MUMBAI: JioStar has announced the tranisition of Aaron Mascarenhas as the new head of Hindi movies strategy & acquisitions (digital).
With a robust background in commercial negotiations, content management, and acquisitions, Mascarenhas brings over a decade of media experience to his new role.
Prior to JioStar, Mascarenhas served as associate vice president of content acquisitions & strategy at Viacom18, and held senior positions at Amazon’s MX Player, LeEco, and Zee Entertainment.
He holds a master’s degree in marketing and advertising from Alliance Manchester Business School and a bachelor’s degree in management Studies from the University of Mumbai.