both national and global. The five new Jury chairs will be judging the awards along with international judges.The jury comprises:

    Ayappa KM

    Early Man Films director and partner Ayappa is an accomplished writer and director of commercials, documentaries and television series. His work has been highly awarded at both Indian and international festivals including Cannes and D&AD. Ayappa is known for his offbeat directing style and unusual casting. Other awards won by Ayappa include Spikes, AdFest, Abbys and Kyoorius.

    Devika Prabhu

    Disney Star business head, kids & infotainment Devika is also onboarded. She oversees the content and communications initiatives across the bouquet of six kids and infotainment channels- Disney Channel, Hungama TV, Super Hungama, Disney Junior, Disney International HD, National Geographic, Nat Geo Wild and Fox Life. She is responsible for shaping the overall creative vision and driving the content and communications strategy.

    ALSO READ: Abbys 2022 onboards six adland executives as jury chairs

    Geet Rathi

    TBWA design & creative director Geet heads design duties for TBWA Design By Disruption. She is Campaign Brief 2020 Asia’s eighth most awarded creative in India. Geet has been on the jury at One Show Design in 2021 and the Cannes Young Lions & Clio Health and Cannes Lions Jury in 2019. Geet is the founder of Blink To Speak TBWA India Design Lab.

    Megha Tata

    Discover South Asia-Warner Bros managing director Megha spearheads several marquee brands for the Discovery network in India including the country’s largest aggregated real-life infotainment OTT platform. In 2020, Discovery India retained its position as the ‘Most Trusted Real-Life Entertainment Brand’ by TRA Research Pvt Ltd for the 10th year in a row. Megha is also the second woman ever to become the president of the India Chapter of the International Advertising Association.

    Raj Kamble

    Famous Innovation founder and chief creative officer Raj Kamble who is one of the most awarded and globally recognised Indians in advertising. He has over 150 awards including several Cannes and One Show Golds. Famous holds the title of seven-time winner of South Asia Independent Agency of the Year in a row. Raj is a frequent lecturer at the Kellogg Institute of Management and Columbia University. He is also the director of Miami Ad School in India.

  • 15th edition of Goafest set to be held in May 2022

    15th edition of Goafest set to be held in May 2022

    Mumbai:The Goafest Organising Committee has announced a change in dates for Goafest 2022. The fest which was scheduled from 7 April to 9 April will now be held from 5 May to 7 May.

    “The change will also facilitate extra time for the prestigious ‘One Show’ which has collaborated with the Abbys,” said the committee in a statement, hoping that agencies and organisations will be more enthusiastic to participate in the iconic festival as it returns after a gap of two years.

    Goafest chairman Jaideep Gandhi said “Ad Club joining hands with ‘One Show’ will truly take the Abbys – India’s premier and longstanding tradition of creative excellence, to the world. However, keeping in mind the ongoing pandemic situation, we believe the celebration of this unique, game-changing partnership would be better experienced with the 15th edition of Goafest scheduled in May 2022. After all, a celebration of creativity and innovation gets even better when the world around us is safer.”

    Advertising Agencies Association of India president Anupriya Acharya said, ‘The One Show’ is one of the most reputed advertising shows globally and further adds to the significance and the excitement around the festival that is returning after two long, eventful years. “And similarly, the 2022 edition of Goafest provides a perfect platform for the redefined Abbys. There is much for everyone to come together and share at the festival,” added Acharya.

    The three-day annual festival for the advertising, marketing, and media industry attracts over 2000 attendees from across India.

  • Dentsu Webchutney emerges as India’s most awarded agency at Cannes Lions 2019

    Dentsu Webchutney emerges as India’s most awarded agency at Cannes Lions 2019

    Dentsu Webchutney, the creatively-led digital agency from the house of Dentsu Aegis Network, has taken a lion’s share in India’s awards tally at Cannes Lions 2019. With 17 shortlists, 1 Silver and 5 Bronze Lions in its kitty, the agency has scored 33 points and has become the most successful agency from India at the international festival of creativity.

    Dentsu Webchutney’s winning trinity at Cannes was led by its rib-tickling innovation campaign for Swiggy- ‘Voice of Hunger’ that ruled Instagram for an entire fortnight (1 Silver and 2 Bronzes across Direct, Social & Influencer and Mobile). It was ably backed by Flipkart’s Hagglebot: a technology breakthrough launched during 2018’s Big Billion Days (2 Bronzes in Brand Activation and Creative E-Commerce), and ‘URI: Code Name URI’, an unexpected hack to fight piracy for the film, which went on to become a runaway hit (1 bronze in PR).

    It is pertinent to mention here that all three campaigns, unlike the trend we usually see at Cannes Lions from an Indian perspective, are far from ‘Causevertising’. On the contrary, they were real, effective pieces backed by real client budgets that produced the core marketing metrics needed before having any award behind its name.

    Sidharth Rao, co-founder and chief executive, Dentsu Webchutney said, “It’s been a fantastic week to put it mildly. Advertising has been too focused on changing its sub-brands, ‘digital’, ‘mainline’, rather than expanding the scope of what’s possible with what we do. We’re front and centre with marketing teams, and we collectively define charters in the same room with their advertising agencies, both are going to be under pressure to grow their brands. Keeping advertising as one part of the marketing function and finding its most effective, creative outlet is our core takeaway as an ad agency here today.”

    Ashish Bhasin, CEO Greater South and chairman and CEO India, Dentsu Aegis Network, said, “What a remarkable performance we have had at Cannes this year! I am absolutely overjoyed with our 19 shortlists and 6 Lion wins and I congratulate Dentsu Webchutney and Dentsu Impact for this extraordinary performance. DAN is going to stay digitally ahead and be creatively led and this is only the beginning. Having built our business leadership and Digital leadership and then leading at Goafest for Abby’s and at Kyoorius, it feels great that our Digital Agency led India at Cannes Lion 2019. This is a new benchmark and perhaps also signals the beginning of the end of legacy creative agencies that are struggling to adapt to the changing environment. Dentsu Webchutney has really made me proud of their achievements particularly because their awards were won on real work, for large new age clients like Flipkart, Swiggy and Uri.” The success at Cannes Lions for Dentsu Webchutney comes barely a fortnight after their stellar performance at the recently concluded Kyoorius Creative Awards, where it had once again triumphed over India’s legacy creative agencies, and the ABBYs where it had emerged as the lead agency too.

    For the record, with 19 shortlists for Dentsu Webchutney and Dentsu Impact, Dentsu Aegis Network India has secured the top position in India tally at Cannes Lions 2019.

  • Dentsu Webchutney becomes digital, mobile specialist at Goafest 2018

    Dentsu Webchutney becomes digital, mobile specialist at Goafest 2018

    MUMBAI: With 23 metals in its kitty, Dentsu Webchutney, the digital agency from Dentsu Aegis Network (DAN), was named the ‘Digital and Mobile Specialist of the Year’ at the Abby Awards at Goafest 2018. 

    Isobar, meanwhile, brought home three awards while WATConsult won one. With wins across an entire gamut of categories—from direct and PR to digital and mobile —DAN India showed itself to be a force to be reckoned with.

    Overall, DAN India won a significant tally of metals as a group at the Abbys at the Goafest this year. With four gold, 10 silver and 13 bronze, DAN has brought home 27 metals, demonstrating its prowess that surely matches up to the group’s business growth momentum.

    DAN South Asia chairman and CEO Ashish Bhasin says, “Goafest 2018 was bigger and better in all aspects. The whole scale and quality presentation-whether that be the stage, the screen, the ambience of the event underwent a sea change and was one notch higher. This year, the quality of the entries was better too and it is overwhelming to witness such a massive win for our digital agencies on such a grand industry platform. My special congratulations to Sidharth Rao and the entire Dentsu Webchutney team for making us so proud.”

    Agency

    Gold

    Silver

    Bronze

    Total

    Dentsu Webchutney

    4

    9

    10

    23

    Isobar

    		  

    1

    2

    3

    WATConsult

    		    

    1

    1

     

  • SPN becomes broadcaster of the year at Abby 2018

    SPN becomes broadcaster of the year at Abby 2018

    GOA: After an engaging second day of Goafest 2018, that brought about creative discussions and knowledge sharing amongst stalwarts across consulting, technology, creative arts, marketing, news media and policymakers, the 50th Abby Awards continued.

    As the last rays of the sun kissed the Goan sand on day two, it was time for the presentation of the broadcaster, public relations, still craft, video craft, design and direct Abbys. The awards celebrate the best-in-class creative geniuses and works of stellar significance in creativity. While Sony Pictures Networks led the tally for the Broadcaster Abbys with six metals, it was ZEEL that took home the gold for the night.

    While Design Abbys showed favour to Open Strategy and Design with six metals including one gold, Pi Communications took home four metals where direct specialist Abbys was concerned. While a total of 13 gold were handed out to top honours in public relations amongst other metals, it was Value 360 Communications that ate into the pie with a total of eight metals.

    Still Craft Abbys saw dominance by The Social Street who grabbed four metals including two gold. But the happiest faces for the night clearly belonged to Early Man Film Pvt Ltd, who took home a whopping 16 metals in the video craft specialist category which included five gold, four silvers and seven bronzes!

    With industry-specific conclaves to expert seminars, the Goafest Abbys 2018 presented by The Advertising Club and The AAAI has once again set the benchmark high in celebrating excellence in creativity across media platforms and genres.

     

  • Lodestar UM name media agency on day 1 at ABBY Awards

    Lodestar UM name media agency on day 1 at ABBY Awards

    GOA: Goafest 2018, India’s foremost advertising, media and marketing convention felicitating creative thinking in India, kick-started its annual festival yesterday. This year, the festival is also celebrating 50 years of the prestigious Abby Awards, which have been handed out to creative geniuses over the years for their stellar work that has, today, put India on the global map where advertising, media and marketing is concerned.

    The industry conclave presented by Discovery marked the first session of the day with Baba Ramdev who enthralled the audience by speaking about building inclusive, sustainable, decentralised and just brands. He enlightened them about the philosophy behind the brand Patanjali and stressed upon the need for marketers to build an emotional connect with the consumer. His session was followed by a talk by Pepperfry chief marketing officer and head of new business Kashyap Vadapalli who stressed the importance of building trust amongst consumers.

    As the sun went down on day one, it was time for the presentation of the publisher and media Abbys which recognise the excellence in the use of media such as print, TV, cinema, outdoor, radio, events, digital and social media amongst others. A total of 38 media Abbys and 16 publisher Abbys were awarded. While Lodestar UM led the media Abbys with an impressive 10 awards including four gold medals, the highest number of gold, Jagran Prakashan, scored a total of five metals, thus taking a lead in the publisher Abbys. Other notable winners for the evening included Dentsu Webchutney in the media Abbys category with three silvers and one gold and Times of India that bagged two gold medals in the publisher Abby category.

    This year, twelve creative legends were roped in to form the master jury which had been entrusted with the task of screening all the entries received, across all the categories and verticals and then to identify those worthy of being shortlisted and receiving the award. The 2018 edition of the Abby Awards also saw a number of categories and sub-categories being rationalised, to ensure relevance and effectiveness.

    Advertising Agencies Association of India (AAAI) president Nakul Chopra says, “We started Goafest all those years ago with the aim to bring together people from the world of advertising, media and marketing together to discuss and exchange exciting ideas. But today, this festival has grown into becoming one of the biggest congregations of some of the most brilliant creative minds in the country. It is these young people, who come here in droves to learn from and interact with the legends who paved the creative way for them, who make Goafest a festival worth attending. I am deeply grateful to the fraternity present here for making Goafest what it is today.”

    Discussing the Abby Awards to be handed out at Goafest 2018, The Advertising Club president Vikram Sakhuja adds, “Over the last 50 years, the awards went through a lot of changes. So, we spoke to heads of agencies, to industry leaders and more importantly, to the young creative workforce out there who came up with two key changes to the awards this year. The changes include the rationalisation of categories to stay relevant to today’s young and dynamic creative geniuses and the formation of a master jury made up of industry masters to guarantee effectiveness. And it gives me immense pleasure to see the industry not only embracing these changes with open arms but also supporting us in our endeavour to keep improving the quality of the awards being handed out.”

    Advertising Agencies Association of India (AAAI) chairman of Goafest 2018 and vice president Ashish Bhasin mentions, “Goafest is always a great reminder of the amazing amount of creative talent we have in India. Seeing such young people brimming with energy, learning from the best in the industry and congregating together to exchange ideas is what enriches creative thinking. This year, we have upped the ante by bringing in a lot of technological changes and of course by sprucing up our speaker line up by bringing in stalwarts from varied backgrounds – be it advertising, marketing, music, film, yoga and much more.”

    Stay tuned for more updates from Goa.

  • GroupM acquires controlling interest in MediaCom India

    GroupM acquires controlling interest in MediaCom India

    MUMBAI: WPP’s GroupM, the world’s leading global media investment group, yesterday announced it will be acquiring a majority stake in MediaCom India, a joint venture between GroupM India and Sam Balsara, the principal shareholder of the Madison Media group. While MediaCom India will continue operating as an independent brand, the agency will have the advantage of access to GroupM’s global infrastructure.

    This acquisition continues WPP’s strategy of investing in fast growth markets, new media and digital.

    “The majority acquisition of MediaCom in India represents a significant evolution in one of the world’s fastest growing economies. As India becomes a very attractive business hub for global clients, we are confident our talented team in India will deliver exemplary growth and results for all stakeholders,” MediaCom Worldwide CEO Stephen Allan.

    Speaking on the acquisition, GroupM South Asia CEO CVL Srinivas said, “MediaCom India has won several prestigious clients, developed a strong digital presence and has delivered award-winning campaigns for clients. As a network, we have taken giant strides globally and in India towards a more Data and Tech-led core to our business. MediaCom India can harness our world-class media infrastructure to provide more value to its clients and people.”

    Founded in 2007, MediaCom India became a joint venture in 2008. Over the last eight years, MediaCom India has established itself as one of the top 5 media agencies in the market in terms of market share (source: RECMA ratings 2015). In 2016, WARC ranked MediaCom India’s Mumbai office as one of the top 10 media agencies in the world based on performance in effectiveness and strategy impact for its clients.

    The Content + Connection agency, MediaCom India, delivers not just individual channel efficiencies but also connected communications system effectiveness by developing and optimising all content –as the fuel that drives high-performing systems. Furthermore, the India team has adapted the ‘People First’ philosophy very well from its global parent, resulting in the lowest attrition rate in the media industry. The agency has consistently won all major awards, both global and local including M&M, Spikes Asia, FOM Asia as well as The Global Awards, EMVIEs, ABBYs, etc.

  • GroupM acquires controlling interest in MediaCom India

    GroupM acquires controlling interest in MediaCom India

    MUMBAI: WPP’s GroupM, the world’s leading global media investment group, yesterday announced it will be acquiring a majority stake in MediaCom India, a joint venture between GroupM India and Sam Balsara, the principal shareholder of the Madison Media group. While MediaCom India will continue operating as an independent brand, the agency will have the advantage of access to GroupM’s global infrastructure.

    This acquisition continues WPP’s strategy of investing in fast growth markets, new media and digital.

    “The majority acquisition of MediaCom in India represents a significant evolution in one of the world’s fastest growing economies. As India becomes a very attractive business hub for global clients, we are confident our talented team in India will deliver exemplary growth and results for all stakeholders,” MediaCom Worldwide CEO Stephen Allan.

    Speaking on the acquisition, GroupM South Asia CEO CVL Srinivas said, “MediaCom India has won several prestigious clients, developed a strong digital presence and has delivered award-winning campaigns for clients. As a network, we have taken giant strides globally and in India towards a more Data and Tech-led core to our business. MediaCom India can harness our world-class media infrastructure to provide more value to its clients and people.”

    Founded in 2007, MediaCom India became a joint venture in 2008. Over the last eight years, MediaCom India has established itself as one of the top 5 media agencies in the market in terms of market share (source: RECMA ratings 2015). In 2016, WARC ranked MediaCom India’s Mumbai office as one of the top 10 media agencies in the world based on performance in effectiveness and strategy impact for its clients.

    The Content + Connection agency, MediaCom India, delivers not just individual channel efficiencies but also connected communications system effectiveness by developing and optimising all content –as the fuel that drives high-performing systems. Furthermore, the India team has adapted the ‘People First’ philosophy very well from its global parent, resulting in the lowest attrition rate in the media industry. The agency has consistently won all major awards, both global and local including M&M, Spikes Asia, FOM Asia as well as The Global Awards, EMVIEs, ABBYs, etc.