Tag: Abbott

Havas Life Mumbai brings home old hand as managing director

MUMBAI: Havas Life Mumbai, the healthcare communications arm of Havas India, has tapped industry veteran Dorelle Kulkarni as its new managing director in a move that feels like a homecoming for both parties. Kulkarni, who previously spent a decade at what was then Sorento Healthcare (now Havas Life Mumbai), steps into the role vacated by Sangeeta Barde.

“Joining Havas Life Mumbai feels like a homecoming,” said Kulkarni, who brings 30 years of health and wellness marketing expertise to the table. “I am excited to collaborate with a team that shares my passion for innovation and excellence in healthcare communications.”

The appointment comes at a critical juncture for healthcare communications in India, which stands “at the forefront” of the global healthcare revolution, according to global chief client officer and CEO Havas Health Latam & APAC Charles Houdoux. Kulkarni will report directly to Houdoux while working closely with Havas India, SEA, and North Asia group CEO Rana Barua.

Kulkarni’s has had stints at Publicis Health and Lowe Lintas, where she managed blue-chip clients such as Abbott, GSK, Pfizer and Novartis. Her appointment is expected to bolster Havas Life Mumbai’s position as a key player in Havas’s global health and wellness network.

“Her deep industry expertise, strategic vision, and passion for innovation will be instrumental in shaping the next phase of growth,” said Barua, who also thanked outgoing chief Sangeeta Barde for her leadership.

Havas India has been on a tear recently, acquiring new clients across various sectors and winning prestigious awards, including being Great Place To Work Certified™ for three consecutive years. The network comprises 25 agencies across three verticals: Havas Health Network, Havas Creative Network and Havas Media Network, with offices in Mumbai, Gurugram, Bengaluru and other major Indian cities.

April 2, 2025

87 of India’s best modern marketing campaigns honored at MMA Smarties

Mumbai – MMA Global India unveiled the winners of the 13th edition of Smarties India 2024 at a glittering gala event in Mumbai on 11 October, recognizing the country’s most impactful and innovative marketing campaigns. These campaigns have demonstrated exceptional creativity, strategic brilliance, and measurable business impact across various industries. With 87 total metals given including 10 most prestigious industry awards, SMARTIES India continues to set new benchmarks in marketing excellence.

SMARTIES winners are ranked on the Business Impact Index developed in collaboration with WARC, which highlight the top brands, agencies, publishers, media agencies etc per the true business impact they created through their campaigns. Winners are also now certified in partnership with RECMA, the leading media agency research organization, ensuring that they are recognized in globally acclaimed platforms.

This year’s awards showcased outstanding work across diverse categories ranging from FMCG, OTT, retail, BFSI to technology, B2B and more. Among the top categories this year were AI Marketing, Connected TV, Creator/Influencer Marketing, Brand Experience and emerging tech categories all reflecting the industry’s rapid shift towards technology-driven and consumer-centric strategies.

MMA APAC & Global Head, CEO Rohit Dadwal shared: “It’s always inspiring to see how creativity and data can come together to create truly remarkable campaigns. This year’s SMARTIES winners have done just that, embracing AI and new technologies to deliver results that speak for themselves. Congratulations to all the winners, and a big thank you to our jury chairs, jury and screeners for their hard work and dedication. As we recognize these achievements, I’m reminded of the critical importance of continually innovating and adapting in today’s fast-paced marketing landscape.”

Grand Unveil of Smarties musical logo or ‘Mogo’

MMA Global India also established the sonic identity of Smarties worldwide by launching the official Smarties musical logo or ‘mogo’ at the Gala. It was unveiled with a delightful performance by Rajeev Raja, and the mind behind the MMA-member company BrandMusiq that helped create the mogo. Not only does the mogo have a catchy ring to it, but also strong resonance with the distinguished values that Smarties represents. It drives the Smarties ethos of marketing excellence back home, and was very well received by the audience with its dynamic and impactful launch.

Key partners for the event included ShareChat & Moj, Silverpush, Glance Advertising, Blis, Hybrid, and Storyboard18, amongst more.

10 Industry Awards Given

SMARTIES honored top performing brands, agencies and companies across categories recognising them as industry wins of the year.

Grand Prix / Best in Show – Gatorade Turf Finder

Most Resilient Brand of the Year – Olay

Advertiser of the Year – Mondelez India Foods Pvt. Ltd

Brand of the Year – Cadbury Celebrations

Publisher of the Year – Amazon Ads

Media Agency of the Year – Wavemaker India

Creative Agency of the Year – Leo Burnett India

Digital Agency of the Year – Interactive Avenues & Performics India

Holding Agency Company of the Year – WPP India

The jury was led by three esteemed jury chairs – Shailendra Katyal, Managing Director of Lenovo; Deepika Bhan, President – Packaged Foods, Tata Consumer Products; and Rohit Bhasin, MMA India Board Member; President, Head – Affluent, NRI, Business Banking and CMO, Kotak Mahindra Bank.

Tata Consumer Products president – Packaged Foods, & Smarties Jury Chair Deepika Bhan said: “As a jury chair, it was a privilege to witness the extraordinary caliber of work submitted. In an era where innovation and consumer engagement are key, these campaigns showcased the true potential of creativity combined with data to drive significant business results in the FMCG sector.”

Key Trends Highlighted in Smarties India 2024:

1 AI Marketing & Connected TV: These emerging categories saw a remarkable number of entries, indicating the industry’s growing focus on leveraging AI and new media to drive marketing innovation.

2 Retail Media: As retail media continues to evolve, the winning campaigns demonstrated how brands are tapping into phygital experiences and omnichannel strategies to connect with consumers in meaningful ways.

3 Creator/Influencer Marketing: This category remained a magnet for creative excellence, with campaigns that effectively engaged niche communities and built authentic connections through influencers and celebrities.

MMA Global India Country Head and BOD Member Moneka Khurana shared her thoughts:
“Congratulations to all the winners of SMARTIES India 2024. The campaigns we’re celebrating are truly shaping the future of marketing excellence. Each winner showcases the very best of not only creativity and innovation but true business impact. At MMA, we’re committed to a future proof showcase of campaigns that empower marketers and brands to continue driving digital maturity and transformation at scale in our rapidly evolving industry.”

The gala was preceded by Smarties Unplugged to decode the future of marketing excellence witnessed within the work submitted at Smarties, a pre-gala conference that saw thought leaders discussing AI marketing, creative tech, and the evolving consumer mindset in the digital age. It was a day well spent with sessions and masterclasses that inspired attendees with actionable insights on shaping the future of marketing.

Jury Highlights

Lenovo & Smarties Jury Chair, managing director, Shailendra Katyal remarked: “Judging the SMARTIES entries this year reinforced the importance of integrating technology into every aspect of marketing. The winning campaigns stood out for their ability to seamlessly blend creativity and technological advancements, especially in categories like AI Marketing and Connected TV. These campaigns represent the future of marketing excellence and set high standards for the year to come.”

The diverse pan-industry selection jury comprised leaders from Havas Media, Lionsgate Play, FCB, Jio, Domino’s, Abbott, Flipkart, WPP, Dentsu, Mindshare, Niti Aayog, Times Network, LoveChild by Masaba, Zee5, Genpact, amongst many.

The final set of deliberations spread over a 3-day enriching jury meet to decide on the metals by our marketer-only jury comprising diverse categories represented by marketers from Myntra, Hindustan Unilever, Tata, HDFC, Marico, Aditya Birla Group, Pepsico, MakeMyTrip, Godrej, Castrol, Wipro, Nivea, Perfetti, Leela, Hershey, HP, amongst more; with Kantar, serving as the official jury observer, ensuring the highest standards in evaluation.

Embed: Explore the full jury roster here.:

Here are the winners:


Award Sub Category	Gold	Silver	Bronze
PURPOSE DRIVEN MARKETING
Brand Purpose / Activism	Gatorade Turf Finder – PepsiCo (Leo Burnett India)	Meet AI-SHU – P&G (PG One)	YiPPee Create Magic – ITC Ltd (Interactive Avenues)
Social Impact Marketing	LULUMELON EOSS – HDFC Bank (FCB Kinnect)	Castrol Pragati Ki Paathshaala – Castrol (Mindshare India)	Google Search “Bolne Se Sab Hoga” – Google Search (EssenceMediacom) & Gatorade Turf Finder – PepsiCo (Leo Burnett India)
Diversity & Inclusion	Meet AI-SHU – P&G (PG One)	EatQual Colours – Hardcastle Restaurants (DDB Mudra)	Google Search “Bolne Se Sab Hoga” (EssenceMediacom) & #ItAllStartsWithAName – Tata Starbucks (Wavemaker India)
MARKETING IMPACT
Brand Experience	Gatorade Turf Finder – PepsiCo (Leo Burnett India) & Cadbury Silk Story of Us – Mondelez India (Wavemaker India)	NA	Maa’s Message – A Divine AR Intervention – Unilever (Mindshare India)
Instant Impact / Promotion	ITC Masterchef’s Snacking Revolution – ITC Ltd (Performics India)	The RAZORPRENEUR Challenge – Bombay Shaving Company (Revolio) & Halloween Hacks – Perfetti Van Melle (Wavemaker India)	KitKat – Snap In Half – Nestle India (Eleve Media)
Customer Journey Marketing	A surprise for 8 Billion People – Mondelez India (Wavemaker India)	LEGO launches lifted market share – LEGO & Aashirvaads Data-Driven Approach to Premiumization – ITC Ltd (Performics India)	SIWO: Turning speechless India into Playful India – Mondelez (Wavemaker India)
Product and / or Service Launch	Every cricket enthusiast will play on Dream11 – Sporta Technologies (Wavemaker India) & CaratLane Service Launch – CaratLane (BBH India)	NA	LEGO launches lifted market share – LEGO
Real-Time Marketing	Ghar Ek Mauka Ek – UltraTech Cement (Mindshare India)	Thums Up Utha Apni Side Bata – Coca-Cola (EssenceMediacom)	Gatorade: Turf Finder – PepsiCo (Spark Foundry Publicis Media)
Small Budget Big Impact	Gatorade: Turf Finder – PepsiCo (Spark Foundry – Publicis Media)	Innovative Use of Paid Search – Tata Motors Commercial Vehicles (Havas Media India Private Limited)	Pediasure: Nurturing Healthy Growth for Children – Abbott Healthcare Pvt Ltd (Starcom)
IMPACT MEDIA
Omnichannel Marketing	Oreo Bola Mat Bol (Oreo says don’t jinx it) – Mondelez India (Wavemaker India)	Your Stage; Your Story – Coca-Cola India (EssenceMediacom)	#ThisAdIsMyStore Lights Up Diwali for Homepreneurs – Mondelez India (Wavemaker India)
Cross Digital Media Marketing	Cadbury 5Star Nothing University – Mondelez India Pvt. Ltd. (Wavemaker India)	SIWO: Turning speechless India into Playful India – Mondelez India (Wavemaker India)	When India had its #fingerscrossed!- Nestle India (Zenith Media) & Truly ‘Open’ By Axis Bank Axis Bank (Performics India)
Social Media Marketing	When GenZs took a breaking love break! – Nestle India (Zenith Media)	Offline (OOH) to Online (Social) Search Movement – Google Search (EssenceMediacom)	Squeezing back the summer fun – PepsiCo India (Leo Burnett India)
Creator / Influencer / Celebrity Marketing	Every cricket enthusiast will play on Dream11 – Sporta Technologies (Wavemaker India)	Karan ‘Badtameez’ hai_Amazon miniTV show launch – Amazon miniTV (SoCheers) & Doctors Day – Hopes restored, heroes honoured – Sun Pharmaceuticals (Wavemaker India)	How Cadbury 5 Star ‘Erased’ Valentine’s day – Mondelez India (Wavemaker India)
Gaming, Gamification & E-Sports	4th Umpire – Britannia Industries Ltd (Schbang)	Multi-Screen Reality drives dividend for Domex – Hindustan Unilever (Mindshare India)	ConFUSEing Controller -Game On, Parents Off: The S – Mondelez India (Wavemaker India)
EMERGING TECH MARKETING
Data Insights / Contextual Marketing	Gatorade Turf Finder powered by Google Maps – PepsiCo India Holdings Pvt Ltd (Leo Burnett India)	India’s 1st Voice Enabled brand experience on OTT – Google Search (EssenceMediacom)	Aashirvaads Data-Driven Approach to Premiumization – ITC Ltd (Performics India) & Castrol MAGNATEC – Gaadi Chalao, Tractor Nahi – Castrol India (Mindshare India)
Connected TV	Castrol MAGNATEC – Gaadi Chalao, Tractor Nahi – Castrol India (Mindshare India)	Banega Toh Badhega India – AsIndiaBuildsIndiaGrows – UltraTech Cement Ltd (Mindshare India)	Fire TV Drives Brand Uplift for a L’Oréal Launch – L’Oréal (Wavemaker India)
Programmatic	#MyBirthdaySong a Personalized AI Symphony – Mondelez India Pvt. Ltd. (Wavemaker India)	Maa’s Message – A Divine AR Intervention – Unilever (Mindshare India)	1947 per cent more history – Britannia Industries Ltd (Talented Agency)
E-COMMERCE MARKETING
Integrated Ecommerce Innovation & Live Streaming	NA	LEGO launches lifted market share by 53 per cent @23X RoI – LEGO & Building EV category on Amazon: Achieving 77x ROAS – Hero MotoCorp.)	Engaging Baby Audiences: Baby & Toddler Store – Himalaya Wellness Company
O2O / New Retail / Innovative & New Tech Sales Channels	Co-creating festive campaigns on Quick Commerce – Mondelez India Foods Pvt. Ltd. (Wavemaker India)	Blinkit Single Mode x Erase Valentine’s Day – Mondelez India Foods Pvt. Ltd. (Wavemaker India)	Reshaping the EV landscape – Matter EV (Flipkart)
CREATIVE
Customer (CX) / User Experience (UX) & Design	Cadbury Silk Story of Us – Mondelez India Pvt. Ltd. (Wavemaker India)	Personalizing Celebrations with AI #MyBirthdaySong – Mondelez India Pvt. Ltd. (Wavemaker India)	Ultimate Gaming SetUp: A Multi-Brand Success Story – Intel
Personalization	Royal Stag: A Billion Films for a Billion Fans – Pernod Ricard India Private Limited (Wavemaker India)	SIWO: Turning speechless India into Playful India – Mondelez India (Wavemaker India)	NA
Short or Long Form Video	How Cadbury 5 Star ‘Erased’ Valentine’s day – Mondelez India Pvt. Ltd. (Wavemaker India)	Meet AI-SHU – Your New STEM Mentor – P&G (PG One)	Google Search – Dhoondege Toh Milega – Google India (Toaster India) & Castrol MAGNATEC – The Bombay Journey – Castrol (Mindshare India)
AI MARKETING
AI-Powered Audience Engagement	Join The Copverse – Prime Video’s AI adventure – Amazon Prime Video (Interactive Avenues)	Personalizing Celebrations with AI #MyBirthdaySong – Mondelez India Pvt. Ltd. (Wavemaker India)	#Riseupfrombeingfriendzoned with Pepsi – PepsiCo (Spark Foundry, Publicis Media)
Innovative Use of AI in Advertising	Dark Fantasy – Biting into a million fantasies – ITC Ltd. (Interactive Avenues)	Cadbury Silk Story of Us – Mondelez India Pvt Ltd (Wavemaker India)	1947% more history – Britannia Industries Ltd (Talented Agency) & Half CA enabled ‘Full’ Income tax return filing – Amazon India (SoCheers)
AI-Driven Creative Excellence	Personalizing Celebrations with AI #MyBirthdaySong – Mondelez India Pvt. Ltd. (Wavemaker India)	Cadbury Silk Story of Us – Mondelez India Pvt Ltd (Wavemaker India)	SIWO: Turning speechless India into Playful India 0 Mondelez India (Wavemaker India) & Half CA enabled ‘Full’ Income tax return filing – Amazon India (SoCheers)

Next Stop: Smarties Global

The India winners now move on to the regional and global SMARTIES stages, competing alongside campaigns from over 45 countries, with 10,000+ global entries vying for top honors in modern marketing excellence.

October 14, 2024

Abbott launches Chakkar ko Check Kar campaign to raise vertigo awareness

Mumbai: Abbott, the global healthcare leader, launched its ‘Chakkar Ko Check Kar’ campaign in India to highlight an often-overlooked balance disorder, vertigo, which affects close to 70 million people in India. Vertigo is a condition that can make people feel like the world is spinning around them. Through this campaign, Abbott aims to help people take control of their health and better manage their condition.

To give the world a window into the disorienting reality of vertigo, Abbott kickstarted the campaign through a digital film, which features Bollywood actor and UNICEF India Ambassador, Ayushmann Khurrana. It paints a vivid picture of how vertigo’s sudden spinning episodes can throw life off balance, urging those who resonate with these experiences to take action.

Ayushmann Khurrana, sharing his personal experience with vertigo, said, “Dealing with vertigo has been a challenge, but it taught me the power of resilience. Diagnosed in 2016, every sudden movement made the world spin around me. Amidst demanding film schedules, the constant fear of an impending dizzy spell was daunting. However, finding the right medication

and embracing meditation helped me manage my condition completely. While it can feel like a tough condition to manage but it’s crucial to remember that it’s a battle you can win. I hope my journey inspires others to seek the help they need and navigate life with renewed confidence.”

His experience is not uncommon. Millions are suffering from this condition silently and confusing it for a normal chakkar. Getting the right diagnosis and treatment at the right time and making key lifestyle changes is important to manage this condition and stay in control of your health.

Abbott India medical director Dr Jejoe Karankumar, added, “Around 70 million Indians experience vertigo. While this balance disorder can affect people’s quality of life, it can be managed. Abbott aims to simplify the journey of people living with vertigo by raising awareness and empowering them with knowledge and tools that can help recognize signs of the condition, get timely medical advice and support and live fulfilling lives.”

An integral part of the campaign is the survey conducted by Abbott in collaboration with IQVIA. The survey findings help us understand the realities of people living with vertigo in India. This survey was conducted across Mumbai, Delhi, Chennai, Bangalore, and Kolkata, with insights from 1,250 respondents. These included vertigo patients and caregivers as well as people with family members experiencing dizziness who have not yet been diagnosed with the condition.

Vertigo: A Significant Struggle

Imagine a world that spins uncontrollably, causing headaches, double vision, and a blackout feeling. This is the reality for those living with vertigo. The Abbott and IQVIA survey sheds light on how this condition impacts people’s lives, personally, and for people around them too.

1 Personal Life: Vertigo doesn’t just cause spinning. It has a significant impact on personal lives, with 34 per cent cancelling important events, 33 per cent experiencing frequent anger or annoyance, and 26 per cent fearing damage to their relationships with family members.

2 Triggers: The leading triggers of vertigo are anxiety or stress (39 per cent), travelling (34 per cent), and weather changes (30 per cent).

3 Symptoms: Each vertigo episode can bring a range of symptoms, including headaches (52 per cent), double vision (43 per cent), a blackout feeling (40 per cent), heaviness in the head (37 per cent), and neck pain (28 per cent).

4 Family Life and Travel: Vertigo can affect patients’ abilities to look after their family (23 per cent) and reduce family quality time (23 per cent). It also creates discomfort when using public transport or air travel (19 per cent).

Despite its effects, only 48 per cent of people reporting dizziness get tested for symptoms. On average, vertigo is diagnosed at 38 years of age, with around one-fourth of patients experiencing an attack once a month. Certain myths persist around vertigo, with 21 per cent of patients believing that this condition only affects the elderly, and 15 per cent feeling that it is untreatable and contagious. Only half of vertigo patients take medication, despite the far-reaching impact on their personal lives, which can include avoiding travelling in vehicles (34 per cent), and reducing screen time (30 per cent) to minimize the likelihood of a vertigo episode. This data paints a vivid picture of the hidden struggles faced by those living with vertigo.

The survey also uncovered interesting findings in Delhi specifically. For example, vertigo has a great impact on patients’ professional lives in the region, including affecting concentration resulting in lower performance (18 per cent) and impacting the ability to take on more responsibility (28 per cent) as well as career progression (29 per cent). Additionally, vertigo also impacts people’s personal lives in the city: 44 per cent cancel important events, while 50 per cent frequently get angry or annoyed.

As part of this awareness initiative, Abbott has also initiated an online assessment tool. This is a chatbot-based survey, to help people identify vertigo symptoms and support early detection. This survey is available in 7 languages (English, Hindi, Malayalam, Kannada, Telugu, Tamil and Bengali) and can be accessed here: LINK.

July 4, 2024
Former cricketer Rahul Dravid to lead Abbott’s #MusclesMatter campaign

MUMBAI: It’s no secret that we all age. But, with aging can come muscle loss, which can directly impact mobility, strength, energy and immune health. Starting at age 40, adults can lose up to 8 per cent of their muscle mass per decade, and this rate can double after the age of 70. To help adults stay strong and active, global healthcare company Abbott, announced the launch of Ensure with HMB – a new formulation to support Indians as they age.

To raise awareness of age-related muscle loss and urge people to act early to strengthen their muscles, Abbott has partnered with Rahul Dravid, former Indian cricketer and captain of the Indian national team, for the #MusclesMatter campaign. The campaign, which includes a muscle age test and information, will roll-out across digital media platforms and target community engagement.

”Staying healthy and fit has been an important aspect of my life and I have always advocated for a wellness-first lifestyle. Many don’t understand the changes their body goes through with age or what their body needs when it comes to nutrition and exercise. Being a health-forward individual, I am happy to be part of the new Ensure #MusclesMatter campaign to showcase the benefits of complete, balanced nutrition for both muscle and bone health,” said Dravid.

Four out of 10 Indians suffer from poor muscle health which can adversely affect health in multiple ways. Muscle loss can cause reduced energy levels and mobility, increased risk of falls or fractures, long-tail symptoms of infection and even slower recovery from illness or surgery. Proper nutrition and exercise can help reverse or prevent age-related muscle loss.

The new Ensure is a science-based nutritional supplement formulated with 32 vital nutrients like high-quality protein, calcium and vitamin D to help improve muscle and bone strength. It now contains a special and exclusive ingredient – HMB or β-hydroxy-β-methyl butyrate – that helps counteract muscle loss and restore strength and energy.

”HMB or β-hydroxy-β-methyl butyrate acts as a gateway to help keep muscles in balance by slowing muscle breakdown and building muscle mass. HMB is naturally produced when the body breaks down leucine, an essential amino acid, and can be found in small amounts in foods like avocado, grapefruit, cauliflower etc. However, it is difficult to get enough HMB through food to support declining muscle health, which is why it is often suggested to consume nutrition supplements. Good nutrition and physical activity can help maintain muscle and bone health, which is important to support overall health,” said endocrinologist Dr Shashank Joshi.

Why does muscle matter? Skeletal muscle accounts for about 40 per cent of total body weight and contains at least 50 per cent of all body proteins. Muscles are vital tissues for the functioning of the body and can often tell us how we are going to age, stay active and independent. In addition, to being important for everyday tasks like picking up things, opening a jar or getting up from a chair, healthy muscles are essential for organ function, skin health, immunity, and metabolism. Therefore, maintaining muscle mass with proper nutrition and exercise as we age is essential to prolonging a happier and healthier life.

”Aging is inevitable, but muscle loss and weakness doesn’t have to be. Muscle loss is the aging factor that’s rarely discussed, and few adults realise the impact our muscles have on our health as we age. Abbott has been pioneering research in science-based nutrition and by introducing the new Ensure with HMB, we hope to help Indian adults thrive,” said Abbott Nutrition managing director and general manager Swati Dalal.

September 20, 2022
How action hero Tiger Shroff makes the pain go away

NEW DELHI: Global healthcare company Abbott has unveiled a digital film and television commercial (TVC) starring Bollywood action hero Tiger Shroff to launch its new Brufen Power spray.

The ad film reinforces the benefits of Brufen Power spray’s double-strength formulation of proven pain-relieving active ingredient diclofenac, delivered with a one-shot spray that ensures only the needed amount is sprayed on. This minimises wastage and ensures at least 800 sprays.

With the launch of Brufen Power spray, a topical analgesic, Abbott expands its Brufen portfolio, which is over 40 years old in India.

Abbott’s campaign outlines how Brufen Power spray offers quick and effective pain management, with double-strength diclofenac, and key pain-relieving ingredients methyl salicylate and menthol. The film showcases Tiger Shroff in the midst of a strenuous fitness routine, showcasing the power of targeted pain relief in enabling swift recuperation. This is captured in the brand proposition, ‘Seedha dard pe kare vaar’.

“Abbott has always strived to create scientifically proven solutions to address health needs, so people can live better and fuller lives,” said Abbott medical affairs director Srirupa Das. “Fast-paced lifestyles place greater demands on us, and people need solutions that provide quick relief from strong pain, while also ensuring low wastage. The new Brufen Power spray directly targets the source of pain with a unique formula. The metered dose in the compact pack and the unique spray mechanism fulfils the need for a solution that is easy to use and is effective.”

March 25, 2021
Abbott launches New Ensure™ #StrongerTogether Campaign – Encouraging India to #Stand4Strength

MUMBAI: Abbott, the maker of Ensure™ has unveiled a new television ad film as part of its integrated #StrongerTogether campaign — capturing the concerns of people over 40 who are dealing with loss of muscle and strength. The film leverages the chemistry of real-life couple and popular actors, Ram and Gautami Kapoor, to bring alive a day in life of a modern-day family.

Adults over age 40 lose 8% of their muscle every decade and are at a greater risk of facing restricted abilities in fulfilling everyday tasks or actions such as walking, taking the stairs or lifting objects in later years.

“#StrongerTogether is an integrated campaign which started with a simple but effective chair challenge called Stand4Strength, which helped people understand whether muscle loss has set in by simply trying to stand up from a chair using one leg, with arms across the chest”, said Vikash Prasad, managing director and general manager of Abbott’s nutrition business in India.

“The #StrongerTogether challenge aims to help raise awareness about how muscle loss can set in as early as 40 years: if you are in your 40’s or 50’s and can’t stand up from a chair on one leg now, you risk not being able to walk in your 70’s. While the challenge highlighted the problem, we aim to bring awareness to this challenge through a film that shows how strength can be maintained through nutrition. We want to encourage people to live their healthiest and most fulfilled lives – without compromise,” Prasad added.

The #StrongerTogether film features real life couple — Ram and Gautami Kapoor — who are celebrating their wedding anniversary. At the behest of their daughter, the father agrees to whip up a special meal but reneges on his promise when fatigue and tiredness sets in by the end of the day, disappointing both his wife and daughter. The film then goes on to portray the science of using nutrition to regain strength in eight weeks. Ensure endeavours to alleviate these issues by offering the right balance of micro and macro nutrients that help provide bone and muscle strength, boost immunity and provide energy.

The ad film – created by Abbott in partnership with Leo Burnett India – can be seen here https://youtu.be/Kqysz1Nw24U and on various media platforms including social, digital media & e-commerce. The film will run across major Hindi and regional general entertainment channels along with movies and news channels. The campaign will also be promoted across YouTube, Facebook and point of sale outlets.

Ensure is synonymous with complete, balanced nutrition. It is the only brand that focuses singularly on the needs of the 40+ adults who face loss of muscle and strength with age.

November 5, 2019
Abbott’s new campaign in Indiashowcases the power of life-changing technologies to overcome health challenges

MUMBAI, August 13, 2019:Abbott, a global healthcare leader, unveils its latest campaign in India focusing on the role of innovation and technology in healthcare.Abbott builds on the success of its “Real Heroes campaign,” which was shortlisted for a Cannes Lion award, with new advertisements that demonstrate how our life-changing technology can enable people to move beyond their health challengesand pursue all that inspires them.

The campaign articulates the thought, ‘the most personal technology is the technology with the power to change your life.’ While health conditions maybe seen to limit a person’s capabilities and begin to define them, innovative new medical technologies from Abbott can help empower people with the data and knowledge they need to live longer and better.

Commenting on the campaign, Vivek Mohan, divisional vice president, corporate global marketing, Abbott said, “Abbott has always been at the forefront of innovation. For us, it has been about celebrating the unstoppable spirit of people and inspiring them to discover the possibilities that good health can bring. We are shaping the future of healthcare in India with leading technologies, products and services. This year, we are showcasing the ways in which we help touch the lives of people through these technologies to live healthier, better and fuller lives."

The campaign is now live on major digital platforms and broadcast channels. The television commercial (TVC) portrays how one such technology, the insertable cardiac monitor, enables people to stay directly connected to their doctor no matter where they are or what they’re doing e.g.biking, swimming, and even piloting a plane.This product is a paperclip-sized implantable device that combines smartphone connectivity and continuous, remote monitoring to track unpredictable heart rhythm problems for fast and accurate diagnosis. It helps physicians make quicker decisions on their patients’ health in ways that fit into their lives.

This is a contrast to the old way of diagnosing cardiac arrhythmias, in which detecting cardiac conditions required intermittent visits to the clinic or hospital to have wires and monitors connected to examine their hearts. The TVC will be followed by a series of video and editorial content that speaks to other such technologies and how they have impacted people.

August 13, 2019
Abbott launches grow right campaign to help parents achieve healthy growth in toddlers

MUMBAI: Parents across the country agree that raising a toddler is no child’s play. Childhood is a period of rapid growth and development and is a critical phase which lays the foundation for markers of a healthy adult life4. Recognizing the continual concerns parents have when it comes to the growth of their children, Abbott has launched Grow Right – a new initiative in India focused on supporting parents and helping children grow to their full potential.

As a part of the Grow Right initiative, Abbott partnered with leading parenting content platform, Momspresso to understand moms’ concerns and establish a guild of experts to create a comprehensive set of guidelines for right growth – the Grow Right Charter. The Grow Right guild is comprised of experts in child care pediatrics, nutrition and behavioural science including noted paediatrician Dr. Samir Dalwai, renowned nutritionists Dr. Eileen Canday and Dr. Dharini Krishnan, and child specialist Dr. Mukesh Sanklecha.

Helping Moms Win at Nutrition and Toddler Growth

The Survey revealed a staggering nine out of 10 toddler moms across India have concerns about raising their child. While more than 60% of moms cited nutritional intake and physical growth as their top concerns, more than 50% moms are also expressing their concerns over mental growth and social skills development of their toddlers.

Addressing parental concerns around toddler growth, the Grow Right Charter defines Right Growth as a combination of physical, cognitive and mental progress that should be observed carefully and holistically during the foundational years of childhood. While science offers solutions and rational routes to growth, the Charter guidelines recognise that a child’s growth journey is an emotional one, and it can be tough for parents.

Grow Right Charter Guidelines

· Right Nutrition guidelines will help parents better manage mealtimes and ensure a complete and balanced diet for their toddlers.

· Right Play addresses the growing concern among parents about unchecked screen-time and inadequate playtime by defining appropriate ways to creatively engage with toddlers.

· Right Nurture guidelines are designed to assist evolving behavioral trends in response to increasingly dynamic influences a toddler faces in today’s digitized world.

· Right Impact guidelines will help toddler parents identify and manage red flags in key growth and development markers.

“Abbott is committed to solving nutrition problems across all age groups”, Vikash Prasad, Managing Director & General Manager at Abbott’s nutrition business in India at today’s unveiling of the Grow Right initiative. “By bringing together this guild of experts, we aim to connect parents and caregivers to a multidisciplinary group who can support them in their goals to provide healthy growth for their children. We recognize that ensuring the health and growth of the next generation is truly a challenge that healthcare professionals, parents and caregivers must come together to address.”

“During early childhood, the brain develops rapidly and is particularly sensitive to the external environment”, said Dr. Dharini Krishnan. It is alarming to see that most Indian children are not meeting the recommended levels of physical activity. Through the charter, our aim is to help parents find effective and creative ways to engage with their toddlers.”

“Problems with feeding may lead to significant negative nutritional, developmental and psychological issues in toddlers”, said Dr. Mukesh Sanklecha. Early recognition and management is the key to addressing this concern. Our core aim is to ease the burden off moms’ shoulder and empower her with the right information.”

Speaking on importance of right nurture, noted paediatrician Dr. Samir Dalwai, added, “Children often tend to face psychological difficulties including behavioral problems

“During their foundational years, children may face behavioural problems, which may be overlooked due to a general lack of awareness on identifying and tackling issues”, said Dr. Samir Dalwai. “If unaddressed, this can have a negative effect on the overall growth and long term feeding habits of children. I am thrilled to have the opportunity to work closely with my esteemed colleagues to help ease parents’ anxieties about providing the right nurture and care as their child grows.”

“Parents are often inundated with information on growth and development for their kids and it is important to understand global benchmarks such as WHO’s growth charts to assess children’s growth”, said Lara Dutta who was at the Grow Right launch event today in Mumbai. “I am confident that the Grow Right charter, curated by an expert guild, is a valuable parenting resource and I am glad to be a part of the initiative.”

“Momspresso has always been committed to supporting Indian mothers in their journey as a parent,'' said Vishal Gupta, Co-Founder & CEO of Momspresso ''We are happy to have partnered with Abbott’s nutrition business in India to gain insight into mothers’ challenges which showed the need to address the evolving concerns around the holistic growth of their toddlers.”

July 30, 2019
Abbott helps to simplify diabetes in new campaign

MUMBAI: Global healthcare company, Abbott, has unveiled its latest campaign in India focusing on how people are living a full life with diabetes, thanks to modern healthcare. The initiative stems from the success of its last year’s Real Heroes campaign. The objective of the campaign this year is to help inspire people through positive conversations to live their best lives, despite the challenges they may face after being diagnosed with diabetes.

This year’s campaign titled ‘Be Brave. Be Bold.’ is in continuation to the last year’s ‘Real Film. Real Heroes’ theme and focuses on how with the help of Abbott’s breakthroughs, modern healthcare has helped people push past possible and have a life full of rich experiences and fulfilling moments.

Abbott divisional VP of corporate global marketing Vivek Mohan says, “Everyday around the world, Abbott helps people live their best lives with our life changing technology. This film shows inspiring people not letting diabetes stop them from having amazing experiences. The campaign aims to remove the stigma associated with having diabetes, and provides those diagnosed with it with knowledge that can help them overcome challenges they may face, and unlock all that life has to offer.”

With India currently representing 49 percent of the world’s diabetes burden, an estimated 72 million cases in 2017 (Indian Council for Medical Research report), Abbott’s film and campaign intends to help people better manage diabetes through inspirational stories and educational content.

The film created for social media, uses real profile pictures of 100+ people with diabetes, leading, happy, healthy lives.

The film was released on major digital platforms and has already received an overwhelming response from across the country, with over 4 million views.

Along with this, Abbott will also be reaching out to its consumers through a web series that will inspire and educate people through the journey of others who are living with diabetes. The company will be releasing digital snack-able content in association with three food bloggers, who explain how they were able to manage their respective conditions despite the fact that their profession is all about food, which is challenging because they are surrounded by edible things at all times.

August 7, 2018
Eau Thermale Avene‘s social mandate goes to VML

MUMBAI: Abbott has appointed VML India to look after its brand Eau Thermale Avène for a brand awareness campaign in India on social media channels – Facebook, Instagram and Twitter.

Eau Thermale Avène, part of the Pierre Fabre Group, marketed in India by Abbott is a dermo-cosmetic brand in Europe dedicated to sensitive skin.

All Eau Thermale Avène products are formulated with the Avène Thermal Spring Water; derived from a natural spring in the south of France. Its unique therapeutic properties are used at the Avène Hydrotherapy Center to address a variety of dermatological skin conditions. Understanding that “everyone’s skin has different needs”, Eau Thermale Avène has ranges of products that cover all needs and skin types: anti-ageing, acne care, essential care dry skin, irritated skin, intolerant skin and sun protection.

Eau Thermale Avène was launched in India in 2010 & has had exponential annual growth since then.

VML has been to enable Eau Thermale Avène in establishing themselves as the first choice of brand for those who have sensitive skin. VML will create interactive campaigns that drive direct awareness to the target audience. By putting the consumer at the heart of the digital experience and pushing Eau Thermale Avène socially, VML intends to shift the typical behaviour of how dermo-cosmetic brands are selected.

Abbott India senior manager digital initiatives Ritesh Rajput says, “The Eau Thermale Avène Quality Charter is our four points promise to our consumers that our products are of the highest quality, with optimised ingredients for sensitive skin and a wealth of research to demonstrate their suitability. We are excited to be partnering with VML to launch this product range campaign socially and really bring Eau Thermale Avène to the heart of the Indian consumer.”

November 23, 2017