MUMBAI: ETC Punjabi claims to have emerged the most popular channel in Punjab. The channel claims to have garnered a channel share larger than that of popular national channels like Star Plus during ‘live’ telecast of recently held events.
According to a press release, ETC Punjabi created a history of sorts on 6 April 2003. During the ‘live’ telecast of the mega event Aayi Baisakhi, ETC Punjabi garnered 100 per cent channel share among all Punjabi language channels in C&S homes, four plus and 15+ABC (source: TAM India). The releases adds that the channel had a viewership even larger than national channels during the telecast.
On 6 April 2003, while ETC Punjabi had a channel share of 28 per cent across all channels in Punjab, a national channel like Star Gold could only manage 19 per cent; says the release.
Star Gold was followed by Zee TV and Sony, each with eight per cent channel share. The release adds that Star Plus was fourth along with Zee Cinema with seven per cent channel share during the duration of the telecast.
The release quotes ETC Punjabi president Rabindra Narayan as saying: “This is probably the first time in the history of regional television in the north that a regional channel has beaten popular national channels in its market in the race for eyeballs.”
ETC Punjabi has long maintained its position as the most popular channel in the Punjab, claims the channel. According to latest TAM data for viewership in the Punjab, the channel has a 67 per cent channel share among Punjabi channels – C&S homes, four plus and 15+ABC (TAM).
ETC Punjabi VP (programming) Rajiee M Shinde was quoted as saying: “It is through ‘live’ broadcasting of events, ETC Channel Punjabi has propelled itself into the big league amidst competition with the big boys like Star Plus and Sony.”
ETC Networks Ltd CEO Jagjit Singh Kohli has been quoted as saying: “We are perhaps the only channel which airs six hours ‘live’ everyday from one fixed location, which is Gurbani straight from the Golden Temple in Amritsar.”
Tag: Aayi Baisakhi
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ETC Punjabi claims 100% share during ‘Aayi Baisakhi’ telecast
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etc network completes a year as part of Zee
MUMBAI: etc networks recently completed one year of its association with the Zee family.
To mark the occasion different religious groups offered prayers to commemorate the network’s belief of Aakhir Dil Hai Hindustani.
Founder Chairman of Zee, Subhash Chandra offers flowers on 2 April at a function held to mark the first anniversary of etc’s becoming a part of the Zee Network.
According to a release, etc (music) and etc Punjabi have done extremely well in their respective genres.
The release states that during the 52 weeks from January 2002 to December 2002 etc (music) continued to maintain its market leadership with an average of 38 per cent market share among the music channels in India (Source TAM; age 4+). Also, besides the lead in the 4+ age group, etc is the leader in 15+ age group SEC ABC, the release adds.
During the same time period of 52 weeks, etc Punjabi claims to have dominated its market by taking 58 per cent market share among all Punjabi channels, the release informs.
Some of the new shows launched on etc Music include Baaps Of Bollywood- a show dedicated to veteran film artistes, Pandey Pillai 2- a musical comedy, On Air- a film based show, Sun-N-Dance, Gagar Mein Sagar – a show on parallel healing and Bhakti Sutra- show on Art Of Living by spiritual guru Sri Sri Ravi Shankar.
Citing reasons for etc Channel Punjabi’s growing popularity the release states that the channel has been associated with some of the biggest and most successful Punjabi music events like Aaja Nach Le, Highway Hungama, Bhatinda Blast, Chak de Phatte, Dhol Beat and the recently held three day musical extravaganza in Delhi, Punjabi Mela 2003. Another first for the channel was the live telecast of the recently held Aayi Baisakhi event .
etc has also started extending its reach in the overseas markets, informs the release. In UK, Zee UK has launched a separate channel called Alpha etc Punjabi wherein Gurbani and etc programmes form a major part of the programming content.