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Tag: Ab Samjhauta Nahin

  • ITC Vivel ropes in Kriti Sanon as its new Brand Face

    ITC Vivel ropes in Kriti Sanon as its new Brand Face

    MUMBAI: ITC’s leading personal care brand, Vivel has roped in popular Bollywood actress Kriti Sanon as its brand ambassador. Vivel with its philosophy of ‘Ab Samjhauta Nahin’ encourages women to not compromise with their choices and their dreams. Kriti embodies the brand persona and is a leading role model for young women.

    Vivel announces its association with Kriti Sanon with a campaign for its cooling portfolio of soaps and bodywashes. With ingredients like Mint and Cucumber, Vivel promises a refreshing bathing experience with the onset of summer.

    Kriti as the brand ambassador for Vivel encourages women to make their own choices and live a life of no compromise. She is self-made and continually takes up roles that challenges the status quo and the perception of women in society. This is what makes her an ideal Vivel Woman.

    The film conceptualised by Brand David, opens in a busy traffic jam with Kriti as the Traffic Police officer in the sweltering summer heat. Kriti portrays the progressive and confident woman who refuses to succumb to everyday sexist jibes, voicing a befitting quick comeback, while she continues to keep her cool. The brand message goes beyond beauty to address attitude and behaviour towards women and personifies a nuanced perspective of self-confidence that inspires the protagonist to voice her opinion and handle the situation with wit.

    Kriti Sanon, shared her excitement on being the new face of Vivel, “I am excited and proud to be associated with leading personal care brand ITC Vivel and look forward to joining the brand’s strong purpose-driven journey through its initiative Ab Samjhauta Nahin. The brand’s core narrative of being more than just a beauty discourse makes it extremely fulfilling for me to associate myself with both the product and the philosophy. Vivel’s beauty is real and uncompromising and hence being the Vivel woman comes very naturally to me. As a woman with a voice, I have achieved my dreams through my uncompromising spirit. It indeed is great that I get to be associated with brand that strives to help young women find their voice & inspire them to say ‘Ab Samjhauta Nahin’.”

    Speaking on the occasion, ITC Limited chief executive, personal care products business Sameer Satpathy said, “Kriti is one of the most dynamic new age Bollywood actors. Vivel with its philosophy of Ab Samjhauta Nahin seeks to inspire women to question the limits they’ve been conditioned into accepting, challenge status quo and therefore enrich their lives with confidence and fulfilment.”

    The Vivel Cool Mint variant offers a refreshing aroma with a long-lasting fragrance, and offers a minty freshness that hydrating the skin while getting rid of the dirt and grime that settles in, causing build up through the course of the day.

  • ITC Vivel leads conversation on gender equality

    ITC Vivel leads conversation on gender equality

    MUMBAI: ITC Vivel believes that for a more equal society, awareness of legal rights is the first step towards empowering and protecting women. It firmly believes that no one should have to compromise on their dignity, be discriminated against or denied their rights as provided by law. As part of its brand philosophy, Vivel launched a website designed for a simplified understanding of laws around women’s rights. Compiled in an FAQ format and available in English and Hindi language, Vivel seeks to empower women and enable self-action.

    In the last six months, Vivel's ‘Know Your Rights’ initiative has reached more than 250 colleges and 30,000 students through active workshops across the country.  Vivel hopes to inspire a collective of young individuals to be equality champions and empower others for a more gender-equal India through this outreach.

    In the same vein, ITC Vivel ‘Ab Samjhauta Nahin’ hosted a power-packed panel discussion and workshop organised in partnership with the CII IWN. Speaking on the panel were Supreme Court lawyer Karuna Nundy, BJP Delhi spokesperson and vice president Shazia Ilmi, IPS 2018, 71 RR, Himachal Pradesh Cadre Ilma Afroz Oxfam International gender justice campaigner Gopika Bashi, and ITC Personal Care Division head personal wash category Subhash Balar. The conversation revolved around shifting the ‘norm’ to the ‘normal’, rising up against labels, the externalities of the person and championing change.

    Karuna Nundy said, “By bringing real and concrete knowledge of legal rights to over 600 colleges – that’s at least  1 lakh people – we seek to create a tidal wave of people who are aware of their rights, claiming these rights and so forcing the system to serve its citizens. Their relationships with family, romantic partners and friends are also transforming in the process, becoming more equal. This is becoming a movement, not just by our efforts with ITC Vivel’s Ab Samjhauta Nahin, but also other efforts. We need to build on this, and fast – it is only by a circular process of claiming and exercising rights that the channel between citizens and state will become continuous and smooth.”

    As part of the legal rights awareness initiative, Vivel in collaboration with Kommune introduced ‘Knock Knock’ with spoken-word poet Sainee Raj.  In her piece Sainee she talks about breaking the silence and celebrating our rights. Touching upon the extremely relevant and sensitive issue of cyber security for women, she urges us to stop waiting for the world to change and start being the change ourselves. 

  • ‘Ab Samjhauta Nahin’: Big B tells women in Blush’s new video

    ‘Ab Samjhauta Nahin’: Big B tells women in Blush’s new video

    MUMBAI: After scoring gold with Dove’s ‘Change The Rhyme’ video, Culture Machine’s digital channel Blush has roped in Vivel as the sponsor for its latest video titled ‘Ab Samjhauta Nahin’ featuring Amitabh Bachchan. The video inspires women to say no to a life of compromise.

    In a narrative by Bachchan, the UnBlushed video shouts out to all women to challenge time-worn mindsets that stereotype and, at times, impede their lifestyle choices. The video encourages women to stop accepting any biases and empower them to live a life equal to their male counterparts. It features women from all walks of life who are facing an inner conflict with their real emotions.

    Vivel’s integrated brand campaign ‘Ab Samjhauta Nahin’ is a fresh, nuanced perspective of self-confidence that personifies the woman of today. The brand message goes beyond a beauty discourse to address attitudes and behaviour towards women. The campaign is designed to encourage discussion around age-old gender biases, inspire young women to question the limits that they have been conditioned into accepting and empower them to live fuller lives.

    In the video, Amitabh Bachchan says, “A right can never be silenced.”

    Culture Machine’s digital channel Blush released a statement, “It’s very important to voice your opinion and believe in yourself. This belief is lost somewhere; we aim to revive this trail of thought. Vivel was the best brand to partner with as the concept is a perfect blend with their brand ideology.

    Watch the video on:  https://www.youtube.com/watch?v=pd5PHICXi-8

  • ‘Ab Samjhauta Nahin’: Big B tells women in Blush’s new video

    ‘Ab Samjhauta Nahin’: Big B tells women in Blush’s new video

    MUMBAI: After scoring gold with Dove’s ‘Change The Rhyme’ video, Culture Machine’s digital channel Blush has roped in Vivel as the sponsor for its latest video titled ‘Ab Samjhauta Nahin’ featuring Amitabh Bachchan. The video inspires women to say no to a life of compromise.

    In a narrative by Bachchan, the UnBlushed video shouts out to all women to challenge time-worn mindsets that stereotype and, at times, impede their lifestyle choices. The video encourages women to stop accepting any biases and empower them to live a life equal to their male counterparts. It features women from all walks of life who are facing an inner conflict with their real emotions.

    Vivel’s integrated brand campaign ‘Ab Samjhauta Nahin’ is a fresh, nuanced perspective of self-confidence that personifies the woman of today. The brand message goes beyond a beauty discourse to address attitudes and behaviour towards women. The campaign is designed to encourage discussion around age-old gender biases, inspire young women to question the limits that they have been conditioned into accepting and empower them to live fuller lives.

    In the video, Amitabh Bachchan says, “A right can never be silenced.”

    Culture Machine’s digital channel Blush released a statement, “It’s very important to voice your opinion and believe in yourself. This belief is lost somewhere; we aim to revive this trail of thought. Vivel was the best brand to partner with as the concept is a perfect blend with their brand ideology.

    Watch the video on:  https://www.youtube.com/watch?v=pd5PHICXi-8