ITV

Tag: AATH

  • SPN launches regional language feeds for UEFA EURO 2016 in India

    SPN launches regional language feeds for UEFA EURO 2016 in India

    MUMBAI: Sony Pictures Networks India (SPN) has launched multi-language feeds for its international football property UEFA EURO 2016. The network will roll-out feeds in six languages namely English, Hindi, Bengali, Tamil, Telugu and Malayalam for the tournament.

    The company is aimed at bringing the tournament closer to the TV viewing audience by presenting the content in a localized format for viewers across Indian markets through its multiple language feed.

    Regional feeds for broadcasting sports properties was a pioneering initiative by SPN in India with the Bengali feed on Sony AATH for the 2014 FIFA World Cup.

    UEFA EURO 2016 is one of the biggest international football tournaments in the world and will commence on 10 June 2016 until the finals that take place on 10 July 2016.  It showcases the best of football and will have some of the finest European teams including the two time defending champions, Spain, Germany, Portugal, Italy, England and many more playing for the coveted title of European Champions.

    The network recently launched its time to switch campaign with a notion of viewers switching from other sports to football and the multi-language feeds giving viewers another reason to switch to the tournament.

    The tournament will be telecasted live and exclusive on Sony SIX and Sony ESPN channels at primetime slots of 6:30 pm, 9:30 pm and 12:30 am. Sony SIX will telecast the English language feed for the tournament while Sony ESPN will give viewers the option of Hindi, Bengali, Malayalam, Tamil or Telugu language feeds. On the digital front, Sony LIV will live stream all the matches.

  • SPN launches regional language feeds for UEFA EURO 2016 in India

    SPN launches regional language feeds for UEFA EURO 2016 in India

    MUMBAI: Sony Pictures Networks India (SPN) has launched multi-language feeds for its international football property UEFA EURO 2016. The network will roll-out feeds in six languages namely English, Hindi, Bengali, Tamil, Telugu and Malayalam for the tournament.

    The company is aimed at bringing the tournament closer to the TV viewing audience by presenting the content in a localized format for viewers across Indian markets through its multiple language feed.

    Regional feeds for broadcasting sports properties was a pioneering initiative by SPN in India with the Bengali feed on Sony AATH for the 2014 FIFA World Cup.

    UEFA EURO 2016 is one of the biggest international football tournaments in the world and will commence on 10 June 2016 until the finals that take place on 10 July 2016.  It showcases the best of football and will have some of the finest European teams including the two time defending champions, Spain, Germany, Portugal, Italy, England and many more playing for the coveted title of European Champions.

    The network recently launched its time to switch campaign with a notion of viewers switching from other sports to football and the multi-language feeds giving viewers another reason to switch to the tournament.

    The tournament will be telecasted live and exclusive on Sony SIX and Sony ESPN channels at primetime slots of 6:30 pm, 9:30 pm and 12:30 am. Sony SIX will telecast the English language feed for the tournament while Sony ESPN will give viewers the option of Hindi, Bengali, Malayalam, Tamil or Telugu language feeds. On the digital front, Sony LIV will live stream all the matches.

  • Multi Screen Media rebrands as Sony Pictures Networks

    Multi Screen Media rebrands as Sony Pictures Networks

    MUMBAI: Multi Screen Media, which was earlier known as Sony Entertainment Television (SET) India, has rebranded as Sony Pictures Networks (SPN) in India as the company marks its 20th year in the country. SPN will be a division of Sony Pictures Entertainment.

     

    It was back in December 2007 that SET India was renamed as Multi Screen Media (MSM). The then CEO of the company Kunal Dasgupta had said that the new name was reflective of the company’s evolution from a pure television broadcaster to a multimedia one. And that was exactly what the company did. Today, SPN’s bouquet of channels includes a range of channels like Sony Entertainment Television (SET), Max, Max 2, Sab, Pix, AXN, Aath, Mix, Six and Kix as well as the digital entertainment channel Liv.

     

    PlNow, as Sony completes its two decade run in the country, Sony Pictures Television (SPT) president of worldwide networks Andy Kaplan said of the re-branding, “Our channels in India represent an important part of Sony Pictures Television’s global portfolio and we are proud to be part of the fabric of the diverse Indian culture. As we celebrate bringing the best entertainment to viewers in India for 20 years, it’s only fitting that these networks be branded as part of our Sony family. Like the Sony brand, which stands for innovation, creativity and delight, SPN brings the same qualities to our viewers.”

     

    SPN CEO NP Singh added,  “As MSM, we’ve served television audiences worldwide for the last 20 years, during which time we pioneered new formats, new shows and actually set the trends for television entertainment. We changed the dynamics of how cricket and cinema were viewed on Indian television and contoured a variety of genres in TV entertainment. So while Kaun Banega Crorepati and Dus Ka Dum created new waves in television gaming, and Boogie Woogie and Indian Idol brought the commoner’s talent on the telly, we were also the first ones to embrace the cultural fabric of India by providing Sab – an out-and-out family humour channel.”

  • 2014 FIFA World Cup commentary to get sweeter in Bengali!

    2014 FIFA World Cup commentary to get sweeter in Bengali!

    MUMBAI: As the countdown for the 2014 FIFA World Cup Brazil begins, Indian fans, especially the ‘bong’ football enthusiasts are in for a special language treat.

     

    While Sony Six is the official broadcast partner for the World Cup, Multi Screen Media (MSM) has also decided to telecast the matches on its Bengali channel Aath. That apart, Aath viewers will be in for a Bengali live commentary treat for the matches telecast on the channel. “This is for the first time that we will be having a Bengali live commentary for a sporting event of this scale,” confirmed MSM India CEO NP Singh to indiantelevision.com.

     

    Singh also informed that a studio will be set up for the same. “56 of the 64 matches will be aired on Aath and have Bengali commentary,” he added.

     

    This eastern most state of India is known to have a mass fan base which is crazy and enthusiastic about football.

     

    According to BPN Lintas Media group Kolkata executive vice president Mahesh Motwani, “This move will definitely help increase viewership numbers for the channel as Bengal is the Mecca of football in India. The kind of domain knowledge about football that exists here is large and not found elsewhere. I feel that having commentary in the local language during the FIFA World Cup will help increase eyeballs to a large extent.”

     

    Of the other major plans around the big game, Sony Six aims at tapping into the prime time slot featuring the live games from the 2014 FIFA World Cup. The channel will exclusively broadcast nearly 38 per cent of the total live games in the prime time slot of 9.30pm across the Indian subcontinent (24 games in the 9.30pm time slot out of the total 64 matches). The telecast which will begin at 8pm with one of a kind studio show, (leading up to the match kick off at 9.30pm) will have popular anchors and guests providing interesting and unique insights about the players and the tournament. The 9:30pm slot will showcase some of the most exciting match-ups of the group stages including Germany vs Portugal. Viewers can also catch some of their favourite teams including Spain, England, Uruguay, Netherlands and few of the most exciting knock out stage games in the same slot.

     

    In a nation where prime time slot is dominated by soap operas, will creating a prime time band for football help increase viewership? Said Singh, “Well, India is a nation where prime time is a slot for entertainment, and that is what we are providing. But, this is entertainment of a different kind. Also the reason for creating a studio show before the match is to get the viewers in the 8:30pm time band on the channel, who then stick to it for the match.” 

     

    The network is setting up a studio for the Bengali live commentary. “The work is in full force. We will announce more details soon,” he added.

     

    Sony Six had recently launched an Indian promo video featuring Bollywood actor John Abraham where he is seen watching the football matches on a large screen with many other football fans and viewers.

  • The One Alliance threatens to switch off channels to Reliance BIG TV

    The One Alliance threatens to switch off channels to Reliance BIG TV

    MUMBAI: The subscribers of direct-to-home TV services provider Reliance Big TV may stop receiving 26 channels that form part of the The One Alliance bouquet about three weeks from now.

     

    The One Alliance through a public notice has informed subscribers of Reliange Big TV that the channels it aggregates can go off in the next three weeks, if the DTH player doesn’t clear outstanding dues.

     

    “We have issued a public notice as per the guidelines. The outstanding is huge and we are hoping that the matter is resolved soon,” says The One Alliance EVP sales and strategy Makarand Palekar.

     

    The channels that come in The One Alliance bouquet are: Sony Entertainment Television, MAX, MIX, SAB, PIX,SIX,Aath, Animal Planet, AXN, Animax, Discovery Channel, Discovery Channel Tamil, TLC, Discovery Science, Discovery Turbo, Aaj Tak, Headlines Today, Times Now, Tez, Discovery Kids, ET Now, Zoom, Movies Now, Discovery HD World, SIX HD and SET HD.

     

    “Talks are on with Reliance Big TV,” informs Palekar.

     

    The One Alliance is getting tough against all distribution platforms. The aggregator had switched off channels given to IndusInd Media and Communications (IMCL) on 5 March, after issuing a 21 day notice to the multi system operator (MSO) for non-payment of huge outstanding.

     

    “We met the officials from IMCL and resolved the matter on Friday, 7 March. The channels from the bouquet (to IMCL) have been restored,” says Palekar.