ITV

Tag: Aastha

  • Chrome Data: Dismal show in week 48

    Chrome Data: Dismal show in week 48

    MUMBAI: It was a dismal week of opportunity to see (OTS) report collated by Chrome Data Analytics and Media.

     

    The week 48 saw only one gainer with 0.1 per cent. Religious channels in the Hindi speaking market (HSM) gained the marginal per cent with Aastha topping the genre with 96.8 per cent OTS.

     

    As for the losers, English Entertainment channels in the eight metros saw a steep fall of 10.4 per cent. AXN with 63.5 per cent OTS was the leader in the genre.

     

    English Movies and English News followed with 6.4 per cent and 6 per cent fall, respectively. Movies Now with 68.1 per cent OTS and Times Now with 80.7 per cent OTS gained the most in their respective genres.

     

    Across India, Infotainment channels too fell by 3.4 per cent. Discovery with 85.5 per cent OTS continued its reign in the category.

  • Chrome Data: Religious genre gain the most

    Chrome Data: Religious genre gain the most

    MUMBAI: Chrome Data Analytics & Media has released the opportunity to see (OTS) data for week 19. As per the report, the highest gainer for the week was Religious channels in the Hindi speaking markets (HSM).

     

    Aastha channel continued its reign on the genre with 97.9 OTS while the genre overall jumped 0.6 per cent.

     

    English News channels in the eight metros came in second with a minute difference of 0.1 per cent, taking its reach up by 0.5 per cent. Times Now, once again, topped with 88.5 per cent OTS.

     

    Next came in Hindi News channels in the HSM with 0.3 per cent rise. ABP News with 93.9 per cent OTS was the topper in the genre.

     

    Hindi GECs saw a minor rise of 0.1 per cent in the HSM with DD National on top with 97.6 per cent OTS.

     

    As for the bottom four genres, Sports across India fell 0.5 per cent. Ten Sports scored the most with 77.6 OTS.

     

    English Entertainment channels and English Movie channels in the eight metros fell 0.4 per cent and 0.3 per cent, respectively. AXN with 72.5 per cent and Pix with 76.3 per cent OTS topped their respective genres.

     

    Music in the HSM saw a drop of 0.2 per cent with Mix topping the charts with 88.7 per cent OTS.

  • Chrome week 7: English movie genre is the biggest gainer

    Chrome week 7: English movie genre is the biggest gainer

    MUMBAI: The opportunity to see (OTS) data collated by Chrome Data Analytics & Media for week seven has been released with the highest gainer of the week being the English movie genre in the eight metros. The genre witnessed a 5.4 per cent rise with Pix on top as it gained 76.8 per cent OTS.

     

    English entertainment channels also saw a rise of five per cent in the eight metros with AXN topping the charts. The channel scored 70.9 per cent OTS.

     

    In the eight metros, the business news genre also grew as it witnessed a rise of 3.7 per cent. CNBC Awaaz was again on top with 76.7 per cent OTS.

     

    English news in the eight metros followed suit and witnessed a rise of 3.7 per cent. Times Now was the highest gainer with 87.5 per cent OTS.

     

    In the bottom four, Hindi speaking markets (HSM) witnessed a minor drop. Religious genre witnessed a 0.8 per cent drop with Aastha remaining at the top with 98.5 per cent OTS.

     

    Hindi GECs lost 0.6 per cent in the HSM with Colors gaining the most. The GEC gained 96.4 per cent OTS.

     

    Hindi movie channels also saw a drop of 0.4 per cent in the HSM. Zee Cinema topped the charts with 95.7 per cent OTS.

     

    At the bottom of the chart is Kids genre across the country with 0.3 per cent drop. Cartoon Network was at the top in the genre with 85.2 per cent OTS.

  • Chrome Data: AAP helps English News genre to claim the top slot in week 4

    Chrome Data: AAP helps English News genre to claim the top slot in week 4

    MUMBAI: After a lull period in week three, the viewers are back in form as the viewership of the idiot box has gone up considerably.

     

    It seems the AAP tactics worked well for the news channels as the English news genre garnered 30.6 per cent opportunity to see (OTS) collated by Chrome Data Analytics & Media for week four of the year.

     

    As expected, Times Now in the eight metros once again ruled the genre with 87.8 per cent OTS.

     

    English entertainment channels also got a grip over its loyal viewers and bounced back with 20.9 per cent to be at the second position in the eight metros. Star World took over AXN to be at the top in the genre with 71.9 per cent OTS.

     

    English movie channels also got back on track with the telecast of new and interesting movies that got the viewers hooked on to the genre. It gained 14.3 per cent in the eight metros. Pix continued to rule the genre in the eight metros with 78.5 per cent OTS.

     

    Music genre was at the fourth position with a marginal jump of 0.2 per cent. MTV, thanks to its popular property – Roadies that came back with its eleventh season, over took Sony Mix to be on the top of the chart with 88.6 per cent OTS.

     

    As for the bottom four, the kids genre saw the highest dip with 18.3 per cent in the all India segment. Cartoon Network remained the most popular among the kids with 85.9 per cent OTS.

     

    Infotainment channels too witnessed a dip of 13.7 per cent across India. However, Discovery got the highest  OTS among the genre. The channel scored 90.8 per cent.

     

    Hindi news and religious channels saw a dip of 9.4 per cent and 6.4 per cent in the Hindi speaking market (HSM). In the Hindi news genre, ABP News gained 93.1 per cent, while Aastha channel continued to show viewers their philosophical side and garnered 98.5 OTS.

  • Chrome Data: Religious channels lead the chart in week 52

    Chrome Data: Religious channels lead the chart in week 52

    MUMBAI: It’s ironical to note that in the week when everybody is up for some celebration – partying, enjoying and vacationing – the viewership of religious channels have increased. Is it that the elders at home have got an easy access to the channels they want to watch in the absence of the younger members of the family? Or, is it that people at large want to wash off their sins at the yearend by spending some time in spiritual viewing?

    Whatever the reasons may be, we are saying all this because in the week 52 of Chrome opportunity to see (OTS), the religious channels are leading the chart. The genre gained 1.5 per cent as per the data provided by Chrome Data Analytics & Media. Among all the religious channels, Aastha ruled with 98.3 per cent in the Hindi speaking markets (HSM).

    And not that the viewers just enjoyed the bhajans and spiritual lessons, they were in for some musical retreat as well. The music channels were at the second position in the week 52. The music genre in the HSM gained 0.5 per cent with Sony Mix ahead of other channels with 88.5 per cent OTS.

    The Kids genres across India and English news channels in the eight metros didn’t witness much change as compared to last week. However, the genres were in the top four. While Cartoon Network leads in the kids’ genre with 87.3 per cent, Times Now led in the news category with 90.4 per cent OTS.

    As for the bottom four, English entertainment channels saw a huge drop with 3.8 per cent in the eight metros. Star World overtook AXN to gain the first position with 81.1 per cent.

    The business channels couldn’t grab the viewers attention even after special line-ups featuring the high and low points of the year 2013. The genre in the eight metros saw 1.9 per cent drop with CNBC Awaaz leading the way with 83.8 per cent.

    English movie channels and Hindi news channels in the eight metros and HSM, respectively, saw a dip with former witnessing a drop by 0.6 per cent and latter by 0.4 per cent. Pix was at the top with 88.4 per cent, while Aaj Tak registered 94.6 per cent OTS.