Tag: ABBY

Enormous takes the creative agency Abby crown at GoaFest 2025

GOA: Mumbai’s glittering advertising elite gathered for the Abby creative awards 2025, powered by One Show, and what a bash it was! The night saw agencies duking it out for supremacy, with some truly enormous wins and a few surprises.

Enormous clinched the coveted creative agency of the year title, proving their creative muscle is, well, gargantuan. ItFCB bagged a whopping 67 metals, including 6 gold, 17 silver, 24 bronze, and 20 merits, accumulating a grand total of 286 points. Leo India, not far behind, stacked up 51 metals for a respectable 196 points, while VML India, with a Grand Prix under its belt, tallied 78 points. Clearly, size does matter when it comes to creative firepower.

In the specialist categories, Leo India showed its strategic genius, being crowned the brand activation & promotions specialist agency of the year with 30 points and also dominating as the health specialist agency of the year, amassing 40 points. Talk about being a well-oiled machine!

FCB India wasn’t to be outdone, nabbing the branded content & entertainment specialist agency of the year with 30 points. It seems their content is so good, it’s almost too branded. And when it came to the visual feast, Good Morning Films was hailed as the video craft specialist of the year, scoring a dazzling 84 points. Their work, one might say, was simply picture-perfect.

Individual campaigns that got chatter going included Famous Innovations’ The Anatomy of Suffering for Henlo Pet Nutrition, which snared a Grand Prix in Still Print – Still Craft – Art Direction. Pet lovers, prepare to be paws-itively moved. In the Audio-Visual category, Enormous bagged two golds for Wok Tok By Veeba’s “Chinese, par apne style se” and Lahori Jeera’s “Har Koi Peera Lahori Zeera“—proving that when it comes to food, Enormous really knows how to cook up a storm.

Meanwhile, Neeman’s Are Those Neeman’s Shoes Phone Hack campaign by VML India caused quite the stir, landing a Grand Prix for Audio – Voice-Activation. One might even say it spoke volumes! Famous Innovations also scooped up a Grand Prix for The Anatomy of Suffering for Henlo Pet Nutrition in Out of Home (Ambient Media), showing that their suffering has truly paid off.

From Durex India’s Teaching India to get it wrong by FCB India to MyMuse’s Designed to Find the Right Spot by Famous Innovations, the awards celebrated campaigns that were both bold and brilliant, leaving no creative stone unturned.

The Abbys once again showcased that in the mad world of advertising, a bit of cheeky creativity and strategic nous are always a winning combination.

May 23, 2025
GoaFest 2022: Mindshare and BCCL bag the Media and Publisher Abbys awards

Mumbai: Mindshare and Bennett Coleman and Company Limited (BCCL) bagged Media and Publisher Abby awards at Abby 2022 held at Grand Hyatt, Goa on Thursday.

Mindshare was honoured with the ‘agency of the year award’ and BCCL won the ‘publisher of the year award’ on day one of the fifteenth edition of the Goafest.

Meanwhile, Lodestar UM took home the Grand Prix for their campaign for Mumbai Police – ‘The Punishing Signal’.

Goafest 2022 is held after a two years gap due to the Covid pandemic. This year, a total of 1014 entries for the Media Abby from 54 different agencies were accepted. Out of these, 356 entries from 25 agencies made it to the shortlists.

A total of 15 Publisher ABBYs and 87 Media ABBYs were awarded on day one of the adfest. For Publisher ABBYs, five Gold, three Silver and seven Bronze were awarded. Four entries were given a Certificate of Merit. For Media ABBYs, 21 Gold, 28 Silver, and 37 Bronze were awarded.

This year, for the first time, The Advertising Club collaborated with The One Show, taking the ABBY Awards to global standards of recognition.

[[{“fid”:”1074059″,”view_mode”:”default”,”fields”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:false,”field_file_image_title_text[und][0][value]”:false},”type”:”media”,”field_deltas”:{“1”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:false,”field_file_image_title_text[und][0][value]”:false}},”attributes”:{“height”:”269″,”width”:”700″,”class”:”media-element file-default”,”data-delta”:”1″}}]]

Media agency Mindshare collected eight gold medals and bagged the top honour, while BCCL won the gold for its best marketing of a printed newspaper/edition of its brand ‘The Times of India’ and its campaign titled ‘The Trust of India.’

Cheil India won the gold for best use of native or branded content for client brand marketing by a publisher for its campaign ‘#UncoverTheEpic : Samsung x Nat Geo Traveller’ for Samsung.

[[{“fid”:”1074069″,”view_mode”:”default”,”fields”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:false,”field_file_image_title_text[und][0][value]”:false},”type”:”media”,”field_deltas”:{“2”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:false,”field_file_image_title_text[und][0][value]”:false}},”attributes”:{“height”:”467″,”width”:”700″,”class”:”media-element file-default”,”data-delta”:”2″}}]]

FCB Group India picked two golds for best launch marketing of a new title of newspaper/magazine/digital publication and best promotion of a CSR/ cause-related marketing initiative in traditional or online space- both for Times of India (TOI) and the Times Out & Proud Classifieds campaign.

In a first, this year The Advertising Club collaborated with The One Show, taking the ABBY Awards to global standards of recognition. The event also saw participation from internationally acclaimed jury chairs.

“2022 is a landmark year because of the collaboration of the ABBY Awards with The One Show, and this is a game-changing proposition,” said The Advertising Club president Partha Sinha, discussing the ABBY Awards at Goafest 2022. “It gives a platform to a plethora of agencies, enabling it to become more global. We owe it to the industry to bring something of global standing especially when we are one large world.”

“A staggering number of participants has been witnessed, surpassing all previous records,” said Abby Awards Governing Council 2022 chairman & VP of The Ad Club Rana Barua said about the ABBYs Awards. “In addition to agencies that have participated since our inception, we have also seen those returning every year. Overall, the numbers are higher this month since we had to package everything together in one month. This year and henceforth, Goafest will be considerably bigger and more extravagant,” added Barua.

May 5, 2022
The Ad Club & AAAI decides to refund Abby 2020 entry fees

MUMBAI: The Advertising Club has been curating many idea exchange and awards platforms that celebrate extraordinary creative work. Abby Awards presented by The Advertising Club is one such award that has been held for the past 50 years. Held every year at the prestigious Goafest, the awards have gone on to become the most coveted creative recognition in the Industry. However, it has taken an unprecedented happening – the Covid2019 and associated lockdown, to break this consistency for the first time in the history of ABBY awards.

The pandemic has most certainly thrown new challenges and has disrupted the schedules of many reputed and popular global events. It has brought about changes which were hitherto unheard of. Despite these very challenging circumstances, the spirit of ABBYs was high and we received more than 2500 entries, which was extremely heartening.

Read more news on Abby Awards

The organising committee of ABBY Awards discussed the probability of holding or not holding the awards at length on multiple occasions. Given the current business environment and outlook, The Advertising Club and AAAI have unanimously decided that the money towards the submission of the entries be refunded and the awards be paused for the year. This is in the interest of the A&M community, given the need for cost optimization. A sum of Rs.1,40,00,000 (One crore forty lakhs) received through submission of entries, thus 99 per cent of the money received, have been refunded.

Going forward, in the best interest of the entrants, we are contemplating submission of two years of work in the coming year so that they will not lose out on an opportunity to enter the good work done this year.

The Advertising Club president Partho Dasgupta said “We stand with the A&M community during these difficult times. It has been an unprecedented year requiring unprecedented decisions. In such circumstances, it is most important to optimize costs and focus on delivering business efficiencies. Given the pressure on cost and our focus on driving the industry’s growth agenda, it was imperative to pivot towards facilitating reduction in expenditure. We are sure that the tide will soon turn and we will see a definite recovery that will allow us to come back better and stronger.”

The Advertising Club will continue to work on behalf of the advertising and marketing industry and is optimistic that things will soon return to normalcy. The apex industry body will take fresh stock of the situation just before the commencement of the festive season.

September 24, 2020
SPN becomes broadcaster of the year at Abby 2018

GOA: After an engaging second day of Goafest 2018, that brought about creative discussions and knowledge sharing amongst stalwarts across consulting, technology, creative arts, marketing, news media and policymakers, the 50th Abby Awards continued.

As the last rays of the sun kissed the Goan sand on day two, it was time for the presentation of the broadcaster, public relations, still craft, video craft, design and direct Abbys. The awards celebrate the best-in-class creative geniuses and works of stellar significance in creativity. While Sony Pictures Networks led the tally for the Broadcaster Abbys with six metals, it was ZEEL that took home the gold for the night.

While Design Abbys showed favour to Open Strategy and Design with six metals including one gold, Pi Communications took home four metals where direct specialist Abbys was concerned. While a total of 13 gold were handed out to top honours in public relations amongst other metals, it was Value 360 Communications that ate into the pie with a total of eight metals.

Still Craft Abbys saw dominance by The Social Street who grabbed four metals including two gold. But the happiest faces for the night clearly belonged to Early Man Film Pvt Ltd, who took home a whopping 16 metals in the video craft specialist category which included five gold, four silvers and seven bronzes!

With industry-specific conclaves to expert seminars, the Goafest Abbys 2018 presented by The Advertising Club and The AAAI has once again set the benchmark high in celebrating excellence in creativity across media platforms and genres.

April 7, 2018
MAM round up of the week

MUMBAI: The world of media and advertising never seems to have a dull day with another action-packed week coming to an end. Amid the yo-yoing fortunes of the industry, the newsmakers held their sway. Indian Television Dot Com brings to you a round up of the most important news events over the past seven days:

Mindshare South Asia’s organisational restructuring

Media agency, Mindshare, part of GroupM announced the organisation restructure this week by elevating Amin Lakhani as the new president of client leadership at Mindshare India. In his new role, he will manage core client capabilities across all offices in the country.

Additionally, Anita Kotwani has been promoted from her existing role to senior vice president of new business and Premjeet Sodhi will join Mindshare South Asia as senior vice president of Mindshare Fulcrum, South Asia and will lead Team Fulcrum across South Asia. Premjeet’s new role is effective March 2018.

Madhusudan Gopalan takes over as P&G India MD and CEO

P&G India elevated Madhusudan Gopalan who as the new managing director and CEO who will take over from 1 April 2018. Madhusudan is currently leading the P&G business in Indonesia and will take over from Al Rajwani, who is set to retire from the company after 37 years of service after the end of the financial year. Until his retirement, Al will help in on-boarding Madhusudan on the India business and enable a smooth transition.

Gopalan has over 18 years of experience working for the company across business units and diverse geographies like India, US and ASEAN countries.

Google Pay launches in US, UK

Globally, in an attempt to become a hit in the vast payment space, Google launched its payment system, Google Pay in US and UK markets where users can pay for public transport in London, Portland and Kiev.

In India, Extending its Google Tez option, the Indian payment app will now enable bill payments for electricity, gas, water, DTH as well as postpaid mobile. You just have to link your biller accounts once and directly pay from your bank account. Tez supports Bharat BillPay and doesn’t add any transaction charges.The app is supported in English, Hindi, Bengali, Gujarati, Kannada, Marathi, Tamil, and Telugu languages.

The bill paying feature would include major utilities like Reliance Energy, BSES and Dish TV and would cover all states and major metros. The app supports all major and small scale banks in India for payment.

GroupM, Ogilvy unveil Effectiveness Lab

Wavemaker, GroupM’s media, content and technology agency partnered with creative powerhouse Ogilvy, to create a first of its kind Effectiveness Lab in India. This unique collaboration, between the two WPP agencies will develop data-validated points of view on creating effective communications across consumer interaction platforms.

Branded content is the first space the Lab will explore, probing how consumers respond to different content strategies, creative approaches and formats. As marketers increase spends on the creation and deployment of content, it is crucial to bring intelligence to what drives effectiveness in the content space.

ABBY Awards announces 2018’s jury chairs

The week also saw Advertising Club and AAAI’s ABBY Awards announcing the illustrious Jury Chairs for the Media, Broadcaster, Publisher, Branded Content & Entertainment, Specialist and Craft Categories. Chairing the jury for each of these categories are stalwarts and veterans who have played an instrumental role in leading the respective categories towards new echelons of growth. The Media category will be judged by Madison World chairman Sam Balsara, Branded Content and Entertainment category will be judged by BIG FM CEO Tarun Katial.

ABBYs 2018 will be a highlight at the leading advertising convention, Goafest, where once again the entire advertising and marketing fraternity is expected to come together in Goa, between 5th April, 2018 and 7th April 201 at The Grand Hyatt, Bambolim, North Goa.

February 24, 2018

ABBY Awards 2018 announces jury chairs

MUMBAI: After announcing the master jury for the creative category, the eminent ABBY Awards that recognises and rewards excellence across advertising, marketing and media has now announced the illustrious jury chairs for the media, broadcaster, publisher, branded content & entertainment, specialist and craft categories. Chairing the jury for each of these categories are stalwarts and veterans who have played an instrumental role in leading the respective categories towards new echelons of growth.

Presented by the Advertising Club and AAAI, the ABBYs 2018 will be a highlight at the leading advertising convention, Goafest, where once again the entire advertising and marketing fraternity is expected to come together in Goa, between 5-7 April 2018, at The Grand Hyatt, Bambolim, North Goa.

ABBY awards governing council chairman Ajay Kakar says, “The guiding principle of ABBYs 2018 is that an award is as good as the jury that judges it. Having identified and announced the master jury for the creative ABBYs, we have extended the ‘Jury of Masters’ principle to all the other categories of ABBYs 2018. Each of them is a celebrated and iconic veteran of their crafts.”

The eminent Jury Chairs include stalwarts as below:

JURY CHAIR “ABBY AWARDS 2018”
Media	Sam Balsara, Chairman, Madison World
Public Relations	Madan Bahal, Managing Director, Adfactors PR
Direct	Raj Nair, CEO and Chief Creative Officer, Madison BMB
Design & Still Craft	Viral Pandya, Co-Founder, Chief Creative Officer, Out of the Box
Radio Craft	Ramanuj Shastry, Co-Founder & Director, Infectious
Broadcaster	Rohit Gupta, President, Network Sales And International Business, Sony Pictures Networks, India
Publisher	Pradeep Dwivedi, CEO, Sakal Media Group
Branded Content & Entertainment	Tarun Katial, CEO, BIG FM
Digital & Mobile and Digital Craft	Sidharth Rao, CEO & Co-Founder, Webchutney
Video Craft	Vinil Mathew, Director, Breathless Films

February 22, 2018

ABBY Awards announces master jury for 2018

MUMBAI: The highly coveted ABBY Awards that recognises and rewards creative excellence is poised to set new benchmarks on scale and innovation with the upcoming 2018 edition. The apex industry award has for the first time announced the formation of a master jury.

It boasts of 15 illustrious, award winning creative giants who have consented to be the filter for the creative standards of the creative ABBYs.

The master jury is entrusted with the task of screening all the entries received, across all the categories and verticals, to identify those worthy of being short listed. It will then deliberate on which of the short lists is worthy of winning an ABBY. This jury will help ensure that the ABBYs 2018 will be the most sought-after creative awards in the industry.

ABBY 2018 chair of the awards governing council Ajay Kakar says, “We want the ABBYs to be the gold standard, recognising creative excellence for brands. It is a fact that an award is as good or reputed as the jury that judges it. So recognising this, we created a master jury for 2018. Adjudged by such a versatile and visionary jury means that only the most creative campaigns will emerge victorious, making the winning of an ABBY a career defining moment.”

The 2018 edition will also see the number of categories and sub categories being rationalised, to ensure relevance and effectiveness. Ajay Kakar elaborated, “We recognise that digital is not a medium, but a technology that supports communication. Keeping this and such realities at the core, as against the past years, the categories and verticals have been brought down from 15 categories and eight verticals i.e. 120, to eight categories and eight verticals i.e. 64.

Another highlight will be the reinstatement of the Agency of the Year award. This year will see the announcement of the creative agency of the year, design specialist agency of the year, digital specialist agency of the year, direct specialist agency of the year, PR specialist agency of the year, branded content and entertainment specialist agency of the year and media agency of the year.

February 8, 2018
Goafest 2016 Young Abby Gold Winners donate their winning prize to fight gender violence

MUMBAI: In a refreshingly selfless move, the winners of Goafest 2016 Young Abby Awards – Bodhisatwa Dasgupta & Nitesh Sah – have requested the Abby Awards Governing Council to cancel their trip to the Cannes Advertising Festival that they won and donate the money to an NGO that woks in elimination of gender violence.

Bodhisatwa and Nitesh, both currently employed at JWT, had won the coveted Gold medal of the newly launched Young Abby Awards at the recently concluded Goafest 2016. The duo had won the metals and much accolade for their campaign against gender violence and were scheduled to undertake a fully funded trip to the Cannes Advertising Festival in mid-June this year.

Honoring the request of the inspiring young achievers, The ABBY Awards Governing Council has decided to contribute a sum of INR 8 lacs (the monetary equivalent of the trip cost) to reputed NGOs doing significant work in the field of gender violence and sensitization.
Talking about their intent behind this noble initiative the young guns Bodhisatwa Dasgupta & Nitesh Sah “It all started with the brief, really. The task was to do an ad campaign that lessened the number of incidents of gender violence in India. Now I have huge respect for advertising. Advertising can do many great things. But lessen the incidents of gender violence on-ground – Not so much to the last mile. We knew what we had to do. We though if you’re really serious about gender violence, don’t send us to Cannes (as was promised to the winners). Instead, donate the money you would spend on a lavish trip to an NGO that works closely with rehabilitating victims. We’re glad our entry won and happier still that the Goafest team agreed to donate the money, as was humbly requested” .

Speaking about the encouraging move by the duo, Goafest Organizing Committee chairman Nakul Chopra said, “Such thoughtful steps by the young showcase their greatness and acts as a great motivation for all around. It is uplifting and humbling to see the two super achievers from the advertising fraternity take such an inspiring stance. We are happy to able to contribute in their cause and hope that more and more youngsters continue to be moved and inspired by their contribution.”

Lauding the decision taken by the duo, Awards Governing Council of Goafest 2016 chairman Ramesh Narayan said “The advertising fraternity prides in its power and potential to be agents of change in society. These two young guns Bodhi and Nitesh and their highly honorable initiative is an inspiration for all of us to walk the talk. I have always been honored to be a part of this industry but today I’m honored that I work among such talented and compassionate individuals.”

The winning campaigns by Bodhisatwa Dasgupta and Nitesh Sah – Question, Kidding, Old Fashioned is centered around the evils of gender violence and the need to eliminate it. The duo endeavored to make a real difference with their campaign and their move towards giving up their winning prize trip is another step towards bringing change and awareness on the issue of gender violence in India.

April 29, 2016
Goafest 2016 Young Abby Gold Winners donate their winning prize to fight gender violence

MUMBAI: In a refreshingly selfless move, the winners of Goafest 2016 Young Abby Awards – Bodhisatwa Dasgupta & Nitesh Sah – have requested the Abby Awards Governing Council to cancel their trip to the Cannes Advertising Festival that they won and donate the money to an NGO that woks in elimination of gender violence.

Bodhisatwa and Nitesh, both currently employed at JWT, had won the coveted Gold medal of the newly launched Young Abby Awards at the recently concluded Goafest 2016. The duo had won the metals and much accolade for their campaign against gender violence and were scheduled to undertake a fully funded trip to the Cannes Advertising Festival in mid-June this year.

Honoring the request of the inspiring young achievers, The ABBY Awards Governing Council has decided to contribute a sum of INR 8 lacs (the monetary equivalent of the trip cost) to reputed NGOs doing significant work in the field of gender violence and sensitization.
Talking about their intent behind this noble initiative the young guns Bodhisatwa Dasgupta & Nitesh Sah “It all started with the brief, really. The task was to do an ad campaign that lessened the number of incidents of gender violence in India. Now I have huge respect for advertising. Advertising can do many great things. But lessen the incidents of gender violence on-ground – Not so much to the last mile. We knew what we had to do. We though if you’re really serious about gender violence, don’t send us to Cannes (as was promised to the winners). Instead, donate the money you would spend on a lavish trip to an NGO that works closely with rehabilitating victims. We’re glad our entry won and happier still that the Goafest team agreed to donate the money, as was humbly requested” .

Speaking about the encouraging move by the duo, Goafest Organizing Committee chairman Nakul Chopra said, “Such thoughtful steps by the young showcase their greatness and acts as a great motivation for all around. It is uplifting and humbling to see the two super achievers from the advertising fraternity take such an inspiring stance. We are happy to able to contribute in their cause and hope that more and more youngsters continue to be moved and inspired by their contribution.”

Lauding the decision taken by the duo, Awards Governing Council of Goafest 2016 chairman Ramesh Narayan said “The advertising fraternity prides in its power and potential to be agents of change in society. These two young guns Bodhi and Nitesh and their highly honorable initiative is an inspiration for all of us to walk the talk. I have always been honored to be a part of this industry but today I’m honored that I work among such talented and compassionate individuals.”

The winning campaigns by Bodhisatwa Dasgupta and Nitesh Sah – Question, Kidding, Old Fashioned is centered around the evils of gender violence and the need to eliminate it. The duo endeavored to make a real difference with their campaign and their move towards giving up their winning prize trip is another step towards bringing change and awareness on the issue of gender violence in India.

April 29, 2016
Star India’s ‘Mauka Mauka’ and Iss Pyaar Ko Kya Naam Doon – Ek Jashn shine at Abbys 2016

MUMBAI: Star India was one of the few broadcasters to emerge with glory at the 11th edition of Goafest 2016 with 20 metals to its name. Its biggest success story was the extremely popular campaign ‘Mauka Mauka’ that the channel had done in-house for the ICC Cricket World Cup 2015. The catchy jingle not only became a nationally trending conversation piece, but also won the network gold in the Broadcaster category at the Abbys. Apart from the gold, the promotion also won three silvers in media and creative Abby.

Star India’s flagship show Iss Pyaar Ko Kya Naam Doon also claimed a bronze for making the best TV Fiction Promo for its rebooted mini-series version on Hotstar – Iss Pyaar Ko Kya Naam Doon – Ek Jashn. The promo was successful in sparking nostalgia as well as creating a superb buzz around the popular show, as also inviting TV fans of the show to turn to their OTT platform Hotstar to enjoy the webseries.

The channel’s promotion for its ongoing prime time show Siya Ke Ram was also felicitated with a silver medal in the media field. Siya Ke Ram – Dhanush Yatra bagged the silver for best use of Special Events & Stunts/Live Advertising.

The network bagged a total of six silvers including three in media, two in broadcaster and one in creative categories with Mauka Mauka winning three silvers for best use of digital as a medium; best use of Social Media and for Integrated Advertising. Siya Ke Raam – Dhanush Yatra of Star Plus won asilver for best use of Special Events & Stunts / Live Advertising (Media); Star Movies Select HD’s Select Sundays Nostalgia and the Book Adaptations campaigns winning a silver each for best Movie Promo by a TV Channel (Broadcaster).

April 11, 2016