ITV

Tag: ABBY

  • Zee 24 Taas ad wins at Abbys

    Zee 24 Taas ad wins at Abbys

    MUMBAI: We are proud to announce that the Zee 24 Taas ad titled ‘Every side of the story’ won a Gold (Category – Outdoor) and a Silver (Category – Print) at India’s most prestigious advertising awards event Abby’s at Goafest 2014.

     

    Zee 24 Taas, the first 24×7 Marathi news channel of India from the Zee media group, has always been pioneer in the way news is presented & analysed to provide a better perspective to its viewers. Hence it is considered a very mature & serious news channel and strongly perceived as channel with news & views.

     

    The channel reaches to the every corner of Maharashtra by providing city specific news cater the need of its viewers. The channel has got a right mix of regional & national news to update & upgrade its viewers. 

    Zee 24 Taas with its strong brand promise of “Raha Ek Paul Pudhe” (Stay One Step Ahead) is very much supported by the channel’s strive to present multiple viewpoints on every piece of news. Thus ensuring an unbiased coverage at all times. 

    Our recent communication ‘Every side of the story’ showcased this belief in a simple yet visually arresting manner. 

    The idea behind this ad came from the insight that any piece of news affects many lives in many different ways.

  • Contract appoints Mayur Hola as ECD

    Contract appoints Mayur Hola as ECD

    MUMBAI: Mayur Hola has joined Contract India as executive creative director, based in Delhi.

     

    Prior to this, Mayur was with McCann on some of the most talked about and award winning campaigns like Pan Vilas’ ‘Shauq Badi Cheez Hai’ and the Nescafe – Shankar-Ehsaan-Loy work, for which his team won an integrated ABBY and the marketing campaign of the year at the CMO Asia awards.

     

     “Mayur is a fantastic new addition to our rapidly growing Delhi branch, and he will lead the creative charge of that office from here on. In the last few years, his work on brands like Nescafe, Dish TV, and Chevrolet, has been noticed, applauded and awarded. Plus he is a fabulous team-builder, so I am positive that with him on board, Contract, Delhi is going to be a revved up, happy place”, said Contract’s NCD Ashish Chakravarthy on the appointment.

     

    This would be Mayur’s second stint at Contract. He started his career in advertising with McCann as a writer, where he spent close to seven years over three stints. At McCann he launched the life insurance brand PNB MetLife with its ‘Be Double Sure’ work, conceived the madness of Dish TV’s ‘Dish Sawaar Hai’ campaign and carried forward the power brand Chevy Cruze for GM in addition to the most awarded Nescafé campaign.

     

    Over the course of his career, Mayur has worked with TBWA where he headed the Delhi office, Grey and Contract.