ITV

Tag: Aashirvaad Svasti

  • Aashirvaad Svasthi ghee adds a love aroma to Ayodhya Ram Mandir Pran Pratishtha

    Aashirvaad Svasthi ghee adds a love aroma to Ayodhya Ram Mandir Pran Pratishtha

    Mumbai: During the sacred occasion of the Pran Pratishtha ceremony at the Lord Ram Mandir in Ayodhya on this month, Aashirvaad Svasthi, ITC’s Ghee brand, is set to spread and imbue the ‘Aro-Ma of Love’ in the Temple. In a gesture of devotion, ITC will be providing Aashirvaad Svasti pure cow ghee which will illuminate thousands of Diyas (lamps) during the auspicious day marking the homecoming of Lord Ram in the newly constructed Ram Mandir.

    Also, in celebration of the Ram Mandir’s inauguration in Ayodhya, ITC’s social investment program, Mission Sunhera Kal, has strengthened its collaboration with the Ayodhya Nagar Nigam. The Swachh ‘Teerth’ campaign has been launched encompassing multi-dimensional interventions. As part of this effort, over 1,000 dustbins made from recycled plastic have been distributed to local vendors. These vendors have taken a ‘shapath’ that is committed to a pledge to ensure the effective utilisation of these bins, contributing to a cleaner and more sustainable environment in the city.

    As part of the Swachh ‘Teerth’ campaign, more than 200 Plastic Collection Boxes, constructed from recycled plastic and with a capacity of 290 litres each, have been strategically placed at various locations. A team of over 200 trained volunteers will be actively involved in overseeing the waste collection process. ITC has been associated with Ayodhya Nagar Nigam and collaborates with the Urban Local Body under the Memorandum of Understanding (MoU) with the Government of Uttar Pradesh. In the coming months, the installation of composters and bio-gas units is planned with the support of Ayodhya Nagar Nigam.

    ITC Aashirvaad Svasthi Ghee takes pride in actively participating and enhancing the celebrations of the devotees during the Ram Nadir inauguration. To become a devotion enabler, ITC has collaborated with the Shri Ram Janmbhoomi Teerth Kshetra to contribute to the momentous occasion of the Nutan Vigrah Pran Pratishtha of Shri Ram Lallaji.

    In a warm gesture to welcome all devotees visiting the sacred city of Ayodhya, ITC Aashirvaad Svasthi Ghee has adorned prominent locations with banners and signages. These welcoming displays can be found at key locations such as the airport, railway station, entrance of the Ram Mandir and other significant temples across the city.

    The Pran Pratishtha ceremony in the New Ram Mandir, is a momentous event for Hindus, signifying the establishment of the life force within a deity’s idol. This transformative ritual endows the idol with divine essence, allowing it to receive prayers and bestow blessings on devotees. Believed to be enduring, the divine presence persists for eternity after the ceremony. The Ram Mandir signifies and is revered as Lord Ram’s birthplace, holds immense spiritual importance and is poised to become a key pilgrimage site, attracting devotees from across the world. 

  • Jharkhand consumers can savor ITC’s innovative Aashirvaad dairy products

    Jharkhand consumers can savor ITC’s innovative Aashirvaad dairy products

    Mumbai: ITC Ltd’s Aashirvaad Svasti, a leading dairy brand in East India, today announced the extension of its fresh dairy portfolio to the state of Jharkhand. The brand enjoys strong consumer franchise across Bihar and West Bengal and with its launch in the state, Aashirvaad Svasti is set to delight consumers of Jharkhand with a slew of dairy offerings which includes select milk, creamy milk, toned milk, as well as curd, paneer, lassi, mishti doi and peda. Through this portfolio launch in Ranchi and beyond, the brand aims to bring the goodness of fresh dairy products to consumers across the state.

    Aashirvaad Select Milk – the flagship pouch milk variant will be made available to consumers of Jharkhand from today.  This milk is homogenised which ensures milk cream is evenly distributed throughout the milk thus making it thicker and tastier, hence standing true to its brand proposition of “Doodh Ki Malai Doodh Mein”. Further, to maintain complete transparency, for the first time, consumers can check quality quotient of their milk packet everyday through “Doodh ka Report Card”, an industry-first unique feature.

    The ‘Doodh ka Report Card’ consists of 28 quality parameters which are checked at five stages including some of those most relevant for milk like adulterants (urea, starch, vegetable oil, detergents), preservatives etc. thereby assuring consumers of superior quality, thick, tasty, nutritious milk every day. Consumers can access the report by just sending the code number of their milk pack on WhatsApp number 810-583-5222.

    Commenting on the launch of the dairy portfolio in Jharkhand, ITC Ltd chief operating officer – dairy and beverage Sanjay Singal said, “We are excited to embark on this journey of expansion into Jharkhand, introducing Aashirvaad Svasti’s differentiated and innovative dairy offerings to consumers in the region. Aashirvaad Svasti’s success story in Eastern India stems from our unwavering commitment to ensuring the highest benchmarks of quality and consumer delight through product differentiation. Our consumers have embraced our products, making Aashirvaad Svasti a leading dairy brand in Eastern India in a short span of five years. With this launch, we aim to redefine the dairy experience for the people of Jharkhand, similar to what we have done in Bihar and West Bengal”.

    Aashirvaad Svasti fresh dairy products will be available across over 2000 general trade and modern trade outlets across the state.

  • Now, get a report card for the milk you drink

    Now, get a report card for the milk you drink

    NEW DELHI: Milk is the universal health drink of choice, consumed by people belonging to all age groups and strata of society. Over the years, with media exposes on adulterated milk and harmful additives, consumers have become concerned about the purity of the milk they ingest. So when ITC launched Aashirvaad Svasti Select Milk in Kolkata, they came up with a unique proposition – to offer ‘Doodher Report Card’ – a daily quality assurance report of the pack of milk that consumers would buy.

    The unique facility can be availed by simply sending a message to the brand’s WhatsApp number 810-583-5222. To further promote its latest offering, Aashirvaad has launched a new TVC which features popular TV show hostess and actress Rachana Banerjee as the brand ambassador. Through this ad film, Rachna Banerjee has helped put the spotlight on the importance of quality as well as the taste of milk.  

    The campaign has been created by Lowe Lintas, Bangalore and directed by Deepak Thomas of Lucifer Circus . 

    While operating in the traditional dairy segment, Aashirvaad Svasti Select Milk’s TVC campaign has a refreshing take on the critical subject of ensuring milk quality. The TVC is built around the premise of an adorable mother-child banter while discussing children’s academic performance and report cards. Kolkata’s beloved and the brand’s ambassador, Rachna Banerjee is seen playing mother to two sons. At the dining table, while pouring them a glass of milk each, she enquires about their report cards. The brothers immediately exchange a worried glance and attempt to wriggle out of the situation by inquiring where could they get a report card for the milk they are offered every day? To their amazement, Rachna Banerjee pleasantly shows Aashirvaad Svasti Select ‘Doodher Report Card’ on her mobile which takes both kids by surprise. They quietly drink the delicious milk upon seeing the report card, followed by an expression of ‘Mother knows all’. 

    ITC Ltd CEO – dairy and beverages Sanjay Singal said, “The key take-home point in the TVC is the ease with which mothers can now check the daily quality report of Aashirvaad Svasti Select Milk within seconds. We are India’s first milk brand to provide a quality report of milk on a daily basis. The report can be very easily checked on WhatsApp once the consumer sends the batch number of their pack of milk. Rachna Banerjee is a household name in Kolkata with a strong affinity among women. By bringing her onboard, we look forward to inculcating the habit of checking the quality of milk everyday amongst mothers and strengthen the connect with our audience.” 

    Lowe Lintas, South executive director and head of office Sonali Khanna said, "Our task was to clearly communicate a unique message in a simple, yet entertaining manner. Linking Aashirvaad Svasti Select Milk’s Quality Assurance Report with a child's report card was the stroke of genius that delivered both. Great care was taken with scripting and casting, to ensure that the final product appealed to mothers and children alike.”