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Tag: AB de Villiers

  • AB steps up to the crease for Sneaker LAB’s clean sweep in India

    AB steps up to the crease for Sneaker LAB’s clean sweep in India

    MUMBAI: When a brand believes in keeping your sneakers spotless and the planet spotless too, who better to lead the charge in India than cricket’s cleanest hitter AB de Villiers? Sneaker LAB, the South Africa-born brand making waves with its biotechnology-powered, eco-friendly sneaker care, has found the perfect partner in cricketing legend AB de Villiers. The campaign marks the brand’s official India debut and brings together two things the country can’t get enough of: cricket and sneakers.

    Tapping into India’s rapidly growing sneaker culture, the campaign showcases Sneaker LAB’s hero product, a probacterial formula that uses good bacteria to break down dirt and odour, long after you’ve wiped. It’s sneaker cleaning at its most sustainable and science-led.

    Sharing his thoughts on the association Sneaker LAB brand partner and South African cricketer AB de Villiers said, “When Sneaker LAB approached me, I instantly connected with their fresh approach and purpose-led vision. They are doing something different by combining science, sustainability, and style in a way that truly stands out. I am proud to represent a brand that is not just innovative but also committed to doing good in a country that I am deeply connected to.”

    Speaking about the campaign Sneaker LAB founder Jo Farah shares, “This campaign captures the essence of what we stand for at Sneaker LAB, a belief that innovation and sustainability can come together in everyday life. Launching the campaign in India is a meaningful step for us and having AB de Villiers lead this journey makes it even more special. His story, his values, and his connection with Indian fans bring depth to our message, and we are proud to start this new chapter with him.”

    As part of its launch, Sneaker LAB is rolling out a three-month ‘Golden Wipe’ campaign. Starting 16 May, five lucky fans who find a golden sneaker wipe inside select boxes will win a chance to meet AB de Villiers in person, a move that blends cricket fever with sneaker obsession in true collector-worthy fashion.

    With AB de Villiers on board and a swipe of science-backed style, Sneaker LAB’s India innings looks all set to bowl over conscious consumers one wipe at a time.

  • Fast friends Bigbasket and RCB team up for a 10-minute delivery innings

    Fast friends Bigbasket and RCB team up for a 10-minute delivery innings

    MUMBAI: 10 minutes, andre? Bigbasket. That’s the punchy hook powering a fresh partnership between India’s favourite grocer and Bengaluru’s beloved IPL franchise. In a pitch-perfect move, Bigbasket, a Tata enterprise, has teamed up with Royal Challengers Bengaluru (RCB) as the official quick commerce partner for the 2025 Indian Premier League season.

    This isn’t just about bats and bags of groceries, it’s a collaboration that blends Bengaluru’s cultural vibe with the shared values of speed, trust, and local pride. Bigbasket’s lightning-fast 10-minute delivery promise and RCB’s electrifying fanbase are coming together in a campaign that feels as local as filter coffee on a rainy Bengaluru morning.

    To mark the association, bigbasket launched a hyperlocal digital campaign starring none other than Virat Kohli, joined by his RCB squad, engaging in a spirited Kannada wordplay around “andre” (meaning “means”). Whether it’s “Chilling, andre?” (Cubbon Park) or “10 minutes, andre?” (Bigbasket), the ad culminates with comedian Danish Sait, in his Mr. Nags avatar, dressed as a bigbasket delivery partner, stealing the show with a cheeky wink to city life. The campaign has already racked up 9.5 million organic views on Instagram, with cricket legends AB de Villiers, Chris Gayle, and Dinesh Karthik also joining the digital huddle.

    Speaking about this, Bigbasket co-founder & CEO Hari Menon said, “RCB isn’t just a team, it’s a symbol of Bengaluru’s energy, diversity, and resilience. At bigbasket, we see ourselves as a reflection of the same spirit, with our focus on speed, trust, and customer delight. This partnership is a natural extension of our commitment to serving Bengaluru, both on and off the pitch.”

    This IPL season, fans can expect a strong digital presence from bigbasket across RCB’s platforms, complete with behind-the-scenes content, interactive experiences, and on-ground activations like a “Selfie Kiosk” at stadiums, allowing fans to virtually click pics with their cricketing idols.

    Backed by a 10-minute delivery service across 25 plus cities, with over 5,000 plus daily essentials on offer, bigbasket’s quick commerce model is batting for convenience and local love. The RCB association amplifies that brand promise bringing fans a seamless blend of cricket, culture, and consumer delight, all in the time it takes to order a quick snack during an over break.

  • Supply6 launches TVC featuring AB de Villiers

    Supply6 launches TVC featuring AB de Villiers

    Mumbai: Supply6, a D2C nutrition startup, has released a TV commercial featuring renowned cricketer AB de Villiers. This campaign introduces Supply6 360, an innovative supplement designed to provide a complete 360-degree approach to health, packed with essential vitamins, minerals, probiotics, and other nutrients.

    The commercial showcases AB de Villiers, famously known as Mr. 360, seamlessly integrating Supply6 360 into his demanding daily routine. From professional commitments and family time to intense sports activities, AB de Villiers relies on Supply6 360 to meet his nutritional needs and maintain his peak performance.

    Supply6 co-founder and CEO Vaibhav Bandari shared his excitement about the launch: “We are thrilled to introduce Supply6 360 with AB de Villiers, an epitome of health and fitness. Supply6 360 offers consumers a simple yet powerful way to address multiple health needs. It enhances physical health, supports mental agility, and boosts overall vitality, making it indispensable for individuals striving for peak performance in their daily lives.”

    Supply6 co-founder Rahul Jacob added: “With AB de Villiers’ support, we aim to inspire more people to prioritize their wellness. The ad emphasizes our commitment to providing an easy way to address dietary gaps. With AB de Villiers endorsing our product, we’re not just promoting a supplement; we’re advocating for a healthy lifestyle that values sustained health, good gut health and energy.”

    AB de Villiers, celebrated for his exceptional cricket career and fitness, is both the brand ambassador and an investor in Supply6. His endorsement underscores the credibility and authenticity of Supply6’s mission to improve lifestyles with easy-to-use, scientifically proven supplements.

    The TV commercial will be promoted on YouTube and Meta, aiming to reach health-conscious individuals. Supply6 continues to lead the industry by offering products that prioritize consumer wellness and convenience. The TVC underscores Supply6’s commitment to empowering individuals with accessible and effective health solutions, bolstered by the endorsement of a trusted figure like AB de Villiers.

  • Supply6 welcomes AB De Villiers as brand ambassador and investor

    Supply6 welcomes AB De Villiers as brand ambassador and investor

    Mumbai: Supply6, a Bangalore-based health food brand founded by Vaibhav Bhandari and Rahul Jacob in January 2019, has welcomed former South African international cricketer AB De Villiers as brand ambassador and investor. Known for its commitment to balanced nutrition, Supply6 offers comprehensive health supplements designed to promote healthier lifestyles. Their flagship product, Supply6 360, embodies a holistic approach to nutrition, aligning perfectly with AB De Villiers’ 360-degree cricketing prowess.

    This strategic partnership merges his athletic excellence with Supply6’s dedication to essential nutrients, aiming to inspire healthier living. Supply6’s foundation is deeply rooted in scientific research and nutritional principles. Each product provides varying levels of the six essential pillars of nutrition: protein, carbohydrates, fats, vitamins, minerals, and fibre, tailored to meet specific health needs.

    Commenting on the partnership, AB De Villiers said: “I am excited to join forces with Supply6. As an athlete, I recognize the critical role nutrition plays in health and performance. Their commitment to comprehensive and convenient nutrition solutions aligns with my dedication to peak performance and well-being. The brand’s rapid expansion is impressive, and I am eager to support its mission of promoting healthier lifestyles.”

    Supply6 co-founder and CEO Vaibhav Bhandari stated: “In a crowded nutrition market, we noticed many customers deficient in Vitamin D, and B12, and battling multiple gut health issues. This insight led us to create Supply6 360, combining essential nutrients like vitamins, minerals, and probiotics in one supplement. Partnering with AB De Villiers, whose dedication to fitness mirrors our ethos, is thrilling. His nickname, Mr. 360, complements our flagship product. Together, we aim to revolutionise the market and inspire healthier eating habits.”

    Supply6 co-founder Rahul Jacob emphasised:  “Understanding that everyone’s nutritional needs are unique, Supply6 provides a thoughtfully curated range of products, balancing variety and specificity. Our supplements are designed to cater to various needs, from comprehensive formulas that address nutrient gaps to targeted solutions for specific goals such as healthy food, energy boosters, and specific deficiencies.

    AB De Villiers is an excellent fit for our brand due to his dynamic approach to both his career and health, which perfectly aligns with our vision. We are confident that this collaboration will enhance our connection with our audience. His esteemed reputation in the sports world mirrors the trust and quality we aim to provide with our products. Our mission is to make high-quality nutrition accessible to everyone without compromise, and we believe this partnership will inspire many to prioritise their nutrition and well-being.”

  • IPL Auction 2024: When and where to watch, date, time, live streaming, venue

    IPL Auction 2024: When and where to watch, date, time, live streaming, venue

    Mumbai: The IPL 2024 Auction will take place on Tuesday 19 December 2023, at the Coca-Cola Arena in Dubai. 333 cricketers will go under the hammer, of whom 214 are Indians and 119 are overseas players, with a maximum of 77 slots to fill. The highest reserve price for a player is Rs 2 crore, with 23 players such as Travis Head, Steve Smith, Harshal Patel, Shardul Thakur, and Lockie Ferguson listing themselves at that value. Gujarat Titans will come into the auction with the highest purse with Rs 38.15 crore while the Lucknow Super Giants have the lowest purse balance at Rs 13.15 crore.

    JioCinema will bring back its multi-language coverage of the league, streaming the auction in seven languages: English, Hindi, Tamil, Telugu, Kannada, Punjabi, and Bhojpuri. Each language will have former Indian cricketers and experts to cover the auction, including the likes of AB de Villiers, Eoin Morgan, Suresh Raina, Anil Kumble, Hanuma Vihari, Abhinav Mukund, Veda Krishnamurthy, and many more.

    JioCinema will also live stream a mock auction with the likes of Suresh Raina, Anil Kumble, Mile Hesson, Eoin Morgan, Robin Uthappa, and others on 18 December at 12 noon to give viewers a flavour of what to expect from auction day and analyse potential strategies.

    Here’s everything you need to know about the upcoming IPL Auction 2024 live stream:

    What: IPL Auction 2024

    When: 19 December 2023 (Tuesday)  

    Where: Coca-Cola Arena, Dubai, United Arab Emirates

    Time: Pre-auction analysis begins at 12 noon, followed by live auction coverage 1:00 PM onwards

    Live streaming in India: JioCinema 

  • AB de Villiers and Pooja Hegde roped in to become the face of SuperWin

    AB de Villiers and Pooja Hegde roped in to become the face of SuperWin

    Mumbai: AB de Villiers and Pooja Hedge are the face for the newest entry in the online gaming realm, SuperWin. This huge partnership is the perfect first step for SuperWin as it launched as early as last month. Online gaming is swiftly becoming an integral part of the way people enjoy sport, gaining popularity worldwide. Fans can now feel like genuine stakeholders in what happens on the field, rather than be mere spectators sitting in the stands.

    ABD, the legendary cricketer, who is known world over as Mr. 360 is ecstatic on his partnership with SuperWin and looks forward to the footing that the brand is set to capture in India. De Villiers excelled in all formats of the game, thriving at the heart of the South African national team from 2004 until 2018. He also became one of the brightest stars of the Indian Premier League, playing many memorable innings for Royal Challengers Bangalore, often in partnership with his teammate and friend, Virat Kohli.

    “Winning is the part of the game that all of us as professional athletes and even those that aspire to be in their own right. I’m really happy to associate with SuperWin as I am confident that they will imbibe everything that it means to be in sport which is having fun, being part of a community, and of course, finally, the desire to win big,” said Villiers on the association with SuperWin.

    Hegde is someone who has captured the imagination of not just the South but the entire country with her prolific body of work and is currently one of the brightest stars in the industry. Hegde won the SIIMA Award for Best Actress – Telugu for her performance in Ala Vaikunthapurramuloo (2020) and Most Eligible Bachelor (2021). She was nominated for the Filmfare Award for Best Actress – Telugu for Oka Laila Kosam, Ala Vaikunthapurramuloo and Aravinda SamethaVeera Raghava (2018). Her other commercially successful films include Duvvada Jagannadham (2017), Maharshi (2019), Gaddalakonda Ganesh (2019), Housefull 4 (2019), Cirkus (2022), Kisi Ka Bhai Kisi Ka Jaan (2023).

    “I am excited to see the innovation that SuperWin brings to the table. It is inspiring to be a part of the SuperWin family and I look forward to being part of such a vibrant community that makes sports so interactive,” said Hegde on her association with SuperWin.

    SuperWin was founded in 2023 and provides a sports and gaming exchange and is gaining massive popularity within users owing to its no conditions applied Sign Up bonus where Rs 1000 will be credited in the users’ wallet as soon as they register.SuperWin also offers a deposit bonus which is 350% on first deposit and 50% on the second which will be instantly credited. The digital age has revolutionized many industries, and online gaming is no exception. With platforms like Superwin leading the charge, players can expect immersive experiences, high-quality graphics, and seamless gameplay.

    A SuperWin spokesperson said, “We are excited to work alongside ABD and Pooja Hedge to celebrate the spirit of sport and as we look forward to a successful association with them, we are confident that they will only add value to the brand in its plans to become an Indian dominated global platform.”

  • AB de Villiers gives WROGN an active twist

    AB de Villiers gives WROGN an active twist

    MUMBAI: WROGN, the breakaway youth fashion brand from Universal Sportzbiz Private Limited (USPL) today forayed into active wear with ‘WROGN ACTIVE.’ Indian ace cricketer, Virat Kohli has been the face of ‘WROGN’ which has become a go to brand for men’s casual wear over the years. USPL has chosen the versatile and legendary South African sportsman; AB de Villiers as the face of WROGN ACTIVE – an eclectic range of lifestyle apparel that is high on both, performance and fashion, and is an extension of the brand WROGN.

    Speaking on the launch, Universal Sportsbiz Limited founder and CEO Anjana Reddy said: “Following the success of WROGN, which was launched as a breakaway youth fashion brand in 2014, we see a great market potential for fashionable sportswear in India. With growing urbanization and long working hours, the world is seeing a significant shift towards the sedentary lifestyle. Hence WROGN ACTIVE, a fashionable sportswear brand, with ABD as the face, that will make GenZ want to get up and get moving!”

    There is a symbiotic connection between India’s love for sports and their fascination towards trendy and fashionable sportswear. Given his versatility, perseverance and hard work, ABD, as the face of WROGN ACTIVE, will be able to embody the brand attributes and build a strong connect with the Indian customers.

    Speaking about his association as the face of the brand WROGN ACTIVE, AB de Villiers said: “I am elated to join the WROGN Tribe alongside my friend and RCB team-mate Virat. During IPL, we have been sharing the dressing room for over a decade and it would be fun to discuss style and fashion besides sports. I look forward to connecting with my fans in India and inspiring them to choose WROGN ACTIVE for their fashionable sportswear and active wear needs.”

    The WROGN ACTIVE collection will feature more than 100 styles of T-shirts, Joggers, shorts, sweat-shirts and hoodies. With prices ranging from Rs 699 to Rs 2999, WROGN ACTIVE will be retailed at all  WROGN exclusive brand outlets, Shoppers Stop and Myntra.com

  • ‘Perfectionist’ AB de Villiers drives on MRF Perfinza

    ‘Perfectionist’ AB de Villiers drives on MRF Perfinza

    MUMBAI: Tyre manufacturer MRF Tyres has unveiled an integrated campaign for its recently launched brand Perfinza. Targeted specifically towards users of luxury cars, the campaign will have brand ambassador & ace cricketer AB de Villiers promote Perfinza’s core message of being a ‘perfectionist’ on the roads.

    A perfectionist always strives for details and has a burning desire to outperform. This also means that he/she has an acute eye for precision. Perfinza by MRF brings all these attributes together so that riders can feel the perfection as they drive their cars.

    MRF Ltd. EVP – marketing Koshy K Varghese said: “Our R&D engineers had one word in mind when they engineered this tyre – Perfection. Perfinza by MRF is a tyre that delivers the perfect drive every time. The communication uses AB de’ Villiers, another outstanding example of perfection on the field and off it, to showcase how perfection in a tyre results in an exceptional driving experience.”

    The campaign by Lowe Lintas Chennai works to seamlessly facilitate MRF’s first-time foray into the luxury car tyre segment. With an approach that goes beyond communicating just the product, the attempt is to make the brand relatable to the TG, for whom perfection in everything they do is a way of life.

    Lowe Lintas president Hari Krishnan says, “Perfinza targets the luxury car segment. There is significant technology & research that has gone into the making of the product. The communication effort has been to establish the idea of perfection – which is the core expectation of the user and the core attribute of the brand Perfinza.”

    Along with the film, the campaign will explore other online and offline mediums including print, outdoor and digital.

  • IPL: Gionee associates with KKR & RCB

    MUMBAI: Gionee India has announced its association with the Bengaluru franchise of the Indian Premier League Team, Royal Challengers Bangalore, as their presenting sponsors for the tenth edition of the annual cricketing extravaganza.

    Gionee is already the principal sponsor of the Kolkata franchise – Kolkata Knight Riders, thus becoming the first brand to sponsor front jerseys of two IPL teams in the same edition.

    Gionee which is highlighting its focus on Selfie + Battery, will have its logo feature on the front jersey of ‘Royal Challengers Bangalore’ as well as of ‘Kolkata Knight Riders’.

    ‘Royal Challengers Bangalore’ features some of the best-known names in the world of cricket today with Virat Kohli, AB De Villiers, Chris Gayle, Shane Watson among others forming part of an all star line up. The smart phone manufacturer had signed Captain Virat Kohli as its brand ambassador in November last year.

    Gionee India CEO and managing director Arvind R Vohra said, “IPL is one of the biggest carnivals on the Indian calendar. It is as big and important as Diwali with millions of fans cheering for their teams throughout the tournament. This partnership puts us at the forefront in the IPL with the Gionee brand being visible in 26 of the 56 games till the knockouts. We are immensely proud to associate with Royal Challengers Bangalore- a team that has an eclectic talent mix and has entertained its fans over the years.”

    Royal Challengers Bangalore chairman Amrit Thomas said, “We, at Royal Challengers Bangalore, are pleased to be associating with Gionee, a brand which has strong resonance among the youth in India. We are looking forward to a building exciting fan engagement initiatives that appeal to our bold fans across the country.”

    The company had spent close to Rs 500 crore in marketing last year, and in 2017-18, they plan to increase the same by almost 50 per cent.

  • Dentsu: Be ‘Swift’, #PushYourLimits

    Dentsu: Be ‘Swift’, #PushYourLimits

    MUMBAI: From the day of its launch, Maruti Suzuki Swift has redefined performance across the automotive industry. This desire to face any challenge thrown at it has strengthened the brand’s image as a leader in the last 10 years.

    Having been there and done that, the brand now has plans to go the next level by challenging its own limits. It aims to shift from the performance of the car to the performance of an individual who is behind the wheels. Thus, the new brand campaign celebrates the idea ‘Push Your Limits.’

    However, this strategic shift from an aspirational brand to an inspirational one could not be complete without one critical element – personalities who are admired as symbols of unconventional achievement. Personalities like Vijender Singh, AB de Villiers, and the man who jumped out of a plane without a parachute, Luke Aikins. Using these unique ambassadors, brand Swift wants to tell the world that only those who go the extra mile inspire people, not the ordinary.

    The brand plans to launch and embed this philosophy with an action packed TVC. Filled with quotes, match-cuts, high-octane shots and electric music, the commercial is all set to get the pulse racing.

    After, giving its consumer the much-needed adrenaline rush, Maruti Suzuki Swift will further compliment and spread its philosophy through a 360-degree surround. The campaign is all set to launch by the end of this month and is expected to push its past limits.

    Maruti Suzuki marketing & sales executive director R S Kalsi, “Since the last two years Maruti Suzuki has made a definitive shift in its offerings and positioning in India. Today we have a host of new offering which are at par with international products all the while making them more relevant for the Indian consumer today. With products like CIAZ and Brezza becoming one the highest selling models, its proof to the fact the consumer today has appreciated the new product offerings. This excitement and effort has to be taken to the existing portfolio of brands also. With Swift being one of our star brands, it was important we bring in the sheen and attention back on the brand. The new commercial is just the right step on that route, where we bring in the dynamism on to Swift in a way like never done before.

    Maruti Suzuki marketing associate vice-president Vinay Pant said, “The new Maruti Suzuki Swift campaign is here further our mission of being seen as new and more dynamic Maruti Suzuki. With a strong message like ‘Push your limits’, the brand aims to shift from the performance of the car to the performance of an individual who is behind the wheels. This strategic shift from an aspirational brand to an inspirational one will surely connect with our target audience.”

    Dentsu Impact executive creative director Anupama Ramaswamy said, “With the new campaign of ‘Push Your Limits’, we aim to go beyond the mundane ‘product-talk’. It’s an attitude that symbolises the people who drive the car, those who challenge and push themselves. And that’s why the personalities shown in the commercial are not your regular models, but heroes who inspire. The car moves exactly like them in the commercial while the match-cut editing maintains the tempo and adrenaline rush from the word ‘go’.”